CENTENNIAL, Colo. and NEW YORK -- NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, and JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode advertising, have formed an exclusive strategic alliance to offer cinema advertisers a new way to interact with movie audiences using mobile devices.

Powered by JAGTAG mobile 2D barcodes, the new NCM Interactive Network mobile advertising option can instantly turn cinema-based promotional platforms - such as box office handouts, posters, counter cards, drink cups, popcorn bags and other display materials - into interactive and measurable digital media. By using a mobile phone to snap a photo of an item with a JAGTAG and sending it via text or email to the address provided, consumers can instantly receive an advertiser's videos, product information, music, mobile coupons and other engaging multimedia in return.

"We are always looking for new ways to create true 360-degree cinema advertising campaigns and help advertisers increase the effectiveness of their marketing programs in theaters," said Cliff Marks, NCM Media Networks' president of sales and marketing. "JAGTAG's unique way of immediately sharing compelling multimedia content with mobile users expands an advertisers' ability to engage audiences before, during and after the movie."

Unlike other 2D barcode technology, JAGTAG does not require an application download and works instantly on all camera phones and carriers in the United States to reach more than 90 percent of mobile users.

"Nearly 700 million people go to the movies at a theater in the NCM Cinema Network each year. Through this affiliation, we are able to offer advertisers the chance to initiate - and continue - a rewarding dialogue with mobile users who have expressly requested a conversation with the brand," said Ed Jordan, CEO of JAGTAG. "It's a unique opportunity for brands to share branded entertainment, for retailers to deliver geo-targeted promotions, and for all to acquire mobile CRM participants through off-line media in theaters."

 

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NEW YORK -- Time Warner Inc. (NYSE:TWX) today reported financial results for its second quarter ended June 30, 2010. Chairman and Chief Executive Officer Jeff Bewkes said: "Time Warner delivered another quarter of strong financial and operating performance. Our revenue increased at its highest rate in two years, driving 15% growth in Adjusted Operating Income."

Mr. Bewkes continued: "Our investments in high-quality content across the company continue to pay off. Turner's original programming strategy contributed to the quarter's strong advertising growth and helped to generate pricing gains at the high end of the recent 2010-2011 upfront. HBO achieved impressive audience growth for its returning shows, and it has more original series in development than at any time in its history. Last week, Warner Bros. became the only studio in history whose films surpassed $1 billion at the domestic box office for ten straight years, while its TV production business extended its streak as the #1 provider of broadcast network programming. In addition, Time Inc. widened its lead in overall domestic print advertising share through the first six months of 2010. At the same time, we strengthened our balance sheet and returned to stockholders more than $1.5 billion in dividends and share repurchases for the year through June."

Company Results

In the quarter, Revenues grew 8% from the same period in 2009 to $6.4 billion, reflecting increases at the Networks and Filmed Entertainment segments. Adjusted Operating Income rose 15% to $1.2 billion, due to growth at the Networks and Publishing segments. Adjusted Operating Income margins reached 19% versus 18% in last year's second quarter. Operating Income increased 19% to $1.2 billion, while Operating Income margins were 19% compared to 17% in the prior year quarter.

The Company posted Adjusted Diluted Income per Common Share from Continuing Operations ("Adjusted EPS") of $0.50 versus $0.37 in the prior year quarter. Diluted Income per Common Share from Continuing Operations was $0.49 for the three months ended June 30, 2010, compared to $0.36 in last year's second quarter.

For the first six months of 2010, Cash Provided by Operations from Continuing Operations reached $1.4 billion, and Free Cash Flow totaled $1.2 billion. As of June 30, 2010, Net Debt increased to $12.3 billion from $11.5 billion at the end of 2009, due mainly to share repurchases and dividends, as well as investment and acquisition spending, offset by the generation of Free Cash Flow.

Refer to "Use of Non-GAAP Financial Measures" in this release for a discussion of the non-GAAP financial measures used in this release and the reconciliations of the non-GAAP financial measures to the most directly comparable GAAP financial measures.

FILMED ENTERTAINMENT (Warner Bros.)

Revenues increased 8% ($183 million) to $2.5 billion, led by stronger theatrical performances, including Clash of the Titans and Sex and the City 2. Also contributing to this growth were higher television license fees, benefitting from a greater number of new series, timing of deliveries and the TNT availability of The Closer, as well as improved video games revenues, driven by the release of LEGO Harry Potter: Years 1-4.

Adjusted Operating Income declined 2% ($3 million) to $173 million, as higher revenues and lower restructuring costs ($28 million) were more than offset by higher theatrical and television film costs, as well as print and advertising costs. The prior year quarter benefitted from the effect of improved home video catalog returns of approximately $30 million. Operating Income grew 21% ($30 million) to $173 million. Last year's second quarter included a $33 million loss on the sale of Warner Bros.' Italian cinema assets.

 

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stephensommers.pngSource: TheWrap

Stephen Sommers will reportedly return to helm a sequel to last summer's G.I. Joe: The Rise of Cobra. The first installment received a wave of bad reviews, but fans didn't care. The Paramount release raked in more than $300 million worldwide. There is no official word regarding which cast members will return.

Sommers has experience launching franchises thanks to The Mummy films, so this is not new territory. That franchise even launched a spin-off film in the for of The Scorpion King. There are plenty of characters in G.I. Joe that would be able to do the same thing.

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Beverly Hills, CA -- Tom Sherak was re-elected president of the Academy of Motion Picture Arts and Sciences tonight (8/3) by the organization's Board of Governors. This will be his second consecutive one-year term in the office.

Sherak is beginning his eighth year as a governor representing the Executives Branch. He had previously also served as treasurer for the Academy.

In addition, Public Relations Branch governor and past Academy president Sid Ganis was elected first vice president; Writers Branch governor James L. Brooks was elected to one vice president post and Phil Robinson, also from the Writers Branch, was re-elected to a vice president post; Producers Branch governor Hawk Koch was re-elected treasurer; and Actors Branch governor Annette Bening was elected secretary.

These will be the first officer stints for Brooks and Bening.

Sherak, a marketing, distribution and production executive with more than four decades of experience in the motion picture industry, is currently a consultant for Marvel Studios and Relativity Media.

Previously, Sherak was a partner at Revolution Studios where he oversaw the release of more than 30 films including "Black Hawk Down," "Anger Management," "Rent," and "Across the Universe."

Prior to joining Revolution, Sherak was chairman of Twentieth Century Fox Domestic Film Group and served as senior executive vice president of Fox Filmed Entertainment. Previously, he held various positions at Fox, including senior executive vice president, where he oversaw the distribution and post-production of "Mrs. Doubtfire," "Speed," and "Independence Day," among others.

In 1990 Sherak was named executive vice president of Twentieth Century Fox. Prior to that he was president of domestic distribution and marketing for Fox, where he launched such films as "Romancing the Stone," " Aliens," "Wall Street," "Die Hard" and "Working Girl." He began his career in the industry at Paramount Pictures in 1970.

Academy board members serve three-year terms, while officers serve one-year terms, with a maximum of four consecutive terms in any one office.

 

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Source: TheWrap

Will Ferrell is reportedly set to star in a Spanish-language comedy titled Casa de mi padre (House of my Father). The film will be released with English subtitles. No director has been named yet.

The Other Guys, which stars Ferrell and Mark Wahlberg, is set to open this weekend. The comedy looks poised to be the film that will end Inception's dominance after three weekends.

 

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