Total tweets for March 5th Openers

upcoming030510.jpgAlice In Wonderland had a whopping 17,743 tweets reference it on Wednesday. By comparison, Where The Wild Things Are had 4,710 tweets on its Wednesday before release, Percy Jackson and The Olympians had 5,212. Alice is also really burning up the charts on Twitter already today, raking in over 15,000 tweets by 10AM EST. With the explosion still yet to come with solid midnight showing business it could end up at 40,000 to 50,000 tweets today alone. Needless to say this is going to be massive on Friday, and probably frontloaded similar to Wild Things or slightly more thanks to the huge buzz surrounding it and people rushing out to see it at midnights and on its first day. Expect a $30 million Friday and $81.5 million for the three day frame.

Brooklyn's Finest had another very solid day with 1,317 tweets on Wednesday. In terms of comparisons, Armored scored 246 tweets its Wednesday before release, and Edge of Darkness had 1,291. It now appears to be on pace for a 5,500+ tweet week, which should allow it to reach $5 million on Friday night and $12.5 million for the weekend.

Check back tomorrow to see the Thursday numbers and final predictions for the weekend. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets022602.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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San Francisco, March 3, 2010-Dolby Laboratories, Inc. (NYSE:DLB) announced today that all films nominated for an Oscar® in the Achievement in Sound Editing and Achievement in Sound Mixing categories included Dolby audio technologies.

This marks 32 consecutive years that films released with Dolby audio technologies have earned Academy Award nominations for outstanding sound quality. Recognized as the de facto standard for high-quality audio in cinema, Dolby's audio technologies, including Dolby Digital and Dolby Digital Surround EXTM, dramatically enhance the cinema-going experience.

"Dolby congratulates the talented sound mixers and editors nominated for this year's Academy Awards," said Page Haun, Senior Director, Marketing, Cinema Segment, Dolby Laboratories. "Dolby is honored to work alongside these masters of audio as we strive to develop new audio innovations and give them the tools to excel at their trade."

The 82nd annual Academy Awards are scheduled to be televised live from Hollywood's Kodak Theatre in high definition and Dolby Digital 5.1 by the ABC Television Network on Sunday, March 7, 2010 at 5:00 p.m. PT/8:00 p.m. ET.

Nominees for Achievement in Sound Editing Include:

Avatar (Twentieth Century Fox Film Corporation)
Christopher Boyes and Gwendolyn Yates Whittle
Dolby Digital

The Hurt Locker (Voltage Pictures)
Paul N.J. Ottosson
Dolby Digital

Inglourious Basterds (Universal Pictures)
Wylie Stateman
Dolby Digital

Star Trek (Paramount Pictures)
Mark Stoeckinger and Alan Rankin
Dolby Digital

Up (Walt Disney Pictures)
Michael Silvers and Tom Myers
Dolby Digital Surround EX

Nominees for Achievement in Sound Mixing Include:

Avatar (Twentieth Century-Fox Film Corporation)
Christopher Boyes, Gary Summers, Andy Nelson, and Tony Johnson
Dolby Digital

The Hurt Locker (Voltage Pictures)
Paul N.J. Ottosson and Ray Beckett
Dolby Digital

Inglourious Basterds (Universal Pictures)
Michael Minkler, Tony Lamberti, and Mark Ulano
Dolby Digital

Star Trek (Paramount Pictures)
Anna Behlmer, Andy Nelson, and Peter J. Devlin
Dolby Digital

Transformers: Revenge of the Fallen (DreamWorks SKG)
Greg P. Russell, Gary Summers, and Geoffrey Patterson
Dolby Digital

 

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Total tweets for March 5th Openers

upcoming030510.jpgAlice In Wonderland's ascent continued on Tuesday with another 14,449 tweets. A solid increase from Monday as it consolidates itself into the #2 position of films I've tracked since last September. By comparison, Where The Wild Things Are had 4,363 tweets on its Tuesday before release, Percy Jackson and The Olympians had 3,732. Alice is obviously way out ahead of these two comparison, and it appears to be right on course for 70,000 to 75,000 tweets this week as its midnight showings on Thursday should ensure a 20,000+ tweet day. All systems are go here. It's always exciting to see the Twitter population really getting behind a film. Family and older skewing films often tend to slightly dip on Wednesday, but early numbers today are very very solid which means two things, a) it has very strong interest in the key Twitter demographics of 18-45 b) Again pointing to the fact that its ratio is going to be huge.

Brooklyn's Finest continued to roll also as it raked in 1,264 tweets on Tuesday. In terms of comparisons, Armored scored 162 tweets its Tuesday before release, and Edge of Darkness had 833. Wednesday's number will be very telling for the film's ratio but as of right now it would appear as though $4 million is the basement for Friday's tally.

Check back tomorrow to see the Wednesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets022602.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Total tweets for March 5th Openers

upcoming030510.jpgAlice In Wonderland started off with a loud bang and 12,001 tweets on Monday. That easily gives it the second largest Monday for new openers behind New Moon's ridiculous 94,789. To be honest I was expecting something in the range of 18,000 to 20,000 based on its numbers from last week and typical expansion to release week for films but this 'lower' figure is no doubt a testament to the volumes of opportunist spammers out there. By comparison, Where The Wild Things Are had 3,321 tweets on its Monday before release, Percy Jackson and The Olympians had 3,124. Given this Monday number I'd say we are looking at a ~70,000 tweet week. The film is going to appeal to a very wide demographic, probably the widest of any film I've tracked here before which should help to stop its ratio from reaching massive levels fueled by a Twitter-only demographic skew ala New Moon. Both Wild Things and Percy Jackson hovered around the ~2,000 ratio mark and perhaps this will also be in the neighborhood of that thanks to its family appeal. Add in increased focus and buzz simply due to the excitement and I'm thinking ~2,500 to ~3,000. Buckle up, going to be a fun week.

Brooklyn's Finest actually had a surprisingly solid Monday also as it came in with 919 tweets. As I said in my Sunday column it appeared as though young women were embracing the film in a big way on Twitter last week which will no doubt drive its ratio up. In terms of comparisons, Armored scored 215 tweets its Monday before release, and Edge of Darkness had 545. It's a tough one to call but it does seems as though a ~1,000+ ratio is on the cards. Let us see how well it does tomorrow before calling it but at this point I don't see how it doesn't at least crack double digits for the weekend.

Check back tomorrow to see the Tuesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets022602.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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LOS ANGELES - ShoWest has named Sam Worthington ShoWest Male Star of the Year, it was announced today by Robert Sunshine, managing director of the event, which will be held March 15-18, 2010, in Las Vegas. Worthington will be presented with the ShoWest Male Star of the Year Award at ShoWest's Final Night Banquet and Award Ceremony on Thursday, March 18, at Bally's and Paris Las Vegas.

"Having been hand-picked by James Cameron to star in the highest-grossing film of all time, Avatar, Sam Worthington has taken Hollywood by storm and is not looking back," said Sunshine. "From Terminator Salvation to his upcoming release Clash of the Titans, Worthington's star power will continue to grow, and we are thrilled to honor him as this year's ShoWest Male Star of the Year."

Releasing in theaters in 3D on April 2, 2010, Worthington will star in the Warner Bros. Pictures and Legendary Pictures action fantasy Clash of the Titans. The ultimate struggle for power pits men against kings and kings against gods, as the war between the gods themselves could destroy the world. Born of a god and raised as a man, Perseus (Worthington) is helpless to save his family from Hades (Ralph Fiennes), vengeful god of the underworld. With nothing left to lose, Perseus volunteers to lead a dangerous mission to defeat Hades before he can seize power from Zeus (Liam Neeson) and unleash hell on earth.

After graduating from Sydney's prestigious National Institute of Dramatic Arts Worthington went on to build upon his theater background appearing in some of Australia's most acclaimed television shows, including "Love My Way" and "The Surgeon." He made his feature film debut in the Australian film Bootmen, which garnered him an Australian Film Institute (AFI) Award nomination. His additional Australian feature film credits include Dirty Deeds, Gettin' Square and Romper Stomper. A critically acclaimed performance in Somersault earned him an AFI Award for Best Actor in a leading role. Worthington went on to land roles in films, including Hart's War, Rogue and Terminator Salvation, before starring in James Cameron's Avatar, which has grossed more than $2.35 billion to date and has earned nine Academy Award nominations. In addition to the upcoming Clash of the Titans, Worthingon can be seen later this year in Tell Me, opposite Keira Knightley, and The Debt, with Helen Mirren.

 

 

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