Total tweets for February 26th Openers 

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Cop Out started off its week with 497 tweets on Monday. Respectable but not overly impressive as this should map to a week total in the region of 3,000 to 3,500. Notable comparisons include Surrogates which had 452 tweets its Monday before release, Men Who Stare At Goats had 495, and From Paris With Love had 509. The film's appeal to older audiences thanks to the Willis connection should be a balancing force for the younger Kevin Smith fanboys who are already making their mark. I'll stick with my Sunday early weekend prediction of a Friday ratio in the realm of 750-800 which should mean a Friday tally in the region of $4 to $5 million.

The Crazies had an excellent Monday with 836 tweets in its name. The film has been tracking well on Twitter for 4 weeks now and it has ramped up nicely to its release week. Notable comparisons include Saw VI which had 1,172 tweets in its Monday before release, The Fourth Kind which had 515, Daybreakers had 830, and Legion which had 612. Horrors tend to have better than average midnight openings on Thursday night which helps to drive up their Monday to Thursday multipliers moreso than any other genre. With that and these comparisons in mind we should be looking at a 5,500 to 6,000 tweet week here. In relooking at my Sunday assumptions, only one of my comparison films had a ratio of over 1,200 (Saw VI) and that was no doubt partly due to it being a sequel of an established franchise. With this in mind I'll lower my predicted estimate to 1,100 which would allow this to rake in $5 - $6 million on Friday.

Check back tomorrow to see the Tuesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

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The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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LOS ANGELES - Jerry Bruckheimer will receive the ShoWest 2010 Lifetime Achievement Award, it was announced today by Robert Sunshine, managing director of the event, which will be held March 15 - 18, 2010, in Las Vegas. Bruckheimer will be presented with the ShoWest Lifetime Achievement Award at ShoWest's Final Night Banquet and Award Ceremony on Thursday, March 18, at Bally's and Paris Las Vegas. Walt Disney Pictures and Jerry Bruckheimer Films will also screen Prince of Persia: The Sands of Time for ShoWest attendees on Thursday, March 18.

"With billions earned worldwide at the box office, Jerry Bruckheimer has brought outstanding entertainment to movie going audiences for four decades," said Sunshine. "From the action-packed Pirates of the Caribbean trilogy, to this summer's Prince of Persia, Bruckheimer continues to bring audiences into movie theater seats and provides a movie going experience like no other. We are honored to present Jerry Bruckheimer with the ShoWest 2010 Lifetime Achievement Award."

Set in the mystical lands of Persia, Prince of Persia: The Sands of Time is an epic action-adventure starring Jake Gyllenhaal as a rogue prince who, along with a mysterious princess, Gemma Arterton, race against dark forces to safeguard an ancient dagger capable of releasing the Sands of Time-a gift from the gods that can reverse time and allow its possessor to rule the world. Directed by Mike Newell (Harry Potter and the Goblet of Fire), Prince of Persia: the Sands of Time also stars Ben Kingsley and Alfred Molina. The film hits U.S. theaters May 28, 2010.

Jerry Bruckheimer first made his way to Hollywood via advertising when, as an award-winning commercial producer, one of his spots was noted for its brilliance in Time magazine. Four years later he went on to produce such memorable films as: Farewell, My Lovely, American Gigolo and Flashdance. The release of Flashdance would change Bruckheimer's life, grossing $92 million in the U.S. alone and pairing him with Don Simpson, who would be his producing partner for the next 13 years. They went on to produce one hit after the other including Top Gun, Days of Thunder, Beverly Hills Cop I & II, Bad Boys and The Rock. On his own, in 1997, Bruckheimer went on to produce such hits as Con Air, Armageddon, Enemy of the State, Coyote Ugly, Remember the Titans, Pearl Harbor, Black Hawk Down, the Pirates of the Caribbean trilogy, National Treasure and National Treasure: Book of Secrets. His upcoming films include Prince of Persia: The Sands of Time and The Sorcerer's Apprentice. In addition to his outstanding success on the big screen, Jerry Bruckheimer Television has seen amazing success with television audiences. Bruckheimer has brought us such hits as "C.S.I," "C.S.I.: Miami," "C.S.I.: NY," "Without A Trace," "Cold Case" and the award-winning "The Amazing Race." Over the course of his career, Bruckheimer's films and television work has earned six Academy Awards, five GRAMMY Awards, four Golden Globes, 18 Emmys, 15 People's Choice Awards, and two BAFTA Awards, among numerous other accolades.

 

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LOS ANGELES - On Saturday, February 20, the Academy Board of Governors bestowed the 2009 Scientific and Engineering Award (Academy Plaque) to four individuals responsible for the color accuracy of Texas Instruments (TI) (NYSE: TXN) DLP Cinema projectors. Acknowledged during a private award ceremony, D. Scott Dewald, Greg Pettitt, Brad Walker and Bill Werner were recognized for their contributions furthering the design and refinement of the Texas Instruments, DLP Cinema projector, achieving a level of performance which enables color-accurate, digital intermediate previews of motion pictures.

"As the technology leader in producing precise DCI compliant colors, superior contrast ratios and the light output necessary to illuminate the largest auditoriums, the Academy of Motion Picture Arts and Sciences is proud to recognize DLP Cinema for this achievement," said Richard Edlund, Academy Governor and chair of the Scientific and Technical Awards Committee. "Texas Instruments, DLP Cinema has redefined the movie going experience with an incredible picture."

"For the first time in the over 100 year-old cinema history, filmmakers and audiences around the world are ensured they will see colors the way the moviemaker intended every showing when enjoying a movie or content projected with DLP Cinema technology," said Nancy Fares, business manager for Texas Instruments, DLP Cinema Products.

The technology awarded the 2009 Academy Scientific and Engineering Award for achievement in Color Accuracy is exclusive to DLP Cinema products; however, Texas Instruments works with the world's leading manufacturers to deliver top-quality and related technology to a variety of front projectors, pico projectors, HDTV models and more. The highly reliable and full-color imagery in all DLP products is achieved by the fast switching speed of the mirrors on the DLP Chip.

"Leveraging the Cinema technology offers our customers the ability to manufacturer world class projectors for home, business and classroom use with high reliability and superb color accuracy," said Roger Carver, business manager for Texas Instruments, DLP Products.

The DLP Cinema solution provides the capability to light up theatre screens as big as 100 feet and 3D screens as big as 75 feet, which has been a challenge for competing technologies. As the technology provider offering solutions with low operating costs, DLP Cinema remains dedicated to providing the cinema industry with the widest variety of technology offerings to fit their growing needs.

DLP Cinema projection technology is installed in over 17,000 screens worldwide. Today there are nearly 10,000 worldwide screens that offer DLP Cinema digital 3D technology which uses every pixel array in the frame for the brightest picture unlike other technologies in the industry. Since last year's introduction, IMAX digital projection systems powered by DLP Cinema have reached a total of 155 locations worldwide.

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Source: ComingSoon

There has been a lot of talk recently about making a new American Pie film with the original cast. After American Wedding, the property was turned into a lucrative straight-to-DVD cash cow. Yet the only person from the original cast to turn up regularly in the new flicks has been Eugene Levy.

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Seann William Scott, who famously played horndog Steve Stiffler, recently discussed the project.

"I've been talking to them about it and there's a possibility," Scott tells ComingSoon. "We came up with an awesome idea and I'm kind of at the point where I'm already known as that character forever anyways. As much as I want to do a part like Christoph Waltz in Inglourious Basterds, I did American Pie three times and then versions of that in ten other movies. If it makes sense and if it makes people laugh then maybe."

 

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After a couple super-charged weeks at the Box Office things settle down a bit this week as two films open with much more modest expectations: Cop Out and The Crazies.


upcoming022610.jpgCop Out had 1,091 tweets reference it last week on Twitter. A far cry from the last two weeks when 5,000+ became the norm for three of the four releases. Still, the film is going to appeal to a mixture of young and older audiences which should keep its ratio down. Notable comparisons include Surrogates which had 810 tweets its week before release, Men Who Stare At Goats had 1,112, and From Paris With Love had 1,061. Much of its early buzz has also been negative which is not a good sign for its ratio potential. These early signs point to a opening ratio in the region of 750 - 850 and somewhere between $4 to $5 million on Friday.

The Crazies had an impressive 2,122 tweets last week as it almost doubled Cop Out's numbers. The horror genre has been pretty stable at a 1,000+ ratio in the past and throw in the relatively low theatre count as we could be in for a 1,300 to 1,500 ratio come Friday. Notable comparisons include Saw VI which had 1,392 tweets in its week before release, and The Fourth Kind which had 1,432. With the higher ratio here likely it would seem as though it would be heading for a $4 - $5 million Friday.

Check back Monday night for analysis of the Monday tweet totals. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets021902.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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