New York, NY - Continuing the strategy to offer theatre exhibitors compelling alternative content programming that drives revenue during off-peak periods, Screenvision, a leading cinema advertising sales, services and content distribution company, will partner with Major League Baseball Productions, the Emmy award-winning in-house production department of Major League Baseball to bring the Official 2009 World Series Film to select New York, New Jersey and Connecticut theatres. The film, chronicling the New York Yankees epic 2009 Championship Season, will be featured at participating Bowtie Cinemas, Clearview Cinemas, Frank Theatres and National Amusements locations on November 23rd at 7:30pm for a one time only event. The historic Ziegfeld Theatre in Manhattan will also hold a public red-carpet event that night with the World Series trophy on display and members of the Yankee organization, including players, in attendance. Patrons of the red carpet event will each receive a free copy of the World Series Film DVD.

In the sports arena, Screenvision has garnered strong success with several initiatives including: Mets at the Movies and Phillies on the Big Screen - live baseball game events in the New York, New Jersey and Philadelphia markets; Return to the Rafters, the story of the 2007-2008 Boston Celtics, which ran at select National Amusements theatres in New England; the documentary UltraMarathon Man: 50 Marathons • 50 States • 50 Days, which was showcased in theatres across the country and last year's Phillies World Series Film.

"Screenvision is committed to our exhibitor partners' success. Our growing alternative content slate provides added entertainment options that bring additional box office revenue during off peak hours. We have found that sports is an area that works extremely well in the theatre," said Darryl Schaffer, Executive Vice President, Exhibitor Relations for Screenvision. "The Official 2009 World Series Film is an incredible and exciting sports documentary that Yankee fans have been waiting for."

"With our expanded multi-theater HD offering of the World Series Film, Yankee fans can relive the larger-than-life moments of their team's incredible Postseason journey on the big screen in theatres throughout the tri-state area," said Elizabeth Scott, Vice President of Programming of Business Affairs, Major League Baseball Productions. "We're excited to partner with Screenvision, whose network of partner exhibitors has allowed MLB to scale this event up as fan interest has demanded."

Launched in 2007, Screenvision's alternative content division has been able to provide exhibitors with a wide array of intriguing programming ranging from operas and sports to documentaries and children's films. Screenvision is able to develop programming strategies for both wide national releases as well as more localized and regional events presented through Screenvision's High Definition digital network. In 2010, Screenvision's digital network will include 300 locations with live feed capability expanding its live event programming.

 

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Scottsdale, Ariz. - Harkins Theatres was named the winner of the Big Business Award at the Scottsdale Chamber of Commerce's 24th Annual Sterling Awards. The prestigious Sterling Award is one of the most coveted business awards in the metro-Phoenix area.

"We are humbled and honored to be recognized by our fellow business leaders," said Dan Harkins, Owner and CEO of Harkins Theatres. "To be acknowledged for our commitment to excellence and innovation, and for our service to the community is something this entire company is extremely proud of."

The annual award ceremony celebrates the people and companies that contribute to the community's success and growth in four categories: micro-business, small business, big business and non-profit and includes a rigorous application, judging and selection process. Four teams of six judges each conduct an initial review of all applications and narrow the field to three finalists in all four categories category.

Harkins Theatres joins an esteemed group of past recipients which include Sleep America, Cox Communications, The Arizona Republic, The Dial Corp, and the Mayo Clinic Scottsdale, to name a few.

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Centennial, Colo. - Glenn Beck's personal story of love, faith and family returns this holiday season with a new installment of The Christmas Sweater - A Return to Redemption, a live in-theater event presented exclusively in select movie theaters on Thursday, Dec. 3rd followed by a taped encore on Thursday, Dec. 10th. "The Christmas Sweater," Beck's popular stage show based on his best-selling book, will pick up where the story left off last Christmas and chronicle the life-changing impact it had on people all over the country, live from New York.

Tickets to The Christmas Sweater - A Return to Redemption on Dec. 3rd and 10th at 8:00 p.m. ET / 7:00 p.m. CT / 6:00 p.m. MT and 8:00 p.m. PT (tape delayed) are available here and presenting theater box offices. For a complete list of theater locations and prices, please visit the web site (theaters and participants are subject to change).

Presented by NCM Fathom and Mercury Radio Arts, The Christmas Sweater - A Return to Redemption reveals the real-life events that inspired Beck to write "The Christmas Sweater." Beck will also share stories of the overwhelming response he received about how the tale's message of redemption changed people's lives during this live event broadcast from the Skirball Center for the Performing Arts at New York University. Following the showing of this re-mastered and exclusive version of "The Christmas Sweater," pre-recorded live during his 2008 tour, Beck will introduce several people who were touched by the story, taking audiences on an intimate journey of transformation through redemption. One of New York's premiere choirs will open and close the evening with LIVE uplifting, holiday music.

"The Christmas Sweater - A Return to Redemption is a celebration of everything that makes the holiday season so meaningful and I am excited that NCM Fathom is going to help me share brand new stories of inspiration with audiences across the country," said Beck.

Based on a deeply personal true story and the New York Times best-seller, "The Christmas Sweater" is a narrative of a boy named Eddie who takes audiences on his tragic and painful road to manhood. It takes a battle with himself, his family and his faith to help Eddie fight through the storm to the realization he already had life's most valuable treasures.

Glenn Beck's The Christmas Sweater - A Return to Redemption will be shown in select movie theaters including AMC Entertainment Inc., Cinemark USA Inc., Cobb Theatres, Georgia Theatre Company, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Malco Theatres, Marcus Theatres, National Amusements and Regal Entertainment Group movie theatres, as well as The Arlington Theatre (Santa Barbara, CA), Carolina Theatre (Asheville, NC), The Grand Theatre (Bismarck, ND), Palace Cinema 9 (South Burlington, VT), Penn Cinema (Lititz, PA) and State Theatre (State College, PA) through NCM's exclusive Digital Broadcast Network - North America's largest cinema broadcast network.

"Tens of thousands of fans celebrated the holiday season last year with Glenn Beck's The Christmas Sweater and they won't want to miss the continuation of this touching story," said Dan Diamond, vice president of NCM Fathom. "This special movie theater event will inspire audiences of all ages this holiday season."

Beck is one of America's leading radio and television personalities. His quick wit, candid opinions and engaging personality have made The Glenn Beck Program the third highest rated radio program in America and Glenn Beck, one of the most successful new shows on the Fox News Channel. His unique blend of modern-day storytelling and insightful views on current events allowed him to achieve the extraordinary feat of having No. 1 New York Times bestsellers in both fiction and non-fiction. Beck is also the star of a live stage show, the publisher of Fusion magazine and the editor of GlennBeck.com.

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New York, N.Y. - Screenvision, the leading innovator in cinema advertising, announced today it has renewed its long-term agreement with Hogan Communications, a media and marketing company targeting the college market. Under the agreement, Screenvision will continue to represent national and regional cinema advertising sales for Hogan's 397 college campus-based screens while Hogan will continue to produce and distribute its cinema preshow, "Preview Theater," in which the Screenvision-sold ads will appear. Screenvision will also continue to have the rights to conduct certain on-campus promotional activities on behalf of its advertisers, including advance screenings, product sampling, tabling and product demonstration activities and consumer research.

"Our continued relationship with Hogan Communications enables Screenvision to have a strong presence in the college arena," said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. "This enables us to reach our key demo, young adults 18 to 24, in a very robust way."

"The Screenvision sales force is best placed to represent our circuit of university theatres, both from a national ad sales perspective and niche marketing perspective," said Michael Hogan, Hogan Communications. "Because of this, we're thrilled to maintain our partnership and look forward to watching as national advertisers continue to focus on reaching out to our community of consumers - college students."

The college network's 397 cinema screens are distributed across 199 cities nationwide, and include coverage in top 10 DMAs such as New York, Los Angeles, Chicago, Boston and Philadelphia.

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JUPITER, FL - Three Muvico Theatres executives have joined forces to launch Paragon Entertainment. Michael F. Whalen, Jr., Muvico's former CEO; Michael Wilson, former SVP of Development and Hank Lightstone, former COO. Paragon will focus on developing, owning, operating, and managing movie theaters. Paragon will also pursue a strategy of retrofitting existing smaller theaters as well retrofitting existing retail space that has become available in. Such retrofits and upgrades would include stadium seating, digital projection via its relationship with Sony Electronics, high-end interactive arcades, and bowling.

"There exist tremendous opportunities in the entertainment space to redefine the movie-going and the entertainment experience while capitalizing on the unbalanced supply and demand for retail space," commented Whalen. "We plan on providing a differentiated customer experience to our guests and work with landlords to find solutions to increase mall traffic and fill excess space. Most of all, I am honored to be working with my two best friends, men whom I respect and who have decades of experience in the motion picture industry".

Paragon currently has plans to open three theatres in 2010. The first theater is in CocoWalk (Miami). The site at CocoWalk was operated for many years by AMC but will now see a $4 million upgrade to include stadium seating, high-definition digital projection with 3D, all reserved VIP seating, two lounge auditoria, a bar/restaurant concept, and valet car service. "We are excited to be part of the revitalization of CocoWalk and we plan on creating the finest movie-going experience in Miami," noted Whalen. The theater will be branded a Muvico Theater under a licensing agreement between Paragon and Muvico.

Paragon, via its strategic relationship with Splitsville, will open a 70,000 sq. foot entertainment center in Fredericksburg, VA in late March 2010. The theater portion, branded Muvico, will have 12 high-definition digital screens, with 3 of them including Premier VIP seating for 21 and over serving cocktails and food. The luxury bowling facility will have 16 lanes of bowling with Splitsville's signature gourmet restaurant. "Our concept with Splitsville will create an entertainment destination that will draw people from a 15 to 20 mile radius," said Wilson. "We are excited about opening a state-of-the-art theater and luxury bowling restaurant that should expand movie going admissions by more than 50% in this market."

Paragon will also open a luxury 7-screen theater at Block 37 in downtown Chicago in mid-2010. The theater will be branded Muvico to capitalize on Muvico's brand name in the Chicago market where it operates a luxury theater in Rosemont, IL. Paragon has formed a relationship with a well-known restaurateur and will feature a signature restaurant. To drive greater frequency, Paragon will launch a loyalty club, which will have grant members access to exclusive screening invitations, advanced ticket sales and other benefits. "We look forward to providing the most unique moviegoing experience in Chicago. Our concept will redefine the whole ‘dinner and a movie' experience," noted Lightstone.

Paragon is based in Jupiter, FL and has plans to work closely with Frank Entertainment Companies in the future. "I have an immense amount of respect for Bruce Frank and we see the world of theater exhibition and entertainment the same way," said Whalen. "The world of theater exhibition is changing rapidly with the advent of alternative content and digital projection. There is going to be less movie product over the next several years with shorter runtimes in theaters. The days of building and operating 24- and 30-screen movie theaters are gone and we need to create entertainment destinations for our patrons that do more that just exhibit movies and serve popcorn."

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