London-The Empire Leicester Square showed the world premiere of the James Cameron movie Avatar on Thursday, December 10, using the Dolby 3D solution for large screens. An invited audience of more than 1,300 guests filled the Empire Leicester Square, which actedas the lead theatre for this much-anticipated premiere.

"Empire Leicester Square boasts one of the largest screens in the UK, which is why it regularly plays host to world premieres," said Julian Pinn, Business Development Manager, Production Services Group, Dolby Laboratories. "Avatar promises to deliver state-of-the-art 3D special effects to audiences around the world. To ensure every seat in Empire Leicester Square enjoys the fully immersing 3D experience, Dolby Production Services worked with Barco, Empire, and Twentieth Century Fox to ensure the best combination of brightness, image sharpness, and color accuracy to display this spectacular new movie as director James Cameron intended."

To meet Cameron's exacting standards for Avatar's premiere, Dolby and Barco worked to provide a customized solution, comprising two Dolby 3D large-screen systems, featuring four Barco DP-3000 ultra bright digital cinema projectors. Using dual stacked Barco projectors for the left eye and an additional dual stack for the right eye, each set features Dolby's 3D color filter technology. Combined with Dolby's lightweight passive 3D glasses-designed for repeated use to reduce the cost per view for exhibitors-Dolby and Barco's technologies deliver a memorable and mesmerizing 3D experience, even on the biggest screens.

Avatar aims to take cinemagoers to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, who won an Oscar for his movie Titanic, first conceived the idea for Avatar 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, Avatar combines live action with state-of-the-art special effects that deliver a fully immersing 3D cinematic experience of a new kind.

"Avatar is one of the most keenly anticipated movies of the year," says Tim Sinnaeve, Sales Director EMEA, Digital Cinema Business, Barco. "So we are delighted to be working with Dolby to meet James Cameron's meticulous requirements, which will ensure an outstanding 3D screening for everyone attending this important world premiere at the Empire."

To see Avatar in Dolby 3D near you, click here.

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CHICAGO - NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today that Pacific ArcLight has installed 17 of NEC's 3D digital cinema projectors and is preparing to wow audiences when James Cameron's movie "Avatar" is released on December 18 by Fox Studios.

"We found the NEC NC2500S-A projectors to be a great fit for us, especially with the new higher light output for amazing picture quality," said Joe Miraglia, Pacific's Director of Design, Construction & Facilities. "We're very excited to be 100 percent ready to bring Avatar to our audiences, and, in fact, we are premiering the film at midnight on December 17 at ArcLight Hollywood, Cinerama Dome as well as ArcLight Sherman Oaks."

Pacific Theatres and ArcLight Cinemas have installed NEC digital cinema projectors in 10 locations throughout Los Angeles, including ArcLight Hollywood, which has 825 seats and a screen size of 28-ft. x 86-ft. A major reason for the projector upgrade was to show 3D feature movies, although the theaters will use the projectors to show many popular movies in standard format, too. ArcLight Hollywood, ArcLight Sherman Oaks, Northridge Fashion Center, and Glendale Stadium 16 all have NEC projectors with 3D capabilities in the largest auditoriums of each individual complex.

"Audience expectations are pretty high these days. There are great 3D movies coming out, and NEC digital cinema projectors are transforming the audience experience," said Jim Reisteter, General Manager, Digital Cinema Division, NEC Display Solutions. "Our customer Pacific ArcLight is sending a message that they are a great destination for 3D releases, and this translates to strong box office performance."

The NEC NC2500S-A's new technical enhancement allows 3D content to utilize the full 2K resolution of the 1.2-inch DMD from Texas Instruments, using triple flash technology for smooth motion. With a 33% increase in resolution and brightness, the projector is one of the brightest on the market. The boost in performance means a greater viewing experience for theatergoers.

NEC's full line of digital cinema projectors serves a wide range of screen sizes and budgets, and is available immediately for upgrade or purchase. For more information about NEC's various digital cinema projectors, please visit this page, or call 1-818-557-2500. To learn more about NEC financing options, please click here, or contact NECDigitalCinemaLease@neclease.com.

 

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CINEASIA, Hong Kong - GDC Technology ("GDC"), a world leading digital cinema solution provider, is pleased to announce that it has signed up a number of new customers for 3D deployment using RealD's industry-leading 3D platform. This announcement comes on the heels of an agreement signed between GDC and RealD in April 2009 whereby GDC became a distributor for RealD's 3D platform in Asia. Under the agreement, GDC serves as a representative for RealD, taking care of sales inquiries, technical support, maintenance, installation, marketing support, and on-going operations.

The newly signed-up customers include Broadway Circuit (Hong Kong), UA Cinemas (Hong Kong), Blitz Theatres (Indonesia), Ambassador Cinemas (Taiwan) and Shaw Cinemas (Singapore), with more expected in the pipeline. The signing of these deals marks a good start to the GDC-RealD partnership, which to date has accounted for close to 100 additional RealD 3D installations in Asia.

"In anticipation of the fast-expanding 3D market worldwide, RealD formed a strategic alliance with GDC earlier in the year to assist with the Asia Pacific region," said Joseph Peixoto, president of worldwide cinema at RealD. "Our partnership with GDC is off to a solid start and we are confident we will see continued growth of our worldwide leading 3D technology in the Asian market."

"We are witnessing a phenomenal growth in 3D digital cinema worldwide since the debut of new 3D technology in which RealD is the clear market leader," said Dr. Man-Nang Chong, founder and CEO of GDC Technology. "The 3D market in Asia is poised for high growth mirroring the trend in the U.S and Europe. Our tie-up with RealD will further consolidate GDC's position as a market leader in Asia, offering comprehensive digital cinema solutions in 3D."

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CINEASIA, Hong Kong - GDC Technology ("GDC"), a world leading digital cinema solution provider, is pleased to announce that it has closed a deal with UA Cinemas ("UA") to supply DCI-compliant digital cinema equipment under the VPF scheme. GDC is the front-runner in Asia holding the most number VPF agreements with major Hollywood Studios which include 20th Century Fox, Paramount Pictures International, Sony Pictures Entertainment, Universal Pictures International and Walt Disney Studios Motion Pictures International. Under these VPF agreements, the participating studios will make financial contributions for a limited time towards the hardware cost of DCI-compliant digital equipment deployed by GDC. Few companies can offer both VPF arrangement and one-stop digital cinema solution together; the unique strength of GDC in both has made it the preferred choice for Asian exhibitors who are thinking of converting to digital.

With 13 systems already installed at 7 cinema sites, UA Cinemas has been a loyal customer of GDC. The new contract will see another 20 systems to be installed by GDC by the end of 2010. UA Cinemas was introduced by the Lark Group in 1985 with the opening of UA Shatin, the first ever US-style multiplex cinema brought in to Hong Kong. With approximately 38 screens at eight locations, UA is today one of the major cinema chains in the territory.

"We are pleased to engage GDC again to outfit our new digital cinemas as we are thoroughly impressed by GDC's quality products and excellent technical service," said Bob Vallone, Director and General Manager of Lark Multimedia Ltd. "GDC's VPF scheme is really the icing on the cake; it will go a long way in alleviating the capital outlay needed by the exhibitors when going digital."

"GDC strives to provide its customers a complete digital cinema solution, not just technically, but also commercially," said Dr. Man-Nang CHONG, founder and CEO of GDC Technology. "GDC's VPF scheme offers our customers a viable commercial model to finance their digital conversion and puts together a sustainable roll-out strategy. We are happy that UA Cinemas has recognized this and we expect more exhibitors to join in soon."

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Hong Kong - Digital cinema pioneer Barco and digital cinema solution provider GDC Technology ("GDC") are proud to announce that GDC's Integrated media block ("IMB") can be seamlessly integrated into Barco's cinema projectors. Barco and GDC showcase this industry leading technology on the show floor at CineAsia, running from 8 until 10 December in Hong Kong.

In recent years, long-standing partners GDC and Barco have realized some 1000 digital conversions in China. As a further proof of the two companies' strong relations, the GDC IMB can now be fully integrated into Barco's digital cinema projectors."

"We are very happy to continue our strong partnership with Barco, and to offer the digital cinema industry a total solution with an integrated media block" said Dr. Man-Nang CHONG, founder and CEO of GDC Technology. "The GDC media block has been designed to meet the DCI v1.2 Specification Media Block in Projector Configuration and supports 12-bit X'Y'Z' uncompressed playback for resolutions up to 4K. It further features lesser perimeter of security for content and keys compared to an external media server solution and requires less cabling between the media block and storage server."

Frank Christiaens, President of Barco for Greater China Region continues: "With the IMB integrated in a Barco projector, customers are sure of a compact, future-proof digital projection solution based on Texas Instruments' Enhanced DLP Cinema® technology. We truly value our long-standing partnership with GDC and the integration of the GDC media block into our projectors confirms our joint commitment to the Chinese marketplace."

Barco and GDC showcase the integrated media block at CineAsia, Hong Kong, from December 8 to 10, booth #301.

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