JUPITER, FL - Three Muvico Theatres executives have joined forces to launch Paragon Entertainment. Michael F. Whalen, Jr., Muvico's former CEO; Michael Wilson, former SVP of Development and Hank Lightstone, former COO. Paragon will focus on developing, owning, operating, and managing movie theaters. Paragon will also pursue a strategy of retrofitting existing smaller theaters as well retrofitting existing retail space that has become available in. Such retrofits and upgrades would include stadium seating, digital projection via its relationship with Sony Electronics, high-end interactive arcades, and bowling.

"There exist tremendous opportunities in the entertainment space to redefine the movie-going and the entertainment experience while capitalizing on the unbalanced supply and demand for retail space," commented Whalen. "We plan on providing a differentiated customer experience to our guests and work with landlords to find solutions to increase mall traffic and fill excess space. Most of all, I am honored to be working with my two best friends, men whom I respect and who have decades of experience in the motion picture industry".

Paragon currently has plans to open three theatres in 2010. The first theater is in CocoWalk (Miami). The site at CocoWalk was operated for many years by AMC but will now see a $4 million upgrade to include stadium seating, high-definition digital projection with 3D, all reserved VIP seating, two lounge auditoria, a bar/restaurant concept, and valet car service. "We are excited to be part of the revitalization of CocoWalk and we plan on creating the finest movie-going experience in Miami," noted Whalen. The theater will be branded a Muvico Theater under a licensing agreement between Paragon and Muvico.

Paragon, via its strategic relationship with Splitsville, will open a 70,000 sq. foot entertainment center in Fredericksburg, VA in late March 2010. The theater portion, branded Muvico, will have 12 high-definition digital screens, with 3 of them including Premier VIP seating for 21 and over serving cocktails and food. The luxury bowling facility will have 16 lanes of bowling with Splitsville's signature gourmet restaurant. "Our concept with Splitsville will create an entertainment destination that will draw people from a 15 to 20 mile radius," said Wilson. "We are excited about opening a state-of-the-art theater and luxury bowling restaurant that should expand movie going admissions by more than 50% in this market."

Paragon will also open a luxury 7-screen theater at Block 37 in downtown Chicago in mid-2010. The theater will be branded Muvico to capitalize on Muvico's brand name in the Chicago market where it operates a luxury theater in Rosemont, IL. Paragon has formed a relationship with a well-known restaurateur and will feature a signature restaurant. To drive greater frequency, Paragon will launch a loyalty club, which will have grant members access to exclusive screening invitations, advanced ticket sales and other benefits. "We look forward to providing the most unique moviegoing experience in Chicago. Our concept will redefine the whole ‘dinner and a movie' experience," noted Lightstone.

Paragon is based in Jupiter, FL and has plans to work closely with Frank Entertainment Companies in the future. "I have an immense amount of respect for Bruce Frank and we see the world of theater exhibition and entertainment the same way," said Whalen. "The world of theater exhibition is changing rapidly with the advent of alternative content and digital projection. There is going to be less movie product over the next several years with shorter runtimes in theaters. The days of building and operating 24- and 30-screen movie theaters are gone and we need to create entertainment destinations for our patrons that do more that just exhibit movies and serve popcorn."

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Washington, D.C. - In a filing today with the Federal Communications Commission, the Motion Picture Association of America, Inc. (MPAA) reinforced the benefits of allowing studios the option of sending movies fresh from the box office to tens of millions of American households.

"Many of us love movies, but we just can't make it to the theater as often as we'd like. That is especially true for parents of young children, rural Americans who live far from the multiplex and people with disabilities that keep them close to home," MPAA Chairman and CEO Dan Glickman said. "Having the added option to enjoy movies in a more timely fashion at home would be a liberating new choice."

In its filing, which was in response to letters of opposition filed by the group Public Knowledge, the MPAA said: "grant of the waiver would for the first time allow millions of consumers to view high-value, high-definition theatrical films during an early release window that is not available today. MPAA has explained that release of this high-value content as part of an earlier window, especially with respect to movies released for home viewing close to or even during their initial theatrical run, necessarily requires the highest level of protection possible through use of SOC."

SOC, or selectable output control technology, would allow televisions with digitally secure interfaces to receive first-run, high-definition content from a cable or satellite provider. Using SOC protects content because it essentially disables non-secure, analog outputs to avoid illegal circumvention and distribution of copyrighted material. These outputs would be disabled ONLY with respect to the proposed new content, and this technology would NOT have any impact whatsoever on the ability of existing devices to receive all of the content that they get today. Consumers will continue to have access to everything they have today, including DVDs, Netflix, etc.

The MPAA filing noted: "By Public Knowledge's odd reckoning, however, no consumer-oriented technological breakthrough ever could be introduced to American homes unless and until every single American home had access to the same opportunity at the same moment in time. That is a recipe for holding every innovation hostage until the last consumer adopts a new technology.

"Under Public Knowledge's approach, the Commission would have taken decades to permit television stations to broadcast in color, since millions of American homes already had purchased black-and-white sets when color broadcasts were introduced in the 1950s. Indeed, whenever innovative technologies bring consumers new and better opportunities to media content, there is always a lag between when early adopters take advantage of these opportunities and when they become ubiquitous."

Glickman added: "I, like most movie-goers believe the best way to enjoy a movie is to go to the theater with friends and share a communal laugh or adventure together. But I also believe there is ample room for additional choices that satisfy consumer demand to enjoy movies in diverse new ways. If allowed by the FCC, I believe this new choice will be just one of many exciting innovations to come that benefit consumers and sustain the future of this unique creative medium."

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Centennial, CO - National CineMedia LLC (NCM) has entered into network affiliate advertising agreements with Cobb Theatres, Galaxy Theatres, LLC and Storyteller Theatres Corporation for the presentation of pre-show advertising. Under the terms of the exclusive multi-year agreements, select Cobb, Galaxy and Storyteller movie theaters in eight states including Alabama, Arizona, Colorado, Florida, Nevada, New Mexico, Texas, and Wyoming will exclusively present NCM's pre-feature cinema advertising program, FirstLook.

The cinema advertising affiliate agreement with Cobb Theatres represents an extension of the movie theater chain's current relationship with NCM as a network affiliate for NCM Fathom entertainment events. Cobb has been presenting NCM Fathom's live and pre-recorded in-theater events including the critically acclaimed opera series The Met: Live in HD since January of 2009. The new cinema advertising affiliate agreements with Galaxy Theatres, LLC and Storyteller Theatres Corporation are also effective immediately.

These three exhibitors represent the most recent expansion of the NCM cinema network, which is the largest digital in-theater video and satellite distribution network in North America. Cobb Theatres, Galaxy Theatres, LLC and Storyteller Theatres Corporation currently operate a combined 23 theaters and 268 screens. The three theater circuits together represent an additional 9.1 million attendees for NCM.

"The additions of these theater circuits furthers our strategic goal of building a national digital theater network that can compete more effectively with existing national media networks," said Kurt Hall, NCM's president and chief executive officer. "In particular, Cobb, Galaxy and Storyteller have improved our coverage in key markets, allowing us to better compete for the advertising budgets of clients who require more ubiquitous reach."

NCM currently has exclusive, long-term cinema advertising agreements in place with its founding member exhibitors, AMC Entertainment Inc., Cinemark Holdings Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), as well as network affiliate pacts with theater circuits such as Carolina Cinemas, Cobb Theatres, Georgia Theatre Company, Goodrich Quality Theaters, Hollywood Theaters, Kerasotes ShowPlace Theatres, MJR Theatres, Picture Show Theatres, ShowBiz Cinemas, LLC and Starplex Cinemas, among others.

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Orlando, Florida - Thomson (Euronext Paris: 18453; NYSE: TMS), through its Technicolor Business Group, has aligned with entertainment industry leaders Deluxe Entertainment Services Group, Eastman Kodak Company, and Fujifilm to provide financial assistance to exhibitors seeking an immediate 3D solution. The Silver Screen Fund defers costs associated with the purchase and installation of silver screens by providing financial assistance to exhibitors who deploy the Technicolor 3D solution. The fund will be managed by Technicolor, which last week announced broad studio support for the Technicolor 3D solution.

The Silver Screen Fund will finance up to 500 silver screens to be installed at theatres in the United States, Canada and the United Kingdom. Funding is available immediately for qualified exhibitors. When exhibitors complete the terms of the Silver Screen Fund agreement, they will own the silver screen, a necessary component for future digital 3D projection.

"Technicolor is committed to delivering high-quality, affordable 3D solutions, and the creation of the Silver Screen Fund accelerates our promise to our exhibition partners by helping them defer upfront costs associated with the purchase and installation of silver screens," said Lanny Raimondo, head of Technicolor. "Thanks to overwhelming studio and industry support, we expect to sign up these first 500 screens in the coming weeks, keeping us on track to reach our target of more than 1,000 Technicolor 3D screens by mid-2010."

"Deluxe is proud to have a long history of supporting our customers by providing whatever format they choose for their content. This technology bridge for 3D exhibition is a cost effective way to help our customers maximize their theatrical release schedules," said Cyril Drabinsky, President and CEO of Deluxe.

"Right now, there are not enough 3D screens to accommodate major releases and the screen shortage becomes compounded when you consider issues of overlapping 3D releases," said Kim Snyder, President, Entertainment Imaging, and Vice President, Eastman Kodak Company. "The industry desperately needs additional screens to satisfy demands by studios and movie fans, who consistently vote for 3D with their box-office dollar. The Silver Screen Fund levels the playing field so all exhibitors can realize the benefits of 3D presentations."

"With the Digital 3D roll-out slowed significantly by the economy, and because of the prohibitive cost associated with digital cinema conversion, we believe Technicolor's film-based 3D innovation is the right solution," said Graeme Parcher, Group Vice President, FUJIFILM North American Motion Picture Group. "We are excited to partner with our industry colleagues to introduce this significant advance in film 3D technology."

Technicolor 3D Motion Picture Support
Multiple major motion picture studios are supporting the Technicolor 3D solution. DreamWorks Animation, Lionsgate, Paramount, Overture, Universal Pictures, Warner Bros., and The Weinstein Company are working with Technicolor to deliver content for presentation in Technicolor 3D.

Seventeen 3D titles have already been announced for 2010 release, with more expected from several distributors. The studios noted above account for the majority of these titles, including How to Train Your Dragon, Piranha 3D, Shrek Forever After, Despicable Me, Cats & Dogs: The Revenge of Kitty Galore, Friday the 13th: Part 2; Guardians of Ga'Hoole, Alpha and Omega, Burst, Oobermind, and Yogi Bear.

How the Technicolor 3D Solution Works
The Technicolor 3D Solution employs a proprietary "production to projection" system that leverages 35mm (or film) projectors already in use by the majority of U.S. and international theatres today to deliver high-quality 3D content to moviegoers. A patent-pending lens system assembles the left and right eye images as the film runs through the projector and delivers a 3D-ready image onto a silver screen. The solution works with circular polarized glasses-identical to the ones used for existing digital 3D cinema-to "translate" the film's content into an image that is perceived by the viewer as being three dimensional. The silver screen can be used for the projection of both Technicolor 3D as well as digital 3D content. The Technicolor 3D Solution can be installed nearly immediately. No build-out or significant modifications of the projection booth are required.

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SAN DIEGO - Sony Electronics' Digital Cinema Solutions and Services Group has finalized a virtual print fee agreement with Overture Films. Under this non-exclusive arrangement, Overture will release its titles in digital format for playback in U.S. theaters equipped with Sony 4K projection systems.

The agreement marks the latest alliance for the Sony DCSS group with a motion picture distributor, following recent announcements with Walt Disney Studios, Twentieth Century Fox, Paramount Pictures, and Sony Pictures Entertainment.

"The Sony digital cinema team has the right resources in place to give exhibitors the strongest foundation for digital cinema," said Kyle Davies, executive vice president, theatrical distribution at Overture Films.

The Sony DCSS group was formed to provide turn-key solutions for exhibitors, enabling them to efficiently convert their operations to digital technology. In addition to digital projection system deployment, the DCSS group will offer installation and maintenance services, customized solutions, delivery of alternative content programming, and high-level service and support.

"Our agreement with Overture expands our efforts to give exhibitors the ability to provide their patrons with the highest-quality experience in theaters," said Mike Fidler, senior vice president of Sony's Digital Cinema Solutions and Services Group. "We will continue to forge and strengthen relationships with studios in order to increase the pipeline of digital and, ultimately, 4K, content for theatrical presentations."

Overture's first film under this new agreement is the box-office hit Law Abiding Citizen, about a brilliant sociopath seeking revenge for his wife and daughter's murder. Released nationwide October 16, the movie stars Jamie Foxx and Gerard Butler. Up next on November 6 is the highly anticipated The Men Who Stare at Goats, a quirky dark comedy that follows the U.S. Military's attempts to harness paranormal abilities to combat its enemies, starring an ensemble cast that includes George Clooney, Ewan McGregor, Kevin Spacey, and Jeff Bridges.

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