Total tweets for March 26th Openers

Hot Tub Time Machine started off with 1,299 tweets on Monday. A very solid number but not unexpected thanks to the steam it had been collecting from last week. However, like I said yesterday the studio has been pumping this hard on Twitter and its title has become an instant pop culture metaphor for deja vou, retro and a handful of other things. All of these things are not going to help its ratio, which should end up around ~1,500. Based on this Monday figure we should see a week total in the region of ~8000 which should allow it to hit ~$5 million for Friday and ~$14 million for the full weekend.

How To Train Your Dragon was hugely impressive on Monday as it secured 1,167 tweets. By comparison Diary Of A Wimpy Kid had 293 its Monday before release, Cloudy With a Chance of Meatballs had 385 and A Christmas Carol had 849. Its very strong Monday tally should bump its week total to 6,000 and considering it should secure a ratio of 350-400 it appears to be locked in for a Friday in the region of $15 million and $50 million+ over the full weekend.

Check back tomorrow to see the Tuesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets031910.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Source: ComingSoon.net

20th Century Fox will be sending out The Chronicles of Narnia: The Voyage of the Dawn Treader and Gulliver's Travels, which stars Jack Black, in 3D this coming December. Even though the studio originally planned on releasing the two projects only in 2D, the success they achieved with Avatar has obviously helped change their minds about how much more money can be made from 3D.

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It's good that the Digital Cinema Implementation Partners recently found funding for more digital conversions, because there is going to be a rush of 3D content at the end of the year. Most notably, Tron Legacy and Yogi Bear are opening on the same day: December 17.

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Los Angeles, CA - Twentieth Century Fox and SmartJog announced today that they have signed a non-exclusive agreement for satellite distribution of digital cinema content to theatres in Europe. Under the terms of the agreement, SmartJog will deliver Twentieth Century Fox movies in digital format to exhibitors connected to SmartJog's Pan-European digital cinema network.

Julian Levin, Executive Vice President, Digital Exhibition and Non-Theatrical Sales and Distribution, Twentieth Century Fox commented, "we are very pleased to conclude a content distribution services agreement with SmartJog to deliver Fox's digital movies via satellite to the ever increasing number of SmartJog equipped theatres across Europe. With the rapidly increasing footprint of digital projection systems, 2D and 3D, coupled with emerging electronic distribution platforms, SmartJog has taken a leadership role toward providing a more efficient electronic delivery methodology which we believe will ultimately dominate the means by which movies are delivered to theatres worldwide. We congratulate our colleagues at SmartJog and look forward to working closely with them in the future as they expand their base of theatres."

SmartJog provides optimized transmission via satellite, network monitoring, traffic supervision and storage solutions tailored to the digital cinema industry. SmartJog currently has over 160 cinemas and more than 800 screens connected to its network in Europe with over 300 sites planned by the end of the year.

European Motion Picture exhibitors are already receiving digital cinema content via the SmartJog network, with over 70 feature films and hundreds of trailers and screen advertising content transmitted since early 2009.

"We are thrilled about this agreement and look forward to providing Fox with a complete end-to-end digital delivery solution to theatres," said Julien Seligmann, CEO at SmartJog. "As the cinema world continues the transition to an all-digital workflow, Fox's selection of SmartJog as an electronic delivery method to cinemas, showcases their leadership role in the digital cinema community."

The SmartJog global network interconnects all major digital cinema service providers and mastering facilities globally. SmartJog is the only digital delivery service provider in the industry today whose solution enable distributors with secure and reliable transmission of DCPs (Digital Cinema Packages) between digital cinema mastering facilities, service providers and theatres. The SmartJog service eliminates the need to send digital files on hard drives.

 

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Source: Deadline New York

James Cameron and Michael Bay aren't exactly fans of converting 2D films into 3D in order to capitalize on the recent surge in box office grosses associated with the format.

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Says Cameron, "Now, you've got people quickly converting movies from 2D to 3D, which is not what we did. They're expecting the same result, when in fact they will probably work against the adoption of 3D because they'll be putting out an inferior product."

Bay notes, "I shoot complicated stuff, I put real elements into action scenes and honestly, I am not sold right now on the conversion process." The director's Transformers 3 is not being shot in 3D, which means it could be met with disappointment from mainstream audiences who will be exposed to a rush of 3D tentpoles before the third installment opens on July 1, 2011.

On April 2, Warner Bros. will open Clash of the Titans in 3D. The epic was originally intended as a 2D release, which means it will be a major test of the conversion process. If average moviegoers are able to tell the different between being shot in 3D and being converted to 3D, then the trend could end quickly. The studio premiered 3D footage from Titans at ShoWest where it received a generally positive reaction.

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Source: The Daily Telegraph

According to director Jay Roach, Mike Myers is working on a fourth installment in the popular Austin Powers franchise. Roach, who directed the first three installments, is game for the fourth.

Roach says that the character will go "somewhere you haven't thought of" in the latest flick.

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It should come as no surprise that Myers would want to return to his most popular property after the critical and commercial failure of The Love Guru, which grossed a paltry $32.2 million domestically in the summer of 2008.

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