By Daniel Garris
Fox's Dawn of the Planet of the Apes continued to lead the daily box office with ease on Monday with a daily take of $8.22 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday. Dawn of the Planet of the Apes surpassed the $80 million mark on Monday and has grossed a healthy $80.83 million in four days of release. The film is running a bit ahead of its lofty expectations and an impressive 31.5 percent ahead of the $61.46 million four-day start of 2011's Rise of the Planet of the Apes (which fell 58 percent on its first Monday to gross $6.65 million).
Transformers: Age of Extinction placed in second with $2.02 million. The fourth installment of Paramount's blockbuster sci-fi action franchise fell 57 percent from Sunday and a sharp 58 percent from last Monday. Transformers: Age of Extinction has grossed $210.85 million in 18 days, which places the film a significant 29 percent behind the $296.49 million 18-day take of 2011's Transformers: Dark of the Moon.
Warner's Tammy claimed third place with $1.597 million. The Melissa McCarthy comedy vehicle was down 53 percent from Sunday and down a respectable 42.5 percent from last Monday. Tammy has grossed a solid $58.596 million in 13 days (especially with its modest price tag in mind) and is likely to surpass the $60 million mark today.
High-profile holdovers How to Train Your Dragon 2 and 22 Jump Street claimed fourth and fifth place on Monday with respective takes of $1.013 million and $0.997 million. Both films were down 45 percent from Sunday. Respective 32-day totals stand at an impressive $172.76 million for Sony's 22 Jump Street and an underwhelming $153.29 million for Fox's How to Train Your Dragon 2.
By Alex Edghill
Tuesday Morning Update: The Purge: Anarchy began its week with 9,365 tweets, easily taking the top spot amongst this weekend's upcoming openers. The film is hoping to resonate with horror fans and hopes to relive the successes of the first film which opened to $34 million last June. The first film was a social media darling with its thought-provoking premise sparking a lot of debate amongst moviegoers and beyond. Indeed, The Purge had over 60,000 tweets its Monday before release, not really in the same ballpark. Still that alone doesn't tell the full story about the sequel's potential as it has fans of the original to look forward to along with a market ripe for the picking for the genre as there have been arguably no breakouts here for the entire year with no horror film surpassing the $20 million mark. Other notable tallies this year include: Paranormal Activity: The Marked Ones which had 5,214 tweets its Monday before release, Oculus with 7,791 and Deliver Us From Evil with 4,768. I think this easily should break $20 million but I have serious doubts of it getting close to matching the opening take of the original.
Sex Tape was a distant 2nd with 2,475 tweets on the day, a hefty 160% increase from just under 1,000 on Sunday. This film is a bit of a pain to track as its name is somewhat of a nightmare to narrow down tweets for outside of its hashtag. Generally for films with very generic names if you tack on "movie" to the string you have a string that is very limited but at least a decent representation, but of course "sex tape movie" is also very generic so we have to rely on other qualifiers here such as the film's stars to narrow down tweets which of course exclude a large number of tweets. Still, even with this limitation its 2,475 tweets was not that far off of the 3,262 that The Other Woman posted back in April and a solid sign for its potential. Diaz and Segal are both no strangers to the R-rated comedic genre and will be looking to their fan base to flame the fire here. It could potentially be a close race between this and The Purge: Anarchy as I also expect this to surpass the $20 million mark with decent room for upside.
Lastly, Planes: Fire And Rescue looks to entice family audiences on the weekend and pick up where How To Train Your Dragon 2 left off with the demographic. The first film had 2,060 tweets its Monday before release though, and that is a bit of a red flag here as animated sequels have a tendency to drop in opening from their predecessors regardless of how well they were received. I'm not ready to write it off yet but unless it can show some strong increases over the next couple days there is going to be no way to replicates the $22 million opening of the first film.
Top 15 Movies for Monday July 14th
|1 (-)||Dawn of The Planet of The Apes||41,953||36,350||-13.36%|
|2 (-)||The Fault in Our Stars||33,234||28,056||-15.58%|
|3 (-)||Transformers: Age of Extinction||15,222||17,232||13.20%|
|4 (+4)||The Purge: Anarchy||5,088||9,365||84.06%|
|5 (-1)||22 Jump Street||9,087||9,085||-0.02%|
|6 (+1)||The Hunger Games: Mockingjay Part 1||5,446||7,692||41.24%|
|7 (+2)||Guardians of the Galaxy||4,683||6,614||41.23%|
|9 (+2)||If I Stay||3,949||4,596||16.38%|
|10 (+4)||Before I Go to Sleep||2,693||4,558||69.25%|
|12 (-6)||Hercules (2014)||5,576||3,691||-33.81%|
|13 (+6)||Step Up All In||1,803||3,412||89.24%|
|15 (-5)||How to Train Your Dragon 2||4,598||2,901||-36.91%|
|18 (+8)||Sex Tape||928||2,475||166.70%|
|26 (-2)||Planes: Fire and Rescue||1,101||1,121||1.82%|
Seoul, Korea, July 14, 2014-Dolby Laboratories, Inc. (NYSE: DLB) today announced that Kundo: Age of the Rampant will be mixed and released in the Dolby Atmos® cinema sound format. Filmmakers use Dolby Atmos to place and move sounds anywhere in the movie theatre, including overhead, to make film audiences feel as if they are inside the movie and not merely watching it.
Kundo: Age of the Rampant, directed by Jong-bin Yun, tells the story of righteous outlaws who fight against a corrupt official on behalf of powerless subjects. The film is the third Dolby Atmos title mixed and released in Korea, following Mr. Go and Genome Hazard. Audiences will be able to experience the next-generation Dolby sound format when Showbox releases Kundo: Age of the Rampant in Korea on July 23.
"We are very excited that Kundo: Age of the Rampant is mixed and released in Dolby Atmos, the most powerful sound technology we have ever used," said Jong-bin Yun, the film's director. "With Dolby Atmos, the audiences will feel as if they are in the middle of the fierce uprising of the Joseon dynasty period."
"We are very proud that Dolby Atmos has been selected for Kundo: Age of the Rampant, one of the most anticipated movies of this summer. Kundo is the third Dolby Atmos title mixed and released in Korea in the short period of time since the first film, Mr. Go, debuted in July 2013," said Jay Kim, Country Manager, Dolby Korea. "Dolby will bring the full range of our technology and innovation to support the development of Korea's motion picture industry."
Movie patrons who would like to experience Dolby Atmos can visit iwantdolbyatmos.dolby.com/kr or check with their local cinema for select showtimes when tickets become available.
About Dolby Atmos
Dolby Atmos makes it easy for filmmakers to place or move specific sounds anywhere in the movie theatre, including overhead. As a result of this multidimensional sound, audiences feel as if they are inside the film, not merely watching it.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, seven Academy Award® winning directors, and 16 Academy Award winning sound mixers, among others. More than 650 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 150 exhibitor partners. More than 120 films from 12 different countries have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Kundo: Age of the Rampant
Kundo: Age of the Rampant is an action historical drama about righteous outlaw Dochi, who stands up to the corrupt official Jo Yoon, an outstanding military officer of the Joseon dynasty. Kundo: Age of the Rampant is Korea's third Dolby Atmos title, following Mr. Go and Genome Hazard. Korean director Jong-bin Yun (director of Nameless Gangster: Rules of the Time, 2012) directs the film, starring Ha Jeongwoo and Kang Dongwon, the nation's top actors.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories. "Academy Award®" is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. S14/28170 DLB-G