Grand Rapids, MI - December 4, 2013 -Goodrich Quality Theaters, Inc., a mid-west movie theater chain, announced today that Goodrich will install Dolby® AtmosTM at their northern Indianapolis location, Hamilton 16 + IMAX, located at 13825 Norell Rd, Noblesville, IN 46060. Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a life-like, virtual reality of sound and the most engaging cinema experience ever. This Dolby Atmos installation will feature Klipsch® premium cinema speakers.
Hamilton 16 will premiere this powerful sound format in their High Frame Rate (HFR, shot at 48 frames per second) auditorium that will feature Warner Bros. The Hobbit: The Desolation of Smaug HFR 3D on Friday December 13, 2013. The Hamilton 16 IMAX will be the first location in Indiana to feature Dolby Atmos. Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema with major studios, award-winning filmmakers, and exhibitors from around the world embracing the solution.
"The ability for Dolby Atmos to place sounds around and even above the audience delivers a very realistic movie-going experience to every seat in the theatre," says Martin Betz, Chief Operating Officer of Goodrich Quality Theaters. "Dolby Atmos is the next level in cinematic sound and we are excited to bring this revolutionary new experience to our patrons at the Hamilton 16 IMAX."
"With our global headquarters in Indianapolis, it's an honor to be part of the first-ever Dolby Atmos theater in the state," said Rob Standley, regional vice president of commercial sales for Klipsch. "We are fortunate to have been chosen by many theaters and exhibitors for Dolby Atmos installations, including the first industry demonstration of the format by Dolby. Additionally, the theater is one our team will be able to frequent while also sitting conveniently across the street from the Klipsch Music Center amphitheater."
"With Dolby Atmos the audiences are no longer watching a movie, they are experiencing it," said Tim Schafbuch, Director of Cinema Sales, Dolby Laboratories. "We are confident that movie-goers will go back again and again for the extraordinary experience that only Dolby Atmos can deliver."
Tickets are now on sale for The Hobbit: The Desolation of Smaug and plays in various formats available in 2D, 3D, IMAX 3D and HFR 3D. The HFR 3D version will feature Dolby Atmos for the first time at Hamilton 16 IMAX at the premiere showing of 12:01am on Friday December 13th. To view showtimes or purchase tickets, go online to www.GoodrichQualityTheaters.com.
Goodrich plans to add Dolby Atmos in three auditoriums at the all new Quality 10 GDX theater in Saginaw, MI opening January 17, 2014. GDX is Goodrich's first cutting-edge large format auditorium featuring a giant 70 feet wide screen almost four stories tall.
About Goodrich Quality Theaters
Goodrich Quality Theaters is headquartered in Grand Rapids, MI. It operates 30 theaters in Michigan, Indiana, Illinois and Missouri: totaling 277 screens that feature all digital projection. The circuit also includes four IMAX locations. For more information go to www.GoodrichQualityTheaters.com.
4417 Broadmoor Ave. SE Kentwood, MI 49512 • www.GoodrichQualityTheaters.com
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology, the only object-based cinema sound platform available today. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 11 Academy Award winning sound mixers, among others. More than 400 Dolby Atmos screens have been installed or committed to in 33 countries with more than 100 exhibitor partners. More than 85 films from 10 different countries-representing a broad range of genres, from action thrillers and animated features, to comedy and horror-have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Klipsch Premium Speakers
For over 65 years, Klipsch has designed premium speakers for those who are passionate about great sound. Company founder Paul W. Klipsch started this legacy in 1946, and it continues today with sheer commitment to innovation and delivering the world's most powerful, detailed and emotional sound reproduction. Today, the brand's diverse product portfolio encompasses home theater, professional cinema, installed whole-house contracting, commercial, computer speakers, iPod® docks and headphones. As one of the first U.S. loudspeaker companies, Klipsch continues to be the high-performance brand of choice for audiophiles and home theater aficionados around the world. Klipsch Group, Inc. is also a wholly-owned subsidiary of VOXX International Corporation (NASDAQ: VOXX).