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By Daniel Garris

In what should be its last day at the top of the daily box office, Transformers: Age of Extinction led the way on Thursday with $3.45 million. The fourth installment of Paramount's blockbuster sci-fi action franchise was down 6 percent from Wednesday and down 64 percent from last Thursday's inflated July 3rd performance. Wide releases declined a bit in general yesterday due in part to Fox's Dawn of the Planet of the Apes entering the marketplace on Thursday evening. Transformers: Age of Extinction was the week's top film with a weekly haul of $54.19 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to $192.53 million. Transformers: Age of Extinction continues to perform in line with its lofty expectations, but is running a sizable 29.5 percent behind the $273.01 million 14-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy held steady in second place with $2.45 million. The Melissa McCarthy comedy vehicle fell 4 percent from Wednesday and 56 percent from last Thursday. Tammy took second place for the week with $32.71 million and has grossed a very solid $44.44 million in nine days (especially with its modest price tag in mind). Tammy is currently running 44 percent behind the $79.39 million nine-day start of last year's The Heat (which opened on a Friday).

It continued to be a very tight race for places third through sixth on Thursday, with only $325,235 separating third place from sixth place. How to Train Your Dragon 2 took in $1.33 million to remain in third. The 3D computer animated sequel from Fox and DreamWorks Animation was down 4 percent from Wednesday and down 46 percent from last Thursday. How to Train Your Dragon 2 placed in fourth for the week with $14.95 million. That represented a 34 percent decline and brings the film's four-week total to $146.20 million.

Sony's 22 Jump Street finished very closely behind in fourth with $1.32 million. The successful action comedy sequel trailed How to Train Your Dragon 2 by a very slim $6,956 for the day. 22 Jump Street was down 4 percent from Wednesday and down 47 percent from last Thursday. The film placed in third for the week with $15.79 million. That was a 37 percent decline from the previous frame and brings the film's 28-day total to an impressive $165.26 million.

Earth to Echo rounded out the day's top five with $1.26 million. The adventure family film from Relativity fell 3 percent from Wednesday and 51 percent from last Thursday. Earth to Echo placed in sixth for the week with $13.89 million and has grossed a respectable $19.10 million in nine days, due in part to relatively stronger midweek business than weekend business thus far.

Sony's Deliver Us from Evil claimed sixth place with $1.00 million. The crime horror film starring Eric Bana was down 9 percent from Wednesday and down 62 percent from last Thursday. Deliver Us from Evil took fifth place for the week with $14.79 million and has grossed a softer than expected $20.30 million through nine days.

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jul4.pngParamount reports that Transformers: Age of Extinction added $3.68 million on Wednesday, down 52 percent from the same day last week. The sequel has tallied $189.1 million domestically through 13 days of release, 29 percent behind the pace of Transformers: Dark of the Moon and 10 percent ahead of X-Men: Days of Future Past.

Warner Bros.' Tammy posted $2.55 million yesterday, off 59 percent from its opening day one week prior. The comedy has earned $42 million through 8 days of release, 14 percent behind where We're the Millers stood at the same point.

Sony's Deliver Us From Evil took in $1.1 million on Wednesday for a 61 percent week-to-week drop from opening day. The horror's 8-day cume is $19.3 million.

Relativity reports that Earth to Echo pulled $1.3 million yesterday, down 51 percent from opening day last Wednesday. The adventure flick has earned $17.8 million to date.

Meanwhile, 22 Jump Street continues to hold up well as it eased 30 percent from last Wednesday to $1.4 million yesterday--giving it a new domestic total of $163.9 million. How to Train Your Dragon 2 added $1.38 million for a solid 30 percent week-to-week drop and a new $144.9 million domestic cume.

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apes-wknd.pngLOS ANGELES - July 10, 2014 - According to Fandango, the nation's leading moviegoer destination, "Dawn of the Planet of the Apes" has scored 93 out of 100 points on the company's Fanticipation movie buzz indicator and is currently outselling its predecessor, "Rise of the Planet of the Apes" on Fandango at the same point in the sales cycle. "Dawn" is pacing similarly to last summer's apocalyptic epic, "World War Z" and currently represents more than 70% of Fandango's weekend ticket sales.

According to a survey of more than 1,000 "Apes" ticket-buyers on Fandango:
87% viewed at least one of the original series of five "Apes" films (1968-1973);

82% have seen 2011's "Rise of the Planet of the Apes;"

81% are fans of the film's top-billed star, Andy Serkis;

73% claim Serkis deserves an Oscar for his motion capture performances.


"Andy Serkis delivers a towering performance," says Fandango Chief Correspondent Dave Karger. "Not only does ‘Dawn' feature his spectacular achievement and some of the most jaw-dropping special effects ever put on screen, but it also is the rare summer blockbuster that truly makes you think and feel. It could end up as the best-reviewed big-studio film of the season."

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

 

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By Alex Edghill

Thursday Morning Update: Dawn Of The Planet Of The Apes saw one of the biggest jumps on the eve of its release that I have ever seen as it rose almost 400% to 29,993 tweets, up from 6,114 tweets on Tuesday. My first wonder was why the massive increase? Sure enough much of it was tied to one of its trailers being aired in the UK during the FIFA World Cup Argentina versus Netherlands semi-final game. A particular scene in the trailer that depicted an ape befriending two humans and then stealing a gun from them and killing them received a lot of attention, drawing both praise and criticism from viewers. The response created a snowball online which generated in excess of 5,000 tweets alone in my estimation. Add to that the slew of reviews being linked online and you have an interesting buzz storm being created. All news is good news, and while I don't think this late surge will affect much of its core demographic of older males but it should help to draw in more younger people who might have given it a pass before. We are predicting $67 million for the film this weekend, a solid bump from the $55 million the last one opened to which should make $500 million worldwide a virtual lock which will ensure a profitable run and the continuation of the franchise.

Perhaps the biggest news item on Wednesday though was the second teaser trailer for The Hunger Games: Mockingjay Part 1 which had a massive 60,445 tweets. The first teaser had 38,020 tweets so this is a notable step up which is golden for Lionsgate. There is little doubting that the film is going to be a huge success given the pedigree of the first two, but I'm curious to see just how huge the first full trailer will be here and if it can break the trailer buzz record that Fault In Our Stars set earlier this year of 145,810 tweets. At the very least I don't see any drop off in earnings here, and when you start at a basement of $158 million you are in excellent shape.

I had projected that Exodus: Gods And Kings was going to come in with over 20,000 tweets yesterday after seeing the early buzz (it was at 7,000 by 10AM) but traffic really fell off after that and it only ended up with 8,706 tweets. This actually was right in line with Noah's first trailer and given its Holiday season run I still believe that it has the potential to be a strong earner.

Top 15 Movies for Wednesday July 9th

Rk Film Tue Wed Week Tue-Wed %
1 (+4) The Hunger Games: Mockingjay Part 1 10,977 60,445 79,170 450.65%
2 (+5) Dawn of The Planet of The Apes 6,114 29,993 39,378 390.56%
3 (-2) The Fault in Our Stars 33,912 28,406 97,994 -16.24%
4 (-2) Transformers: Age of Extinction 23,157 19,459 72,409 -15.97%
5 (-1) 22 Jump Street 14,781 13,320 42,579 -9.88%
6 (-3) Guardians of the Galaxy 17,961 10,024 41,825 -44.19%
7 (+6) Exodus: Gods and Kings 4,005 8,706 12,913 117.38%
8 (-2) Maleficent 8,048 7,977 25,336 -0.88%
9 (-) If I Stay 5,254 4,243 14,963 -19.24%
10 (+9) Before I Go to Sleep 2,805 4,238 10,483 51.09%
11 (-) How to Train Your Dragon 2 4,519 4,139 13,526 -8.41%
12 (-4) Deliver Us from Evil (2014) 5,608 3,760 15,060 -32.95%
13 (+2) Star Wars: Episode VII 3,346 3,710 16,845 10.88%
14 (-4) The Purge: Anarchy 4,758 3,452 11,032 -27.45%
15 (+11) The Giver 1,339 3,336 5,060 149.14%

Please check the methodology page for information about our Twitter project or here for historic data.

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