CBS Sports teams up with the NCAA, LG Electronics USA and Cinedigm Digital Cinema Corp. to present for the first-time ever the 2010 NCAA Men's Final Four semifinal and national championship games in 3-D. The broadcasts will be available live in up to 100 Cinedigm Certified Digital Cinemas nationwide. Fans attending the festivities in Indianapolis also can view the games in 3-D on LG's award-winning LCD HDTV's at locations throughout Lucas Oil Stadium and at the NCAA's interactive fan event, Bracket Town refreshed by Coca-Cola Zero.

The games in 3-D on Saturday, April 3 (6:00-11:00 PM, ET) and Monday, April 5 (9:00-11:00 PM, ET) will be a fully-produced CBS Sports event with CBS COLLEGE SPORTS NETWORK announcers Dave Ryan and Steve Lappas calling the action. Together with LG Electronics USA, which is the Official 3-D Sponsor for CBS Sports' NCAA Tournament broadcasts and Official Corporate Partner of the NCAA, Cinedigm is bringing the excitement of the NCAA Men's Final Four in stunning three-dimensional realism to tens of thousands of NCAA basketball fans in theaters across the land.

"CBS Sports has always been on the forefront of new technology to enhance the viewing experience," said Ken Aagaard, executive vice president operations and engineering, CBS Sports. "Through our partnership with the NCAA and LG, and the technological innovations of Cinedigm, we are excited to be able to present Men's Final Four weekend in 3-D offering fans an exciting and different way to view a major sporting event."

"Bringing the Men's Final Four to consumers in 3-D is a prime example of how LG strives to deliver something better - superior technology combined with an unparalleled viewing experience - for consumers," said Peter Reiner, senior vice president, marketing, LG Electronics North America. "As the Official 3-D Sponsor, we are excited to partner with CBS Sports to bring consumers this immersive 3-D viewing experience and tap into the passion of college sports fans throughout the country."

This unique sponsorship builds upon LG's leadership in this emerging technology. LG Electronics, which introduced the first 3-D LCD sets in Korea last year, will be introducing this new feature in an extensive line of 3-D-enabled LED HDTVs and Blu-ray Disc players in the United Sates beginning this May.

"The theater experience is changing dramatically," said Bud Mayo, chairman and CEO of Cinedigm. "The Men's Final Four is a signature event, with millions of fans clamoring to be among the few who get to see it in person. Cinedigm's experience, having brought the 2009 BCS Championship and the 2009 NBA All-Star Saturday Night events to theatres in live 3-D, has shown us that fans who attend will feel as though they have courtside seats. We're proud to work with our technology partner SENSIO and with our growing national network of top-quality theater to help bring fans one step closer to courtside."

Cinedigm's robust digital cinema network has unparalleled experience in bringing the best in LIVE 3D entertainment to the widest number of 3-D cinema screens. Audiences at the first-ever live 3-D sports broadcasts last year hailed the revolutionary impact of seeing sports in 3-D, especially when seen in a movie t theater No other cinema network has the technological infrastructure and distribution know-how to enable this kind of large-scale, nationwide, 3-D event in U.S. theatres.

CBS Sports and LG Electronics also are working with NEP and 3-D expertise will be provided by world renowned 3-D innovator, Vince Pace, to deliver the broadcast in 3-D. Pace, has worked on the blockbuster movies Avatar and Titanic.

 

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Berkeley, CA -- American Zoetrope, the film studio created and used by filmmaker Francis Ford Coppola since 1970, recently completed the mix of Sofia Coppola's upcoming film "Somewhere" using their new Meyer Sound Cinema Experience monitoring system. This same system was used to mix Mr. Coppola's 2009 release of "Tetro".

"I'm very impressed with the effortless power and clarity of sound of the Meyer Sound cinema system," says Francis Ford Coppola. "If only every theatre had a system like this they would have the same remarkable experience I have on my stage."

The Meyer Sound Cinema Experience system, based on the Acheron screen channel loudspeakers, which has been installed in Zoetrope's mixing stage, is part of a complete, integrated cinema sound line that enables sound designers and mixers to achieve unprecedented range and clarity of sound - and for audiences to truly experience films as they were intended to be heard by the filmmaker.

 

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Source: Deadline Hollywood

Robert De Niro is no stranger to playing real-life people. Jake LaMotta. Al Capone. Jimmy "The Gent" Conway. Now, the Oscar-winning actor has signed on to play a more heroic character: former Green Bay Packers coach Vince Lombardi. The new project is being housed at ESPN Films.

De Niro was last seen in Everybody's Fine, which failed to have a major impact at the box office. The Miramax release tallied only $8.86 million domestically.

 

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Source: ESPN

After Steven Soderbergh was unable to get Moneyball, a story about Oakland A's manager Billy Beane, off the ground, Bennett Miller (Capote) stepped in to direct. Now, Demetri Martin is leaving the cast and is being replaced by Jonah Hill. Hill will play expert statistician Paul De Podesta.

The young actor has a promising slate of films scheduled for release this year. Hill provided his voice to How to Train Your Dragon and Megamind, and he stars opposite Russell Brand in June's Get Him to the Greek.

 

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Total tweets for March 12th Openers

Green Zone started off the week with a decent 480 tweets on Monday. It had been tracking very poorly in past weeks but has at least picked it up to a more respectable level for its release week. This is obviously thanks in no small part to the TV assault I've seen in recent days. By comparison, Surrogates had 452 tweets on its Monday before release, Law Abiding Citizen had 623 and Edge of Darkness had 545. Given these comparisons and their expansion from Monday to release date it appears Green Zone should be in line for 3,000 to 3,200 tweets for the week. At this point I'd expect a ~600 ratio for the film which would mean a $5 - $6 million Friday.

Our Family Wedding was the lowest of the four openers with 293 tweets on Monday. The film is opening in only ~1,500 theaters which should push its ratio up slightly but the romantic comedy genre has been pretty stable in the 400 to 600 range. The best comparisions will likely be: Did You Here About the Morgans which had 159 tweets its Monday before release, Leap Year had 235, When In Rome had 272. It should be in line for about 2,000 tweets for the week, and assuming a ratio on the higher end of norm at 600 it should be in line for a ~$3 million Friday.

Remember Me and its mass of Twilight-driven buzz dominated on Monday with 1,876 tweets. No real surprise here since it has been tracking well for over 4 weeks now. There really is no great direct genre comparisons here, but Jennifer's Body makes for an interesting comparison since it had massive buzz driven moreso by Megan Fox than anything else, similar to Pattinson's effect here. That film had 975 tweets on its Monday before release and went on to have a week ratio of 1,815. Remember Me should be in line for around 11,000 tweets by the end of the week at this pace, and even assuming a 2,000 ratio similar to Jennifer's Body it is going to likely come in at around $5 to $6 million on Friday.

Lastly, She's Out Of My League scored a very respectable 390 tweets on Monday. This is actually quite impressive considering the fact that that puts it ahead of both When In Rome (272), and Leap Year (235). It should be on course for a ~2,500 tweets week which is a significant jump from where I saw it as being after last weekend. It might be on course for a ~$4 million Friday.

Check back tomorrow to see the Tuesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets030510.gifThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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