Total tweets for March 12th Openers
Green Zone saw a slight bump on Tuesday to 568 tweets, up from Monday's 480 tweets. By comparison, Surrogates had 450 tweets on its Tuesday before release, Law Abiding Citizen had 697 and Edge of Darkness had 833. Pretty much right in line with the expectations I set forward yesterday which sets it at a $5 million or thereabouts Friday.
Our Family Wedding saw the biggest Tuesday jump as it rose 56% to 459 tweets, up from 293 tweets on Monday. Continuing with yesterday's comparisons: Did You Here About the Morgans? had 249 tweets its Tuesday before release, Leap Year had 317, When In Rome had 308. Huge jump from Monday to Tuesday is pretty atypical for the genre and was due in large part to its premiere being held last night. This generally skews ratios up pretty significantly so this could push it closer to 1,000 than 500. A $3 million Friday still looks good though.
Remember Me continued to impress with 2,214 tweets on Tuesday, up from Monday's 1,876 tweets. I had used Jennifer's Body as a comparison here due to its huge buzz related to Megan Fox, but as a commenter noted Pattinson is in a class of his own when it comes to Twitter following and should drive the ratio upwards of 2,000, maybe even to as high as 2,500.
Lastly, She's Out Of My League had 571 tweets on Tuesday, up from 390 tweets on Monday. A very solid outing here yet again especially in light of the numbers of recent romantic comedies (see the Our Family Wedding comparisons). When In Rome (272), and Leap Year (235). Double digits for the weekend appears to be locked.
Check back tomorrow to see the Wednesday's numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.