Hot Tub Time Machine opened up with $4.55 million on Friday. This gave it a ratio of 1,785 from its 8,122 tweets which was a ways higher than my estimated 1,300 and $6 million prediction. The heightened internet buzz really drove its ratio up as was expected, look for a three day haul of $12.8 million.

How To Train Your Dragon started up with $12.2 million on Friday to secure the top spot at the Box Office. This gave it a ratio of 574 from its 6,999 tweets which was almost bang on with my estimated 550 ratio and $12.75 million. As it turned out A Christmas Carol was an excellent yardstick for the film and predicted its Box Office really well. It is on course for a $45 million weekend.

Check back tomorrow for a preview of the upcoming weekend's wide release films: The Last Song, Clash Of The Titans and Why Did I Get Married Too. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets032610.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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mar03262010.jpgHot Tub Time Machine basically erupted on Twitter yesterday with a whopping 3,245 tweets. That was up significantly from Wednesday's 1,834, giving it 8,122 tweets for the full week, right on track with my estimate of 8,000 back on Monday. While the number is very impressive, there are numerous RTs, jokes, cultural references, spam which are fueling it to these heights. These things should drive its ratio up to the ~1,300 range, which should allow the film to hit ~$6 million for Friday and $17.5 million for the full weekend.

How To Train You Dragon also took flight on Thursday as it secured 2,433 tweets. This marks the second biggest Thursday by an animated film in the past 6 months behind only the Alvin sequel which had 2,867. Its full week tally came in at 6,999, significantly better than my Monday estimate of 6,000. The comparison I think which will most indicate what we might see here is A Christmas Carol. That film managed to secure 4,768 tweets during its release week, and turned a 532 ratio to give it $8.96 million on its first Friday. I think we could see a ratio here of ~550 which will mean a Friday of $12.75 million and $47 million for the full weekend.

Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend and follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets031910.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Source: USA Today, BTIG, J.P. Morgan

Moviegoers will be paying more money to see How to Train Your Dragon in 3D this weekend. Some theaters are increasing ticket prices by as much as 26 percent for the latest flick from DreamWorks Animation.

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J.P. Morgan's Vasily Karasyov reports that the 3D premium is about 15 percent higher than theaters were getting for Alice in Wonderland, and seven percent higher than for Avatar.

The decision to boost prices is likely due to a number of factors, the most important of which is the obvious interest moviegoers have in seeing more 3D content. The demand is strong, and a price increase isn't likely to keep many patrons at home. Yet even as more digital screens are added each day, there is still a bottleneck happening and that means 3D films are losing screens quicker. Dragon will be hit by the emergence of Clash of the Titans next weekend. Raising ticket prices will help soften the financial blow that comes from losing screens.

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Source: Deadline New York

Tod Williams will helm the sequel to Paramount's wildly successful low-budget thriller Paranormal Activity. Williams is best known for his work on The Door in the Floor, which starred Jeff Bridges, Kim Bassinger and Jon Foster.

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The studio has pegged the project for an October 22 release, so that means it will be opening on the same day as Saw VII in 3D. Paranormal Activity was able to keep Saw VI from opening in first place last October, so it will be interesting to see which film wins this round.

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The latest collaboration between Ridley Scott and Russell Crowe will have a grand premiere at this year's Cannes Film Festival. The fest runs from May 12 to May 23, and Robin Hood will play on opening night. The Universal release also stars Cate Blanchett, William Hurt, Max von Sydow and Danny Huston.

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Robin Hood hits theaters domestically on May 14, one week after Iron Man 2. BoxOffice.com is currently predicting a $42 million opening weekend.

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