Date Night grossed $9.3 million on Friday, which gave it a Twitter ratio of 478 from its 4,449 tweets. This was a ways below my estimated $11 million and 400 ratio. I guess all the reasons I gave earlier in the week why it would be higher than Couples Retreat kicked in and pushed it a ways higher. Still a very solid opening and again another great data point for future films in the genre. All appears to be set for a $26.5 million weekend.

Check back tomorrow for a preview of the upcoming weekend's new wide release films: Death At A Funeral and Kick Ass. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets040910.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Total tweets for April 9th Openers

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Date Night finished the week with a bang and 1,788 tweets. This gave it 4,449 tweets for the week, a pretty large bump above my Monday estimate of 3,200 as it really picked up steam as the week rolled on. Again I'll draw the comparison to Couples Retreat which had 3,710 tweets and a 301 ratio for $12.33 million on its Friday of release. Like I said yesterday, I have noticed somewhat more spam for Date Night, I still feel its star power is greater and it opened in more markets on Thursday and Friday. All of which will have an effect on tweets and push it higher than Couples. I'm going to go with a ratio of 400 and an $11 million Friday and $32 million for the weekend.

Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend and follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets040210.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Total tweets for April 9th Openers

Date Night had 1,273 tweets reference it on Wednesday, up from 912 tweets on Tuesday. By comparison, Couples Retreat had 1,022 tweets on its Wednesday before release. For the first time Date Night surpassed Couples this week which is definitely a good sign. It is now slightly ahead on the week as a whole also, but this doesn't necessarily mean a bigger weekend since Date will be opening in more regions around the world up front and Carell and Fey are arguably bigger stars than their Couples Retreat counterparts which may slightly raise the film's ratio. As of right now I'd predict a $11.5 million Friday and $33 million for the weekend.

Check back tomorrow to see the Thursday number and the final weekend predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets040210.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Las Vegas, NV - MasterImage 3D, LLC, a 3D technology company that provides pioneering stereoscopic and autostereoscopic 3D systems, will introduce premium quality, multi-use glasses for their 3D digital cinema systems at the 2010 NAB Show. The environmentally friendly, high-performance glasses are fitted with the company's advanced, circular polarized lenses. The MasterImage glasses will be available to theater owners worldwide, May 2010, at a market setting list price of $5.00, per pair.

Supported by all six major studios, MasterImage has seen its theatrical market share rise 1200% during the past 18 months because it offers superior digital technologies, along with a cost-effective, ownership-based pricing model. The stylish, reusable glasses do not require batteries and complement the company's single-use offering.

"We are mindful of the environmental benefits afforded by reusable glasses and wanted to offer exhibitors options, so they can select the right product for their needs," said MasterImage's Peter Koplik. "With this new, market setting offer, Master Image will outfit theaters with multi-use glasses at less than one-fourth the cost of what competitors are charging for comparable alternatives."

MasterImage is exhibiting at the 2010 NAB Show in Las Vegas, in the 3D Pavilion, booth SL 4514G, April 12-15. There, the company will showcase the new glasses, along with its pioneering, autostereoscopic mobile display systems.

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