studiomoviegrill.pngCommunity engagement, fresh, made-to-order food, handcrafted cocktails and unrivaled comfort and service have propelled brand to #1 spot in in-theater dining

DALLAS, July 16, 2014 /PRNewswire/ -- On top of recent openings in Indianapolis, Chatham, Columbus and Colleyville, in-theater dining leader Studio Movie Grill (www.studiomoviegrill.com ) is stretching to both coasts with new locations announced in Tampa, Florida, Philadelphia Pennsylvania, Rocklin and Simi Valley, California. Since its founding in 2000, Studio Movie Grill (SMG) has grown steadily from its Texas roots to soon to be 22 locations in ten states.

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"With the help of our lending partner, Goldman Sachs, Studio Movie Grill is excited and grateful to have the opportunity to establish the brand across the country," said Founder and CEO Brian Schultz. "We have created a modern and relaxing alternative to the traditionally frenzied movie-going experience. Courteous tableside service, coupled with the best available technology, and an eclectic, fresh and made-to-order menu have all contributed to positioning SMG as the unquestioned leader in our segment."

Opening later this year, SMG Tampa will be the company's first theater in the Sunshine State. At more than 52,000 square feet, the location will boast over 1,400 luxury seats. A local-style bar will be the centerpiece of Philadelphia SMG. Meanwhile, in California, a 35,000-square foot establishment has already broken ground in Rocklin, a suburb of Sacramento. A 1,500-seat theater at Simi Valley Town Center - just northwest of Los Angeles - is slated to open next year. Each new location will provide the same superior quality in film presentation for which the brand is known. SMG has partnered with Brad Miller of Film-Tech to bring industry-leading Christie and Dolby equipment to every screen.

Having grown up in Agoura Hills, the opening of the first SMG theaters in California has special significance for Schultz. "Simi Valley Town Center is an ideal location for me to reconnect with a community that was such an incredible place to grow up. Part of our journey is to build in communities and develop roots where I have fond memories. My mother grew up blocks from Chatham, Illinois, and I lived for a short time in Center City, Philadelphia; today, my mother, three brothers and their families live in Sacramento."

The four newest theaters in the SMG family will offer the innovative, casual dining and friendly service experience that embodies the brand; before and after shows, a sophisticated lounge area will allow for socializing and community gatherings. Each new location will have definitive touch points as part of achieving a consistent, recognizable identity and energizing an already avid fan base.

"Studio Movie Grill is so much more than movies," explained Schultz. "We offer one-stop destinations for dining and entertainment, plus a welcoming place to meet family and friends. Whether it's a special occasion or just a night out, SMG provides a truly great environment. We're thrilled to be transforming the typical cinema experience."

SMG further distinguishes itself from competitors with a menu that would easily hold its own in any sit-down restaurant. A far cry from "bar food in the dark," the company has just rolled out a new chef-driven menu at all locations. Guests can also choose from an impressive wine list, premium cocktails and a huge beer selection.

Being good citizens and making an impact in the community is important to everyone at SMG. A shining example of this spirit is the Special Needs Screenings for families raising children with special needs. These screenings offer first-run family movies free to children with special needs and their siblings. Another such program is SMG With A Twist, which provides educational and family programming, including documentaries, cartoons, concert films, sporting event broadcasts and advanced promotional screenings. SMG strives to support local community initiatives, the arts and public awareness of important issues in every neighborhood served.

Schultz added: "Making a difference starts with being a good neighbor. We understand that our theater teams, vendor-partners, investors, community and guests are all inter-related. For SMG, conscious business not only benefits our guests and our communities, but also enriches the lives of our team members, vendor-partners, and investors. It's truly a win-win-win-win-win proposition for everyone and the type of purpose-work SMG takes very seriously."

The community-building values on display within the SMG organization have even earned Schultz recognition in John Mackey and Raj Sisodia's "Conscious Capitalism," a landmark book that explores how businesses and leaders can embrace this new paradigm.

All SMG locations offer 100% reserved seating online or at the box office. The company routinely advertises special offers on Facebook (www.facebook.com/studiomoviegrillfan ) and Twitter (http://twitter.com/studiomoviegril ). More information, along with a mailing list sign-up form, is available at www.studiomoviegrill.com .

About Studio Movie Grill

SMG modernized the traditional movie-going experience by combining first-run movies with in-theater dining and is characterized in the market today by its continued ability to innovate and its dedication to the communities it serves. For additional information, please visit www.studiomoviegrill.com .

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By Daniel Garris

Fox's Dawn of the Planet of the Apes continued to lead the daily box office with ease on Monday with a daily take of $8.22 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday. Dawn of the Planet of the Apes surpassed the $80 million mark on Monday and has grossed a healthy $80.83 million in four days of release. The film is running a bit ahead of its lofty expectations and an impressive 31.5 percent ahead of the $61.46 million four-day start of 2011's Rise of the Planet of the Apes (which fell 58 percent on its first Monday to gross $6.65 million).

Transformers: Age of Extinction placed in second with $2.02 million. The fourth installment of Paramount's blockbuster sci-fi action franchise fell 57 percent from Sunday and a sharp 58 percent from last Monday. Transformers: Age of Extinction has grossed $210.85 million in 18 days, which places the film a significant 29 percent behind the $296.49 million 18-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy claimed third place with $1.597 million. The Melissa McCarthy comedy vehicle was down 53 percent from Sunday and down a respectable 42.5 percent from last Monday. Tammy has grossed a solid $58.596 million in 13 days (especially with its modest price tag in mind) and is likely to surpass the $60 million mark today.

High-profile holdovers How to Train Your Dragon 2 and 22 Jump Street claimed fourth and fifth place on Monday with respective takes of $1.013 million and $0.997 million. Both films were down 45 percent from Sunday. Respective 32-day totals stand at an impressive $172.76 million for Sony's 22 Jump Street and an underwhelming $153.29 million for Fox's How to Train Your Dragon 2.

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By Alex Edghill

Tuesday Morning Update: The Purge: Anarchy began its week with 9,365 tweets, easily taking the top spot amongst this weekend's upcoming openers. The film is hoping to resonate with horror fans and hopes to relive the successes of the first film which opened to $34 million last June. The first film was a social media darling with its thought-provoking premise sparking a lot of debate amongst moviegoers and beyond. Indeed, The Purge had over 60,000 tweets its Monday before release, not really in the same ballpark. Still that alone doesn't tell the full story about the sequel's potential as it has fans of the original to look forward to along with a market ripe for the picking for the genre as there have been arguably no breakouts here for the entire year with no horror film surpassing the $20 million mark. Other notable tallies this year include: Paranormal Activity: The Marked Ones which had 5,214 tweets its Monday before release, Oculus with 7,791 and Deliver Us From Evil with 4,768. I think this easily should break $20 million but I have serious doubts of it getting close to matching the opening take of the original.

Sex Tape was a distant 2nd with 2,475 tweets on the day, a hefty 160% increase from just under 1,000 on Sunday. This film is a bit of a pain to track as its name is somewhat of a nightmare to narrow down tweets for outside of its hashtag. Generally for films with very generic names if you tack on "movie" to the string you have a string that is very limited but at least a decent representation, but of course "sex tape movie" is also very generic so we have to rely on other qualifiers here such as the film's stars to narrow down tweets which of course exclude a large number of tweets. Still, even with this limitation its 2,475 tweets was not that far off of the 3,262 that The Other Woman posted back in April and a solid sign for its potential. Diaz and Segal are both no strangers to the R-rated comedic genre and will be looking to their fan base to flame the fire here. It could potentially be a close race between this and The Purge: Anarchy as I also expect this to surpass the $20 million mark with decent room for upside.

Lastly, Planes: Fire And Rescue looks to entice family audiences on the weekend and pick up where How To Train Your Dragon 2 left off with the demographic. The first film had 2,060 tweets its Monday before release though, and that is a bit of a red flag here as animated sequels have a tendency to drop in opening from their predecessors regardless of how well they were received. I'm not ready to write it off yet but unless it can show some strong increases over the next couple days there is going to be no way to replicates the $22 million opening of the first film.

Top 15 Movies for Monday July 14th

Rk Film Sun Mon Sun-Mon %
1 (-) Dawn of The Planet of The Apes 41,953 36,350 -13.36%
2 (-) The Fault in Our Stars 33,234 28,056 -15.58%
3 (-) Transformers: Age of Extinction 15,222 17,232 13.20%
4 (+4) The Purge: Anarchy 5,088 9,365 84.06%
5 (-1) 22 Jump Street 9,087 9,085 -0.02%
6 (+1) The Hunger Games: Mockingjay Part 1 5,446 7,692 41.24%
7 (+2) Guardians of the Galaxy 4,683 6,614 41.23%
8 (-3) Maleficent 8,151 6,100 -25.16%
9 (+2) If I Stay 3,949 4,596 16.38%
10 (+4) Before I Go to Sleep 2,693 4,558 69.25%
11 (+5) Tammy 2,099 3,882 84.95%
12 (-6) Hercules (2014) 5,576 3,691 -33.81%
13 (+6) Step Up All In 1,803 3,412 89.24%
14 (+1) Lucy 2,509 3,006 19.81%
15 (-5) How to Train Your Dragon 2 4,598 2,901 -36.91%
18 (+8) Sex Tape 928 2,475 166.70%
26 (-2) Planes: Fire and Rescue 1,101 1,121 1.82%

Please check the methodology page for information about our Twitter project or here for historic data.

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