upcoming021210.jpgShutter Island had a mammoth Friday with $14.1 million from its 2,991 theatres. It romped all over last week's big openers and once again proved DiCaprio's box office draw. That coupled with its excellent marketing campaign gave it a high level of buzz which helped to bring in the people opening night from a wide range of demos. This opening figure gave it an impressive ratio of 941. This was right in line with my estimate of a 1,000 ratio and $12 million for its Friday. It appears to be on course for a $38 million weekend.

Check back tomorrow for a preview of the upcoming weekend's wide release films: Cop Out and The Crazies. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets021902.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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MORRISTOWN, NJ -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in the digital cinema industry, today announced Times Square Cinema, a Texas six-pled, has signed an agreement to deploy digital projection systems as part of Cinedigm's 10,000 screen Phase 2 digital cinema deployment program. Cinedigm is working with many small exhibitors using a newly completed contract template developed for the National Association of Theatre Owners (NATO) Cinema Buying Group (CBG) members. The CBG represents more than 600 members of various sizes that collectively have over 6,000 screens. Times Square Cinema selected Cinedigm's Exhibitor-Buyer financing plan, which means the exhibitor will purchase its own digital cinema systems and Cinedigm will administer and manage the systems under its Virtual Print Fee agreements with all the major studios for up to a ten-year term.

In Phase 2, Cinedigm has created an Exhibitor-Buyer financing option for exhibitors. When exhibitors participate, they select and purchase Cinedigm-certified fully-networked digital cinema systems and Cinedigm manages the reporting, billing and collection of VPFs from movie distributors, receiving a fee for doing so. Cinedigm and the CBG have system supply and service arrangements with Barco, Christie, NEC, and Sonic Equipment Company. Times Square Cinema has selected Sonic Equipment Company based in Iola, Kansas as their Service Provider.

"We are very excited to be outfitting our theatre with digital cinema on all screens," said Howard Charba, owner of Times Square Cinema. "Cinedigm and the CBG have worked together to ensure that even the smallest independent exhibitors can transition to digital cinema, bring new and innovative programming to our customers, and compete with the larger chains."

"Times Square Cinema is an excellent example of a company that is served by our CBG Exhibitor-Buyer Agreement. It enables them to invest in their own business in order to compete in a changing market. We're delighted to have Times Square join the Phase 2 plan," said Bud Mayo, Chairman and CEO of Cinedigm.

Chuck Goldwater, President of Cinedigm's Media Services Group, said, "Times Square Cinema has been ahead of the curve in beginning a transition to digital cinema that makes sense for an independent cinema. Cinedigm is proud to provide our Phase 2 plan which will enable Times Square to enhance even further their capability to bring the best quality programming including alternative content options to their audiences."

Cinedigm provides the industry-leading deployment program for Digital Cinema that facilitates the funding, installation support and administration for the company's studio-supported Digital Cinema rollout plans. In April 2008, the CBG, a buying program of the National Association of Theatre Owners (NATO) for small and independent theatre operators, announced the selection of Cinedigm as the digital cinema integrator of choice for the CBG's 600+ members in the United States and Canada.

To date, Cinedigm has contracted for and completed the rollout of more than 4,500 systems in forty-one states with exhibitors including Atlas Theatres, Allen Theatres, B&B Theatres, Carmike Cinemas, Celebration! Cinema, Cinema West, Cinetopia, Dickinson Theatres, Emagine, Galaxy Cinema, Georgia Theatre Company, Great Escape Theatres, Marquee Cinemas, Krikorian Premiere Theatres, MJR Theatres, Neighborhood Cinema Group, Premiere Cinema Corp., Rave Motion Picture Theatres, R/C Theatres, Showplace Cinemas, UltraStar, and Cinedigm's own Pavilion Digital Showcase Theatre.

 

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LOS ANGELES - The ShoWest Big Ten Award will be presented to Pixar Animation Studios for their extraordinary achievement of creating ten beloved blockbusters in a row, it was announced today by Robert Sunshine, managing director of ShoWest, which will be held March 15 - 18, 2010, in Las Vegas. Pixar Animation Studios will be presented with the ShoWest Big Ten Award at ShoWest on Tuesday, March 16, at Bally's and Paris Las Vegas. Disney•Pixar will also screen Toy Story 3 for ShoWest attendees on Tuesday, March 16.

"Since bringing the first-ever computer-animated feature film to moviegoing audiences with 1995's Toy Story, Pixar Animation Studios has continued to thrill audiences with outstanding stories on film that have captivated people of all ages all over the world, bringing us such memorable characters as Woody, Buzz, Nemo, Remy and WALL•E just to name a few," noted Sunshine. "It is with great pleasure that we present Pixar Animation Studios the ShoWest Big Ten Award."

Hitting U.S. theaters on June 18, 2010, Disney•Pixar's Toy Story 3, is a comical new adventure in Disney Digital 3D. Buzz, Woody and the rest of the toys are troubled by their uncertain future as Andy prepares to leave for college. When the toys unexpectedly land in a room full of untamed tots who can't wait to get their sticky little fingers on them, it's pandemonium as they try to stay together, ensuring no toy gets left behind. Toy Story 3 is directed by Lee Unkrich, produced by Darla K. Anderson, and brings back the familiar voices of Tom Hanks as Woody and Tim Allen as Buzz Lightyear.

Pixar Animation Studios, a wholly-owned subsidiary of The Walt Disney Company, is an Academy Award-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation. Creator of some of the most successful and beloved animated films of all time, including Toy Story, Finding Nemo, The Incredibles, Cars, Ratatouille, WALL•E and most recently, Up. The Northern California studio has won 21 Academy Awards and its ten films have grossed more than $5.5 billion at the worldwide box office to date. The next film release from Disney•Pixar is Toy Story 3 (June 18, 2010).

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feb02192010.jpgShutter Island eclipsed the 5,000 tweet mark yesterday with 5,340 which gave it 13,272 tweets for the full week. That's the seventh most tweets in a film's release week (not including Wednesday openers or expanding limited) since last September behind New Moon, Avatar, Where The Wild Things Are, Percy Jackson, 2012 and Valentine's Day. Tough to find a valid comparison here due to the buzz this is carrying and its combination of appeal to many sectors. The general rule of thumb for horrors/thrillers has been a 1,000 ratio, and while I expect this to play older than many in the genre we have seen its unique name really helps to catch all tweets, both good and bad. Add in the fact that it is the only opener this week and that buzz snowballs on Twitter it should drive its ratio back up to the 1,000+ mark. I'm going to go ahead and stick to my earlier estimate of $12 million for Friday and $35 million for the three day weekend.

Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend and follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

 

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Total tweets for February 19th Openers

Shutter Island appears set cross 12,000 tweets today after a very impressive 3,687 tweets on Wednesday. The film is clearly doing well with a wide demographic spread which will only help it on opening night. I'm going to predict a ratio in the range of ~900 for a $13 million Friday on its way to a $35 million three day haul. The market might be crowded with big ticket items from last weekend but the genre, marketing and players involved here have done a wonderful job at stirring up interest.

Check back tomorrow to see the Thursdsay numbers and the final weekend predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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