By Daniel Garris

Transformers: Age of Extinction took in an estimated $9.66 million on Thursday to lead the daily box office for a seventh consecutive day. The fourth installment of Paramount's blockbuster sci-fi action franchise increased a healthy 25 percent over Wednesday's performance. Holdovers in general experienced strong daily percentage increases on Thursday thanks to the approaching Independence Day holiday. Transformers: Age of Extinction performed in line with expectations this week with a seven-day start of $138.35 million. However, that was 29 percent softer than the $138.35 million seven-day take of 2011's Transformers: Dark of the Moon (which did have the advantage of opening on a Wednesday).

Warner's Tammy held steady in second place with an estimated $5.53 million. The Melissa McCarthy comedy vehicle was down 11 percent from Wednesday's start, which represented the day's poorest daily percentage hold among wide releases. Tammy has grossed a very respectable $11.74 million in two days, but unless it picks up the pace over the weekend it appears that the film will debut a bit below expectations over its first five days. McCarthy's films typically display strong holding power at the box office, but whether or not that will be the case with Tammy remains to be seen, especially after the film received a troubling C+ rating on CinemaScore.

It was an extremely tight race for places third through sixth on Thursday, with only $210,000 separating third place from sixth place. Sony's Deliver Us from Evil took in an estimated $2.65 million to remain in third. The crime thriller starring Eric Bana was down 7 percent from Wednesday. Deliver Us From Evil has grossed a lackluster $5.50 million during its first two days of release. Given the film's start, it appears as though horror fans are waiting for Universal's The Purge: Anarchy later in the month instead. Deliver Us From Evil received a B- rating on CinemaScore.

Earth to Echo placed closely behind in fourth with an estimated $2.60 million. The adventure family film from Relativity held up relatively well on Thursday, as it was down just 2 percent from Wednesday. Earth to Echo has grossed $5.25 million in two days. That is in line with the film's modest expectations and will likely transfer into a close race between it and Deliver Us from Evil over the weekend. Each to Echo received an A- on CinemaScore.

Sony's 22 Jump Street rounded out Thursday's top five with an estimated $2.48 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum increased 26 percent over Wednesday and was down a slim 15 percent from last Thursday. 22 Jump Street placed in a distant second for the week with $25.02 million. That was down 40 percent from the previous week and brings the film's three-week total to an impressive $149.45 million.

How to Train Your Dragon 2 placed in sixth with an estimated $2.44 million. The 3D computer animated sequel from Fox and DreamWorks Animation was up 24 percent over Wednesday and down 22 percent from last Thursday. How to Train Your Dragon 2 took third place for the week with $22.54 million. That represented a 42 percent fall from the previous week and brings the film's three-week total to an underwhelming $131.25 million.

Lionsgate's America landed in twelfth for the day with an estimated $0.625 million. The documentary from director Dinesh D'Souza has grossed just $1.32 million after two days of wide release and five additional days of platform release.

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jul4.pngBy Shawn Robbins

Paramount reports that Transformers: Age of Extinction retained the top spot on Wednesday in the face of three new wide openers. The Michael Bay sequel posted another $7.73 million, off 26 percent from Tuesday, to give it a 6-day domestic cume of $128.7 million. The fourth film in the franchise is pacing 29 percent behind its predecessor, 2011's Dark of the Moon, and 3 percent ahead of X-Men: Days of Future Past.

Warner Bros. reports that Tammy came in second place for its opening day on Wednesday with $6.2 million. That's not far behind the $6.78 million of last August's We're The Millers for its Wednesday bow. The Melissa McCarthy comedy is hoping that Fourth of July weekend will see a strong turnout from adult crowds.

Sony's Deliver Us From Evil claimed third place on opening day with $2.855 million. That's a modest start for another 2014 horror pic, especially compared to the $4.97 million opening Friday of April's Oculus. Although horror fans haven't had much to choose from at cinemas this year, it's likely that their attention is more geared toward July 18's The Purge: Anarchy.

Relativity's Earth to Echo debuted to $2.65 million yesterday. The low-budget flick aimed toward families and pre-teens is hoping to counter-program against the market's major offerings in Transformers 4, How to Train Your Dragon 2, and Maleficent over the upcoming weekend.

22 Jump Street banked another $1.97 million yesterday for a 44 percent week-to-week drop. The comedy sequel's take thus far is $146.97 million.

How to Train Your Dragon 2 was reportedly just $55 behind the Jump Street sequel with a similar $1.97 million take on Wednesday, off 44 percent from the same day last week. The animated sequel's domestic tally is $128.8 million through 20 days of release.

Meanwhile, Dinesh D'Souza's America took in $0.65 million in its wide expansion to 1,105 theaters on Wednesday. The domestic total stands at $0.692 million. The filmmaker previously sent 2016 Obama's America to notable success two summers ago, although its release and expansion occurred later that summer.


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By Alex Edghill

Thursday Morning Update: Tammy reportedly grabbed $1.3 million from its midnight shows on Tuesday night which signalled a strong beginning for the comedy. On the Twitter-front it generated a hefty 17,224 tweets on its opening day Wednesday to lead the newcomers. By comparison, The Other Woman had 12,217 tweets its opening day, and Neighbors had 32,276. It is looking primed for big things here, and while it might not be Neighbors huge, we predict it will come in around $38 million over the five day weekend.

Deliver Us From Evil dropped to number 2 amongst the new openers for the first time this week yesterday as it came in with 16,066 tweets on the day. By comparison, Paranormal Activity: The Marked Ones had 30,971 the day of release, Oculus had 21,719 and The Quiet Ones had 2,919. We are predicting $20.3 million over the five day holiday and $12.5 million over the weekend.

Earth To Echo had 10,331 tweets on its opening day Wednesday, rising from 3,416 tweets on Tuesday. This was the biggest jump of the new openers and is once again very heartening. By comparison, Super 8 had 12,319 tweets its opening day, and Chronicle had 24,399. The profile of this has been on the rise over the week and with this big bump on release day in buzz we are predicting $16.8 million over the five day period and $11 million over the weekend.

Top 15 Movies for Wednesday July 2nd

Rk Film Tue Wed Week Tue-Wed %
1 (-) The Fault in Our Stars 59,210 72,430 190,089 22.33%
2 (-) Transformers: Age of Extinction 43,107 36,143 140,242 -16.16%
3 (-) 22 Jump Street 24,915 20,565 81,595 -17.46%
4 (+5) Tammy 6,353 17,224 26,442 171.12%
5 (+2) Deliver Us from Evil (2014) 6,803 16,066 27,637 136.16%
6 (-2) Maleficent 12,763 11,917 38,625 -6.63%
7 (-1) Horrible Bosses 2 6,851 10,792 17,780 57.52%
8 (+8) Earth to Echo 3,416 10,331 15,854 202.43%
9 (+1) If I Stay 5,844 7,155 17,635 22.43%
10 (-2) Think Like a Man Too 6,399 5,886 21,122 -8.02%
11 (-6) Guardians of the Galaxy 7,363 5,842 20,365 -20.66%
12 (-) How to Train Your Dragon 2 4,917 5,691 17,977 15.74%
13 (+1) Sex Tape 3,827 4,816 9,308 25.84%
14 (-3) The Hunger Games: Mockingjay Part 1 5,252 4,604 15,971 -12.34%
15 (-2) Dawn of The Planet of The Apes 4,066 3,178 9,104 -21.84%

Please check the methodology page for information about our Twitter project or here for historic data.

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chinamoviemediagroup.png(Beijing, China) July 2, 2014 - Transformers: Age of Extinction (TF4), a blockbuster produced by Paramount and Jiaflix was the highest grossing imported film in mainland China for the first half of 2014 and represents China Movie Media Group's (CMMG) first collaboration with a US Studio, Paramount Pictures.

TF4 was simultaneously released in mainland China and North America on June 27. Within the first three-day weekend, it has already shattered several records and made history in China's movie industry. TF4 "The cooperation between CMMG and Paramount on TF4 is significant. Paramount created the world's top film while CMMG the full range of marketing services for TF4 which helped attract more Chinese audiences to come to the theaters. Because of the efforts of both Paramount and CMMG, TF4 will become the blockbuster with the biggest boxoffice in mainland China this year and we couldn't be more gratified," says Zhang Gen Ming, CEO and founder of CMMG.

As the official promotional partner of TF4 in mainland China, CMMG certainly was a major component in the initial and continued outreach to Chinese audiences. CMMG is in charge of the comprehensive marketing campaign in China, including outdoor advertising, new media promotion, road-show activities, among others. CMMG was also responsible for the organization, planning and carrying out the China premiere which was successfully held in Beijing on June 23. Rob Moore, the VP of Paramount, Director Michael Bay, actors Mark Wahlberg, Jack Reynor, Nicola Peltz and Li Bingbing attended the premiere.

In addition, CMMG provided a full range of box-office marketing services to TF4, including the boxoffice real-time monitoring, showtime/schedule arrangements, information collection, data analysis, box office supervising and overall evaluation. Meanwhile, CMMG enlisted China's top 10 cinema chains and TencentWechat on-line ticketing platform to jointly promote the movie.


TF4 broke three records already:
1) Gross box office receipts was over US$3,202,000.00(¥20million) for the midnight showing,breaking the record of Iron Man 3 in 2013(US$1,985,240.00)

2) The box office of the first five days totaled US$ 134,484,000.00, which broke the record of Monkey King (Hong Kong, 2014)(11-day gross of US$ 133,043,100.00) as the movie exceeded the benchmark of \ 800 million ($128,080,000.00)in the shortest period of time.

3) It is on course to overtake Avatar's China box office record at $217,736,000

About China Movie Media Group
CMMG is the largest and most resourceful movie media marketing group in China. The three main businesses of the company are domestic movie distribution, national box office promotion services, and movie media advertising. In the past five years, the company has successfully completed over 200 domestic and foreign movie marketing campaigns in China.

•Utilizing its exclusive movie media resources, CMMG invests into domestic movies by providing publicity and distribution services and expands its business into importation and marketing of exclusive foreign movies. CMMG's very own bundled marketing services are unconventional, combining movie operations with movie media advertising.

•CMMG also provides movie companies with services in scientific and efficient showtime scheduling, real-time box office and nationwide screen schedules monitoring, around-the-clock public opinion monitoring as well as co-promotions with brand advertisers. With CMMG's multifaceted services, movie production companies can realize high return of value through box office revenue and favorable public opinion in China.

•At present, CMMG also owns the advertising channel of over 4000 movie screens for pre-show ads all over China, covering 70% of the China box office in over 100 major cities. In addition, it operates the largest dedicated interactive attended media booths, "Media Cubes," in over 100 movie theaters exclusively. In 2011, China Movie Media Group's advertising division has become the largest provider in movie media advertising.

•CMMG has received four major industry awards: The Best Movie Advertising and Marketing Company, 2013 Most Innovative Advertising Company, Entertainment Integrated Marketing Grand Award, and 2013 Most Influential and Valuable Brand in Professional Media.


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By Alex Edghill

Wednesday Morning Update: Deliver Us From Evil continued atop the new openers for Tuesday as it raked in 6,803 tweets, up 43% from Monday's 4,768 tweets. By comparison, Paranormal Activity: The Marked Ones had 19,491 the day before its release, Oculus had 11,210 and The Quiet Ones had 1,992. The numbers here are decent but not overwhelming. It does have Eric Bana and his draw working for it which is something that none of my comparisons had (star power that is) and should give it a decent bump in numbers. High teens give or a take a couple million could very well be possible over the five day period.

Tammy again was second amongst the new openers on Tuesday 6,353 tweets, up another 100%+ from 2,865 tweets on Monday giving it its second 100+% increase. As I mentioned last column the film does have some issues with its common name and picking out relevant tweets, but this was something many of McCarthy's recent films at the box office have also suffered with to varying degrees (The Heat, Identity Thief and Bridesmaids I'm looking at you). The film has now become McCarthy's biggest buzz-getter on Twitter pre-release (for films where she is in the lead role at least) and all signs point to huge things over its opening five days. High $30 millions to low $40 millions by Sunday seem to be possible.

Earth To Echo rose a further 62% to 3,416 tweets, up from 2,107 tweets on Monday. Very nice gain once again here for the film which is looking more and more like a viable alternate to the other films in the marketplace. The comparison that comes to mind the most here is Super 8 which had 7,861 tweets the day before its release. Given the levels here I'd say this has a decent shot at mid-teens for the five day period. While that might not break any records, considering that it is a low budget film to begin with it could end up being very lucrative for its backers.

Top 15 Movies for Tuesday July 1st

Rk Film Mon Tue Week Mon-Tue %
1 (+1) The Fault in Our Stars 58,449 59,210 117,659 1.30%
2 (-1) Transformers: Age of Extinction 60,992 43,107 104,099 -29.32%
3 (-) 22 Jump Street 36,115 24,915 61,030 -31.01%
4 (-) Maleficent 13,945 12,763 26,708 -8.48%
5 (+2) Guardians of the Galaxy 7,160 7,363 14,523 2.84%
6 (+60) Horrible Bosses 2 137 6,851 6,988 4900.73%
7 (+4) Deliver Us from Evil (2014) 4,768 6,803 11,571 42.68%
8 (-3) Think Like a Man Too 8,837 6,399 15,236 -27.59%
9 (+5) Tammy 2,865 6,353 9,218 121.75%
10 (+2) If I Stay 4,636 5,844 10,480 26.06%
11 (-2) The Hunger Games: Mockingjay Part 1 6,115 5,252 11,367 -14.11%
12 (-6) How to Train Your Dragon 2 7,369 4,917 12,286 -33.27%
13 (+7) Dawn of The Planet of The Apes 1,860 4,066 5,926 118.60%
14 (+18) Sex Tape 665 3,827 4,492 475.49%
15 (-7) X-Men: Days of Future Past 6,579 3,588 10,167 -45.46%
16 (+1) Earth to Echo 2,107 3,416 5,523 62.13%

Please check the methodology page for information about our Twitter project or here for historic data.

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