Paris - Thomson (Euronext Paris: 18453; NYSE: TMS) today announced the appointment of Ahmad Ouri as Chief Marketing Officer, reporting directly to Thomson CEO, Frederic Rose. In this new role, Ahmad will be responsible for overall marketing, communications and branding, based out of the Technicolor's new North American headquarters in Hollywood, California.

"After seven years of playing multiple roles within Thomson including overseeing strategy, technology and marketing across the board, Ahmad has played a key role in the company's leadership role as a state-of-the art company servicing content creators and as the industry has migrated to digital technology. As we move forward, his new role will be key in our expansion and with setting our marketing strategy", said Frederic Rose, CEO of Thomson.

Since joining Technicolor in 2002, Ahmad has held multiple senior roles including president of Technicolor Digital Cinema, Chief Technology Officer and president of the Technicolor Content Services business unit, overseeing worldwide post production operations. Most recently, Ahmad served as president of Technicolor's strategy, technology and marketing.

Ouri said, "I'm thrilled with the opportunity to combine all of my experience in various positions at Thomson into the important role of coordinating all of our marketing strategies under one umbrella".

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Sony, RealD Reach Deal

Add Comment on December 17, 2009

TOKYO AND LOS ANGELES - Sony Corporation and RealD today announced a technology partnership aiming to provide immersive 3D home entertainment to consumers beginning in 2010. The pact includes Sony licensing the stereoscopic RealD Format, know-how in producing active and passive 3D eyewear and other RealD technologies. Sony and RealD have been closely working together to create a better 3D experience at movie theaters for years. The parties will now join forces to deliver a similar premium 3D entertainment experience to the home.

"Sony has its proprietary LCD panel driving technology to reproduce full HD 3D images on the screen of new "BRAVIA" LCD TVs, which will work in sync with new 3D eyewear based on RealD's technology. We are excited to work with RealD in bringing 3D to the home," said Hiroshi Yoshioka, Executive Deputy President, Officer in charge of Consumer Products and Devices Group, Sony Corporation.

"We are thrilled to partner with Sony on 3D eyewear and to integrate support for the RealD Format into Sony ‘BRAVIA' LCD TVs and other Sony products. This collaboration enables the distribution of high-quality 3D content to Sony displays through the existing HD infrastructure, a vital element to the widespread adoption of 3D in the home," added Michael V. Lewis, Chairman and CEO of RealD.

The companies are working in partnership to bring to market 3D compatible "BRAVIA" LCD high definition TVs and other consumer products in Sony's current and future portfolio that will support the stereoscopic RealD Format. The RealD Format is a side-by-side 3D format capable of delivering crisp, clear, high-quality 3D utilizing all channels of the existing HD broadcast infrastructure.

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MORRISTOWN, NJ - Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) today issued an update on the state of digital cinema in the United States. In 2008 and 2009, the digital transition -- defined as the industry's conversion from analog to digital technology -- was slowed, largely due to the lack of necessary financing. That trend shows signs of reversing; financing is now available and industry-wide momentum has returned. Hollywood movie studios have embraced digital cinema, both from a financing and a creative perspective. These factors, coupled with the growing slate of popular and successful 3D movies from all the Hollywood studios, including James Cameron's Avatar on December 18, suggest that 2010 will be a watershed year for digital cinema.

At present, there are 7,736 digital screens* at 2,112 sites in the United States and Canada, representing just over 21% of the approximately 36,000 screens in total. Of those 7,736 digital screens, almost 3,400 (44% of digital screens, 9% of all screens) are 3D-enabled, at 2,000 sites.

Though just under 10% of all U.S. and Canadian movie screens are currently 3D-enabled, industry-wide momentum has picked up markedly in the last few months. In late October, Cinedigm announced that it had secured a commitment letter for a $100 million financing from GE Capital and Société Générale that will support the deployment of up to 2,133 digital systems in 2010. Many exhibitors are also taking advantage of an Exhibitor-Buyer option that will permit them to convert an additional 2,000 to 3,000 screens.

"We're seeing a groundswell of positive and truly transformative trends for the exhibition industry," said Bud Mayo, chief executive officer, Cinedigm. "The same digital transition that transformed phones into BlackBerrys, and portable audio players into iPods, is taking place in modern cinema. Hollywood has committed to support the conversion to digital cinema, which solves the chicken-and-the-egg problem that would otherwise have delayed this transition. Cinedigm is very optimistic and excited to be at the center of this process."

Digital cinema allows exhibitors to showcase entertainment beyond movies, such as music concerts. This week, more than 500 digital screens across the United States are showing Larger Than Life in 3D, a concert movie featuring the Dave Matthews Band, Ben Harper and Relentless7, and Gogol Bordello. Over the past year, exhibitors have shown live sporting events including more notable 3D live presentations, children's programming, interactive Q&As with film stars and much more.

* These figures do not include IMAX screens

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CYPRESS, CA - Christie, the digital cinema leader with 70% of all installations worldwide, announced that Christie's CP2000-ZX DLP Cinema projectors will be purchased by Georgia Theatre Company, a cinema chain with over 270 screens in 27 locations, including Georgia, Florida, South Carolina and Virginia. Part of Cinedigm's (NASDAQ: CIDM) Phase 2 digital cinema deployment program, Georgia Theatres plans to install over 250 Christie projection systems exclusively throughout their circuit. Currently, a total of 40 Christie systems are installed and operating, with additional installations taking place ahead of the holiday theatrical releases and the eagerly anticipated James Cameron's "Avatar" movie in 3D, as well as throughout 2010.

"Service and experience with digital equipment installations are two major factors in our selection of Christie digital projectors and Christie Managed Services," noted Aubrey Stone, president of Georgia Theatre Company. "We tested their units for a year and we were very impressed. The picture on the screen was excellent. Along with their technology and lowest cost of operation, Christie's track record of installing thousands of screens worldwide was also an important consideration in our decision."

Stone added, "Christie is the undisputed leader in digital cinema because they fully understand the needs of the exhibitors and know how to deliver quality products in the fastest timetable. One of the things that impressed me most is dealing with the people at Christie. Not only are they professional, but also they are a pleasure to work with. The speed with which we've been able to bring the systems online is a tribute to Christie's commitment to first-rate customer service and support."

Third-generation family-owned Georgia Theatre Company has specialized in motion picture exhibition for over 80 years. According to Chairman and CEO, Bill Stembler, "From our early roots to becoming one of the top 20 circuits today, we pride ourselves on providing our patrons with the finest facilities, including state-of-the-art digital projection, stadium seating and the best sound systems available."

Craig Sholder, vice president of Entertainment Solutions at Christie commented, "We look forward to working with Georgia Theatre Company as it continues to upgrade to the world's most preferred, and proven, line of digital projectors, powered by Texas Instruments' (TI) (NYSE: TXN) pioneering DLP Cinema technology. When ‘the show must go on,' no other projection system meets the standards of reliability set by Christie. We have the right solution for every size screen and the trained staff to resolve every installation challenge because we bring our own 80 years of experience working with exhibitors, anticipating and meeting their needs around the world."

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London-The Empire Leicester Square showed the world premiere of the James Cameron movie Avatar on Thursday, December 10, using the Dolby 3D solution for large screens. An invited audience of more than 1,300 guests filled the Empire Leicester Square, which actedas the lead theatre for this much-anticipated premiere.

"Empire Leicester Square boasts one of the largest screens in the UK, which is why it regularly plays host to world premieres," said Julian Pinn, Business Development Manager, Production Services Group, Dolby Laboratories. "Avatar promises to deliver state-of-the-art 3D special effects to audiences around the world. To ensure every seat in Empire Leicester Square enjoys the fully immersing 3D experience, Dolby Production Services worked with Barco, Empire, and Twentieth Century Fox to ensure the best combination of brightness, image sharpness, and color accuracy to display this spectacular new movie as director James Cameron intended."

To meet Cameron's exacting standards for Avatar's premiere, Dolby and Barco worked to provide a customized solution, comprising two Dolby 3D large-screen systems, featuring four Barco DP-3000 ultra bright digital cinema projectors. Using dual stacked Barco projectors for the left eye and an additional dual stack for the right eye, each set features Dolby's 3D color filter technology. Combined with Dolby's lightweight passive 3D glasses-designed for repeated use to reduce the cost per view for exhibitors-Dolby and Barco's technologies deliver a memorable and mesmerizing 3D experience, even on the biggest screens.

Avatar aims to take cinemagoers to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, who won an Oscar for his movie Titanic, first conceived the idea for Avatar 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, Avatar combines live action with state-of-the-art special effects that deliver a fully immersing 3D cinematic experience of a new kind.

"Avatar is one of the most keenly anticipated movies of the year," says Tim Sinnaeve, Sales Director EMEA, Digital Cinema Business, Barco. "So we are delighted to be working with Dolby to meet James Cameron's meticulous requirements, which will ensure an outstanding 3D screening for everyone attending this important world premiere at the Empire."

To see Avatar in Dolby 3D near you, click here.

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