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Cop Out came in just shy of four figures Thursday with 992 tweets, up from 619 on Wednesday. This gave it 2,815 for the full Monday to Thursday period, pretty much in line with my estimate of 2,750 from yesterday. Surrogates managed to score 1,418 tweets on its Thursday before release, and 3,062 for the whole week. It had $5.02 million in sales from 2,951 theaters for its first Friday for a Twitter ratio of 609. Men Who Stare At Goats had 1,270 tweets on its Thursday before release, and 3,249 for the whole week. It had $4.6 million in sales from 2,443 theaters for its first Friday for a Twitter ratio of 706. Lastly, From Paris With Love had 1,138 tweets on its Thursday before release, and 2,983 for the whole week. It had $3.0 million in sales from 2,772 theaters for its first Friday for a Twitter ratio of 994. Has it blown the roof off of Twitter? Obviously no, but its genre and star power's ability to reach older audiences should help to give it around a ~515 ratio for a $5.5 million Friday and $16 million for the full weekend.

The Crazies exploded on Thursday to almost exactly double its Wednesday's tally with 2,134 tweets. As I said yesterday, it's not uncommon to see this jump on Thursday for horror films since they generally have more of a midnight component than other genres. This gave it 5,012 for the full Monday to Thursday period, almost bang on the nose of my revised estimate yesterday. In terms of comparisons, The Fourth Kind managed to score 1,570 tweets on its Thursday before release, and 3,710 for the whole week. It had $5.0 million in sales from 2,529 theaters for its first Friday for a Twitter ratio of 742. Daybreakers had 1,836 tweets on its Thursday before release, and 5,130 for the whole week. It had $5.9 million in sales from 2,523 theaters for its first Friday for a Twitter ratio of 869. Lastly, Legion had 1,621 tweets on its Thursday before release, and 3,890 for the whole week. It had $6.7 million in sales from 2,476 theaters for its first Friday for a Twitter ratio of 581. Crazies seems to slot in nicely with these comparisons given its genre, target market, and its expansion throughout the week on Twitter. Expect a ~900 ratio and a $5.5 million Friday and $13 million for the three day frame.

Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend and follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

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The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Kansas City, Mo. - AMC Entertainment Inc. (AMC), a leading theatrical exhibition and entertainment company, today placed for sale across its entire circuit advanced tickets to Alice in Wonderland, Walt Disney Studios' upcoming motion picture.

"Alice looks terrific, and it promises to be the next 3D blockbuster. It is sure to please our guests-many of whom have called and emailed-and help us maintain box office momentum in 2010," said Gerry Lopez, CEO and president of AMC. "As business models evolve for exhibitors as well as distributors such as Disney, it makes sense to focus on the many opportunities we have to improve our economics, so we can continue to invest in technology our guests want and ultimately, the guest experience in our theatres."

Alice in Wonderland, directed by Tim Burton and starring Johnny Depp will be in AMC theatres beginning Friday, March 5.

 

 

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CYPRESS, CA - Christie, a global leader in digital cinema, announced that Great Escapes Theatres purchased 174 Christie digital cinema projectors, which utilize Texas Instruments'(TI) (NYSE:TXN) DLP Cinema technology. The 14th largest theater chain in North America, Great Escape has already installed twelve Christie projectors to support the premiere of Avatar in 3D; the rest will be in place before the summer. The chain also contracted Christie Managed Services for round-the-clock support and maintenance.

As one of the fastest growing and most successful movie chains in the country, Great Escapes Theatres focuses on the mid-sized markets with populations from 100,000 to 400,000. The chain currently operates 277 screens at 24 sites in Georgia, Illinois, Indiana, Kentucky, Nebraska, Missouri, Ohio, Pennsylvania, Tennessee and West Virginia, with 28 screens currently under construction for 2010.

Anne Ragains, President & CEO, and a driving force behind the theaters' remarkable growth, is proud to note that their theaters always become a point of destination that spurs economic growth and development in surrounding neighborhoods.

"Great Escapes has had tremendous success serving the underserved communities that larger chains often overlook," she said.

Chance Ragains, COO of Great Escapes Theatres, remarked: "Our corporate philosophy has been simple and effective - build a quality, cost efficient movie theatre in underserved markets and the audience will come. As part of our strategy, selecting Christie means we can serve our markets with the industry-acclaimed projection systems that deliver the most exciting viewing experience at the lowest cost of operation. We're committed to building Great Escapes Theatres into a top-20 company."

Chance, who is closely involved in all facets of the company's operations and management, added, "We honed in on Christie digital projectors because they have a proven track record of delivering the brightest light output and sharpest image. Along with on-going support through Christie Managed Services, we can depend on Christie for the best digital cinema package on the market."

"Thanks to its successful expansion strategy, Great Escapes has quickly become an important player in the exhibition industry," said Craig Sholder, Vice-President, Entertainment Solutions, Christie. "Because the new Christie Solaria series of digital projectors are upgradeable to 4K digital cinema, Great Escapes is ensuring that its audiences will continue to enjoy the latest generation of quality, cutting-edge entertainment upon which it has built its reputation."

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Total tweets for February 26th Openers 

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Cop Out experienced the typical Wednesday slum that many films attracting an older audience seem to share as it dropped to 619 tweets, down from 707 tweets on Tuesday. With this in mind it is likely going to fall short of my initial estimate of 3,000+ tweets, as ~2,750 seems more likely at this point. In looking around at comparisons, Surrogates had 742 tweets its Wednesday before release, Men Who Stare At Goats had 793, and From Paris With Love had 806. The Wednesday drop has me thinking that this is indeed going to draw an older crowd than I had expected. Makes sense considering Willis' pedigree and Morgan's appeal to the 30 Rock audience. With this in mind I am going to drop my ratio expectations here slightly to the 500-600 range and predict a $5.5 million Friday and $16.5 million weekend.

The Crazies once again had a very modest increase on Wednesday as it rose 1,068 tweets, up from Tuesday's 974 tweets. In comparison, Saw VI had 1,926 tweets in its Wednesday before release, The Fourth Kind had 873, Daybreakers had 1,312, and Legion had 986. Being a horror, it should get close to a 100% bump today which still puts it in line for ~5,000 tweets for the week. Its percentage jumps this week have been most similar to The Fourth Kind of the above comparisons and while I don't see a 750 ratio, I will lower my expected number to the 875 mark. Expect a $5.50 million Friday and $13.5 million over the weekend.

Check back tomorrow to see the Thursday's numbers and the final weekend predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets021902.jpg

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Total tweets for February 26th Openers

 

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Cop Out came in with 707 tweets on Tuesday, up from its 497 on Monday. This is in line with my tracking estimate of 3,000+ for the full week so no big surprises here. Continuing with my comparisons from yesterday, Surrogates had 450 tweets its Tuesday before release, Men Who Stare At Goats had 691, and From Paris With Love had 530. It's tracking ahead of Surrogates and Goats by a ways but I do believe the Kevin Smith factor will help to push the ratio higher than the standard 600-700 sweet spot. Wednesday will be a great indication as usual as to its potential.

The Crazies had a modest increase on Tuesday as it increased to 974 tweets, up from 836 on Monday. In comparison, Saw VI which had 1,518 tweets in its Tuesday before release, The Fourth Kind which had 752, Daybreakers had 1,152, and Legion which had 671. This was lower than I had expected and it will likely only hit 5,000 to 5,500 by end of day Thursday at this pace now which will definitely lower its Friday potential. Stay tuned.

Check back tomorrow to see the Wednesday's numbers and the early weekend predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets021902.jpg

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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