San Francisco-Dolby Laboratories, Inc. (NYSE:DLB) announced today that Dolby 3D Digital Cinema has been selected to screen the World Premiere of Mark Lewis' documentary Cane Toads: The Conquest in 3D at the 2010 Sundance Film Festival. The documentary from Australian writer/producer/director Lewis will also be presented in Dolby Digital Surround Sound to deliver audiences an immersing entertainment experience as the director intended. The film, a Participant Media, Discovery Studios, Screen Australia, and Radio Pictures presentation, is the first specialty documentary produced in 3D. The documentary will be presented at 9:30 p.m. on Tuesday, January 26th and again at 9:15 a.m. on Wednesday, January 27th at Park City's Eccles Auditorium.
"The Sundance Film Festival was very pleased with the entertainment experience Dolby 3D and Dolby Surround Sound brought to the success of the U2 3D premiere in 2008," said Sarah Pearce, Director of Operations, Sundance Film Festival. "The audience actually felt like they were at a U2 concert. In addition, Dolby's eco-conscious solution appeals to Sundance as the high-quality, reusable Dolby 3D glasses deliver both an enhanced and environmentally friendly 3D viewing experience."
Dolby 3D uses a unique color filtering technology that provides realistic color reproduction and extremely sharp images without the use of a silver screen; delivering a fantastic 3D experience. The Dolby 3D filter wheel is inserted into the light path before the image is formed, providing a stable and sharp picture. Furthermore, the Dolby 3D filter wheel inside the projector easily moves out of the light path allowing the Sundance Film Festival the flexibility to show both 2D and 3D movies in the same auditorium.
"Dolby 3D continues to be the solution of choice for prestigious events like the Sundance Film Festival that value a quality 3D presentation for its patrons," said Page Haun, Senior Director of Marketing, Cinema Segment, Dolby Laboratories. "Be it Avatar's global premiere, U2 3D at the Rock and Roll Hall of Fame or the latest 3D content at Comic-Con 2009, Dolby delivers premium quality 3D and immersing surround sound to audiences who love entertainment."
To ensure everyone in Park City's Eccles 1200-seat auditorium enjoys the full Dolby 3D experience, Dolby Production Services teamed up with Barco to provide two DP-3000 digital cinema projectors, dual stacked (side by side). The Barco projectors are Digital Cinema Initiatives compliant and feature Texas Instruments' Digital Light ProcessingTM digital cinema technology to deliver the best combination of brightness, image sharpness, and color accuracy to every seat in the auditorium.
"Working with Russell Allen of Dolby Production Services and the team from Barco at the Eccles Auditorium set-up was a delight," said Mark Lewis, writer, producer, and director of Cane Toads: The Conquest. "They not only managed to make my toads look beautiful in Dolby 3D, but they made them sing in Dolby Surround Sound."
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