severtsoncorp.pngThe Industry-Acclaimed Severtson SēVision 3D GX and Ultra Wide 3D Screens Can Now be Shipped Folded in Smaller Packaging with No Loss in Structural Integrity or Performance Abilities; International Shipping Costs Reduced by Up To 70 Percent

Mesa, Arizona, USA, June 25, 2014 - Severtson Screens (, a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is pleased to announce the new folded SēVision 3D GX line of silver cinema projection screens are now available for international shipment.

"Launched at the recent CinemaCon 2014 event to rave reviews, our new folded shipping method now makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent," explained Toby Severtson, president and CEO of Severtson Corp.

Added Dan Maxwell, Severston Corp. V.P. & Chief Operating Officer, "We have received numerous international orders since introduction, and our international customers are thrilled because, prior to this innovative process, shipping costs associated with such large packages as this were out-of-reach for so many. Not anymore."

Now, Severtson Screens' silver 3D screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. Severtson's new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers, as well.

The new folded line of SēVision 3D GX and Ultra Wide cinema screens is now available for delivery to international destinations, and has numerous advantages, including:

• available in standard or micro perforation

• coated surface that is harder to bruise and scuff

• small micron flake coating produces a sharper image that eliminates graininess in bright scenes

• viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested

• use of a proprietary non-leafing flake vs. a leafing flake promotes longevity by eliminating degradation of the optical properties over time

• perfect for all large cinema applications, such as movie houses, museums, universities, etc.

According to Severtson, in the past, the idea of folding a screen for shipment, delivery, and installation has been deemed impossible because there was no method of doing it without degrading the quality and performance of the screen, or ruining it altogether.

Today, the cost offset on shipping as well as the screen's performance and longevity increases savings for the customer. This is huge news for the international market that desires a state-of-the-art silver 3D cinema screen, but, up until now, simply could not afford the shipment and installation cost because of how such a large screen had to be prepared, packed, and shipped.

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high- performance optical coating in-house on screens as large as 67.75ft. x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world.

Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family's extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues.

With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

For more information, please visit, call 480-610-5155, or email

About Severtson Screens

Mesa, Ariz.-based Severtson Screens, which celebrated its 25th anniversary in 2011, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide.

From its unlikely origins in the family kitchen to today's three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today. 


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masterimage.pngDeploys High-Brightness MI-HORIZON3D Cinema System to Provide Premium 3D Experiences

Seoul, South Korea - (June 25, 2014) - MEGABOX, one of South Korea's largest cinema chains, today will debut the first MI-HORIZON3D system in South Korea for the opening of Transformers: Age of Extinction. Following the successful installation of the high-brightness, premium MI-HORIZON3D, MEGABOX will continue to deploy systems throughout the year. The MI-HORIZON3D is the innovative new three-beam optical system based on MasterImage 3D's patented cinema technologies. It is designed from the ground-up to project the industry's most complete 3D presentation: high-brightness light efficiency, wider color gamut for vivid presentation and superior image clarity that pops off the screen.

Established in 2000, MEGABOX has changed the paradigm of the film theater industry, pioneering and leading it across a broad spectrum with diverse contents and platforms. Within three months of the opening of its first cineplex, it attracted more than a million moviegoers. Today, with the mission of ‘creating a platform to share the bliss and meaning of life', MEGABOX has become one of the largest cinema chains operating over 450 screens with more than 60 cineplexes in South Korea. Its cineplex at COEX Mall is the largest among all its properties - and continues to hold a Guinness world record of 6.22 million attendees in a year.

"As the cinematic visuals of 3D movies continue to improve with each film, our patrons have come to expect the highest quality viewing experience when they visit MEGABOX cineplexes," mentioned Youlgu Lee, head of projection, MEGABOX. "MI-HORIZON3D system's high-brightness pictures and sharp 3D images will set a new bar for premium 3D in South Korea."

MasterImage 3D's new MI-HORIZON3D system is designed for premium theaters looking for a high-brightness solution that does not sacrifice image clarity. The stable optical design and three-beam method reduces keystoning and produces 3D images with extremely low crosstalk (less than 2%) for maximum clarity. Current high-brightness 3D systems keep out certain color wavelengths, resulting in lackluster images. The MI-HORIZON3D does not filter color, resulting in a more vivid 3D experience. Like all MasterImage 3D systems, it is offered with a flexible purchasing model, with no ongoing royalty fees.

"We are very honored to have MEGABOX as a partner, as they are one of the most innovative and respected megaplexes in South Korea," said Younghoon Lee, Chairman and CEO of MasterImage 3D. "We designed our new MI-HORIZON3D system so that our exhibition customers could put the best possible 3D picture on screen and entertain South Korean movie-goers with a 3D presentation that is bright, vivid and sharp."

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tf4.pngLOS ANGELES - June 25, 2014 - According to Fandango, the nation's leading moviegoer destination, "Transformers: Age of Extinction," has scored 95 out of 100 points on the company's Fanticipation movie buzz indicator, the year's highest score to date. Michael Bay's latest sci-fi action adventure is outselling all previous "Transformers" movies at the same point in the Fandango sales cycle, and is pacing similarly to "Captain America: The Winter Soldier," "Godzilla" and "X-Men: Days of Future Past."

Currently, the film represents 96% of Fandango's weekend ticket sales and is poised for the year's top opening at the box office to date.

According to a survey of more than 1,000 "Transformers" ticket-buyers on Fandango:
92% have seen previous "Transformers" movies on the big screen;

83% are fans of director Michael Bay;

76% say the addition of Mark Wahlberg increased their interest in the movie;

75% claim the Dinobots made them more excited to see it;

66% picked Grimlock as the Dinobot they most wanted to see;

54% picked Optimus Prime as their favorite Autobot, while 41% picked Bumblebee.

On Fandango's weekly movie recommendation show, "Weekend Ticket," guest host Tiffany Smith catches up with "Transformers" star Mark Wahlberg. "It came with a great script, but Michael Bay encouraged me to come up with stuff during the rehearsal process," recalls Wahlberg. "He said, what would you say here, what would you say there, and the digs and insults flowed pretty naturally from me!" The full episode can be found at

Fandango has launched an inside peek at what makes a giant robot tick in "The Anatomy of a Transformer." Kansas City-based graphic artist Rachel Ignotofsky deconstructs the Autobot design for Fandango - revealing all the details from its intergalactic helmet to its fuzzy dice at

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.


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By Alex Edghill

Wednesday Morning Update: Transformers: Age Of Extinction finished Tuesday with 37,577 tweets, up 32% from Monday's 28,545 tweets. By comparison, Transformers: Dark Of The Moon had just 8,730 tweets three days before its release (which was a Sunday). It also stacks up well to other recent blockbusters (Amazing Spider-Man 2 - 24,259, X-Men: Days OF Future Past - 30,575, and Godzilla - 34,782). In fact, it is tracking ahead of all $90 million+ openers this year except for Captain America: The Winter Soldier (55,561 tweets) and the latter opened in way more territories long before its US release which gave it a hefty social media boost. My money is on this being the biggest opener on the year thus far given these signs. 

Teenage Mutant Ninja Turtles again ended up with just over 22,000 tweets on the day thanks to its viral campaign. Strong returns for their efforts in my books and while it might not have been on par with a few others in the past (Paranormal comes to mind) it was still good at stirring up interest for the second trailer. Word to the execs (yea they all read my column I'm 'sure' *eyeroll*), perhaps next time try centering the campaign around an element not as integral as a trailer, maybe to unlock original video not linked to the movie but that adds to the anticipation. Inception comes to mind when they released the comic before which was a precursor. Reason is that trailers are going to get a lot of hoopla anyway, yes this one got more than if there had been no campaign but if you tie it to a non-traditional pre-release elements (i.e not a trailer, poster or film clip) then its extra bang for your buck. My two cents about it at any rate.

Top 15 Movies for Tuesday June 24th

Rk Film Mon Tue Week Mon-Tue %
1 (+3) 22 Jump Street 36,320 240,010 276,330 560.82%
2 (-1) The Fault in Our Stars 63,295 60,185 123,480 -4.91%
3 (+2) Transformers: Age of Extinction 28,545 37,577 66,122 31.64%
4 (-1) Maleficent 39,532 27,344 66,876 -30.83%
5 (+1) Teenage Mutant Ninja Turtles (2014) 22,016 22,240 44,256 1.02%
6 (-4) Think Like a Man Too 41,370 22,100 63,470 -46.58%
7 (-) The Hunger Games: Mockingjay Part 1 19,532 19,261 38,793 -1.39%
8 (-) How to Train Your Dragon 2 11,470 8,654 20,124 -24.55%
9 (+2) If I Stay 6,184 6,814 12,998 10.19%
10 (+2) Edge of Tomorrow 5,285 4,364 9,649 -17.43%
11 (-1) Humshakals 8,118 4,287 12,405 -47.19%
12 (+1) X-Men: Days of Future Past 5,223 4,088 9,311 -21.73%
13 (+1) The Purge: Anarchy 5,188 4,071 9,259 -21.53%
14 (-5) Guardians of the Galaxy 9,349 3,828 13,177 -59.05%
15 (+3) Avengers: Age of Ultron 2,158 2,780 4,938 28.82%

Please check the methodology page for information about our Twitter project or here for historic data.

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By Daniel Garris

After placing in a very close second over the weekend, Sony's 22 Jump Street led the way on Monday with $3.64 million. The action comedy sequel starring Jonah Hill and Channing Tatum was down 50 percent from Sunday and down 47 percent from last Monday. With summer midweek grosses now kicking into full gear and Sunday's grosses being a bit deflated from the World Cup match between the United States and Portugal, daily holds were strong in general on Monday. 22 Jump Street has grossed an impressive $113.55 million through eleven days of release. That places the film 57 percent ahead of the $72.14 million eleven-day take of 2012's 21 Jump Street and 11 percent behind the $128.08 million eleven-day gross of last year's World War Z.

How to Train Your Dragon 2 claimed second with $3.12 million. The 3D computer animated sequel from Fox and DreamWorks Animation fell 55 percent from Sunday and a very respectable 38 percent from last Monday. How to Train Your Dragon 2 has grossed $97.72 million in eleven days and is set to surpass the $100 million domestic milestone today. The film is currently running nearly on par with the $97.42 million eleven-day take of 2010's How to Train Your Dragon.

Sony's Think Like a Man Too placed in third with $2.48 million. The Kevin Hart led ensemble comedy sequel fell 63 percent from Sunday, which easily represented the day's poorest daily hold among wide releases. That isn't a good early sign for the film going forward. With that said, Think Like a Man Too has grossed a solid $31.72 million in four days (especially with its modest price tag in mind). Think Like a Man Too is currently running 13 percent behind the $36.39 million four-day start of 2012's Think Like a Man.

Maleficent placed in fourth with $1.75 million. Disney's 3D fantasy blockbuster starring Angelina Jolie was down 52 percent from Sunday and down a very healthy 23 percent from last Monday. Thanks in part to continued strong holding power, Maleficent has grossed $187.63 million in 25 days and is now just $12.37 million away from reaching the $200 million domestic milestone.

Warner's Jersey Boys rounded out Monday's top five with $1.47 million. The Clint Eastwood directed musical was down 57 percent from Sunday's performance. Jersey Boys has grossed $14.79 million in four days, which is in line with the film's modest pre-release expectations. Jersey Boys is currently running 8 percent behind the $16.03 million four-day start of 2012's Rock of Ages.

Fox's The Fault in Our Stars followed closely behind in sixth with $1.43 million. In the process, the low-budget drama starring Shailene Woodley surpassed the $100 million domestic milestone on Monday. The 18-day total for The Fault in Our Stars stands at $100.13 million. The film continues to perform relatively stronger on weekdays, as it was down just 36 percent from Sunday and 38 percent from last Monday.

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