New IMAX Auditorium to Open With The Hobbit: The Desolation of Smaug on Fri., December 13
COLUMBUS, Ga.--(BUSINESS WIRE)-- Carmike Cinemas, Inc. (NASDAQ:CKEC), a leading entertainment, digital cinema and 3-D motion picture exhibitor, announced today that guests visiting its Georgia-based Carmike 15 at 5555 Whittlesey Boulevard will soon be able enjoy the world's most immersive cinematic experiences when the new IMAX auditorium opens on Fri., December 13. The IMAX theatre will launch Friday afternoon with the premiere of The Hobbit: The Desolation of Smaug: An IMAX 3D Experience. As an added bonus, all guests that purchase an opening weekend IMAX ticket at this location will be able to further maximize their experience with a voucher redeemable for $3 off any Carmike concession combo, valid through the last showing of The Hobbit: The Desolation of Smaug on Sun., December 15.
The new IMAX auditorium will offer patrons a unique experience, allowing them to enjoy the biggest blockbusters like never before. IMAX's cutting-edge projection system, which delivers crystal-clear images, is coupled with IMAX's customized theatre geometry and powerful digital audio, creating a state-of-the-art environment that will make audiences feel as if they are actually in the movie.
"With the ongoing expansion of Carmike's national circuit we are truly delighted to also grow our partnership with IMAX. We remain focused on bringing our valued guests the finest in cutting-edge entertainment and we are especially pleased to bring more premium presentation choices to our own hometown market here in Columbus with The IMAX Experience®," stated David Passman, President and CEO, Carmike Cinemas.
The Hobbit: The Desolation of Smaug is the follow-up to last year's box office success The Hobbit: An Unexpected Journey. The sequel will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience® featuring proprietary IMAX DMR® (Digital Re-mastering) technology.
Carmike's BigD large format digital experience will remain at the Carmike 15 location, but in conjunction with the opening of the new IMAX auditorium, the BigD will relocate to another large auditorium. The combination of these two uniquely immersive experiences will ensure that guests at this facility will have more choice of premium formats than ever before - in both 2-D and 3-D.
About The IMAX Experience®
In IMAX, you're experiencing a different movie altogether: everything from the movie itself to the theatre's technology and design was developed and customized to make you believe you're part of the action.
IMAX works directly with filmmakers to enhance the movie using its Digital Re-Mastering® process, which delivers superior picture and sound quality. Played through IMAX's state-of-the art projection system, the resulting images are so lifelike and crystal-clear you'll forget you're in a theatre.
IMAX grabs your senses. You don't just hear the powerful sound system; you feel it all around you. Visually, there is no frame. IMAX's custom theatre design creates a picture that is higher, wider and closer - filling your peripheral view.
It's not one thing that makes The IMAX Experience but a combination of all these elements. That's the difference between seeing a movie and being part of one.
IMAX Is Believing.
Visit IMAX.com for information.
About Carmike Cinemas (www.carmike.com )
Carmike Cinemas, Inc. is a U.S. leader in digital cinema, 3-D cinema deployments and one of the nation's largest motion picture exhibitors. The Company has 256 theatres with 2,676 screens in 37 states. The circuit includes 33 premium large format auditoriums featuring state-of-the-art technology and luxurious seating, including 21 "BigDs," 10 IMAX auditoriums and two MuviXL screens. As "America's Hometown Theatre Chain," Carmike's primary focus is small to mid-sized community locations.