mpaa.pngBEIJING/SINGAPORE - The strong and growing partnership between the American and Chinese film industries was the focus of a recently concluded visit to China to attend the 4th Beijing International Film Festival (BJIFF) by Motion Picture Association of America (MPAA) Chairman and CEO Chris Dodd.

Delivering a keynote address at the Sino-Foreign Film Co-Production Forum on April 17, Senator Dodd remarked that China had contributed in large part to a record-breaking year for the 2013 movie business, contributing US $3.6 billion to a total global box office of US $35.93 billion: "Congratulations to everyone here, and everyone in the Chinese film industry whose determined efforts made that momentous accomplishment possible. The film studios that I represent are excited to be part of this expanding market, and are eagerly looking forward to another great year."

Senator Dodd acknowledged that the Beijing International Film Festival had made a vivid impression on the international film calendar in a short period of time: "This world-class event is a remarkable opportunity for members of the global film community to celebrate and showcase great examples of storytelling and filmmaking, and the Motion Picture Association is proud to have been a supporter since its inception."

On April 18, Senator Dodd addressed members of the U.S. business community in Beijing at an AmCham China Media and Entertainment Forum breakfast event entitled Big Screen, Big Markets: U.S.-China Relations in the Film Business. Remarking on the extraordinary story of the growth of the Chinese film market, Senator Dodd noted, "Many diverse factors are responsible for influencing the astonishing growth and success that we are seeing in the Chinese film industry, as well as in the great partnership of our two industries: government contributions, assistance from global bodies like the World Trade Organization, trade bodies and film associations in both countries; and, of course, the dedication of so many people who go to work every in this business. (However) ...the biggest factor has been the demand for good content by Chinese audiences and the unprecedented expansion of theatrical screens throughout the country."

On April 19, at the closing ceremony of the two-day long MPA-BFM Film Workshop, themed "Imagination", Senator Dodd highlighted World IP Day (April 26) which this year proclaimed "Movies: A Global Passion", as the theme for celebrations: "This is a wonderful opportunity to celebrate the successes of the Chinese film industry, and appreciate the people who have embarked on creative professions: in movie-making, the cinema or in the online-video sector - in fact any one of millions of jobs that are supported by this vibrant industry - who work every day to help entertain, educate and enlighten audiences here and around the globe."

Acknowledging the important contributions by leading Chinese film industry executives, Senator Dodd presented special MPA Awards to Yang Buting, Chairman of CFDEA; Zhu Yongde, Chairman of CFCA and Han Zhiyu, Director of Beijing Copyright Alliance for their valuable contribution to promoting and protecting the work and livelihoods of the screen community in China.

In addition, as part of World IP Day celebrations in China, Senator Dodd attended a special World IP Day screening of Rio 2 at the launch of a School IPR Ambassador Program. About 80 elementary and high school students were treated to a speech from animation director Carlos Saldanha who complimented the children on their awareness of creative intellectual property.

Senator Dodd also witnessed the signing of a Memorandum of Understanding between the China Film Copyright Association (CFCA) and the Motion Picture Association (MPA) which continues a fruitful and productive working relationship between the two parties.

On April 20, the MPA partnered with IWC in the 2nd IWC MPA American Film Night, where Senator Dodd presented well-known Chinese filmmaker Feng Xiaogang with an MPA Award acknowledging his outstanding contribution to Sino-US film relationships.

About the MPA:
Promoting & Protecting Screen Communities in Asia Pacific
The Motion Picture Association (MPA) and the Motion Picture Association International (MPA-I) represent the interests of the six international producers and distributors of filmed entertainment. To do so, they promote and protect the

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By Daniel Garris

Disney's Captain America: The Winter Soldier took in $25.59 million this weekend to lead the weekend box office for a third consecutive frame. The blockbuster 3D superhero sequel from Marvel surpassed the $200 million domestic milestone on Sunday, making it the second release of 2014 to reach the milestone (The LEGO Movie being the first). Captain America: The Winter Soldier was down 38 percent from last weekend, which indicates that strong word of mouth is really starting to kick in for the film. With a 17-day take of $200.50 million, Captain America: The Winter Soldier is now running 19 percent ahead of the $167.92 million 17-day gross of last year's Thor: The Dark World and will soon surpass that film's final domestic gross of $206.36 million.

Heaven is for Real exceeded its rapidly rising expectations this weekend with a second place start of $22.52 million. The low-budget faith-based drama from Sony moved into second place for the weekend, just ahead of Rio 2, after experiencing an especially strong hold on Easter Sunday. Heaven is for Real has grossed $29.56 million in its first five days of release. With a five-day to three-day ratio of 1.31 to 1, Heaven is for Real clearly built up major momentum once the weekend arrived and as it went on, as moviegoers were in the mood to catch the film over Easter weekend. The five-day start for Heaven is for Real was an impressive 16 percent stronger than the $25.39 million five-day launch of The Last Song over Easter weekend back in 2010.

Heaven is for Real took in $7.85 million on Good Friday, increased 5 percent on Saturday to take in $8.27 million and fell just 23 percent on Sunday to gross $6.39 million. The film's opening weekend to Friday ratio of 2.87 to 1 was extremely strong for a faith-based film over Easter weekend and is a very good early sign going forward. The film's A rating on CinemaScore is also a strong sign for the film. The audience breakdown for Heaven is for Real skewed heavily towards female moviegoers (62 percent) and slightly towards moviegoers 35 years and older (51 percent).

Fox's Rio 2 was down one spot from last weekend to place in third with $22.16 million. The 3D computer animated sequel from Blue Sky Studios fell 44 percent. That represented a harsher second weekend decline than 2011's Rio experienced, when it fell 33 percent to gross $26.32 million. Rio 2 has grossed $75.05 million through ten days of release. That is 7 percent softer than the $80.81 million ten-day take of Rio, but Rio 2 is still performing well in its own right, especially when considering its strength overseas. With the lack of high-profile animated releases entering the marketplace between now and June 13, when Fox releases How to Train Your Dragon 2, Rio 2 is likely to stabilize going forward.

Warner's Transcendence bombed this weekend with a fourth place start of just $10.89 million. The pricey sci-fi film starring Johnny Depp had been widely expected to get off to a lackluster start this weekend, but the film was ultimately unable to live up to its relatively modest expectations for a film of its cost. Clearly, the film's largely negative critical reviews didn't help matters this weekend. The opening weekend performance of Transcendence was quite similar to the $11.59 million launch of Grindhouse over Easter weekend back in 2007.

Transcendence opened with $4.81 million on Friday (with an alarmingly high $850,000 of that total coming from Thursday night shows), fell a harsh 21 percent on Saturday to take in $3.82 million and slid 41 percent on Sunday to gross $2.25 million. The film's opening weekend to Friday ratio of 2.26 to 1 was soft for a film aimed at adult audiences over Easter weekend. The audience breakdown for the film skewed towards male moviegoers (56 percent) and moviegoers over the age of 25 (56 percent). Transcendence looks to fade away from theatres quickly, especially with it having received a disappointing C+ rating on CinemaScore.

Off to a lackluster start of its own this weekend was Open Road's A Haunted House 2. The low-budget horror comedy sequel starring Marlon Wayans debuted in fifth with $8.84 million. That was below pre-release expectations and was a disappointing 51 percent softer than the $18.10 million start of last year's A Haunted House. A Haunted House 2 opened with $4.05 million on Friday, fell 25 percent to take in $3.03 million on Saturday and declined 42 percent on Sunday to gross $1.77 million. That placed the film's opening weekend to Friday ratio at just 2.19 to 1. A Haunted House 2 received an underwhelming B- rating on CinemaScore and is extremely likely to be front-loaded towards its opening weekend performance.

The weekend's other new wide release, Bears, debuted in tenth with $4.78 million. The latest nature documentary from Disneynature opened softer than was widely anticipated and 20 percent below the $6.00 million start of African Cats over Easter weekend back in 2011. However, it should be noted that African Cats did have the added advantage of having Earth Day fall on its opening Friday. With Earth Day falling this coming Tuesday, Bears is likely to hold up nicely during the midweek. The film received a strong A rating on CinemaScore.

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KEY POINTS:

- Rio 2 leads another weekend at the overseas box office with a $48 million take from 65 markets. The animated sequel is now up to $276.8 million worldwide.

- The Amazing Spider-Man 2 opens to $47 million from 14 overseas markets two weeks ahead of its North American release, registering the biggest overseas opening of the year. 

- Captain America: The Winter Soldier crosses $500 million worldwide.

- Frozen becomes the highest grossing animated release of all time overseas.

- China outperforms North America in the day-and-date opening of Transcendence.

- The Other Woman takes an early debut from 4 overseas markets ahead of its North American premiere, finishing the weekend with a $5.3 million bow.

Rio 2 took the overseas box office crown once again after taking off with $48 million from 65 markets, sending its overseas total soaring to $201.5 million and registering a $276.8 million global cume.

The animated film performed exceptionally well in China, where a $7.5 million hold boosted its running total in the market up to $23 million. Mexico also put up a strong hold with a #2 finish from a $4.3 million finish across 2,000 screens, taking its local cume up to $18.2 million.

Other top performers for Rio 2 include France ($3.8M Weekend / $9.5M Cume), Brazil ($2.5M Weekend, $22.6M Cume), and a $2.4 million opening weekend in Italy.

The Amazing Spider-Man 2 hit screens in 14 overseas markets two weeks ahead of its North American premiere. The (latest) Spidey sequel scored the biggest overseas opening weekend of 2014 with a $47 million debut leading into the Easter holidays.

The sequel’s overseas roll-out included a $2.3 million tally from 50 IMAX screens, equivalent to a $47,000 per-screen average.

The Amazing Spider-Man 2 netted a $15 million debut from the United Kingdom, the biggest opening of the year in the market, while reporting the market's biggest Friday IMAX numbers for any Marvel title. Mexico caught $11.1 million in its debut, the biggest opening of the year in the market and 26% ahead of Captain America: The Winter Soldier. Germany enjoyed a $6.2 million bow and Spain took a $3.9 million opening weekend, where the film finished in second place behind the blockbuster run of domestic hit Ocho Apellidos Vascos.

The Spider-Man sequel will swing over to Italy, Japan, Nertherlands, Russia, South Korea and 21 more markets next weekend.

Captain America: The Winter Soldier crossed the $500 million global mark after opening in Japan, its final overseas territory. The superhero sequel took a #2 debut in Japan with $2 million, finishing behind the blockbuster run of Frozen. South Korea took the #1 spot for the fourth consecutive weekend.

The Winter Soldier grossed $35.3 million in its fourth frame overseas to reach a $385.1 million cume outside of North America and $586.6 million global total. The sequel is currently 158% ahead of the lifetime gross of its predecessor.

Top markets for the film include a whopping $98.4 million from China, $28.1 million from South Korea, $27.7 million from the UK, and $23.4 million from Mexico.

Captain America’s #2 bow in Japan isn't a total disappointment for Disney, as Frozen continued its strong run in the country en route to becoming the highest grossing animated release of all time overseas, passing Ice Age 4 with a $1.129 billion worldwide cume. Frozen now moves up to sixth place among the highest grossing films of all time globally.

A $7.6 million weekend overseas is another victory as Frozen completed its 22nd weekend in release. The animated film has grossed a total of $729.3 million overseas. Top markets for the film include a massive $104.1 million run in Japan, $76.9 million from South Korea, and $65.2 million from the United Kingdom.

Disney releases have now grossed over $1 billion in global box office in 2014, the fastest time the studio has ever reached this milestone.

Noah gathered $21.6 million from 6,902 locations in 56 markets during the holiday weekend. The film’s overseas total is now up to $197.4 million as it approaches the $300 million global mark with a worldwide total of $290.6 million.

Noah had no new openings this weekend but posted strong holds in several overseas markets. Brazil posted a $3.7 million hold from 490 cinemas on its third weekend, only a 227% slide from its previous frame to finish the weekend in second place and reach a successful $22.9 million local cume. Noah is Paramount’s highest grossing film of all time in Brazil. It is also Paramount’s highest grosser of all time in Turkey, where it has earned $4.6 million in only three frames.

Noah took $2.1 million from 485 locations in Italy, a 45% dip from last weekend’s debut, to reach a $6.9 million total in the country. The film also held well in France ($2M Weekend / $7M Cume), Germany ($2M Weekend / $9M Cume), and the United Kingdom ($1.4M Weekend / $12.9M Cume).

Divergent crossed the $200 million mark worldwide after taking $18.1 million from 67 overseas markets in its latest overseas tally. The film has now grossed an overseas total of $75.3 million and reached a $209.2 million global cume.

The film enjoyed a $2.2 million bow in South Korea, where IMAX previews contributed to a solid start at 507 screens. Brazil was the other major market to debut over the weekend, posting a $2.1 million take from 381 screens, 56% ahead of the first Twilight film.

Other top performers for the Young Adult adaptation include France ($2.2M Weekend / $6.5M Cume), Germany ($1.6M Weekend / $4.5M Cume), and Australia ($1.5M Weekend / $6.1M Cume). Top grossing markets include the UK ($9.2M), Mexico ($6.6M), and Russia ($5.3M).

Divergent expands to Spain and Sweden on April 30 and reaches Japan on July 12

The marketing around Transcendence bet big on China ahead of the film’s day-and-date release in the market. Johnny Depp traveled to the country for the first time on a marketing tour that promoted the film’s only 3D release in the world. Previously, RoboCop had found success in the market by releasing a 3D version of the film exclusively to Chinese audiences.

The gamble paid off after Transcendence reached an $11.4 million debut in China from 6,000 screens (180 IMAX). The film fared significantly worse in other markets, however, as the Johnny Depp vehicle only managed to gross $17.4 million from its first 27 overseas markets. Transcendence struggled out of the gate in North America as well, where its opening weekend took less money than its Chinese debut with an $11.1 million bow.

Transcendence is off to a shaky start globally, with a $28.5 million worldwide cume. The film will hope to improve its box office performance with an expansion to bigger markets starting next weekend, including Germany, Australia, and the United Kingdom.

The LEGO Movie built up another $7.6 million from around 2,980 screens to reach an overseas total of $189.4 million. The animated film opened in New Zealand with a $803k take from 165 screens (including previews). Top markets for the animated film include the United Kingdom ($54.1M), Australia ($20.5M), and France ($12.1M).

The LEGO Movie has grossed $441.6 million worldwide.

The Grand Budapest Hotel brought in $6 million from 37 overseas markets to bring its total outside of North America up to $73.9 million. The Wes Anderson film has grossed more than $100 million worldwide, a major milestone for the art-house director, and is currently reporting a $118.8 million worldwide cume.

Ocho Apellidos Vascos crossed the $50 million mark in Spain as it became the biggest film ever in admissions in the market with 6.43 million tickets sold. The Spanish comedy has now occupied the #1 spot for six consecutive weeks, including a $5.8 million showing at 330 dates in its latest frame. The weekend gross gave the film a 44% market share and had it earning twice as much as #2 debut The Amazing Spider-Man 2. Ocho Apellidos Vascos is currently the fourth highest grossing film of all time in Spain with $52.8 million and is the highest grossing domestic film of all time in its home country.

The Other Woman opened in four overseas markets ahead of its North American debut, finishing its first weekend of release with $5.3 million from 447 screens. The film saw a great debut from Australia, where it landed with a $4.2 million bow to take second place in the market. The Other Woman expands to 28 additional markets next weekend.

French comedy Babysitting took a #3 debut in its home country with a $3 million bow at 350 dates.

Mr. Peabody and Sherman added $2.2 million from 19 overseas markets this weekend to take its total outside of North America up to $151.5 million. The animated film has grossed a total of $258.6 million worldwide.

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tasm2.pngThe Amazing Spider-Man 2 hit screens in 14 overseas markets two weeks ahead of its North American premiere. The (latest) Spidey sequel scored the biggest overseas opening weekend of 2014 with a $47 million debut leading into the Easter holidays.

The sequel’s overseas roll-out included a $2.3 million tally from 50 IMAX screens, equivalent to a fantastic $47,000 per-screen average.

The Amazing Spider-Man 2 netted a $15 million debut from the United Kingdom, the biggest opening of the year in the market, and posted the biggest Friday IMAX numbers for any Marvel title. Mexico caught $11.1 million in its debut, the biggest opening of the year in the market and 26% ahead of Captain America: The Winter Soldier. Germany enjoyed a $6.2 million bow and Spain took a $3.9 million opening weekend, where the film finished in second place behind the blockbuster run of domestic hit Ocho Apellidos Vascos.

The Spider-Man sequel will swing over to Italy, Japan, Nertherlands, Russia, South Korea and 21 more markets next weekend.

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Sunday Update: Disney's Captain America: The Winter Soldier took in an estimated $26.61 million this weekend to lead the weekend box office for a third consecutive frame. The blockbuster 3D superhero sequel from Marvel is set to surpass the $200 million domestic milestone on Sunday, making it the second release of 2014 to reach the milestone (The LEGO Movie being the first). Captain America: The Winter Soldier was down 36 percent from last weekend, which indicates that strong word of mouth is really starting to kick in for the film. With a 17-day take of $201.53 million, Captain America: The Winter Soldier is now running 20 percent ahead of the $167.92 million 17-day gross of last year's Thor: The Dark World and will soon surpass that film's final domestic gross of $206.36 million.

Fox's Rio 2 held steady in second place with an estimated $22.5 million. The 3D computer animated sequel from Blue Sky Studios was down 43 percent from last weekend. That represented a harsher second weekend decline than 2011's Rio experienced, when it fell 33 percent to gross $26.32 million. Rio 2 has grossed $75.36 million through ten days of release. That is 7 percent softer than the $80.81 million ten-day take of Rio, but Rio 2 is still performing well in its own right, especially when considering its strength overseas. With the lack of high-profile animated releases entering the marketplace between now and June 13, when Fox releases How to Train Your Dragon 2, Rio 2 is likely to stabilize going forward.

Heaven is for Real exceeded its rapidly rising expectations this weekend with an estimated third place start of $21.5 million. The low-budget faith-based drama from Sony has grossed $28.53 million in its first five days of release. With a five-day to three-day ratio of 1.33 to 1, Heaven is for Real clearly built up momentum once the weekend arrived, as moviegoers were in the mood to catch the film over Easter weekend. The five-day start for Heaven is for Real was an impressive 12 percent stronger than the $25.39 million five-day launch of The Last Song over Easter weekend back in 2010.

Heaven is for Real took in $7.85 million on Good Friday, increased 5 percent on Saturday to take in $8.26 million and is estimated to fall 35 percent on Sunday to gross $5.39 million. The film's estimated opening weekend to Friday ratio of 2.74 to 1 is extremely strong for a faith-based film over Easter weekend and is a good early sign going forward. The film's A rating on CinemaScore is also a strong sign for the film. The audience breakdown for Heaven is for Real skewed heavily towards female moviegoers (62 percent) and slightly towards moviegoers 35 years and older (51 percent).

On the other end of the box office spectrum, Warner's Transcendence bombed this weekend with an estimated fourth place start of just $11.15 million. The pricey sci-fi film starring Johnny Depp had been widely expected to get off to a lackluster start this weekend, but the film was ultimately unable to live up to its relatively modest expectations for a film of its cost. Clearly, the film's largely negative critical reviews didn't help matters this weekend. The opening weekend performance of Transcendence was quite similar to the $11.59 million launch of Grindhouse over Easter weekend back in 2007.

Transcendence opened with $4.85 million on Friday (with an alarmingly high $850,000 of that total coming from Thursday night shows), fell a harsh 21 percent on Saturday to take in $3.82 million and is estimated to slide 35 percent on Sunday to gross $2.49 million. The film's estimated opening weekend to Friday ratio of 2.30 to 1 is soft for a film aimed at adult audiences over Easter weekend. The audience breakdown for the film skewed towards male moviegoers (56 percent) and moviegoers over the age of 25 (56 percent). Transcendence looks to fade away from theatres quickly, especially with it having received a disappointing C+ rating on CinemaScore.

Also off to a lackluster start this weekend was Open Road's A Haunted House 2. The low-budget horror comedy sequel starring Marlon Wayans debuted in fifth with an estimated $9.1 million. That was below pre-release expectations and was a disappointing 50 percent softer than the $18.10 million start of last year's A Haunted House. A Haunted House 2 opened with $4.04 million on Friday, fell 25 percent to take in $3.03 million on Saturday and is estimated to fall 33 percent on Sunday to gross $2.03 million. That places the film's estimated opening weekend to Friday ratio at just 2.25 to 1. A Haunted House 2 received an underwhelming B- rating on CinemaScore and is extremely likely to be front-loaded towards its opening weekend performance.

The weekend's other new wide release, Bears, debuted in eleventh with an estimated $4.77 million. The latest nature documentary from Disneynature opened softer than was widely anticipated and 20 percent below the $6.00 million start of African Cats over Easter weekend back in 2011. However, it should be noted that African Cats did have the added advantage of having Earth Day fall on its opening Friday. With Earth Day falling this coming Tuesday, Bears is likely to hold up nicely during the midweek. The film received a strong A rating on CinemaScore.

Saturday Update: Although Friday was led by Captain America: The Winter Soldier and Rio 2, Sony's Heaven Is for Real continues to perform well in its extended Easter weekend launch as it pulled off an upset over Transcendence yesterday. After bringing in $7 million combined on Wednesday and Thursday, the faith-based adaptation earned another $7.85 million on Good Friday as the film continues to crossover between mainstream and church-going audiences. BoxOffice projects Heaven will tally $19 million over the 3-day frame, giving it a strong 5-day start of $26 million through Easter Sunday. The film's Flixster score is a very encouraging 80 percent, on par with Son of God's 82 percent on the first Saturday of its release.

Warner Bros. reports that Transcendence earned a meager $4.82 million on Good Friday--including Thursday night's $850,000 early show debut. From there, BoxOffice projects a disastrous $12.2 million weekend for the $100 million+ sci-fi flick. By comparison, 2011's Source Code opened to $5.1 million before going to a $14.8 million opening weekend in April 2011. Early word of mouth isn't doing Transcendence any favors as WB reports audiences gave the pic a poor C+ Cinemascore, while the film's Flixster approval/anticipation rating is down to 50 percent after just one day of release. The writing was on the wall going into release as Rotten Tomatoes critics rate it a mere 19 percent fresh as of Saturday morning.

A Haunted House 2 brought in $4.03 million for its first day, significantly down from its predecessor's $6.8 million opening Friday. BoxOffice projects a soft $9.8 million weekend. Critics, unsurprisingly, disapprove of the film (7 percent on Rotten Tomatoes), but Flixster's community gives the film a 75 percent score as of Saturday morning.

Rounding out the weekend's new releases, Disneynature's Bears pulled a modest $2.3 million yesterday and is projected to earn $5.4 million over Easter weekend. While that's noticeably down from Chimpanzee's $3.55 million opening day two years ago, it should be noted that Earth Day fell on Sunday that year while Easter had already passed two weeks earlier. With Earth Day 2014 landing on this coming Tuesday, Bears could see slight back-loading after the weekend. Critics' reviews (88 percent) and early word of mouth (80 percent on Flixster) appear healthy.

Friday Update #2: Sources tell BoxOffice that Transcendence may be trailing Heaven Is for Real in a close race on Friday. The Johnny Depp sci-fi flick is on pace to bring in around $6 million today. That would position it for a considerably disappointing $16 million weekend. Meanwhile, Sony's faith-based hit is looking at a possible $6.5 million on Friday--after bringing in over $7 million on Wednesday and Thursday already. From there, Heaven would also be on course for a $15-16 million three-day frame.

No early numbers for Captain America: The Winter Soldier have been reported yet, however, Rio 2 is holding well for a targeted $11 million Friday and $28 million sophomore frame.

Meanwhile, A Haunted House 2 is off to a rocky start with what looks to be a $4 million Friday and $10 million opening weekend. Disneynature's Bears could earn around $3 million today for an opening weekend around $7 million.

Friday Update: Warner Bros. reports that Transcendence earned $850K from Thursday evening shows.

More to come...

Thursday Update: Sony reports that Heaven Is for Real bowed to a strong $3.7 million on Wednesday, claiming first place in the process. That figure tops the $3.64 million Friday debut of April 2011's Soul Surfer, a fellow faith-based film also distributed by Sony. With Easter weekend still ahead and a strong push for pre-sales among church crowds, Heaven is set to post a very healthy 5-day opening.

Captain America: The Winter Soldier grabbed another $3.52 million yesterday as it slipped into second place. That figure was down 25 percent from Tuesday and just 27 percent from Wednesday of last week. Through 13 days of release, Winter Soldier's $170.6 million domestic take is 12 percent ahead of Thor: The Dark World at the same point.

Rio 2 dropped 29 percent from Tuesday to add $3.03 million yesterday. The animated sequel's 6-day take is $49.3 million, or about 2 percent behind the pace of the 2011 original film.

Kevin Costner's Draft Day earned $0.83 million on Wednesday, off 34 percent from Tuesday. The sports drama's 6-day gross is $12.7 million, about 15 percent behind Costner's 3 Days to Kill.

Rounding out the top five, Oculus posted a 24 percent decline from Tuesday as it took in $0.87 million yesterday. The horror flick's 6-day tally is $14.97 million--3 percent ahead of House at the End of the Street.

Previously: Sony reports that Heaven Is For Real snagged $3.7 million yesterday, putting it in first place ahead of Captain America: The Winter Soldier and Rio 2. The faith-based flick boasts an A+ CinemaScore from viewers under 35 and an A overall.

"We believe through strong word of mouth and social media, Heaven is for Real will continue to play well throughout the holiday weekend and beyond," says Jean Geurin, Senior VP, Media Relations for Sony.

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