Total tweets for March 19th Openers

Diary Of A Wimpy Kind started off with 293 tweets on Monday. As I said in my column yesterday this is going to have a pretty low ratio thanks to its primary appeal being to a younger non-Tweet friendly audience. In comparison, The Spy Next Door had 261 tweets its Monday before release, and The Tooth Fairy had 283. We should be looking at a ratio between 450 and 550 and 2,000 to 2,200 total tweets. This should allow it to reach ~$3.75 million by next Friday. Repo Men managed to secure the most buzz amongst the new openers on Monday with 526 tweets. By comparison, The Fourth Kind had 515 on its Monday before release, and Daybreakers had 830. I'm expecting this to come in at around a 1,000 - 1,200 ratio, and this Monday number points to 3,000 - 3,500 tweets for the full week, as such a ~$2.75 million Friday appears to be in order.

Lastly, The Bounty Hunter had 501 tweets reference it on Monday. That number might seem low but remember its 35+ core audience really puts it on the skirts of the Twitter sweet-spot and as such its going to have a very low ratio. The best comparison here will be Couples Retreat which managed to secure 533 tweets its first Monday on its way to 3,710 for the week and a 301 ratio. Expect this film to follow a similar path and end up with around 3,500 tweets for the full week and a ~350 ratio for around a $10 million Friday

Check back tomorrow to see the Tuesday numbers and more comparisons. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets031210.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Opening this upcoming week we have three new wide releases: Diary Of A Wimpy Kid, Repo Men, and The Bounty Hunter.

Diary Of A Wimpy Kid had 864 tweets on its lead-up frame last week. The live action flick based on the popular books looks to attract young kids and teens, generally not the largest users of Twitter, a fact which should lead to a relatively low ratio of the weekend. In looking at similarly targeted past films, The Spy Next Door had 376 tweets its week before release, and The Tooth Fairy had 1,247. The film should come in with a ratio between 450 and 550 and 2,200 to 2,500 total tweets. This should allow it to reach ~$4 million on next Friday.

Repo Men was the strongest of the new openers last week with 1,400 total tweets. However, seeing as though it is a Sci-Fi film and in the lowest amount of theaters it will no doubt have the highest ratio. Similar past films include: Surrogates which had 810 tweets its week before release, The Fourth Kind had 1,432, Daybreakers had 1,733. The genre and lowish theater count should ensure it has a ratio of 1,000+. Considering it will likely have 3,000 - 3,500 tweets it should be in store for a $2.5 - $3 million Friday.

Lastly, The Bounty Hunter had 1,172 tweets last week. Seems like a pretty low number but by comparison Couples Retreat had 1,102 tweets its week before release, Law Abiding Citizen had 902, and It's Complicated had 881. The film should hit a wide demographic, with a strong appeal to the 35 and older crowd which will help to keep its ratio on the low side. I would expect something in the range of a 300-400 ratio from its ~3,500 tweets for a $9 to $10 million Friday.

Check back Monday night for analysis of the Monday tweet totals. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets031210.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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LOS ANGELES - ShoWest has named Jay Roach Comedy Director of the Decade, it was announced today by Robert Sunshine, managing director of ShoWest, which will be held March 15 - 18, 2010, in Las Vegas. Roach will be presented with the ShoWest Comedy Director of the Decade Award at ShoWest's Final Night Banquet and Award Ceremony on Thursday, March 18, at Bally's and Paris Las Vegas.

"Jay has directed some of the most hilarious movies for over a decade," said Sunshine. "With his much-loved debut Austin Powers: International Man of Mystery, Roach learned how to make audiences laugh out loud from the very beginning. Since then, moviegoers have flocked to theatres with each of his releases, making box office smash-hits and winning audiences over time and time again. We are excited to see what he has in store for audiences with Dinner for Schmucks and it is with this same amount of joy that we present Jay with the Comedy Director of the Decade award."

Roach is currently directing and producing the Paramount Pictures, Dream Works Pictures and Sypglass Entertainment comedy Dinner for Schmucks, starring Steve Carell and Paul Rudd, due out July 23rd. Dinner for Schmucks tells the story of Tim (Paul Rudd), a guy on the verge of having it all. The only thing standing between him and total career success is finding the perfect guest to bring to his boss' annual Dinner for Extraordinary People, an event where the winner of the evening brings the most eccentric character as his guest. Enter Barry (Steve Carell), a guy with a passion for dressing mice up in tiny outfits to recreate great works of art. From Roach, director of Meet the Parents and Meet the Fockers, comes an unforgettable feast about two unlikely friends and one very memorable dinner.

Roach has garnered a reputation as one of Hollywood's producers/directors with a magic comedic touch, having helmed a string of very funny and successful hits. Roach made his directorial debut in 1997 with Austin Powers: International Man of Mystery and following that up with the sequels Austin Powers: The Spy Who Shagged Me and Austin Powers in Goldmember. Roach also directed and produced Meet the Parents and the follow-up Meet the Fockers. Prior to Parents, he also directed the wry and touching Mystery, Alaska, starring an ensemble cast headed by Russell Crowe. In 2008, Roach won two Emmy Awards for directing and producing, a Director's Guild Award and was nominated for a Golden Globe for producing for the star-studded HBO made-for TV film Recount, starring Kevin Spacey, Laura Dern and Tom Wilkinson, among many other in which he took over directing for the late Syndey Pollack. Recent producing credits include Sacha Baron Cohen's film Bruno, Charlie Bartlett and the Academy Award nominated Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. Prior to that, he produced The Hitchhiker's Guide to the Galaxy. In addition to Diner for Schmucks, Roach is also currently producing the third installment of the Focker's films Little Fockers, out December 2010.

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Source: Deadline Hollywood Daily

Actors Asa Butterfield and Chloe Moretz have joined Martin Scorsese's upcoming family film The Invention of Hugo Cabret.

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Based on the children's novel by Brian Selznick, the film follows an orphan named Hugo Cabret living in the walls of the Paris train station, who repairs an abandoned robot and finds himself in the middle of a mystery. Butterfield would play the title character, while Moretz would take on the part of Isabelle, an eccentric girl who plays an important role in the adventure. Sacha Baron Cohen and Ben Kingsley previously joined the project.

Butterfield's biggest role to date is a leading role in the Holocaust drama The Boy in the Striped Pyjamas, while Moretz recently appeared in (500) Days of Summer, and will be seen very soon in Matthew Vaughn's Kick Ass as the deadly villain Hit Girl. She also recently wrapped one of the lead roles in Cloverfield director Matt Reeves' American remake of Tomas Alfredson's popular vampire thriller Let the Right One In (re-titled Let Me In), which will also be in theaters this year.

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LOS ANGELES - Last week's Oscar for Best Picture may have gone to Summit Entertainment's The Hurt Locker, but the ShoWest/Fandango Fan Choice Award will be presented to another Summit picture, The Twilight Saga: New Moon. The award, announced today by ShoWest managing director Robert Sunshine, will be presented at ShoWest's Final Night Banquet and Award Ceremony on Thursday, March 18, at Bally's and Paris Las Vegas.

"We are thrilled to once again have the opportunity to partner with Fandango to present the ShoWest/Fandango Fan Choice Award at this year's ShoWest Final Night Banquet and Award Ceremony," said Sunshine. "It is no surprise that the fans have chosen the box office hit The Twilight Saga: New Moon as this year's recipient and we are excited to present the film with this award."

Garnering over 66% of the vote, The Twilight Saga: New Moon beat out other fan favorites in an 8 week online survey exclusively featured on Fandango's Awards Watch section. More than 71,000 moviegoers voted for their favorite film of 2009, picking the winner from a list comprised of the ten top-grossing films of the year. Fans also had the opportunity to participate in a sweepstakes for a chance to attend the ShoWest Final Night Banquet and Awards Ceremony.

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