feb02192010.jpgShutter Island eclipsed the 5,000 tweet mark yesterday with 5,340 which gave it 13,272 tweets for the full week. That's the seventh most tweets in a film's release week (not including Wednesday openers or expanding limited) since last September behind New Moon, Avatar, Where The Wild Things Are, Percy Jackson, 2012 and Valentine's Day. Tough to find a valid comparison here due to the buzz this is carrying and its combination of appeal to many sectors. The general rule of thumb for horrors/thrillers has been a 1,000 ratio, and while I expect this to play older than many in the genre we have seen its unique name really helps to catch all tweets, both good and bad. Add in the fact that it is the only opener this week and that buzz snowballs on Twitter it should drive its ratio back up to the 1,000+ mark. I'm going to go ahead and stick to my earlier estimate of $12 million for Friday and $35 million for the three day weekend.

Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend and follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

 

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Total tweets for February 19th Openers

Shutter Island appears set cross 12,000 tweets today after a very impressive 3,687 tweets on Wednesday. The film is clearly doing well with a wide demographic spread which will only help it on opening night. I'm going to predict a ratio in the range of ~900 for a $13 million Friday on its way to a $35 million three day haul. The market might be crowded with big ticket items from last weekend but the genre, marketing and players involved here have done a wonderful job at stirring up interest.

Check back tomorrow to see the Thursdsay numbers and the final weekend predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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LOS ANGELES - Disney•Pixar's Toy Story 3 and Walt Disney Pictures'/Jerry Bruckheimer Films' Prince of Persia: The Sands of Time are headed to ShoWest 2010, it was announced today by Robert Sunshine, managing director of the event, which will be held March 15 - 18, 2010, in Las Vegas. Toy Story 3 will be screened for ShoWest attendees on Tuesday, March 16, while Prince of Persia: The Sands of Time will be screened on Thursday, March 18.

"We are thrilled that Disney has decided to bring two outstanding films to ShoWest 2010," said Sunshine. "The opportunity to showcase the story of Prince of Persia and the beloved characters of Toy Story 3 in front of the important professionals of the motion picture industry and owners of theatres demonstrates the significance of this audience to forthcoming blockbusters; and we expect that Disney will only exceed our expectations as they have in years past."

Hitting U.S. theaters on June 18, 2010, Disney•Pixar's Toy Story 3, is a comical new adventure in Disney Digital 3D. Buzz, Woody and the rest of the toys are troubled by their uncertain future as Andy prepares to leave for college. When the toys unexpectedly land in a room full of untamed tots who can't wait to get their sticky little fingers on them, it's pandemonium as they try to stay together, ensuring no toy gets left behind. Featuring Buzz, Woody and all the familiar favorites, plus a host of new toys including Ken (voice of Michael Keaton), a pink teddy bear named Lots-o'-Huggin' Bear and a thespian hedgehog named Mr. Pricklepants (voice of Timothy Dalton), Toy Story 3 is directed by Lee Unkrich and produced by Darla K. Anderson.

Set in the mystical lands of Persia, Prince of Persia: The Sands of Time is an epic action-adventure by Walt Disney Pictures and Jerry Bruckheimer Films. In U.S. theaters May 28, 2010, the film features Jake Gyllenhaal as a rogue prince who, along with a mysterious princess (Gemma Arterton), races against dark forces to safeguard an ancient dagger capable of releasing the Sands of Time-a gift from the gods that can reverse time and allow its possessor to rule the world. Directed by Mike Newell (Harry Potter and the Goblet of Fire), Prince of Persia: the Sands of Time also stars Ben Kingsley and Alfred Molina.

 

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LOS ANGELES - ShoWest has named Katherine Heigl ShoWest Female Star of the Year, it was announced today by Robert Sunshine, co-managing director of the event, which will be held March 15-18, 2010, in Las Vegas. Heigl will be presented with the ShoWest Female Star of the Year Award at ShoWest's Final Night Banquet and Award Ceremony on Thursday, March 18, at Bally's and Paris Las Vegas.

"Her ever-present charm and innate talent have made Heigl's transition from TV screen to silver screen seemingly effortless," said Sunshine. "Her comedic timing and flair for acting are showcased in each of her roles and have captivated audiences around the globe. We are pleased to honor Katherine Heigl as the ShoWest 2010 Female Star of the Year."

This summer, Heigl stars in Lionsgate release Killers, opening June 4, 2010. From director Robert Luketic (21, Monster-in-Law, Win a Date with Tad Hamilton!, and Legally Blonde), comes a hilarious, unpredictable action comedy about love, marriage and serious firepower. Heigl stars as Jen Kornfeldt, a beautiful, fun-loving computer tech recovering from a bad break-up when she finds true love with Spencer Aimes (Ashton Kutcher), your average, undercover, government-hired super assassin. Three years later, they are enjoying a perfect marriage until they discover Spencer is the target of a mult-million dollar hit. Spencer and Jen are now on the run for their lives as they race to find out who wants Spencer dead and why.

Heigl already has an impressive and ever growing list of accomplishments, including her five-year stint on ABC's prime-time drama, Grey's Anatomy. She broke onto the big screen with the 2007 summer blockbuster Knocked Up, from director Judd Apatow. This was followed up by her box office favorite 27 Dresses, which proved to audiences across the country that Heigl has star power. Last year she starred in The Ugly Truth and will be seen later this year in the Warner Bros. Pictures release Life As We Know It. She has been recognized with several awards including an Emmy, People's Choice, and SAG award.

 

 

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Total tweets for February 19th Openers

Shutter Island continued to excel on Tuesday with 2,416 tweets. By comparison, The Wolfman got 1,346 tweets on its Tuesday before release, Daybreakers got 1,152 and Legion got 671. The film appears to be also doing well amongst females as the tweet names and profile pictures can attest to which is part of the reason it is zooming as it is; broad appeal. Yes it will mean a higher ratio, but also greater potential. $10 million Friday really does seem like the basement here.

Check back tomorrow to see the Wednesday numbers and the early weekend predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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