Sunday Update: As was widely expected, Fox's Dawn of the Planet of the Apes held onto first place this weekend with an estimated $36.0 million. The critically acclaimed 3D sci-fi action sequel was down 50 percent from last weekend, which represented a very healthy second weekend hold for a blockbuster level film in the middle of summer. The film's second weekend hold was quite similar to the 49 percent 2011's Rise of the Planet of the Apes fell when it grossed $27.83 million during its second weekend of release. With a ten-day start of $138.95 million, Dawn of the Planet of the Apes is running an impressive 32 percent ahead of the $105.21 million ten-day take of Rise of the Planet of the Apes. This weekend's hold is a strong sign for Dawn of the Planet of the Apes going forward, though the film will also soon be facing more direct competition from the likes of Universal's Lucy, Paramount's Hercules and Disney's Guardians of the Galaxy.

Universal's The Purge: Anarchy was easily the strongest of the weekend's three new wide releases, with a second place estimated take of $28.37 million. The sequel to last year's break-out horror film debuted in line with expectations. However, the film did open 17 percent below the $34.06 million debut of The Purge. The Purge: Anarchy took in $13.0 million on Friday (which included an estimated $2.6 million from Thursday night shows), fell 27 percent on Saturday to gross $9.5 million and is estimated to fall 38 percent on Sunday to take in $5.87 million. That places the film's estimated opening weekend to Friday ratio at 2.18 to 1, which actually represents a bit less initial frontloading than the 2.03 to 1 ratio registered by The Purge. The Purge: Anarchy will hope to hold up a bit better than The Purge did, in part from not having to face competition from the likes of Man of Steel and World War Z. The Purge: Anarchy received a solid B rating on CinemaScore. The audience breakdown for the film skewed slightly towards female moviegoers (52 percent) and towards moviegoers under the age of 25 (61 percent).

Planes: Fire and Rescue debuted in third with an estimated $18.0 million. The modestly budgeted computer animated sequel from Disney opened slightly below pre-release expectations and 19 percent below the $22.23 million debut of Planes last summer. While this summer has had a relatively limited amount of choices for family audiences, Planes: Fire and Rescue may have failed to have capitalized from the fairly empty family marketplace due in part to arriving in theatres so soon after its predecessor. Planes: Fire and Rescue opened with $6.29 million on Friday, increased 4 percent on Saturday to take in $6.56 million and is estimated to fall 21.5 percent on Sunday to gross $5.15 million. That gives the film an estimated opening weekend to Friday ratio of 2.86 to 1. Planes: Fire and Rescue received a strong A rating on CinemaScore. The audience breakdown for the film was split evenly between genders and skewed towards moviegoers 25 years and younger (59 percent). Family audiences represented 78 percent of the film's overall audience.

Sony's Sex Tape debuted in fourth with a poorer than expected $15.0 million. The R-rated comedy starring Cameron Diaz and Jason Segel opened a disappointing 52.5 percent softer than the $31.60 million start of 2011's Bad Teacher. Sex Tape appears to have been hurt from both its poor critical reviews and from arriving in the marketplace on the heels of a number of successful comedies over the past few months (The Other Woman, Neighbors, 22 Jump Street and Tammy). Sex Tape opened with $5.7 million on Friday (which included an estimated $1.1 million from Thursday night shows), fell 7 percent on Saturday to gross $5.3 million and is estimated to decline 24.5 percent on Sunday to gross $4.0 million. That places the film's estimated opening weekend to Friday ratio at 2.63 to 1. While Sex Tape could be helped out going forward by the lack of new comedies entering the marketplace over the next few weeks, its troubling C+ rating on CinemaScore isn't a good early sign. The audience breakdown for Sex Tape skewed slightly towards female moviegoers (53 percent) and moviegoers 30 years and over (52 percent).

Transformers: Age of Extinction rounded out the weekend's top five with an estimated $10.0 million. The fourth installment of Paramount's blockbuster sci-fi action franchise finally stabilized this weekend, as it was down a solid 39 percent. Transformers: Age of Extinction has grossed $227.16 million through 24 days of release. While that already makes the film one of the year's highest grossing releases thus far domestically, it is also a significant 28 percent softer than the $317.37 million 24-day take of 2011's Transformers: Dark of the Moon.

Warner's Tammy placed in sixth with an estimated $7.61 million. The Melissa McCarthy comedy vehicle was down a solid 39 percent and was likely helped out a bit this weekend by the poorer than expected start of Sex Tape. Tammy has grossed a very solid $71.25 million in 19 days, which already gives the film a current total gross to opening weekend ratio of 3.30 to 1.

On the platform front, IFC Films' Boyhood maintained momentum nicely this weekend with an estimated $1.198 million from 34 locations. That gave the film a strong per-location average of $35,230 for the frame and represented a 209 percent increase over last weekend's five-location start. Boyhood has grossed a strong $1.85 million in ten days of platform release and will expand into additional locations next weekend.

Saturday Update: Universal reports that The Purge: Anarchy hauled in an estimated $13 million on Friday--a healthy start for the sequel, albeit down from the first film's $16.8 million first day last summer (on its way to a $34.1 million weekend). BoxOffice projects Anarchy will go on to earn $26.5 million this weekend. Early word of mouth appears modest with a 70 percent Flixster user score, although that is slightly higher than any other horror pic one day after release this year.

The weekend will ultimately belong to Fox's Dawn of the Planet of the Apes, though. The well-received sequel earned another $10.4 million yesterday, down an expected 62 percent from opening day last week. Strong word of mouth should continue to propel the sequel as BoxOffice projects a sophomore frame around $34.5 million and a repeat in first place.

Disney's Planes: Fire and Rescue posted $6.29 million on Friday, giving it a shot at $17 million this weekend. By comparison, the first Planes earned a $22.2 million opening weekend. The sequel's Flixster user score is a soft 65 percent, although the online community is hardly the target audience for this film. With very little in the way animated competition through the remainder of summer, expect this one to follow in its predecessor's footsteps with solid holds.

Sony's Sex Tape grabbed $5.7 million yesterday and is projected to bring in $16.5 million for opening weekend. Unfortunately, that's noticeably down from 2011's previous Cameron Diaz-Jason Segel headliner, Bad Teacher, which earned $31.6 million on opening weekend. The soft debut here can largely be attributed to a satiated comedy market in the wake of successful films this summer like 22 Jump Street, Neighbors, and the recent Tammy. The pic's early Flixster score sits at 48 percent.

Please note: Official Friday estimates for Zach Braff's Wish I Was Here and Millennium Entertainment's Persecuted were not available at the time of publishing.

Check BoxOffice on Sunday morning for official studio estimates.


Friday Update #2: Sources tell BoxOffice that The Purge: Anarchy and Dawn of the Planet of the Apes could be in a close race for first this weekend based on Friday matinees. Conflicting reports suggest the advantage could swing in Apes' favor relatively fast, though.


Meanwhile, Sex Tape and Planes: Fire and Rescue appear headed for their expected opening weekends in the low-to-mid $20 million range.

Friday Update #1: Sources report that The Purge: Anarchy earned $2.6 million on Thursday evening, a generally healthy start for the low-budget thriller but noticeably behind its predecessor's $3.4 million (which ultimately tallied a $34.1 million weekend). This sequel also debuted earlier in the evening (8pm versus 10pm), which further indicates a weekend that could end up around $25 million. That's not bad in the grand scheme of things, though it should make an interesting battle for the runner-up spot behind Dawn of the Planet of the Apes, which is expected to repeat as the number one film this weekend.


Contending with the Purge sequel this weekend is Sex Tape, which brought in $1.1 million from 7pm shows last night. By comparison, Tammy took in $1.3 million from Tuesday night shows earlier this month, while Neighbors brought in $2.56 million for its Thursday evening debut in May. An opening in the low-to-mid $20 million range looks likely for Sex Tape.


Rounding out the new wide releases, Planes: Fire and Rescue is set to perform on par with its predecessor as it tallied $0.45 million from 7pm shows last night. The first film bowed to a $22.2 million opening weekend last summer.

More later...




Read more


By Daniel Garris

Fox's Dawn of the Planet of the Apes grossed $5.83 million on Thursday to lead the daily box office for a seventh consecutive day. In the process, the critically acclaimed 3D sci-fi action sequel surpassed the $100 million domestic mark yesterday. Dawn of the Planet of the Apes did drop 13 percent form Wednesday, but it should be noted that daily percentage declines in general were significant for wide releases on Thursday. Dawn of the Planet of the Apes easily led the weekly box office with a strong seven-day start of $102.95 million. That is a bit ahead of expectations and places the film an impressive 33 percent ahead of the $77.38 million seven-day take of 2011's Rise of the Planet of the Apes.

Transformers: Age of Extinction held steady in second with $1.76 million. The fourth installment of Paramount's blockbuster sci-fi action franchise was down 10 percent form Wednesday, which represented the day's best daily percentage hold among wide releases. However, the film was still down 49 percent from last Thursday. Transformers: Age of Extinction placed in second for the week with $24.63 million. That was down 55 percent from the previous frame and brings the films three-week total to $217.16 million.

Warner's Tammy took in $1.30 million to remain in third. The Melissa McCarthy comedy fell 20 percent from Wednesday and 47 percent from last Thursday, as the film clearly took a hit from Sony's Sex Tape entering the marketplace on Thursday evening. Tammy finished in third place this week with $19.20 million. That represented a 41 percent decline from the previous week and brings the film's 16-day total to a very solid $63.65 million.

Family films How to Train Your Dragon 2 and Earth to Echo claimed fourth and fifth place on Thursday with respective daily grosses of $0.897 million and $0.816 million. Both films were down 24 percent from Wednesday. Fox's How to Train Your Dragon 2 placed in fourth for the week with $10.67 million, while Relativity's Earth to Echo took sixth place with $9.62 million. Respective total grosses stand at $156.87 million for How to Train Your Dragon 2 in 35 days and at $28.72 million for Earth to Echo in 16 days.

Read more


By Alex Edghill

Thursday Morning Update: In what has proved to be a very curious development all three new openers this week fell in total tweets yesterday, Wednesday falls are not that uncommon but rare enough that I have never witnesses this many declines at once on it. Despite a 4% dip, The Purge: Anarchy still was miles ahead of its fellow fresh meat offerings on Wednesday as it rang in with 10,312 tweets, down from Tuesday's 10,710 tweets. Even with the slim decline Wednesday was the first time this week it outpaced the first film as that only accounted for 9,808 tweets its Wednesday before release, Paranormal Activity: The Marked Ones had 8,743 tweets, Oculus had 8,465 and Deliver Us From Evil had 4,768 (this was a Monday though as it was a Wednesday opener). This is the clear-shot winner on the weekend amongst the new offerings thanks to its buzz levels and favorable comparisons to others in the genre for 2014. We are predicting $28 million by Sunday which would make it to highest opening horror since Insidious Chapter 2 way back in September of last year.

After a very promising expansion on Tuesday Planes: Fire And Rescue dropped 19% to 2,491 tweets on Wednesday, down from 3,073 tweets on Tuesday. The first film had 2,849 tweets its Wednesday before release while The LEGO Movie had 18,155 tweets, Mr. Peabody And Sherman had 6,126 and The Legends Of Oz: Dorothy's Return had 1,327. It might not be opening to $22 million like the first film but the numbers here are still very healthy considering that there is very little crossover to non-family audiences for the film which will suppress numbers. $20 million looks to be within its grasp which will no doubt still be a win for the film when all is accounted for thanks to its hefty merchandising draw.

Sex Tape continued to flounder somewhat, dropping a further 13% to 1,974 tweets on Wednesday, down from 2,263 tweets on Tuesday. This was always going to be trouble to track via social media and I would argue that a super common and popular generic title such as this doesn't help marketing efforts for a film. We have projected that it will earn $23 million on the weekend based on all markers available to us. Earlier in the week I thought it might have stood a chance to be neck and neck with Purge: Anarchy but the lackluster numbers haven't helped to inspire any confidence that it will exceed the standard built-in audiences for Diaz/Segal.

Avengers: Age Of Ultron released a bunch of details about the film and some stills from the feature which completely blew up on Twitter. 47k tweets for a few details about a film is unheard of and really makes me wonder just how huge the film will be. When you consider that the debut trailer from the first film generated 46k tweets it goes to show just how much awareness has grown. Seems strange to say but $200 million appears to be a lock here based on all early signs.

Top 15 Movies for Wednesday July 16th

Rk Film Tue Wed Week Tue-Wed %
1 (+17) Avengers: Age of Ultron 2,871 47,362 52,794 1549.67%
2 (-1) The Fault in Our Stars 45,413 24,233 97,702 -46.64%
3 (-1) Dawn of The Planet of The Apes 29,751 23,003 89,104 -22.68%
4 (-1) Transformers: Age of Extinction 14,598 15,881 47,711 8.79%
5 (-1) The Purge: Anarchy 10,710 10,312 30,387 -3.72%
6 (-1) Guardians of the Galaxy 9,047 9,223 24,884 1.95%
7 (-) 22 Jump Street 7,605 8,229 24,919 8.21%
8 (+2) Step Up All In 5,616 6,884 15,912 22.58%
9 (-) Maleficent 6,241 6,319 18,660 1.25%
10 (-2) The Hunger Games: Mockingjay Part 1 6,247 6,179 20,118 -1.09%
11 (+2) If I Stay 4,528 4,319 13,443 -4.62%
12 (-6) Big Hero 6 8,485 3,530 12,773 -58.40%
13 (+1) How to Train Your Dragon 2 3,316 3,493 9,710 5.34%
14 (-3) Before I Go to Sleep 4,868 3,218 12,644 -33.89%
15 (+79) Laggies 6 2,899 2,922 48216.67%
18 (-3) Planes: Fire And Rescue 3,073 2,491 6,685 -18.94%
19 (+2) Sex Tape 2,263 1,974 6,712 -12.77%

Please check the methodology page for information about our Twitter project or here for historic data.

Read more

apes.pngFox reports that Dawn of the Planet of the Apes added $6.7 million on Wednesday, down 31 percent from the day before. That gives the sequel $97.1 million domestically through 6 days of release, 33 percent ahead of its predecessor's pace.

Transformers: Age of Extinction posted $1.9 million yesterday for a 47.5 percent week-to-week drop. The flick has tallied $215.4 million domestically up to this point, 30 percent behind its 2011 predecessor (Dark of the Moon) and 4 percent ahead of Captain America: The Winter Soldier.

Warner Bros. reports that Tammy took in $1.6 million yesterday for a 36 percent week-to-week decline. The Melissa McCarthy comedy has earned $62.35 million thus far.

How to Train Your Dragon 2 posted $1.18 million on Wednesday, off 15 percent from last week. The animated sequel's total domestic earnings stand at $155.98 million.

Meanwhile, 22 Jump Street added $1.01 million yesterday for a 26.5 percent week-to-week drop. The hit comedy sequel has earned $175 million domestically.


Read more

Subscribe to Articles Feed