MORRISTOWN, NJ - Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) (formerly AccessIT), the leader in the digital cinema industry, today announced Emagine Entertainment, Inc. ("Emagine"), a Michigan-based cinema chain, will participate in Cinedigm's Phase 2 digital cinema deployment program and will be the first exhibitor to do so through self-financing. Emagine is one of Cinedigm's first Phase 1 deployment program exhibitor partners and has been utilizing their networked digital cinema systems since late 2005.

In Phase 2, Cinedigm will provide networked digital cinema systems, including Christie DLP Cinema projectors, to the ten screens at Emagine's new Woodhaven, Michigan location. Christie Managed Services will be providing the long-term service agreement for this theatre. Under this new agreement, Emagine will become a senior lender to Cinedigm's Phase 2 deployment subsidiary. Cinedigm's subsidiary will make regular payments to Emagine based on an agreed-upon schedule similar to those of other long-term lenders.

"We've had great success with Cinedigm's digital cinema systems. Their technology has enabled us to bring unique, cutting-edge programming to our customers. Events like the live 3-D showings of the BCS and NBA games help set Emagine apart from competitors and is the reason we want to expand our relationship with Cinedigm to our new location," said Paul Glantz, founder of Emagine. "We're pleased that Cinedigm has worked with us to create this self-financing option which enables us to invest further in a business that is revolutionizing the movie-going experience."

"Emagine is breaking new ground with us, creating an innovative financing template for Cinedigm's rollout. This trend of self-funding by theatre owners is important given the ongoing growth of the theatre industry and the current lack of financing from traditional channels. We are confident that with the help of partners like Emagine, our Phase 2 deployment will continue to progress as planned," said Bud Mayo, chairman and CEO of Cinedigm.

"Cinedigm is pleased that our first exhibitor from our Phase 1 deployment has engaged us for Phase 2. We have valued our relationship with Emagine over the years and look forward to adding their new location to the growing number of screens contracted to our Phase 2 program for up to 10,000 digital cinema projection systems," said Chuck Goldwater, president of Cinedigm's Media Services Group.

Cinedigm's Digital Cinema division is the industry-leading deployment program for Digital Cinema that provides the funding, installation support and administration for the company's studio-supported Digital Cinema rollout plans.

To date, Cinedigm has contracted for and completed the rollout of nearly 4,000 systems in forty-one states with exhibitors including Atlas Theatres, Allen Theatres, Carmike Cinemas, Celebration! Cinema, Cinema West, Cinetopia, Dickinson Theatres, Emagine, Galaxy Cinema, Marquee Cinemas, Krikorian Premiere Theatres, MJR Theatres, Neighborhood Cinema Group, Premiere Cinema Corp., Rave Motion Picture Theatres, Showplace Cinemas, UltraStar, and Cinedigm's own Pavilion Digital Showcase Theatre.

Its Phase 2 plan for up to an additional 10,000 screens will provide networked, turnkey Digital Cinema systems in conformance with DCI specifications.

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San Francisco-Dolby Laboratories, Inc. (NYSE: DLB) today announced that Dolby 3D is the official 3D solution used to present content from major Hollywood studios at Comic-Con International 2009. On July 23 and 24, 2009, in hall H at the San Diego Conference Center, Comic-Con 2009 participants will be able to experience the premium quality of Dolby 3D on one 55-foot main screen and three 25-foot screens distributed throughout the hall.

Comic-Con audience members will experience the latest in cutting-edge digital 3D with Dolby 3D's unique full-spectrum color-filter technology that provides realistic color reproduction and extremely sharp images. Dolby 3D ensures that attendees will enjoy a rich, compelling 3D experience from any seat in the 6,500 seat auditorium. The Dolby 3D solution uses environmentally friendly 3D glasses that can be reused-in contrast to the waste associated with disposable glasses.

In addition to 20th Century Fox, 3D content from Columbia Pictures, Sony Pictures Animation, New Line Cinema, Walt Disney Pictures, Disney/Pixar, and Walt Disney Animation Studios will be seen in Dolby 3D by over 10,000 Comic-Con attendees throughout the two days.

"We are pleased that Dolby 3D is the official 3D solution for Comic-Con 2009," said, Page Haun, Senior Director of Cinema Marketing, Dolby Laboratories. "I know the Comic-Con audience will be amazed by the stunning lineup of Hollywood content to be presented in Dolby 3D."

Scheduled screenings in Dolby 3D (schedule subject to change) include:
Thursday, July 23, 2009 (hall H)
• 11:00 a.m.-12:30 p.m.: Walt Disney Pictures presents previously unseen Disney Digital 3D footage from its upcoming movie releases, including A Christmas Carol, Alice in Wonderland, and Tron.
• 12:45 p.m.-1:30 p.m.: Columbia Pictures and Sony Pictures Animation deliver a first look at Cloudy with a Chance of Meatballs, which will be followed by legendary director Joe Dante's (Gremlins and Gremlins 2: The New Batch, Innerspace, Explorers, The Howling) 3D thriller The Hole. In addition, a sneak peek of New Line Cinema's visceral 3D thrill-ride horror film The Final Destination will be shown.
• 3:00 p.m.-4:15 p.m.: 20th Century Fox and James Cameron present Avatar in this first public screening of footage in 3D from the much-anticipated action/adventure/fantasy film that was four years in the making.
Friday, July 24, 2009 (hall H)
• 12:45 p.m.-2:15 p.m.: Walt Disney Pictures, Disney/Pixar, and Walt Disney Animation Studios present a director panel with previously unseen footage from its upcoming animated slate, including Toy Story and Toy Story 2 (double feature), Beauty and the Beast, Toy Story 3, Prep and Landing, The Princess and the Frog, and Ponyo.
To find a cinema with Dolby 3D near you, click here.

For official Comic-Con International schedules and information, click here.

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New York and Centennial, Colo. - The Metropolitan Opera and NCM
Fathom will present two special summer encores pre-recorded from the first season of the Peabody Award-winning The Met: Live in HD series including Rossini's Il Barbiere di Siviglia (Barber of Seville) on Wednesday, July 29th followed by Mozart's The Magic Flute on Wednesday, August 5th at 7:00 p.m. local time in 275 select movie theaters nationwide.

Tickets for The Met: Live in HD summer encores are now available here or at participating theater box offices. More information about the summer encores is available here. One of the most beloved operatic comedies of all time, Il Barbiere di Siviglia was an instant audience favorite at its first showing as part of The Met: Live in HD series in March 2007. Returning to select theaters on Wednesday, July 29th, Il Barbiere di Siviglia cast includes Peruvian tenor Juan Diego Flórez as Count Almaviva, American mezzosoprano Joyce DiDonato as Rosina and Swedish baritone Peter Mattei in the title role of the swaggering barber. Il Barbiere di Siviglia is directed by Tony Award winner Bartlett Sher and conducted by Maurizio Benini.

Mozart's masterpiece The Magic Flute is presented on August 5th in an abridged, English-language version created especially for families. The production takes
audiences to a magical world of dancing bears, giant birds, and colorful adventure in
Mozart's ever-popular masterpiece on August 5th. This performance was originally
presented in December 2006 as the inaugural transmission of The Met: Live in HD series.

Directed by Tony Award winner Julie Taymor (The Lion King) and conducted by Metropolitan Opera Music Director James Levine, the dynamic cast includes Ying
Huang as Pamina, Matthew Polenzani as Tamino and Nathan Gunn the bird catcher
Papageno.

Originally broadcast to a limited number of movie theaters in the U.S., and
internationally in the inaugural 2006-2007 season of The Met: Live in HD series, Il Barbiere di Siviglia and The Magic Flute will each be rebroadcast one night only in 275 select AMC Entertainment Inc., Celebration! Cinema, Cobb Theatres, Goodrich Quality Theaters, Georgia Theater Company, Hollywood Theaters, Kerasotes Showplace Theatres, Malco Theatres, National Amusements and Regal Entertainment Group movie theaters, as well as El Raton Theatre (Raton, NM), Hollywood 14 (Asheville, NC), Palace Cinema 9 (South Burlington, VT) and Penn Cinema (Lititz, PA), through NCM's exclusive Digital Broadcast Network.

The Met: Live in HD series has featured a total of 24 live operas and one live Gala during its three season-run. The 2008-09 season was the biggest yet with 11 LIVE, high-definition opera transmissions including the Met's Opening Night Gala starring Renée Fleming, Lucia Di Lammermoor and Madama Butterfly. The first Met: Live in HD opera, The Magic Flute, was seen in 56 theaters in December 2006. Fathom has since expanded its participating theater footprint which now reaches nearly 500 movie theaters in the United States.

The Met: Live in HD series was recently honored with a prestigious Peabody Award for its "vividly designed, smartly annotated productions of Hansel and Gretel, Dr. Atomic, Peter Grimes and other operas," and the use of "state-of-the-art digital technology to reinvent the presentation of a classic art form." In addition, the Met won a special Emmy Award in January 2009 for "advancing technology through ongoing, live, global transmission of high-definition programming to movie theaters."

The Met: Live in HD is expanding the appeal and reach of opera around the world and has been met with both critical and popular acclaim. Using robotic cameras and state-of-the-art technology, The Met: Live in HD captures the onstage action from striking angles and heightens attention to the narrative elements of both performance and production. The series offers behind-the-scenes features, live interviews with cast and crew, insightful short documentaries, and bird's-eye views of the productions, offering an unprecedented look at what goes into the staging of an opera. The Met: Live in HD is made possible by a generous grant from the Neubauer Family Foundation.

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New York, NY -- Screenvision, a leading innovator in cinema advertising, has teamed up with JetBlue Airways to launch a comprehensive in-cinema summer marketing program starting July 17 and running through August. The 360-degree campaign will be exclusive to Screenvision and will be highlighted by a 30-second animated spot, which will be showcased through two innovative creatives. The spot will air within the Premium PodTM segment of Screenvision's July and August preshow. Only Screenvision offers marketers this premium ad placement right before the previews.

The in-cinema JetBlue brand experience will also include lobby posters, on-screen trivia slides and handouts. The campaign will be featured across Screenvision theatres in five key JetBlue markets: New York, Los Angeles, Boston, Miami/Fort Lauderdale and Orlando.

"We are excited to welcome JetBlue as a partner to Screenvision's national cinema advertising network and provide them with an effective platform to showcase their products," said Michael Chico, Executive Vice President, Sales and Marketing, Screenvision. "JetBlue is an innovator in their sector, and their support confirms their recognition of the power of Screenvision cinema advertising."

"Working with Screenvision has proven to be a good investment for JetBlue," said Fiona Morrisson, Director, Brand Management and Advertising, JetBlue Airways. "The ability to reach our core customer base through multiple touch points is key to highlighting the many more amenities and service qualities we offer. Being able to present compelling and creative advertisements on a giant screen is also a unique method that few other mediums can match."

The animated spots focus on the amenities that JetBlue offers to customers, which make them soar above other airlines. The spots inject humor into the topics of in-flight entertainment and leg room. Each spot begins on another airline called "Other Guy Air." In the first spot, a customer has a negative experience with in-flight entertainment; in the second spot, the challenge is with lack of legroom. From that negative experience on "Other Guy Air," the customer is miraculously transported to a JetBlue flight for a superior travel experience with individual seat-back in-flight entertainment and plenty of legroom to stretch out.

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New York, N.Y. - Further helping marketers naturally associate their brands in a way that positively enhances moviegoers' overall theatre experience, Screenvision, a leading innovator in cinema advertising, will introduce a groundbreaking new interactive lobby display in hundreds of theatres later this month. The displays will feature a 3rd Party's patented scanner technology that will enable marketers to offer theatre patrons rewards by engaging with the featured brand. Launching this new effort in the marketing arena will be telecommunications giant, Sprint. This partnership between Screenvision and Sprint will begin on July 15th.

The new lobby displays mark Screenvision's latest, exclusive advertising offering that extends its commitment to create 360 degree in-theatre entertainment for consumers and marketers alike. In the past year, the company has launched such innovative advertising "firsts" as: a live, on-screen interactive text polling platform; 3-D on-screen advertising; and an in-lobby digital advertising network in association with Cinema Scene, featuring such products as 3DTV, 3D billboards and digital kiosks whose content is linked across its theatres nationwide.

"Screenvision is continually committed to bringing marketers new and innovative ways that enable them to enhance the connection of their brands to the large moviegoing population," said Michael Chico, Executive Vice President, Sales and Marketing, Screenvision. "The moviegoing experience starts and ends in the lobby, and we are very excited to partner with Sprint to introduce our latest unique offering during the height of the summer blockbuster season. This new lobby technology will truly provide marketers with another way to seamlessly integrate their brands into the moviegoing experience."

"At Sprint, we are constantly pushing our partners to offer new and innovative ways to help consumers engage with the brand," said Simon McPhillips, director of media, Sprint. "Cinema is a growth area for marketers and Screenvision's solution enables customers to have a richer experience with the Sprint brand in an enjoyable manner. Plus, Sprint customers are able to enjoy the benefits of the Now NetworkTM through the interactive kiosk."

Screenvision will initially launch the interactive lobby displays featuring the scanner technology in more than 500 of its exhibitor partner theatres across the top DMAs, including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Atlanta, Washington D.C., Houston and Dallas. As the initial marketer to partner with Screenvision on this effort, Sprint will utilize its technology - and the technology of the lobby display -- to reward moviegoers who are Sprint customers.

Moviegoers with a Sprint phone can text message a short code to a specified number that will be promoted on the display. Then, these customers will instantly receive a text code on their device. When they hold up the code to the lobby display's scanner, they will receive concession and/or ticket discounts that can be redeemed and used at the theatre, as well as the ability to download exclusive interactive games and content. Standard text messaging rates will apply for use of this promotion.

Screenvision will utilize the full theatre environment to help marketers take advantage of this lobby marketing opportunity Signage will be on doors and at box office as well as on cash registers at concession stands. The display itself will be customized with branding that attracts people to text message and interact with the device. Cinema slides running during the preshow programming will also promote the lobby display and instant rewards offer.

Screenvision's continued commitment to innovation comes as the company expands its overall advertising network. The Screenvision Programming Network has boomed to more than 15,300 screens -- with reach in all 50 states and 93% of DMAs nationwide --and has increased its market share to 48%. The company now represents 17 of the top 25 exhibitor partners, delivering nearly 600 million yearly admissions.

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