Puebla, Mexico - (March 4, 2014) -Cinemagic, a cinema chain focused on building cinemas in towns between 50 and 70 thousand inhabitants of Mexico, and Christie®, the dominant brand in the global digital cinema projection market, today announced the joint digitization of 70 screens currently operated by Cinemagic in Mexico.
Christie will supply an assortment of Christie Solaria® One+ and Christie CP2220 projectors to the Cinemagic complexes, facilitated by Scrabble Entertainment, an international deployment entity whose financing of DCI-compliant digital cinema projector conversions helps all manner of cinemas make the move to digital technology.
"With Christie supplying the highest quality of digital cinema equipment and technical support, Cinemagic will be able to offer to our audience the best quality in cinema projection in each of the cities we serve," said Roberto Quintero, CEO, Cinemagic.
"Cinemagic is to be commended on its mission to bring cinema to the small communities without entertainment options in Mexico," said Ernesto Armus, general manager for Christie Mexico. "We are honored to be part of its mission and are committed to supplying Cinemagic with the world's leading digital projection hardware, software and services."
Roberto Quintero said, "We are confident that with dedication, effort and together with our strategic partners, we will ensure the growth and consolidation of our project to successfully bring cinema to the small communities of our country."
CHICAGO -- NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today its fourth generation of video wall products, capable of delivering brilliant imagery to organizations deploying displays for 24 x 7 use in a variety of digital signage, corporate and broadcast video wall applications.
Like their predecessors, the 55-inch X554UNS, the 55-inch X554UN and the 46-inch X464UN are direct LED-backlight LCD displays, which allow for improved brightness uniformity, reduced power consumption and mercury-free components.
The UNS model now minimizes that distance to a mere 3.5mm while the UN displays have a bezel gap as low as 5.5mm. With DisplayPort 1.2 multi-streaming, they are capable of delivering ultra-high definition resolutions across the entire canvas of displays comprising the video walls.
In addition, Auto TileMatrix features allow a user to simply set up the size of the video wall on the first display and automatically scale the content through the remaining displays. With the press of a few buttons, the entire video wall is set up. The result is faster installation, which reduces costs and improves the customer experience.
"Video walls are helping organizations bolster their brands in magnificent ways," said Rachel Karnani, Senior Manager of Product Marketing for Large Screen Displays at NEC Display. "Our company has been a pioneer in the development and installation of video walls. The latest X Series displays take video walls to the next level of customer experience and ease of installation."
The X Series displays also support Intel's Open Pluggable Specification (OPS), which is the first industry-wide standardization in option slots to simplify digital signage. The OPS option slot allows for easier installation, use and maintenance of digital signage. An accessory slot is now included on new X Series models as well.
The X Series displays include the following features:
Professional-grade LCD panels with advanced thermal protection and sealed panel design for the most formidable digital signage industry requirements
Picture perfect image quality with 3840 x 2160 ultra-HD resolutions through DisplayPort 1.2 daisy chain
Ultra-narrow bezels of 3.5mm (X554UNS), 5.5mm (X554UN) and 5.7mm (X464UN), which enable seamless images
Brightness of 700 cd/m² and 3500:1 contrast ratio, which deliver superior image quality
Network Control and Communication through RS232C or LAN, which allows the highest level of remote display management
Auto ID/Auto TileMatrixTM technology for video walls up to 100 displays
Faster operational speeds than predecessors
Carbon footprint meter, which calculates and tracks carbon savings
ENERGY STAR® 6.0, which meets strict energy efficiency guidelines set by the U.S. Environmental Protection Agency and the U.S. Department of Energy
The X464UN, X554UN and X554UNS displays will be available in March 2014 at an estimated street price of $4,999, $6,999 and $7,599, respectively. The displays ship with a 3-year parts and labor warranty, including the backlight.
Fiber-coupled, 6-primary projection system architecture ideally suited for immersive 3D experiences including Dolby 3D
CYPRESS, CA. - (March 3, 2014) - Christie® today announced upcoming demonstrations of the world's most advanced laser projection architecture and Dolby® 3D, to be held in the Christie Innovation Theaters throughout CinemaCon 2014 (Caesars Palace, March 24-27) and the National Association of Broadcasters NAB Show® (Las Vegas Convention Center, April 5-10). Christie DLP Cinema® laser projectors using 6-Primary (6P) color laser modules, earmarked for mass production in early 2015, will show how 3D light levels, image uniformity, viewing comfort, and a sense of immersion can be vastly improved, especially when combined with advanced separation technology like Dolby 3D, versus conventional 3D systems found in cinemas around the world today.
"Recent declines in domestic 3D movie attendance are a sign that the novelty is wearing off, with audiences less willing to pay a premium for what is all too often a mediocre experience. The lackluster quality of this experience results from a number of technical limitations with current 3D system architectures, the most serious one being restricted light levels that amount to only 10-30 percent of those levels achieved for 2D presentations," said Don Shaw, senior director, Product Management, Christie Entertainment Solutions. "Simply put, the movies are too dark, leaving audiences struggling to discern critical details that make up the image in front of them."
"Christie's latest laser projection technology, using 6 specific primary colors rather than filtered or polarized broad-spectrum white light, brings dramatically improved 3D efficiency to projection systems, regardless of the size of screen in premium movie theaters," added Shaw. "We believe that this is the future of 3D cinema projection, that it is right around the corner, and that it will be a key element in boosting 3D box office revenues around the world. Our CinemaCon and NAB Show demonstrations will be the first 6P laser events available to the broad cinema community, from filmmakers to exhibitors, and reaffirms Christie's 80-year commitment to cinema innovation, rather than ‘moving beyond digital cinema' as some other industry players have promised."
At least twice as efficient as today's best 3D systems, Christie's 6P laser projectors generate a proprietary mix of photoptically-optimized light wavelengths for each eye directly from the source, in effect eliminating the need for a highly inefficient stage of filtering or polarizing the light as it leaves the projector. The Christie demos will use Dolby® 3D glasses specifically engineered to exactly match the 6 primary laser light wavelengths to yield nearly 90 percent light efficiency. "Their color separation based technique for 3D is well regarded as the gold standard among industry professionals, especially for its true color reproduction, compatibility with low-gain white screens, and superior crosstalk performance - only now it can be part of a system that is tremendously more light efficient," said Shaw.
"Dolby 3D's advanced color separation technology is ideally suited for next generation laser projectors," said Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories. "With extremely high light efficiency, nearly no crosstalk and crisp images with vibrant colors, we believe Dolby 3D combined with laser projection produces the best possible 3D viewing experience for audiences."
"Having had the opportunity to witness an early 6P laser demo at Christie's worldwide center for engineering, research and development in Canada, I can confidently state that this is an exciting and important innovation in 3D cinema," said Matt Cowan, Co-founder & Senior Technical Advisor at Entertainment Technology Consultants. "I look forward to further refinement of this technology and upcoming installation in premiere theaters around the world."
Consistent with efforts so far in developing 3-Primary (3P) laser projectors, which Christie sees filling important needs in several, non-cinema industries, Christie laser projectors will provide industry-leading brightness (up to 72,000 Lumens per projector head), wider color gamut capabilities, higher contrast, and dramatically reduced maintenance requirements, resulting in a better experience for all applications. As part of its largest research and development program ever, Christie will continue to develop superior 6P and 3P laser projection solutions for all of its global customers.
Specific to the development of cinema laser projectors, Christie leads the industry in this area, having announced last year that it would supply and install the world's first commercial laser projection solution for the Seattle Cinerama Theatre, and that it was the first to receive a US FDA approval of variance allowing the sale and installation of laser projectors in movie theaters and other high performance projection venues.
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.
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