By Alex Edghill

Wednesday Morning Update: Dawn Of The Planet Of The Apes impressed again on Tuesday with 6,114 tweets, up over 86% from Monday's 3,271 tweets. This was still miles above Rise Of The Planet Of The Apes which had 1,987 tweets its Tuesday before release. While the numbers aren't huge the fact that it is still so far ahead of the first film is very promising to me. Yes its behind other recent older male skewing films such as Edge Of Tomorrow (12,222 tweets its Tuesday before release) but remember that there are no big name A-list stars involved here and that generates a lot of buzz in and of itself. In addition, its important to remember Planet Of The Apes is not the second film in the franchise but the 8th after the five films from 1968 to 1973, Mark Wahlberg's 2001 remake and then the 2011 reboot from which Dawn picks up after. That is a lot of heritage and built in audiences, many of whom might be older and not huge proponents of social media usage. I like its chances at surpassing the last installment and it should have a clear shot at becoming the highest grossing Apes movie of all time.

The first trailer for Ridley Scott's Exodus: Gods And Kings dropped and generated 4,005 tweets, pulling it up from relative obscurity. The trailer was released relatively late yesterday because today already it is at over 4,000 and on this pace it would surpass 20,000 tweets easily. Considering that Noah had just 8k+ tweets for its first trailer this is a very strong debut for the Christian Bale film. This could do great things over the Holiday season this year after seeing this type of early reception.

Top 15 Movies for Tuesday July 8th

Rk Film Mon Tue Week Mon-Tue %
1 (-) The Fault in Our Stars 35,676 33,912 69,588 -4.94%
2 (-) Transformers: Age of Extinction 29,793 23,157 52,950 -22.27%
3 (+1) Guardians of the Galaxy 13,840 17,961 31,801 29.78%
4 (-1) 22 Jump Street 14,478 14,781 29,259 2.09%
5 (+3) The Hunger Games: Mockingjay Part 1 7,748 10,977 18,725 41.68%
6 (+1) Maleficent 9,311 8,048 17,359 -13.56%
7 (+9) Dawn of The Planet of The Apes 3,271 6,114 9,385 86.92%
8 (+2) Deliver Us from Evil (2014) 5,692 5,608 11,300 -1.48%
9 (+3) If I Stay 5,466 5,254 10,720 -3.88%
10 (+8) The Purge: Anarchy 2,822 4,758 7,580 68.60%
11 (+2) How to Train Your Dragon 2 4,868 4,519 9,387 -7.17%
12 (-7) Gone Girl 12,760 4,039 16,799 -68.35%
13 (+40) Exodus: Gods and Kings 202 4,005 4,207 1882.67%
14 (-5) Tammy 6,629 3,896 10,525 -41.23%
15 (-9) Star Wars: Episode VII 9,789 3,346 13,135 -65.82%

Please check the methodology page for information about our Twitter project or here for historic data.

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showeast.pngNEW YORK, NY - Jody Reynolds, Secretary of the Board for Reynolds & Reynolds Inc., and Stanley J. Reynolds, President/CEO of Reynolds & Reynolds Inc. will receive the 2014 Al Shapiro Distinguished Service Award at ShowEast during the Final Night Awards Ceremony on October 30, 2014 at the Westin Diplomat Resort and Spa in Hollywood, Florida, hosted by The Coca-Cola Company.

Each year, the Al Shapiro Distinguished Service Award honors those who best represent the ideals and standards that the late Al Shapiro set during his distinguished career. It epitomizes his dedication, care and concern for the betterment of people within the motion picture industry.

"Jody and Stan have selflessly dedicated themselves to making a difference in the lives of children through their many charitable endeavors," stated Andrew Sunshine, Co-Managing Director of ShowEast. "They are well-known throughout the theatrical exhibition industry in the US for creating a unique insurance program for motion picture theatres. I cannot think of two people more deserving of receiving this year's Al Shapiro Distinguished Service Award."

Jody and Stanley J. Reynolds are the Secretary of the Board, and President/CEO, respectively, of Reynolds & Reynolds, Inc., Insurance Agents & Brokers. Stan founded the company in 1976 and it has grown from two people to one of the largest independent insurance agencies in Iowa. Reynolds & Reynolds is a full service insurance agency for property, casualty, employee benefits, bonds, life, and personal lines, and it has a special nationwide program for movie theatres. Iowa special programs include The Iowa School Board Association (ISEBA); The Iowa Bar Association; and The Iowa Home Builders Association. Special departments include transportation, construction, energy, and manufacturing.

Jody Reynolds has spent much of her time working for charitable endeavors, most notably Variety- the Children's Charity of Iowa, becoming the first woman president after serving in various capacities. She has been instrumental in the success of the Variety Telethon in Iowa for 40 years. It has grown from $151,000 in 1975 to $4,101,023 in 2014.

Jody has been an International Officer of Variety- the Children's Charity since 1987, serving as International Ambassador; International Fund Raising Chair; and Vice President. She was elected Sr. Vice President in London in 2000 and she was the first woman elected International President in April 2001 in Barbados.

She has been very involved with the International Red Cross, serving in Vietnam during the war, and she has remained active as a volunteer. She has also served on the boards of Blank Children's Hospital; Convalescent Home for Children; Orchard Place; and the Roosevelt Foundation.

Stanley J. Reynolds has worked hard for charitable endeavors, most notably the Variety Club. He served as President of Variety- The Children's Charity of Iowa in 1976-1977 after having served in most capacities in that organization. He is one of the four founders and is the producer of the Variety of Iowa Telethon to help the children of Iowa. In 2014 the Telethon raised over $4,100,000 for kids in need. The telethon has raised more than $99,000,000 since its inception in 1975. Mr. Reynolds was International President of Variety in 1990 and 1991 and served as Chairman of the Board, 1992-1993.

Stan has received numerous honors in recognition of his many contributions to the local and international community including the Variety Club Humanitarian Award; Socially Responsible Entrepreneur of the Year; Boys Scout of America "Distinguished Iowa Citizen Award"; the B.V. Student Award from movie industry; Community Involvement Award from the Des Moines Chamber of Commerce; and he and his wife Jody were recipients of the Des Moines Register's Iowa Star Award in 2006. He was inducted into the Iowa Insurance Hall of Fame in 2011.

He has appeared on telethons in Buffalo, St. Louis, Philadelphia, Los Angeles, Winnipeg, and Des Moines. He has also emceed dinners for March of Dimes; American Cancer Society; Blank Zoo; Boys' & Girls' Club; Iowa Society of Fund Raising Executives; Blank Children's Hospital; Mercy Medical Center; and Cystic Fibrosis. He is a member of the Bankers Trust Company Advisory Board; Variety- the Children's Charity of Iowa Board; and Variety International Board.

Past recipients of the Al Shapiro Distinguished Service Award include: Mike Polydoros, Zach Beebee, John C. Hall, Branden d. Miller, Kelly O'Connor, Nancy Kleuter, Scott Forman, Patricia Gonzalez, Bud Stone, John Lundin, and Steve Bunnell.

ShowEast 2014 will take place October 27-30 at the Westin Diplomat Resort and Spa in Hollywood, Florida. It will feature screenings of major upcoming films, sponsored events, timely and informative seminars and the ShowEast Trade Show. An estimated 1,300 members of the motion picture industry are expected to attend. ShowEast, now in its 29th year, is produced by Prometheus Global Media, owner of leading entertainment publications and events including Film Journal International, Billboard, The Hollywood Reporter, Backstage, Adweek, Dick Clark Productions, the CLIO Awards, CineEurope, and CineAsia.

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By Daniel Garris

Transformers: Age of Extinction took in $4.77 million on Monday to lead the daily box office for an eleventh consecutive day. The fourth installment of Paramount's blockbuster sci-fi action franchise was down 59 percent from Sunday and down 55 percent from last Monday. Transformers: Age of Extinction surpassed the $180 million mark yesterday and has now grossed $180.17 million through eleven days of release. That is in line with the film's lofty pre-release expectations, but also places the film 27 percent behind the $247.15 million eleven-day gross of 2011's Transformers: Dark of the Moon.

Warner's Tammy claimed second place for the day with $2.78 million. The Melissa McCarthy comedy vehicle was down 57 percent from Sunday's performance. While it is running a bit below expectations, Tammy has still grossed a very solid $36.09 million in six days (especially with its modest price tag in mind). That places the film 34.5 percent behind the $55.09 million six-day start of last year's The Heat (which opened on a Friday).

It continued to be a very tight race for places third through sixth on Monday, with only $257,477 separating third place from sixth place. Sony's 22 Jump Street took third place for the day with $1.55 million. The successful action comedy sequel starring Jonah Hill and Channing Tatum fell 50 percent from Sunday and 36.5 percent from last Monday. 22 Jump Street surpassed the $160 million mark yesterday and has grossed an impressive $160.82 million in 25 days.

How to Train Your Dragon 2 placed in fourth with $1.45 million. The 3D computer animated sequel from Fox and DreamWorks Animation was down 47 percent from Sunday and down 36 percent from last Monday. The 25-day total for How to Train Your Dragon 2 stands at an underwhelming $141.66 million.

Sony's Deliver Us from Evil followed closely behind in fifth with $1.43 million. The crime horror film starring Eric Bana fell 54 percent from Sunday. The six-day total for Deliver Us from Evil stands at softer than expected $16.68 million, as the horror marketplace continues to wait for a breakout performance in 2014.

Earth to Echo landed in sixth place with $1.29 million. The adventure family film from Relativity held up nicely for the day, as it was down 49 percent from Sunday. Earth to Echo has grossed $14.86 million in six days, as it continues to perform slightly below its already modest expectations and very similar to the performance of Deliver Us from Evil.

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By Alex Edghill

Tuesday Morning Update: Dawn Of The Planet Of The Apes grabbed 3,271 tweets on Monday which put it in 16th spot on the day, up 22% from 2,682 tweets on Sunday. The film is a sequel to the very popular Rise Of The Planet Of Apes and hopes to secure the same older male-skewing audience as the original and a hearty sequel bump no doubt. This is a seemingly inauspicious start with just over 3,000 and not even being in the top 15, but when you consider that the first film had just 1,550 tweets its Monday before release back in 2011 with a very similar search string it actually is a solid beginning for the Fox tentpole. Yes traffic in general has gone up in the past couple years but it paints a picture of a film which, at the very least, will best the opening of Rise with decent upside for $60 million plus. With the weekend all to itself and aging competition for its core demographic it is perfectly placed release-wise to maximize its potential.

The second trailer for the David Fincher adaptation Gone Girl also held center stage yesterday as it grabbed 12,760 tweets on the day. Considering that the first trailer nabbed only 10,431 tweets this is actually a very strong sign for the film as second trailers rarely ever generate more buzz than the first. The profile of the film is rising and I believe the cryptic posters and information being made available by the marketing team are fueling a building interest in the film.  

Top 15 Movies for Monday July 7th

Rk Film Sun Mon Sun-Mon %
1 (-) The Fault in Our Stars 41,351 35,676 -13.72%
2 (-) Transformers: Age of Extinction 32,850 29,793 -9.31%
3 (-) 22 Jump Street 27,152 14,478 -46.68%
4 (+5) Guardians of the Galaxy 4,398 13,840 214.69%
5 (+18) Gone Girl 1,037 12,760 1130.47%
6 (-) Star Wars: Episode VII 7,537 9,789 29.88%
7 (-3) Maleficent 11,805 9,311 -21.13%
8 (+5) The Hunger Games: Mockingjay Part 1 4,078 7,748 90.00%
9 (-2) Tammy 4,721 6,629 40.42%
10 (-5) Deliver Us from Evil (2014) 8,274 5,692 -31.21%
11 (-1) Earth to Echo 4,159 5,665 36.21%
12 (-) If I Stay 4,094 5,466 33.51%
13 (-5) How to Train Your Dragon 2 4,519 4,868 7.72%
14 (+1) X-Men: Days of Future Past 2,778 3,760 35.35%
15 (-1) Before I Go to Sleep 3,053 3,440 12.68%
16 (-) Dawn of The Planet of The Apes 2,682 3,271 21.96%

Please check the methodology page for information about our Twitter project or here for historic data.

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