New York, N.Y. - Screenvision, the leading innovator in cinema advertising, has just announced that it has finalized a deal with Rave Motion Pictures, a key exhibitor partner with an inventory of 473 screens.

"We are very pleased to announce our continued long-term partnership with a cutting edge partner such as Rave Motion Pictures," says Darryl Schaffer, EVP of Exhibitor Relations. "Their continued support of the Screenvision Network is both exciting and a great signal of our continued momentum in 2009. We are always looking at innovative ways to grow and extend our business, and this deal allows us to do both!"

Under the agreement, Screenvision will have exclusive local, regional and national selling rights to Rave's entire on-screen preshow. The deal also provides Screenvision with the rights to sell in lobby screens and promotions. Rave Motion Pictures owns and operates 30 locations, with major presence in five of the top 20 DMAs: Philadelphia, Dallas, San Francisco, Houston, and Orlando. Rave represents the nation's largest exhibitor chain to have a fully digital network; its state-of-the-art multiplexes and 3D capabilities strengthen Screenvision's 3D technology initiatives.

"Screenvision's partnership with Rave Motion Pictures is a clear indicator of our commitment to continually grow our national network for our many advertisers and partners alike," says Mike Chico, EVP Sales & Marketing. "We continue to see that the Screenvision preshow is one of the best ways for brands to truly connect with today's consumers. In fact, research shows that 75% of all moviegoers enjoy our unique blend of entertainment content and advertising messaging"

Tom Stephenson, President and CEO of Rave added, "Screenvision has been able to maximize our digital technology to drive advertising revenue. They have been a terrific partner for the past seven years and we look forward to a long relationship that will allow us to bring the next generation of cinema innovations to advertisers and moviegoers alike. Screenvision's enthusiasm in exploring new technologies in this space aligns with our strategies for future growth."

 

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COLUMBUS, Ga.-- Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading motion picture exhibitor in 3D, today announced its own economic stimulus plan designed to put more disposable income in the hands of filmgoers across the nation. "Stimulus Tuesdays" start March 10th at all of Carmike's 250 theatres and approximately 2,300 screens, across 36 states. Under Carmike's Plan, all 16-ounce drinks and 46-ounce popcorns will be available on Tuesday at the bargain basement price of $1 each.

Carmike Director of Marketing Dale Hurst, stated, "While lawmakers in Washington, DC continue to debate how to get the American economy back on-track and the rest of us wait for some positive impact on the economy and our pocketbooks, Carmike has an immediate solution that is sure to please our valued patrons and make the movie-going experience more affordable and enjoyable. Popcorn and drink prices like these have not been seen since the 1970s, when a loaf of bread was only $0.25, a gallon of gas cost $0.35 and the average home could be purchased for under $30,000."

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New York, NY - Screenvision has partnered with Universal Motown Records to present the national premiere of Stevie Wonder's concert, Live at Last, on March 4, 2009. Part of Motown's 50th Anniversary celebration, the concert, which was filmed in October 2008 at the London O2 Arena, marked Wonder's first performance in Europe in over a decade and was filmed during his "Wonder Summer Nights" tour.

Screenvision's alternative programming division will make the concert available through its exhibitor partners in 10 top DMAs across the country including New York, Los Angeles, Chicago, Philadelphia, Dallas, Boston, Washington D.C., Detroit, Seattle and Denver.

"We are committed to creating additional revenue streams for our exhibitor partners and through the right and most compelling alternative content we are able to bring new audiences into theaters in creative and innovative ways," said Darryl Schaffer, executive vice president, exhibitor relations for Screenvision. "Live at Last provides the type of exciting and quality entertainment that will resonate with theater goers on a national basis and we look forward to working with Universal and our partners to promote it."

The alternative programming division was launched in 2007 to enable exhibitors to attract additional audiences during off-peak movie timeframes. Screenvision's presentation of the La Scala opera series, UltraMarathon Man: 50 Marathons • 50 States • 50 Days, Ballet Shoes, its partnership with the New York Mets for "Mets at the Movies," the Phillies' World Series film with Major League Baseball, the Boston Celtics championship season documentary, Return to the Rafters, and MSNBC's coverage of President Obama's Inauguration are examples of previous successes.

"We are thrilled to partner with Screenvision to bring Stevie Wonder's first filmed concert to cinemas across the U.S," said Sylvia Rhone, President of Universal Motown Records. "Stevie is a cultural icon who represents a brilliant musical legacy and the deepest roots of Motown. A Stevie Wonder show is not merely a concert, but a major event from a consummate performer. Screenvision, with its extensive theater network, is providing a fantastic opportunity for us to bring Stevie's timeless music to new audiences throughout the country."

The set list traces a lifetime of innovation and achievement and features iconic hits including "Signed, Sealed, Delivered," "My Cherie Amour," and "You Are the Sunshine of My Life." The concert also includes other classic hits that redefined pop and R&B music including "Superstition," "Higher Ground," and "Living in the City." Highlights of the concert include a 14 piece band as well as Wonder's daughter Aisha Wonder on backing vocals.

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LOS ANGELES - Zack Snyder will receive the ShoWest 2009 Director of the Year Award, it was announced today by Mitch Neuhauser, co-managing director of the event, which will be held March 30-April 2, 2009, in Las Vegas. Snyder will be presented with the ShoWest Director of the Year Award at ShoWest's Final Night Banquet and Award Ceremony on Thursday, April 2nd, at Bally's and Paris Las Vegas.

"Since breaking onto the scene in 2004 with the box office hit Dawn of the Dead, Zack Snyder has developed a bold, distinctive moviemaking style that has received critical acclaim and has generated box office success around the world," said Neuhauser. "His continued dedication to providing audiences with groundbreaking films is unparalleled and we could not be more thrilled to honor Zack Snyder as the ShoWest 2009 Director of the Year."

Snyder's most recent project is set for release on March 6. Watchmen is the highly anticipated, multi-layered mystery adventure, based on the award-winning graphic novel. A complex, multi-layered mystery adventure, the film is set in an alternate 1985 America in which costumed superheroes are part of the fabric of everyday society, and the Doomsday Clock - which charts the USA's tension with the Soviet Union - is set at five minutes to midnight. When one of his former colleagues is murdered, the washed-up but no less determined masked vigilante Rorschach sets out to uncover a plot to kill and discredit all past and present superheroes. As he reconnects with his former crime-fighting legion - a ragtag group of retired superheroes, only one of whom has true powers - Rorschach glimpses a wide-ranging and disturbing conspiracy with links to their shared past and catastrophic consequences for the future. Their mission is to watch over humanity...but who is watching the Watchmen?

Snyder made his feature film directorial debut with the 2004 horror thriller Dawn of the Dead, which topped the box office on its opening weekend. The film brought Snyder widespread acclaim from critics and audiences and was nominated for the Camera d'Or Prize at the 2004 Cannes Film Festival. Snyder followed up this success with the Warner Bros. 2007 worldwide blockbuster 300. Snyder is the co-president of Cruel and Unusual Films, formed with his wife and producing partner Deborah Snyder. In addition to Watchmen, Cruel and Unusual films projects include the drama The Last Photograph, the fantasy-adventure Sucker Punch, and the animated 3D film The Guardians of Ga'Hoole.Other films in development include a feature film adaptation of Ray Bradbury's classic The Illustrated Man, the zombie film Army of the Dead and the apocalyptic thriller Cobalt 60.

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Los Angeles - Comcast Interactive Media (CIM), a division of Comcast Corporation dedicated to developing and operating online and cross-platform entertainment and media businesses, announced today that it is appointing entertainment media and digital advertising industry veteran Scott Schiller as its Senior Vice President of Advertising Sales, overseeing sales for Fandango, Fancast, Movies.com and Plaxo.

A co-founder of the Interactive Advertising Bureau (IAB), and its first vice-chairman, Schiller has more than 25 years of advertising, sales management and start-up media experience, in leading positions at worldwide entertainment brands including Disney, AOL, Sony, Prodigy and MTV Networks.

As a key member of the CIM executive team, Schiller will be based in New York City, but he will staff and manage CIM sales offices throughout the country. Schiller will report directly to Chuck Davis, Executive Vice President of Comcast Interactive Media and Chief Executive Officer of Fandango.

"We are pleased to welcome Scott to the Comcast Interactive Media family" says Chuck Davis, Executive Vice President of Comcast Interactive Media and Chief Executive Officer of Fandango. "CIM has a growing number of trusted brands, and Scott has a long track record of building highly motivated advertising sales teams. We think his experience, combined with our highly-trafficked sites create a winning formula."

Schiller joins CIM from Glam Media, Inc., one of the fastest-growing women's Web properties, where he was the Executive Vice President of Global Marketing and its original Chief Revenue Officer. Earlier in his career, Schiller served as Senior Vice President of Interactive Marketing for America Online; Senior Vice-President of Strategic Partnership Marketing for the Walt Disney Internet Group (where he ran advertising sales and sponsorship for such Disney-branded sites as ABC.com, ABCNews.com, Disney.com, Family.com and ESPN.com); Vice President of Advertising and Partnership Marketing for Sony Online Ventures; Vice President of Advertising Sales for Prodigy; and account director for MTV Networks, during the cable network's earliest days.

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