By Shawn Robbins

Sunday Update: Teenage Mutant Ninja Turtles broke out in a big way this weekend with a stronger than expected estimated first place take of $65.0 million. It had been widely expected that Paramount's high-profile franchise re-launch would find itself in a close battle with Guardians of the Galaxy for first place this weekend, but it ultimately won this weekend's box office race with absolutely ease. Following in the footsteps of Guardians of the Galaxy last weekend, Teenage Mutant Ninja Turtles marks another high-profile surprise break-out performance. The strong performances of the two films were much needed after the relatively weak month of July at the box office.

Teenage Mutant Ninja Turtles opened a massive 168 percent stronger than the $24.26 million debut of 2007's TMNT and has already out-grossed the $54.15 million final domestic gross of that film. Without adjusting for ticket price inflation, Teenage Mutant Ninja Turtles delivered the fourth largest opening weekend performance ever in the month of August (behind only Guardians of the Galaxy, 2007's The Bourne Ultimatum and 2001's Rush Hour 2). The film took in $25.61 million on Friday (which included an estimated $4.6 million from evening shows on Thursday), fell 14 percent on Saturday to gross $22.13 million and is estimated to decline 22 percent on Sunday to gross $17.27 million. That places the film's estimated opening weekend to Friday ratio at 2.54 to 1.

The audience breakdown for Teenage Mutant Ninja Turtles skewed towards male moviegoers (61 percent) and moviegoers 25 years and older (55 percent). The film received a so-so B rating on CinemaScore.

Disney's Guardians of the Galaxy placed in a strong second with an estimated $41.53 million. The blockbuster sci-fi superhero adaptation was down 56 percent from last weekend's break-out debut. That represented a very solid second weekend hold for a film of this size, especially given the stronger than expected launch of Teenage Mutant Ninja Turtles. Guardians of the Galaxy has grossed an exceptional $175.82 million through ten days of release. That places the film an impressive 11 percent ahead of the $158.88 million ten-day take of Captain America: The Winter Soldier earlier this year (which fell 57 percent to gross $41.27 million during its second weekend of release). With its current percentage lead over Captain America: The Winter Soldier and the aid of strong word of mouth, Guardians of the Galaxy has a very strong chance at this point of eventually out-grossing The Winter Soldier to become the highest grossing release of 2014 thus far domestically.

Warner's Into the Storm debuted in third with an estimated $18.02 million. The modestly budgeted disaster film debuted towards the higher end of its modest pre-release expectations and performed respectably given the combined performances of Teenage Mutant Ninja Turtles and Guardians of the Galaxy. The film opened 74 percent stronger than the $10.34 million launch of fellow disaster film Pompeii earlier this year.

Into the Storm grossed $6.52 million on Friday (which included an estimated $0.8 million from evening shows on Thursday), decreased a slim 2 percent on Saturday to gross $6.38 million and is estimated to fall 20 percent on Sunday to gross $5.12 million. That gives the film an estimated opening weekend to Friday ratio of 2.76 to 1. The audience breakdown for Into the Storm skewed towards female moviegoers (58 percent) and heavily towards moviegoers over the age of 25 (71 percent). Like Teenage Mutant Ninja Turtles, Into the Storm also received a so-so B rating on CinemaScore.

The Hundred-Foot Journey also opened in line with its modest expectations this weekend with an estimated fourth place debut of $11.12 million. The modestly budgeted drama from Disney and DreamWorks served as counter-programing to all of the fan-driven event films currently in the marketplace. The Hundred-Foot Journey opened slightly ahead of the $10.52 million start of Million Dollar Arm earlier this year.

The Hundred-Foot Journey opened with an estimated $3.65 million on Friday, increased 18 percent on Saturday to gross $4.30 million and is estimated to fall 26 percent on Sunday to gross $3.17 million. That gives the film an estimated opening weekend to Friday ratio of 3.05 to 1. The audience breakdown for the film skewed towards female moviegoers (59 percent) and heavily towards moviegoers 26 years and older (87 percent). The Hundred-Foot Journey received a strong A rating on CinemaScore and will hope to hold up well throughout the month of August, in part from continuing the serve as counter-programming to the month's current and upcoming fan-driven releases.

Universal's Lucy rounded out the weekend's top five with an estimated $9.33 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was down 49 percent from last weekend. While the film's holding power thus far hasn't been the greatest, Lucy continues to exceed expectations and is now on the verge of reaching the $100 million domestic milestone with a 17-day take of $97.35 million.

Lionsgate's Step Up All In was off to a disappointing sixth place start with an estimated $6.58 million. The fifth installment of the dance film franchise debuted below its already modest expectations and a disappointing 44 percent below the $11.73 million debut of 2012's Step Up Revolution. Step Up All In received a B+ rating on CinemaScore. It should be noted that the film is performing significantly stronger overseas than it is domestically.

- Daniel Garris

Saturday Update: Paramount reports that Teenage Mutant Ninja Turtles grabbed an estimated $25.6 million on Friday, including Thursday's $4.6 million preview grosses. Topping G.I. Joe: The Rise of Cobra's $22.2 million opening day, this is an impressive start for the franchise's live action reboot--particularly when considering the tough competition from Guardians of the Galaxy. Based on Friday's performance and the likelihood of Turtles playing fairly well during Saturday matinees, BoxOffice projects a $62 million opening weekend.

Comparatively, Turtles is certainly beating most pre-release expectations--especially those months in advance. Despite questionable buzz from the older fan base and online crowd for the better part of a year (or more), Paramount's marketing team successfully pitched the flick as a nostalgia trip worth taking for 20- and 30-somethings that grew up on the franchise. Megan Fox added some helpful star recognition, and the generally disappointing slate of family movies this summer likely helped give Turtles an extra edge. Early word of mouth appears mixed with a 64 percent Flixster audience score, while CinemaScore rang up a "B". Paramount notes that kids alone gave the flick an "A" CinemaScore. The audience was male-heavy (61 percent) and skewed over the age of 25 (55 percent). The official production budget was $125 million.

Meanwhile, Disney/Marvel's Guardians of the Galaxy posted a solid hold despite the glut of new releases this weekend. The tenth flick in the MCU posted $12.335 million yesterday, off 67 percent from opening day and enough to make it the best second Friday gross by any film this summer. By comparison, Captain America: The First Avenger slipped 69 percent from its first to second Friday in 2011. With $146.73 million in the bank after 8 days, Guardians trails the pace of Transformers: Age of Extinction (whose second Friday landed on Independence Day) by just 1.5 percent now and leads Captain America: The Winter Soldier by 13 percent. BoxOffice projects an strong $40 million sophomore frame for Guardians.

Warner Bros.' Into the Storm whirled up $6.51 million on Friday, a healthy start considering the crowded market. BoxOffice projects the film could net a healthy $17.5 million weekend from there. Early word of mouth, unfortunately, looks shaky: audiences gave the pic a "B" CinemaScore, while Flixster users have given it a 60 percent approval thus far.

The Hundred-Foot Journey started on a positive note with $3.65 million on opening day. The counter-programming option for adults is capitalizing on marketing's emphasis of Steven Spielberg and Oprah Winfrey as producers of the somewhat popular book adaptation. BoxOffice is projecting an $11 million opening. The modest $20-25 million production budget of the flick means it should earn back expenses in the long run if it holds up like past late summer fare such as Hope Springs, Julie & Julia, and Eat Pray Love. Hundred-Foot boasts an encouraging 83 percent Flixster score as of this morning.

Unfortunately, Step Up All In set a franchise low with its $2.84 million opening day--down 42 percent from 2012's Step Up Revolution ($4.93 million). BoxOffice projects the fifth entry in the series to net $6.75 million this weekend (down from its predecessor's $11.7 million). The film carries a disappointing 67 percent Flixster score.

Check BoxOffice on Sunday morning as Daniel Garris reports official studio weekend estimates.

Friday Update #2: Sources report Teenage Ninja Mutant Turtles is over-performing and could ring up $20 million or more today. If these early projections hold, the film would be in store for a weekend in the upper-$40 million range, very possibly exceeding $50 million depending on how well word of mouth proves to be among the film's older crowd.


If Turtles does hit that high, Guardians of the Galaxy will have to settle for the runner-up spot this weekend. Either way, it's reported to be holding well in its sophomore frame with a weekend north of $40 million being a safe bet.


Meanwhile, Into the Storm is pacing for a weekend in the mid-teens based of a projected $5.5 million to $6 million Friday. The Hundred-Foot Journey is doing well as it leads Step Up All In so far today with $4 million versus $3 million for respective weekends around $13 million and $7 million.


More as it comes.

Friday Update #1: Sources report that Teenage Mutant Ninja Turtles bagged $4.6 million from Thursday evening shows. That's a strong start to the weekend as Paramount hopes nostalgia-driven young adults turn out to the theaters over the weekend with the next generation of Turtle fans in tow. By comparison, The Wolverine earned $4.0 million from Thursday shows last summer as part of a $53 million weekend. We expect Turtles to prove a little more front-loaded, but either way, it's shaping up for a close battle for first place against Disney/Marvel's Guardians of the Galaxy.

Meanwhile, Warner Bros. reports that Into the Storm took in $800,000 from its early shows last night. Given the film's non-franchise status and lack of marquee cast names, comps are few and far between. Among this year's live action releases, though, Need for Speed earned $1.1 million on Thursday night back in March. Last year, Elysium bowed to $1.6 million.


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By Daniel Garris

Guardians of the Galaxy took in $7.63 million on Thursday to lead the daily box office for a seventh consecutive day. The blockbuster 3D sci-fi superhero film from Disney and Marvel was down 13 percent from Wednesday. It should be noted that wide releases in general experienced sizable daily percentage declines on Thursday due in part to both Paramount's Teenage Mutant Ninja Turtles and Warner's Into the Storm entering the marketplace on Thursday evening. Guardians of the Galaxy rocketed to a stronger than expected first week performance of $134.39 million. That places the film an impressive 14 percent ahead of the $117.61 million seven-day start of Captain America: The Winter Soldier earlier this year.

Universal's Lucy held steady in a distant second with $1.68 million. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 12 percent from Wednesday and 48 percent from last Thursday. Lucy placed in second for the week with $26.74 million. That was down a sizable 56 percent from the previous frame, but brings the film's two-week total to a strong $88.02 million. Lucy is currently running 9 percent ahead of the $80.88 million two-week take of 2010's Salt.

Hercules took in $0.89 million to remain in third place. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down 23 percent from Wednesday and a sharp 58 percent from last Thursday. Hercules finished in fourth for the week with $16.11 million. That was down 61 percent from the previous frame and brings the film's two-week total to a respectable $57.76 million.

Universal's Get on Up claimed fourth place with $0.80 million. The James Brown biopic starring Chadwick Boseman decreased 16 percent from Wednesday. Get on Up finished in third for the week with a seven-day start of $17.91 million. That was below pre-release expectations and was a disappointing 50 percent softer than the $36.03 million seven-day take of last year's 42.

Fox's Dawn of the Planet of the Apes rounded out the day's unchanged top five with $0.74 million. The 3D sci-fi action sequel fell 22 percent from Wednesday and 54 percent from last Thursday. Dawn of the Planet of the Apes continues to exceed expectations with a 28-day take of $193.43 million. That leaves the film just $6.57 million away from reaching the $200 million domestic milestone.

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image.jpgDisney reports that Guardians of the Galaxy added $8.8 million on Wednesday for a 26 percent day-to-day drop. That represents the best first Wednesday gross by any film in 2014, topping Transformers: Age of Extinction's $7.7 million. Through 6 days, Marvel's Guardians has amassed $126.76 million domestically--47 percent ahead of the pace of 2011's Captain America: The First Avenger, as well as 12 percent ahead of Captain America: The Winter Soldier through the same respective points. After an opening weekend just 6 percent below the fourth Transformers, Guardians is now a mere 1.5 percent off its pace.

Get On Up took in $0.95 million yesterday, off 29 percent from Tuesday, to give it $17.1 million through its first 6 days. The James Brown biopic trails 42 and Lee Daniels' The Butler by 52 percent and 48 percent, respectively, through the same point in release.

Lucy took third place on Wednesday with $1.9 million, down 49 percent from the same day last week. The Scarlett Johansson flick has earned a strong $86.3 million through 13 days of release, 10 percent more than 2010's Salt through the same point.

Hercules claimed fourth yesterday with $1.16 million, representing a 56 percent week-to-week drop. Through 13 days, the pic has totaled $56.9 million domestically--10 percent behind Wrath of the Titans through the same point.

Rounding out the top five, Dawn of the Planet of the Apes slipped 49 percent from last Wednesday to $0.94 million yesterday. The sequel's total through 27 days is $192.7 million, or 27 percent more than its 2011 predecessor claimed through the same period.


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By Alex Edghill

Thursday Morning Update: Teenage Mutant Ninja Turtles had the biggest fall on Wednesday amongst the new openers as it dropped 33% to 11,193, down from 16,799 tweets on Tuesday.

By comparison, Transformers: Age Of Extinction had 78,963 tweets its Wednesday before release while Godzilla had 48,112. We are predicting $40 million for the film on the weekend which will be good enough for #2 on the weekend behind the returning Guardians Of The Galaxy's $44 million.

Into The Storm eclipsed the Turtles for the first time on the week on Wednesday as it rose 200% to 21,078 tweets, up from 7,030 tweets on Tuesday. Very strong increase for the film and as such we are predicting $14 million for it over the weekend.

Step Up All In and The Hundred Foot Journey both had trouble at posting a big increase on Wednesday as they rose 1% and 16% respectively. Yes its true this was much better than Turtles in terms of increases but the lower numbers overall here really limit their potential. We are predicting $10.2 million and $10.3 million respectively for the films.

Twitter Top 15 Movies for Wednesday August 6th

Rk Film Tue Wed Week Tue-Wed %
1 (-) Guardians of the Galaxy 83,096 89,093 284,980 7.22%
2 (+3) Into the Storm 7,030 21,078 37,363 199.83%
3 (-) If I Stay 16,227 17,650 49,554 8.77%
4 (+3) The Hunger Games: Mockingjay Part 1 5,605 12,774 24,403 127.90%
5 (-3) Teenage Mutant Ninja Turtles (2014) 16,799 11,193 43,426 -33.37%
6 (-) The Expendables 3 5,695 6,030 19,420 5.88%
7 (+4) Avengers: Age of Ultron 4,511 5,582 14,221 23.74%
8 (+1) Step Up All In 5,062 5,103 16,334 0.81%
9 (-1) Transformers: Age of Extinction 5,339 5,055 18,054 -5.32%
10 (+14) Maleficent 2,085 4,056 8,723 94.53%
11 (-7) Let's Be Cops 10,711 4,055 23,265 -62.14%
12 (-2) 22 Jump Street 4,627 3,927 14,842 -15.13%
13 (-1) Dawn of The Planet of The Apes 4,258 3,502 12,441 -17.75%
14 (-) Fifty Shades of Grey 3,792 3,493 12,564 -7.89%
15 (+2) Before I Go to Sleep 2,823 2,847 9,216 0.85%
28 (+3) The Hundred-Foot Journey 942 1,097 2,980 16.45%

Please check the methodology page for information about our Twitter project or here for historic data.

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fandango.pngLOS ANGELES - August 7, 2014 - According to Fandango, the nation's leading moviegoer destination, Michael Bay's "Teenage Mutant Ninja Turtles' (opening tonight) is shredding its way to the top of the company's Fanticipation movie buzz indicator, scoring a powerful 89 out of 100 points, while "Guardians of the Galaxy" stands strong with 87 points in its second week.

Moviegoers are shelling out big time for "Turtles," with the movie leaping to the top of Fandango's weekend ticket pre-sales. Representing a major slice of tickets since Monday, "Turtles" shows no signs of slowing. It is outpacing both 2009's "G.I. Joe: Rise of the Cobra" and 2013's "G.I. Joe: Retaliation" at the same point in the Fandango sales cycle.

Fandango surveyed more than 1,000 "Turtles" ticket-buyers on its site and found that:
87% watched the cartoon series;
82% had seen one of the previous movies;
72% are fans of the film's producer, Michael Bay;
57% are fans of the film's star, Megan Fox;
56% picked Michelangelo as their favorite turtle.
"Like last week's blockbuster, ‘Guardians,' ‘Turtles' is a family-oriented action movie appealing to tweens and teens as well as parents looking for a fantasy nostalgia trip," says Fandango Chief Correspondent Dave Karger. "Throw in some giant action set-pieces courtesy of producer Michael Bay, and you've got the recipe for a late summer hit."

Fandango is unveiling original artwork and videos inspired by "Teenage Mutant Ninja Turtles," including a unique time lapse video of Cleveland-based artist George Vlosich recreating the famous "Turtles" characters as an incredible Etch A Sketch portrait. Fandango is also debuting exclusive fan-created "Turtles" artwork (by Tracy Tubera) and an exclusive "Ninja Turtles" infographic by Kansas City artist Rachel Ignotofsky.

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.


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