lucy.pngLOS ANGELES - July 24, 2014 - According to Fandango, the nation's leading moviegoer destination, the Luc Besson-directed action epic, "Lucy," starring Scarlett Johansson, is on track to score big with weekend audiences, scoring 85 out of 100 points on the company's Fanticipation movie buzz indicator. The female-powered thriller leads the weekend's ticket sales on Fandango, and is outselling previous action thrillers, "Oblivion," "Elysium," and "Edge of Tomorrow" at the same point in the sales cycle.

"We've seen several big action movies this summer, but not many have been as unique and fun as ‘Lucy,'" says Fandango Chief Correspondent Dave Karger. "Luc Besson and Scarlett Johansson make for terrific creative partners, and their combined fan base is already showing that they'll come out in full force for ‘Lucy''s opening weekend."

"Lucy" opens on the same weekend when thousands of genre movie fans converge in San Diego for Comic-Con. In a Fandango survey of more than 1,000 moviegoers, fans were asked which Comic-Con movies they were most looking forward to seeing at Hall H film presentations. The number one choice is the "Avengers" sequel, also starring "Lucy" headliner Scarlett Johansson. The top 5 fan picks are as follows:
"Avengers: Age of Ultron"

"Batman v. Superman: Dawn of Justice"

"The Hobbit: The Battle of the Five Armies"

"Sin City: A Dame to Kill For"

"Mad Max: Fury Road"


About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

 

Read more

apes.png

By Daniel Garris

Fox's Dawn of the Planet of the Apes led the way on Tuesday with $5.08 million. The critically acclaimed 3D sci-fi action sequel has now led the daily box office for eleven of the past twelve days. Dawn of the Planet of the Apes was up 21 percent over Monday and down a respectable 47 percent from last Tuesday. The twelve-day total for Dawn of the Planet of the Apes stands at $148.49 million. That is ahead of pre-release expectations and places the film an impressive 32 percent ahead of the $112.34 million twelve-day take of 2011's Rise of the Planet of the Apes.

Universal's The Purge: Anarchy held steady in second place with $3.56 million. The sequel to last year's break-out horror film was up 7 percent over Monday. While that represented the day's poorest daily percentage hold among wide releases, it also represented a far stronger first Tuesday hold than that of last year's The Purge (which fell 19 percent on its first Tuesday to gross $2.69 million). With a five-day start of $36.70 million, The Purge: Anarchy is now running just 8 percent behind the $40.06 million five-day take of The Purge.

Planes: Fire and Rescue took in $2.33 million to remain in third. The modestly budgeted computer animated sequel from Disney was up a healthy 26 percent over Monday. Planes: Fire and Rescue has grossed $21.69 million through five days. That is a bit below expectations and is 22 percent softer than the $27.81 million five-day take of last year's Planes. Planes: Fire and Rescue will hope to hold up well going forward due in part to the limited amount of options for family audiences throughout the rest of the summer.

Sony's Sex Tape placed in fourth with$1.97 million. The comedy starring Cameron Diaz and Jason Segel finally showed some signs of stabilizing as it was up 27 percent over Monday. Sex Tape has grossed a significantly poorer than expected $18.13 million through five days of release. That places the film a very disappointing 54 percent behind the $39.53 million five-day start of 2011's Bad Teacher.

Transformers: Age of Extinction rounded out Tuesday's unchanged top five with $1.44 million. The fourth installment of Paramount's sci-fi action franchise was up 23 percent over Monday and down 44 percent from last Tuesday. Transformers: Age of Extinction has grossed $229.62 million through 26 days. That currently ranks the film as the fourth highest grossing release of 2014 thus far domestically and the film will soon pass by X-Men: Days of Future Past to move into third place.

Read more

marcustheatres.pngLucky 500,000th Member Receives Special Reward

MILWAUKEE--(BUSINESS WIRE)-- Marcus Theatres® , a division of The Marcus Corporation (NYSE:MCS), announced today that membership in its Magical Movie RewardsTM program has reached 500,000. With theatres in seven states, achieving this milestone in less than four months is a testament to customer enthusiasm for this user-friendly program.

"Our loyal customers are at the heart of the Marcus brand," said Rolando Rodriguez, president and chief executive officer for Marcus Theatres. "We are excited about the pace at which Magical Movie Rewards is growing and are ready to turn memberships into stronger relationships through greater customer engagement."

As a way to recognize the 500,000th member, Marcus Theatres awarded the lucky winner 10,000 points, which is the equivalent of $500. The winning transaction occurred at the Marcus Parkwood Cinema in Minnesota, at the concessions counter. The $500 award has already been loaded to the winner's loyalty card and can be used throughout Marcus Theatres.

Guests can register for the loyalty program one of two ways: 1) Selecting Magical Movie Rewards using the Marcus Theatres mobile app downloadable at the App Store for iPhone® or at Google Play for Android phones or 2) by getting a card at the box office and registering online. Once registered, members earn points, which are translated into reward dollars redeemable at the box office, concession counters or at the many Marcus Theatres' food and beverage venues. These include Big Screen Bistros which provide in-theatre guest dining, Take Five℠ Lounges with full-service bars and chef-inspired menus, plus Zaffiro's® restaurants and Zaffiro's® Express outlets with Thincredible® pizzas - and lots more.

Members of the Magical Movie Rewards program receive additional benefits, including no fees for online or mobile ticketing; exclusive screening opportunities; and unique concessions offers.

"Our goal for the loyalty program is twofold - quantity AND quality," said Rodriguez. "In addition to doubling enrollment in 2015, we want to have one of the most customer-engaging rewards programs within the industry."

Customized and targeted communication to loyalty members will be an important part of the next phase of the program. By partnering with Movio, a global leader in marketing data analysis and campaign management for the cinema industry, Marcus Theatres can achieve this level of customization. Movio's software provides insight into customer preferences, attendance habits and general demographics, which helps deliver an enhanced film-going experience to members of the loyalty program.

Marcus Theatres continues to innovate with the Magical Movie Rewards program; signature food and beverage concepts; and the UltraScreen DLXTM (Dream Lounger eXperience) auditoriums, which combines massive screens, immersive Dolby® AtmosTM sound and comfortable DreamLounger℠ recliners. The investment in these amenities helps provide the best moviegoing experience within the industry.

About Marcus Theatres

Marcus Theatres® , a division of The Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, the company's lodging division, Marcus® Hotels & Resorts , owns and/or manages 19 hotels, resorts and other properties in 10 states. For more information, visit the company's web site at www.marcuscorp.com .

About Movio

Movio (www.movio.co ) is the global leader in marketing data, analysis, insights and campaign creation and management for theatrical exhibitors and distributors. Working with cinema exhibitors and distributors in six regions worldwide, Movio maintains real-time, authoritative data on the loyalty activity and transactions of over 26 million customers. Website: www.movio.co Twitter: @MovioHQ LinkedIn: www.linkedin.com/company/movio

 

Read more

upcoming072514b.jpg

By Alex Edghill

Wednesday Morning Update: Hercules stumbled significantly for the second day in a row on Tuesday as it ended up with 8,648 tweets, down 8% from 9,442 tweets on Monday. Coming on the heels of its 13% dip on Monday this is definitely not the most heartening of developments and just about cements its status as an underperformer on the weekend. Sure $20 million plus is in play but with a budget of over $110 million plus prints and advertising and the tentpole tag being applied to it by Paramount and MGM this is hardly a satisfying number for its backers even if it doubles its numbers internationally. By comparison, The Legend Of Hercules had 971 tweets its Tuesday before release while Pompeii had 2,134 tweets and 300: Rise OF An Empire had 5,022 tweets. The overall numbers are still quite hefty but with consistent falls over the last few days and the fact that Dwayne Johnson commands more attention on Twitter than any of my three comparison means that I discount it heavily.

Lucy had the slightest of bumps on Tuesday as it rose a handful of tweets to 5,038, up from 5,020 on Monday. I'm not as concerned with this tiny rise since it had a healthy jump on Monday and has been ramping up nicely in the past weeks. By comparison, 3 Days To Kill had 1,293 tweets its Tuesday before release, while the similarly restrictively titled Hanna had just 927. Despite having easier to search strings, other valid comparisons (*nod to PJEDWARDS*) include Transcendence which had 1,936 tweets its Tuesday before release and Edge Of Tomorrow which had 14,541. Despite the lower numbers this is looking good to win the weekend based on its title-handicap, its trajectory and recent comparisons. I'd say $25 million plus should be assured but I'd like to see its growth tomorrow before locking in as another tiny increase or even fall would spell trouble.

Top 15 Movies for Tuesday July 22nd

Rk Film Mon Tue Week Mon-Tue %
1 (-) Guardians of the Galaxy 26,516 30,606 57,122 15.42%
2 (+3) Transformers: Age of Extinction 10,516 19,335 29,851 83.86%
3 (+5) 22 Jump Street 8,442 18,466 26,908 118.74%
4 (+6) If I Stay 7,341 17,253 24,594 135.02%
5 (-3) Dawn of The Planet of The Apes 21,860 14,797 36,657 -32.31%
6 (-3) The Purge: Anarchy 17,343 13,000 30,343 -25.04%
7 (+4) The Hunger Games: Mockingjay Part 1 5,772 11,499 17,271 99.22%
8 (-2) Fifty Shades of Grey 10,388 10,994 21,382 5.83%
9 (-2) Hercules (2014) 9,442 8,648 18,090 -8.41%
10 (+4) Maleficent 4,643 5,420 10,063 16.73%
11 (+2) Step Up All In 5,007 5,260 10,267 5.05%
12 (+5) Teenage Mutant Ninja Turtles (2014) 3,055 5,196 8,251 70.08%
13 (-1) Lucy 5,020 5,038 10,058 0.36%
14 (+1) Avengers: Age of Ultron 3,620 4,526 8,146 25.03%
15 (+1) Before I Go to Sleep 3,408 3,134 6,542 -8.04%

Please check the methodology page for information about our Twitter project or here for historic data.

Read more

apes.png

By Daniel Garris

Fox's Dawn of the Planet of the Apes led the way on Monday with $4.21 million. The critically acclaimed 3D sci-fi action sequel has now led the daily box office for ten of the past eleven days. Dawn of the Planet of the Apes was down 62 percent from Sunday and down a respectable 49 percent from last Monday. The eleven-day total for Dawn of the Planet of the Apes stands at $143.41 million. That is ahead of pre-release expectations and places the film an impressive 32 percent ahead of the $108.76 million eleven-day take of 2011's Rise of the Planet of the Apes.

Universal's The Purge: Anarchy claimed second place with $3.32 million. The sequel to last year's break-out horror film was down a healthy 54 percent from Sunday. In comparison, The Purge fell 51.5 percent on its first Monday to gross $3.31 million. With a very solid four-day start of $33.14 million, The Purge: Anarchy is running 11 percent behind the $37.37 million four-day start of The Purge. However, daily holds for The Purge: Anarchy thus far suggests that the film will hold up a bit better than The Purge did.

Planes: Fire and Rescue claimed third with $1.86 million. The modestly budgeted computer animated sequel from Disney fell 59 percent from Sunday. Planes: Fire and Rescue has grossed $19.37 million through four days. That is a bit below expectations and 22 percent behind the $24.72 million four-day take of last year's Planes (which fell 58 percent on its first Monday to gross $2.49 million). Planes: Fire and Rescue will hope to hold up well going forward due in part to the limited amount of options for family audiences throughout the rest of the summer.

Sony's Sex Tape placed in fourth with $1.55 million. The comedy starring Cameron Diaz and Jason Segel was down 58 percent from Sunday, which isn't the greatest daily hold for an R-rated comedy on its first Monday. Sex Tape has grossed a significantly poorer than expected $16.16 million through four days of release. That places the film a very disappointing 55 percent behind the $35.61 million four-day start of 2011's Bad Teacher.

Transformers: Age of Extinction rounded out Monday's top five with $1.17 million. The fourth installment of Paramount's sci-fi action franchise was down 60 percent from Sunday and down 42 percent from last Monday. Transformers: Age of Extinction has grossed $228.17 million through 25 days. That currently ranks the film as the fifth highest grossing release of 2014 thus far domestically and before long the film will surpass Maleficent and X-Men: Days of Future Past to move into third place.

Read more

Subscribe to Articles Feed