Morristown, N.J. - Cinedigm Digital Cinema Corp. ("Cinedigm") (NASDAQ:CIDM) (formerly AccessIT) today announced an agreement with Sony Pictures Releasing Corporation ("SPRC") supporting its "Phase Two" Digital Cinema Deployment Plan for up to 10,000 digital cinema projection systems. Over the next three years, SPRC will supply its upcoming pictures in a DCI-compliant format to Cinedigm installed theatres in the United States and Canada, when booked, and will make financial contributions for a limited time to promote DCI-compliant digital cinema technology (a new and higher quality delivery format).

This agreement extends the strong commitment to digital cinema between the parties and reinforces Sony Pictures' desire to advance the industry's transition to digital. During Cinedigm's "Phase One" deployment, which commenced in the fall of 2005 and was completed in the fall of 2007, more than 3,700 digital cinema systems were installed in the U.S. and Canada.

"Sony Pictures Releasing Corporation has been an important partner to Cinedigm. We're happy to have their commitment to our Phase Two Deployment Plan as we know it will help to create a better experience for audiences at their local theatre," commented Bud Mayo, chairman and chief executive officer of Cinedigm. "We look forward to adding other studios and exhibitors to our Phase Two plan as we broaden the digital cinema footprint in the U.S. and Canada."

"Cinedigm has been an industry leader in digital cinema and we are proud to be their partner in enhancing the theatrical experience for consumers in North America," said Rory Bruer, President of Worldwide Distribution for Sony Pictures Worldwide Marketing & Distribution.

Chuck Goldwater, president of Cinedigm's Media Services Group, added: "Sony Pictures Releasing's partnership with Cinedigm in our Phase One deployment was a key to our successful installation of our first 3,700-plus screens. We know that their renewed support will be vital to Cinedigm in helping us bring even more benefits of the technology, including 3-D and alternative content, to theatre-goers in the U.S. and Canada. Cinedigm is proud to be SPRC's trusted partner in making digital cinema happen."

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FREDERICKSBURG, VA - Harkness Screens, the world's leading manufacturer of projection screens for entertainment venues, and Malco Theaters, a chain of renowned movie theaters, have teamed up to give theater patrons the very best movie-viewing experiences through Harness Screens' Perlux 220 3D screen.

"Harkness Screens has presented the best-looking image of anything I've seen and they have significantly raised the bar with the introduction of the Perlux 220," says Michael Thomson, vice president of operations and technologies for Malco Theaters. "This type of screen is exactly what the 3D digital format, specifically Dolby Digital 3D, benefits from most."

Malco Theaters currently has two of the largest 3D images available in the country, both utilizing Harkness' Perlux 220 screens. The first is located in Paradiso Cinema in Memphis, TN with a 3D image sized at 61 feet; the other is located in the Grandview Cinema in Madison, MI, which is Malco's largest theater in the US. The 68-foot image, supported by Harkness' Perlux 220, is currently the largest 3D image in the world.

Malco Theaters is also one of two test sites for Dolby Laboratories for Dolby 3D. Harkness' Perlux 220 was chosen as the best screen for that format.

Perlux Screens are considered by leading cinema exhibitors and special venue operators worldwide to be the premier gain projection surface. Meeting the requirements for the highest possible gain (2.2) while maintaining acceptable viewing angles, Perlux 220 is particularly suitable for active and passive 3D systems (not using polarized light) and for large 2D systems.

Perlux 220 is noted for its invisible seams under normal projection conditions. Perlux 220 is available in full screen perforated form where behind screen speakers are required. Mini-perforated and non-perforated options are also offered.

With approximately 320 screens, in over 30 locations throughout Arkansas, Kentucky, Missouri, Mississippi and Tennessee, Malco Theaters is one of the nation's leading movie exhibition chains. Malco Theaters bought its first Harkness screen back in the early 1970s. Today, 90 percent of the company's screens are manufactured by Harkness with the Perlux 220 being their showcase screen.

"Harkness Screens has been tremendously attentive to our needs," continues Thomson. "Over the next few years, our industry and our company are very much in a state of change as we move toward digital cinema. We want to maintain our reputation as the very best in the industry and with Harkness Perlux screens, we feel our reputation is safe."

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Eindhoven, The Netherlands and Baldwin Park, California - Royal Philips Electronics (AEX: PHI, NYSE: PHG) today announced that the Philips XDC-3000S and Philips XDC-4200S xenon lamps are approved by Sony Corporation, B2B Solutions Business Group, as they meet all strict requirements for the Digital Cinema market. The lamps are authorized to be used in all Sony's SRX digital cinema projectors worldwide.

Cinema audiences demand pictures with sharp resolution and the highest quality. These advanced lamps meet the new requirements of the rapidly increasing number of 2D and 3D digital cinemas. Philips xenon lamps enable the digital cinema projectors to consistently achieve high brightness and reliable operation while sustaining long life.

For sale from today on, this approval offers digital cinema customers a wider choice of lamp options. They are available today from select distributors of Philips worldwide sales organization.

The complete Philips Cinema Xenon lamp range will be displayed at ShoWest, Philips booth #1216-1218. ShoWest will be held from March 30th until April 2nd at Bally's & Paris in Las Vegas.

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LOS ANGELES - Sienna Miller has been named ShoWest Supporting Actress of the Year, it was announced today by Mitch Neuhauser, co-managing director of the event, which will be held March 30-April 2, 2009, in Las Vegas. Miller will be presented with the ShoWest Supporting Actress of the Year Award at ShoWest's Final Night Banquet and Award Ceremony on Thursday, April 2nd, at Bally's and Paris Las Vegas.

"From Alfie to Factory Girl to Interview, Ms. Miller has shown an incredibly wide range of acting talent and now with G.I. Joe: The Rise of Cobra, I'm sure she is simply going to blow us all away as she takes on an action role in what is sure to be one of this summer's big box-office attractions," said Neuhauser. "ShoWest is honored to be able to single out Sienna Miller as its 2009 Supporting Actress of the Year."

Miller can next be seen when Paramount Pictures and Hasbro, whose previous collaboration was the worldwide blockbuster Transformers, join forces with Spyglass Entertainment for another extraordinary action-adventure G.I. Joe: The Rise of Cobra. From the Egyptian desert to deep below the polar ice caps, the elite G.I. Joe team uses the latest in next-generation spy and military equipment to fight the corrupt arms dealer Destro and the growing threat of the mysterious Cobra organization to prevent them from plunging the world into chaos. G.I. Joe: The Rise of Cobra is directed by Stephen Sommers (The Mummy, The Mummy Returns). The film will be released on August 7, 2009.

Miller has proven to be a triple threat, having seen success on film, television and on the stage. She has captivated audiences on the big screen with her film debut in Layer Cake, the Matthew Vaughn hit film, and her roles in such movies as; Alfie, opposite Jude Law; Casanova, opposite Heath Ledger, as the iconic Edie Sedgwick in Factory Girl; and as an American Startlet, opposite Steve Buscemi in Interview. Sienna has recently been seen as Caitlin in John Maybury's new film, The Edge of Love, for which she received a British Independent Film Award nomination for Best Supporting Actress. Her theatre resume includes Young Vic's production of William Shakespeare's As you Like It, which received rave reviews. She will make her Broadway debut this fall in Patrick Marber's After Miss Julie. In addition to G.I. Joe: Rise of Cobra, she can also be seen later this year in The Mysteries of Pittsburgh, based on the novel by Michael Chabon. Both The Edge of Love and The Mysteries of Pittsburgh will be released in the U.S. in March 2009.

Past recipients of the ShoWest Supporting Actress of the Year Award include; Rosario Dawson, Dame Judi Dench, Dakota Fanning, Angelina Jolie, Rachel McAdams, Marisa Tomei and Catherine Zeta-Jones.

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COLUMBUS, Ga. -- Carmike Cinemas, Inc. (NASDAQ: CKEC), the nation's leading motion picture exhibitor in 3D, today highlighted a special live sporting event and a unique upcoming concert film that will both be shown in 3D HD at Carmike theatres later this month.

• NBA All-Star Saturday Night - will be seen live in 3D HD on Saturday, February 14th on many Carmike screens (theatre locations listed below). Turner Sports is collaborating with the NBA and Cinedigm on this exclusive presentation. Special events include the Sprite Slam Dunk contest, the Foot Locker Three-Point Shootout, the Haier Shooting Stars and the PlayStation® Skills Challenge.
Jonas Brothers: The 3D Concert Experience (in Disney Digital 3D) - a high-energy Walt Disney Pictures Rockumentary. Live concert performances by Grammy Award ‘Best New Artist' nominees Kevin, Joe and Nick Jonas from their ‘Burning Up' tour are complemented by guest appearances by Demi Lovato and Taylor Swift. The film features humorous off-the-wall segments in addition to never before seen behind-the-scenes footage. Bruce Hendricks (Hannah Montana/Miley Cyrus: Best of Both Worlds Concert) directs. Opening nationwide on February 27th.

Gary Krannacker, VP-Theatre Operations of Carmike Cinemas, stated, "2009 is shaping up to be a watershed year for 3D films and special events, and Carmike is uniquely positioned to capitalize on this exciting trend as movie theatres evolve into ‘entertainment complexes' equipped to host a wide array of content for the viewing public, beyond feature films. Our theatrical circuit is approximately 95 percent digital and over 20 percent of our screens are already 3D-compatible, with many Carmike multiplexes having the flexibility to show 3D content on as many as five screens simultaneously.

"The year got off to a solid start, with the FedEx BCS National Championship live in 3D HD playing to enthusiastic audiences across our theatrical circuit. Strong attendance helped make this Carmike's top performer at the box office that night. Bolt, released in late 2008 and My Bloody Valentine 3D have underscored the popularity of 3D presentations, and last weekend Coraline (in 3D) was our top performer, although it finished third in overall domestic box office receipts nationwide."

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