gsca2014.pngLaser technology from Christie, screen innovations from Harkness and installation expertise from Electrosonic combine to deliver unprecedented immersive, 2D and 3D visual feast at Giant Screen Cinema Association's International Conference and Trade Show

CYPRESS, CA / TORONTO, ON - (August 13, 2014) - In a special technical session of the Giant Screen Cinema Association (GSCA) conference scheduled for September 23 at the Cineplex Cinemas Queensway in Toronto, Christie®, a world leader in creating and sharing the world's best visual and audio experiences, is teaming with Harkness Screens and Electrosonic to demonstrate a premium giant screen cinema experience.

Press and GSCA delegates from 20 countries will have an opportunity to learn all about the latest in cinema technology from a group of industry experts and will be treated to the ultimate cinema experience, with clips from educational documentary films as well as Hollywood blockbusters being projected at over 90,000 lumens (brightness) by the Christie laser projection system-which delivers more than three times the light output compared to current, lamp-based digital projectors. Coupled with an immersive array of Christie Vive Audio speakers, this session represents the best cinema technology available today.

"GSCA prides itself on showcasing the best films in their best possible light," says Tammy Seldon, GSCA Executive Director. "We are very pleased to partner with Christie, Harkness Screens, and Electrosonic to show our members the latest in projection technology" she added.

"As a pioneer in the cinema industry, Christie is known for delivering the ultimate cinema experience, both in image and audio reproduction," said Don Shaw, senior director, Product Management, Christie.

Added Shaw, "As exhibitors realize the benefits of laser projection and advanced immersive audio systems, they will also realize the benefits of engaging leading integrators such as Electrosonic to take advantage of the oversight, detailed design assistance-for both hardware and software components-and system-level testing to perfection that only skilled integrators can deliver. We also can't overlook the impact of matching the technology with the ideal screen surface, which has a tremendous impact on both the visual and audio experience in a cinema. Currently, we recommend Harkness Screens for all of our laser projection installations."

"Electrosonic is proud to have shared 50 years with innovative partners and customers, pushing the limits of what audio-visual technology can do," says Jim Bowie, President of Electrosonic Group. "It's an incredible evolution across many markets including entertainment, which has been one of our top priorities for decades. Our work with visionary suppliers like Christie--who has led in laser projector development--reflects an important mutual commitment to technology and customers."

The Christie laser projection system installed for the GSCA laser event uses a state-of-the-art,
6 primary (6P) color system that provides intense brightness, wider color gamut capabilities and higher contrast than traditional digital projectors, and delivers naturally simultaneous stereoscopic imagery with no 3D "crosstalk." The result is the ultimate giant screen cinema experience for all 2D and 3D films. The system installed for this show will provide greater than 90,000 lumens of brightness, and images will be delivered at 4K resolution, to reveal stunningly clear details.

Film clips scheduled to be seen at the technical session include Antarctica's Penguin Emperors, Dark Universe, The Life of Trees, NAYA Legend of the Golden Dolphin, Remnants, Star Spangled Banner: An Anthem of Liberty, The Turn of This Century, UFOTOG, as well as several shorter clips of the best of the Giant Screen clips.

About Christie
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors, complete system displays and audio solutions, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display and audio solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com for more information.

About Electrosonic
Electrosonic, celebrating its 50th anniversary, is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

About GSCA
The core purpose of the Giant Screen Cinema Association (GSCA®) is to advance the business of producing and presenting educational giant screen and immersive cinema experiences globally. GSCA's membership includes more than 250 organizations in nearly 30 countries. Member organizations include giant screen filmmakers, distributors, theaters, suppliers, manufacturers, and students from around the world. The 2014 International Conference and Trade Show will be held on September 20-23 at the Ontario Science Centre, Cineplex Scotiabank and Cineplex Queensway in Toronto, Ontario, Canada. It will feature will feature digital and 15/70 presentations of new films and films in production, a session featuring projects in development, as well as the technical session, professional development sessions, and the industry's only trade show. Visit www.giantscreencinema.com for further information. Any questions about the GSCA should be directed to Tammy Seldon at tammy@giantscreencinema.com.

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By Daniel Garris

Teenage Mutant Ninja Turtles took in $6.67 million on Monday to lead the daily box office for a fourth consecutive day. Paramount's high-profile franchise re-launch was down 63 percent from Sunday's performance. Teenage Mutant Ninja Turtles surpassed the $70 million mark yesterday and has grossed a stronger than expected $72.25 million in four days. The film has already out-grossed the $54.15 million final domestic gross of 2007's TMNT and is currently running an impressive 18 percent ahead of the $61.12 million four-day start of 2009's G.I. Joe: The Rise of Cobra.

Disney's Guardians of the Galaxy placed in second with $5.34 million. The blockbuster sci-fi superhero adaptation was down 58 percent from Sunday and down a respectable 54 percent from last Monday. Guardians of the Galaxy continues to exceed its lofty expectations with a very strong eleven-day take of $181.86 million. That places the film 12 percent ahead of the $162.35 million eleven-day take of Captain America: The Winter Soldier earlier this year.

Warner's Into the Storm claimed third place with $1.70 million. The modestly budgeted disaster film fell 61 percent from Sunday's performance. Into the Storm continues to perform in line with expectations with a four-day take of $19.05 million and is set to surpass the $20 million mark today. The film is currently running 71.5 percent ahead of the $11.11 million four-day take of fellow disaster film Pompeii earlier this year.

The Hundred-Foot Journey took fourth place with $1.27 million. The modestly budgeted drama from Disney and DreamWorks starring Helen Mirren was down 58 percent from Sunday. The Hundred-Foot Journey has grossed $12.25 million in four days. That is in line with the film's modest expectations and places the film 8 percent ahead of the $11.33 million four-day start of Million Dollar Arm earlier this year.

Universal's Lucy followed closely behind in fifth with $1.23 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was down 56 percent from Sunday and down 47 percent from last Monday. Lucy has grossed $98.74 million in 18 days and is set to surpass the $100 million domestic mark either today or Wednesday.

Lionsgate's Step Up All In finished in sixth with $0.68 million. The fifth installment of the dance film franchise was down 55 percent from Sunday. Step Up All In has grossed a disappointing $7.15 million in four days, which places the film 46 percent behind the $13.20 million four-day start of 2012's Step Up Revolution.

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By Alex Edghill

Tuesday Morning Update: The Giver began the week in the top Twitter slot amongst the upcoming openers: 7,627 tweets, down 8% from Sunday's take. On the Facebook front its somewhat of a laughable affair as the official website links to a dead page and there doesn't appear to be any official page on the service. For a young adult novel adaptation this has surely done a very poor job and using social media to boost buzz leading up to release. That being said, the film had its premiere streamed to 250 theaters on August 11th which helped to temporarily boost buzz on Twitter, as such I wouldn't be surprised to see its numbers see the smallest incline of any of the three new openers by the end of the week as this buzz wanes. By comparison, The Host had 2,494 tweets its Monday before release and Divergent had 54,315. Early reviews have been leaning positive but without much bigger levels on interest its going to miss the mark with its core demographic of teens and anything more than low to mid double digits will be a stretch.

The Expendables 3 started its week with 5,300 tweets, up 57% from 3,379 tweets on Sunday. Facebook doesn't offer any useful insight here since, like most sequels, its reusing its original page and has an eye-popping 9 million+ likes. Unfortunately the film was leaked online a couple weeks ago which will no doubt affect some of its potential tally. By comparison, The Expandables had 3,131 tweets its Monday before release while The Expendables 2 had 8,471. It would seem as though franchise fatigue is setting in here when looking at the buzz levels between the third and second installment, and in light of the leaked DVD copy of the film I think this is not going to come close to approaching $30 million.

Lastly, Let's Be Cops had 5,171 tweets on Monday, more than double its Sunday tally of 2,298 tweets. Facebook has been a different story though as it has only managed 55k likes so far which is pretty paltry. By comparison, Sex Tape had 2,474 tweets and over 500k likes while Tammy had 1,027 tweets and 236k likes. It has engaged fans well on Twitter with chats with the stars and other promotions but its Facebook engagement has clearly been lacking. This opens on Wednesday which means its early buzz and word of mouth could go a long ways towards ensuring a big weekend tally. I believe it has the potential to take top spot amongst the new films but will need to see a big explosion in tweets and/ore Facebook to earn the crown.

Twitter Top 15 Movies for Monday August 11th

 

Rk Film Sun Mon Sun-Mon %
1 (+1) Guardians of the Galaxy 54,355 47,344 -12.90%
2 (-1) If I Stay 67,568 35,412 -47.59%
3 (-) Teenage Mutant Ninja Turtles (2014) 22,828 15,133 -33.71%
4 (+67) Night at the Museum: Secret of the Tomb 110 9,881 8882.73%
5 (-) The Giver 8,334 7,627 -8.48%
6 (+7) The Expendables 3 3,379 5,300 56.85%
7 (-3) The Hunger Games: Mockingjay Part 1 8,589 5,275 -38.58%
8 (+9) Let's Be Cops 2,298 5,171 125.02%
9 (+1) Transformers: Age of Extinction 4,847 4,823 -0.50%
10 (-4) 22 Jump Street 6,886 4,726 -31.37%
11 (-2) Maleficent 5,153 3,842 -25.44%
12 (-1) Step Up All In 4,834 3,630 -24.91%
13 (-5) Into the Storm 5,419 3,489 -35.62%
14 (+2) Before I Go to Sleep 2,483 3,253 31.01%
15 (+4) Avengers: Age of Ultron 1,979 2,975 50.33%

 

Please check the methodology page for information about our Twitter project or here for historic data.

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By Daniel Garris

Teenage Mutant Ninja Turtles broke out in a big way this weekend with a stronger than expected first place take of $65.58 million. It had been widely expected that Paramount's high-profile franchise re-launch would find itself in a close battle with Guardians of the Galaxy for first place this weekend, but it ultimately won this weekend's box office race with absolutely ease. Following in the footsteps of Guardians of the Galaxy last weekend, Teenage Mutant Ninja Turtles marks another high-profile surprise break-out performance. The strong performances of the two films were much needed after the relatively weak month of July at the box office.

Teenage Mutant Ninja Turtles opened a massive 170 percent stronger than the $24.26 million debut of 2007's TMNT and has already out-grossed the $54.15 million final domestic gross of that film. Without adjusting for ticket price inflation, Teenage Mutant Ninja Turtles delivered the fourth largest opening weekend performance ever in the month of August (behind only Guardians of the Galaxy, 2007's The Bourne Ultimatum and 2001's Rush Hour 2). The film took in $25.60 million on Friday (which included an estimated $4.6 million from evening shows on Thursday), fell 13 percent on Saturday to gross $22.16 million and declined 20 percent on Sunday to gross $17.81 million. That placed the film's opening weekend to Friday ratio at 2.56 to 1.

The audience breakdown for Teenage Mutant Ninja Turtles skewed towards male moviegoers (61 percent) and moviegoers 25 years and older (55 percent). The film received a so-so B rating on CinemaScore.

Disney's Guardians of the Galaxy placed in a strong second with $42.12 million. The blockbuster sci-fi superhero adaptation was down 55 percent from last weekend's break-out debut. That represented a very solid second weekend hold for a film of this size, especially given the stronger than expected launch of Teenage Mutant Ninja Turtles. Guardians of the Galaxy has grossed an exceptional $176.52 million through ten days of release. That places the film an impressive 11 percent ahead of the $158.88 million ten-day take of Captain America: The Winter Soldier earlier this year (which fell 57 percent to gross $41.27 million during its second weekend of release). With its current percentage lead over Captain America: The Winter Soldier and the aid of strong word of mouth, Guardians of the Galaxy has a very strong chance at this point of eventually out-grossing The Winter Soldier to become the highest grossing release of 2014 thus far domestically.

Warner's Into the Storm opened in third with $17.35 million. The modestly budgeted disaster film debuted in line with its modest pre-release expectations and performed respectably given the combined performances of Teenage Mutant Ninja Turtles and Guardians of the Galaxy. The film opened 68 percent stronger than the $10.34 million launch of fellow disaster film Pompeii earlier this year.

Into the Storm grossed $6.53 million on Friday (which included an estimated $0.8 million from evening shows on Thursday), decreased a slim 1 percent on Saturday to gross $6.44 million and fell 32 percent on Sunday to gross $4.38 million. That gave the film an opening weekend to Friday ratio of 2.66 to 1. The audience breakdown for Into the Storm skewed towards female moviegoers (58 percent) and heavily towards moviegoers over the age of 25 (71 percent). Like Teenage Mutant Ninja Turtles, Into the Storm also received a so-so B rating on CinemaScore.

The Hundred-Foot Journey also opened in line with its modest expectations this weekend with a fourth place debut of $10.98 million. The modestly budgeted drama from Disney and DreamWorks served as counter-programing to all of the fan-driven event films currently in the marketplace. The Hundred-Foot Journey opened slightly ahead of the $10.52 million start of Million Dollar Arm earlier this year.

The Hundred-Foot Journey opened with $3.66 million on Friday, increased 17.5 percent on Saturday to gross $4.30 million and fell 30 percent on Sunday to gross $3.01 million. That gave the film an encouraging opening weekend to Friday ratio of 2.998 to 1. The audience breakdown for the film skewed towards female moviegoers (59 percent) and heavily towards moviegoers 26 years and older (87 percent). The Hundred-Foot Journey received a strong A rating on CinemaScore and will hope to hold up well throughout the month of August, in part from continuing the serve as counter-programming to the month's current and upcoming fan-driven releases.

Universal's Lucy rounded out the weekend's top five with $9.49 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was down 48 percent from last weekend. While the film's holding power thus far hasn't been the greatest, Lucy continues to exceed expectations and is now on the verge of reaching the $100 million domestic milestone with a 17-day take of $97.51 million.

Lionsgate's Step Up All In was off to a disappointing sixth place start with just $6.47 million. The fifth installment of the dance film franchise debuted below its already modest expectations and a disappointing 45 percent below the $11.73 million debut of 2012's Step Up Revolution. Step Up All In received a B+ rating on CinemaScore. It should be noted that the film is performing significantly stronger overseas than it is domestically.

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