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By Alex Edghill

Tuesday Morning Update: November Man had a strong increase on Tuesday of 197% as it rose to 2,286 tweets. A ways up from its skinny Monday of 768 tweets.  Its Facebook numbers rose less than 2 points to 107,623 likes, from 106,007 likes on Monday. While the increase percentage was very nice its overall number is still very tiny and leaves a lot to be desired. By comparison, Three Days To Kill had 2,503 tweets and 79,167 likes the day before its release back in February. The increase yesterday saw it draw closer to 3 Days than I thought possible so it could very well reach double digits by the end of Sunday. Its Wednesday tweets on opening day should nail it down tighter but its safe to say this won't be challenging for top spot on the weekend.

As Above/So Below actually dropped on Tuesday by 6% to 3,449 tweets, down from 3,657 tweets on Monday. On Facebook it also had a tiny increase of <1% to 517,274 likes, up from 514,539 likes the day before. Horrors stalling like this in release week are not uncommon but usually it is at much higher tweet levels. By comparison, Deliver Us From Evil had 4,768 tweets and 314,675 likes three days before its release (it was a Wednesday opener so that was a Sunday), while The Quiet Ones had 1,482 tweets and 165,556 likes. Still looks like it has enough gas in the tank to best The November Man but the low stagnating tweet marks are a worry. This is one that could definitely end up in single digits unless it sees a big uptick by tomorrow.

Twitter Top 15 Movies for Tuesday August 26th

Rk Film Mon Tue Week Mon-Tue %
1 (-) If I Stay 32,256 36,827 69,083 14.17%
2 (-) Guardians of the Galaxy 20,848 20,276 41,124 -2.74%
3 (+2) The Maze Runner 5,481 9,853 15,334 79.77%
4 (+17) Gone Girl 1,460 4,976 6,436 240.82%
5 (+1) Maleficent 5,354 4,872 10,226 -9.00%
6 (-2) Mardaani 5,661 4,176 9,837 -26.23%
7 (+3) 22 Jump Street 3,927 4,151 8,078 5.70%
8 (-) The Hunger Games: Mockingjay Part 1 4,662 4,084 8,746 -12.40%
9 (-6) No Good Deed (2014) 6,631 4,022 10,653 -39.35%
10 (+2) Transformers: Age of Extinction 3,304 3,668 6,972 11.02%
11 (-) As Above/So Below 3,657 3,449 7,106 -5.69%
12 (+7) Avengers: Age of Ultron 2,357 3,094 5,451 31.27%
13 (-6) The Expendables 3 4,917 3,061 7,978 -37.75%
14 (+2) Annabelle 2,880 3,041 5,921 5.59%
15 (+5) Ouija 2,272 2,667 4,939 17.39%
21 (+12) The November Man 768 2,286 3,054 197.66%

Please check the methodology page for information about our Twitter project or here for historic data.

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By Daniel Garris

Guardians of the Galaxy continued to lead the way on Monday with $1.66 million. The blockbuster sci-fi superhero adaptation from Disney and Marvel was down 66 percent from Sunday and down 42 percent from last Monday. Guardians of the Galaxy has grossed a massive $253.12 million in 25 days. That currently ranks the film as the third highest grossing release of 2014 thus far domestically (behind only Captain America: The Winter Soldier and The Lego Movie). Guardians of the Galaxy is now just $6.65 million away from surpassing Captain America: The Winter Soldier for first place.

Teenage Mutant Ninja Turtles claimed second place with $1.29 million. Paramount's successful franchise re-launch fell 74 percent from Sunday and 54 percent from last Monday. Grosses in general were down significantly from last Monday, as the end of the summer season approaches closer. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with $146.83 million through 18 days of release. That leaves the film just $3.17 million away from reaching the $150 million domestic milestone.

Warner's If I Stay placed in third with $1.27 million. The low-budget drama starring Chloë Grace Moretz fell 61 percent from Sunday, which represented one of the day's stronger daily percentage holds among wide releases. If I Stay continues to perform towards the lower end of pre-release expectations with a four-day start of $16.95 million. That places the film a slim 1 percent behind the $17.17 million four-day start of last year's Carrie.

Let's Be Cops followed in fourth place with $1.03 million. Fox's low-budget action-comedy fell 65 percent from Sunday and a significant 51 percent from last Monday. Let's Be Cops has grossed a very solid $46.09 million through 13 days of release, especially with its price tag in mind. The film is currently running 21 percent behind the recent $58.59 million 13-day take of Tammy.

The Weinstein Company's Sin City: A Dame to Kill For rounded out the day's top five with $0.616 million. While the graphic novel adaptation sequel was down just 60 percent from Sunday, in the larger picture the film continues to disappoint in a very big way with a four-day start of only $6.93 million. That is well below all expectations and is 78 percent softer than the $31.12 million four-day take of 2005's Sin City.

Fellow new release When the Game Stands Tall placed in eighth with $0.562 million. The low-budget sports drama from Sony was down a sharp 73 percent from Sunday. When the Game Stands Tall has grossed a modest $8.94 million in four days, which is just under pre-release expectations.

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By Alex Edghill

Monday Morning Update: As Above/So Below started its release week with 3,657 tweets and 514,539 likes. It should be filling seats with the usual horror crew which means big social media numbers are normal. By comparison, Deliver Us From Evil had 3,970 tweets and 310,171 likes four days before its release (it was a Wednesday opener so that was a Saturday), while The Quiet Ones had 1,482 tweets and 165,556 likes. The holy grail for all horror distributors is to have a super cheap micro-budgeted film explode and rake in 20 or 30 times its budget in the first week. Though I don't have the numbers to back it up at my fingertips I'd be willing to bet that this type of profitability occurs most in the horror genre. However, one thing is ubiquitous across moderate to huge successes and that is that the online buzz needs to be massive. Looking back at Paranormal Activity, The Conjuring, Insidious 2, Sinister and countless others in the pantheon that rings true. As Above/So Below has gotten off to a decent start (moreso on Facebook than Twitter) but really anything more than high single digits to low double digits is very doubtful at these levels. Still, that might be enough to turn a profit for the micro-budgeted pic which would give Legendary a win for its first low budget entry into the market.

November Man showed its age on Monday as it landed way down the list with a paltry 768 tweets despite having a unique name for clean and clear tracking. Its Facebook numbers were marginally better (kid of) with 106,007 likes. It is true that Brosnan fans will be long in tooth so social media numbers would be muted but the genre should offer a slight boost (over say a drama) and the fact that Monday was actually only two days before release means that this is one of the lowest day totals so far on the year. Needless to say I don't have high hopes for the film. By comparison, Three Days To Kill had 1,296 tweets and 78,489 likes two days before its release back in February. This one might be lucky to see $10 million by the end of the weekend.

Twitter Top 15 Movies for Monday August 25th

Rk Film Sun Mon Sun-Mon %
1 (-) If I Stay 76,097 32,256 -57.61%
2 (-) Guardians of the Galaxy 25,599 20,848 -18.56%
3 (+19) No Good Deed (2014) 1,521 6,631 335.96%
4 (+1) Mardaani 6,316 5,661 -10.37%
5 (-1) The Maze Runner 7,664 5,481 -28.48%
6 (+2) Maleficent 4,678 5,354 14.45%
7 (+4) The Expendables 3 3,913 4,917 25.66%
8 (-1) The Hunger Games: Mockingjay Part 1 5,081 4,662 -8.25%
9 (+15) Addicted 1,314 4,370 232.57%
10 (+7) 22 Jump Street 2,664 3,927 47.41%
11 (+4) As Above/So Below 3,028 3,657 20.77%
12 (-) Transformers: Age of Extinction 3,725 3,304 -11.30%
13 (-3) Frank Miller's Sin City: A Dame To Kill For 4,114 3,260 -20.76%
14 (+2) Teenage Mutant Ninja Turtles (2014) 2,814 3,211 14.11%
15 (-6) Before I Go to Sleep 4,467 3,081 -31.03%
33 (+14) The November Man 363 768 111.57%

Please check the methodology page for information about our Twitter project or here for historic data.

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By Daniel Garris

Guardians of the Galaxy claimed first place this weekend with $17.20 million. The blockbuster sci-fi superhero adaptation from Marvel returned to first place after finishing in second each of the past two weekends. Guardians of the Galaxy held up extremely well this weekend, as it was down just 32 percent from last weekend. Guardians of the Galaxy surpassed the $250 million mark this weekend and has grossed $251.46 million in 24 days. That currently ranks the film as the third highest grossing release of 2014 thus far domestically (behind only Captain America: The Winter Soldier and The Lego Movie). Guardians of the Galaxy is set to move into first place for the year within the next week.

After leading the box office each of the past two weekends, Teenage Mutant Ninja Turtles fell to second with $16.73 million. Paramount's successful franchise re-launch was down a solid 41 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with $145.54 million through 17 days of release. The film will zoom past the $150 million domestic mark within the next week and should continue to further stabilize next weekend with help from the Labor Day holiday.

Warner's If I Stay debuted in third with $15.68 million. The low-budget drama starring Chloë Grace Moretz opened on the low end of pre-release expectations and performed fairly well with its cost in mind. If I Stay opened slightly below the $16.10 million debut of last year's Carrie, which also starred Moretz. Due in part to its different genre and in part to the limited amount of new wide releases over the next few weeks, If I Stay will hope to hold up better going forward than Carrie did. If I Stay opened with $6.83 million on Friday (which included an estimated $1.1 million from late night shows on Thursday), fell 18 percent on Saturday to take in $5.62 million and fell 42 percent on Sunday to gross $3.23 million. That placed the film's opening weekend to Friday ratio at just 2.30 to 1. The audience breakdown for the film skewed heavily towards female moviegoers (77 percent) and moviegoers under the age of 25 (61 percent). If I Stay received an encouraging A- rating on CinemaScore.

Let's Be Cops followed in fourth with $10.81 million. Fox's low-budget action-comedy held up well in its second weekend, as it was down 39 percent from last weekend. Let's Be Cops has grossed $45.06 million in twelve days. That is in line with the lower end of expectations and places the film 21 percent behind the recent $56.99 million twelve-day take of Tammy. Let's Be Cops will likely continue to hold up well going forward thanks in part to no new comedies entering the marketplace the next few weeks.

Sony's When the Game Stands Tall rounded out the weekend's top five with $8.38 million. The low-budget drama from TriStar and AFFIRM Films opened just below pre-release expectations and 14 percent below the $9.78 million start of Draft Day earlier this year. When the Game Stands Tall opened with $2.95 million on Friday, increased 15 percent on Saturday to gross $3.38 million and declined 39 percent on Sunday to gross $2.05 million. That gave the film an opening weekend to Friday ratio of 2.84 to 1. When the Game Stands Tall received a promising A- rating on CinemaScore and will have a good chance of holding up well going forward.

Meanwhile, fellow new release Sin City: A Dame to Kill For absolutely stumbled out the gate this weekend with an extremely disappointing eighth place start of just $6.32 million. The graphic novel adaptation sequel from The Weinstein Company opened well below all expectations and a massive 78 percent below the $29.12 million start of 2005's Sin City (which didn't the advantage of higher priced 3D admissions). Unlike 300: Rise of an Empire earlier this year, Sin City: A Dame to Kill For was unable to overcome the long gap in time between it and its predecessor. The film opened with $2.62 million on Friday, fell 18 percent on Saturday to take in $2.14 million and declined 27 percent on Sunday to gross $1.56 million. That placed the film's opening weekend to Friday ratio at 2.41 to 1. Sin City: A Dame to Kill For received a lackluster B- rating on CinemaScore.

The Expendables 3 and The Giver claimed sixth and seventh place with respective weekend takes of $6.49 million and $6.43 million. The two films were separated by just $51,145 for the frame. The Expendables 3 fell a sharp 59 percent from last weekend, while The Weinstein Company's The Giver was down a reasonable 48 percent. Respective ten-day totals stand at a very disappointing $27.40 million for The Expendables 3 and at a solid $23.80 million for The Giver.

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lucy.pngLucy brought in $34 million over the weekend, crossing the $100 million milestone overseas. The Luc Besson action flick has now scored $103 million outside of North America and $226.6 million worldwide.

Guardians of the Galaxy put up more big numbers in its fourth frame overseas. The film earned $20.7 million from 66 territories en route to a $237.6 million overseas cume. Guardians has grossed $489.4 million globally thanks to top markets like the UK ($37.1M) and Russia ($34M).

How to Train Your Dragon 2 soared above the $400 million overseas mark after putting up an $18.2 million weekend from 27 markets. The sequel is on pace to become the 19th highest grossing animated title of all time at the overseas box office. A $402.4 million overseas cume has lifted the sequel's global total up to $574.4 million.

Teenage Mutant Ninja Turtles inches one step closer to the $100 million overseas mark after putting up a $15.5 million weekend from 35 territories. The film has grossed $93.2 million outside of North America and $238.8 million worldwide.

Into the Storm caught $8.8 million from 43 markets to take its overseas cume to $30.3 million. The natural disaster flick has grossed $68.6 million globally.

Dawn of the Planet of the Apes collected $8.5 million from 41 markets to reach a $353 million overseas cume. The film has grossed $557 million worldwide with a Chinese release still on the schedule.

A $5.4 million weekend brings the overseas total of Transformers: Age of Extinction up to $821.3 million. The Transformers sequel is currently playing in 44 territories and has grossed a whopping total of $1.065 billion globally.

The Fault in our Stars continues its steady earnings around the world, registering a $5.3 million from 19 markets in its latest overseas tally. The film has grossed a total of $156.6 million outside of North America and $280.9 million worldwide.

Step Up All In pulled in $5.3 million from 44 markets to take its overseas tally over the $50 million mark. The film has grossed a total of $53.5 million outside of North America and $67.1 million worldwide.

Hercules took the #1 spot in a $4.2 million Mexican debut to account for more than half of this weekend's $8.2 million overseas tally from 29 territories. The film has now grossed a total of $90.7 million outside of North America and $160.6 million worldwide.

Sex Tape uncovered $3.7 million this weekend, including a $740k bow from Brazil. The raunchy comedy has grossed a total of $38.9 million overseas and continues to struggle worldwide with a $76.8 million global cume.

Deliver Us From Evil collected $3.3 million from 37 markets to raise its overseas cume up to $17.9 million. The film has grossed $48.4 million worldwide.

22 Jump Street added $2.8 million from 32 markets and reached an $118.1 million overseas cume. The comedy has grossed $308.2 million worldwide.

Neighbors has held up well all summer long, registering a $1.4 million take in its latest overseas tally. The comedy has now grossed a total of $116.5 million overseas and $266.5 million worldwide.

Let's Be Cops brought in $1.3 million from 12 markets, taking its overseas tally up to $2.4 million. The film has grossed $47.6 million worldwide.

 

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