Toronto, ON - Cineplex Entertainment is pleased to announce that the doors to its newest entertainment destination, SilverCity Fairview Mall Cinemas, will open on Friday, December 5, 2008, with the box office opening at 6:00 p.m.

The new nine-screen, 54,000 square foot SilverCity Fairview Mall Cinemas offers an upscale urban experience with a dynamic new design. Fully equipped with digital projection systems in each auditorium delivering the most stunning, razor-sharp images as well as a digital electronic signage program consisting of more than 90 LCD screens located throughout the theatre, guests will be treated to a visually enticing experience like no other. With two auditoriums equipped with RealD 3D technology, guests will be able to enjoy a fully immersive experience with the great line-up of 3D movies scheduled for 2009.

"SilverCity Fairview Mall Cinemas will be a spectacular addition to the city and especially the Don Mills area," said Pat Marshall, Vice President Communications and Investor Relations, Cineplex Entertainment. "We have built a first class entertainment destination that features the latest digital projection and sound technology in the movie business today. Guests will enjoy crisper, brighter and bolder images on screen resulting from the installation of these powerful new digital projectors. Movies presented digitally ensure that every presentation - be it the first screening or the 500th screening - will look like it is being presented for the very first time," said Marshall.

The theatre also features a fully licensed lounge with appetizer menu offerings including chicken strips, sushi and a number of delicious desserts. Our new Print Skip Scan service enables guests to print their tickets at home, skip the line and scan their ticket on the way into the theatre allowing for added ease and convenience. New at SilverCity Fairview Mall Cinemas is The Screening Room, a private screening and reception area where up to 10 guests can enjoy a private screening, party or watch a game on a digital projector capable of presenting High-Definition images.

Also featured in the theatre are more than 1,800 all stadium rocker seats (each seat row will be 18" higher than the previous row) with ample legroom; wall-to-wall, giant, curved screens ranging in size with some as large as 50 feet wide; and Digital Surround Sound.

The concessions will include traditional movie fare such as popcorn, candy and soft drinks in addition to Pizza Pizza, Far Coast specialty coffees and teas, Outtakes and Yogen Fruz with a wide selection of low-fat and no-fat frozen yogurts and premium ice cream. A Techtown family entertainment centre will offer a number of interactive video games and activities and is accessible without the purchase of a movie ticket.

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MORRISTOWN, NJ -- Cinedigm Digital Cinema Corp. (Cinedigm) (NASDAQ: AIXD) (NASDAQ: CIDM), formerly known as Access Integrated Technologies, Inc., announced the company's shares of Class A common stock will begin trading on the NASDAQ Global Market System (GM) today under the symbol "CIDM." CIDM will replace the former symbol AIXD.

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Los Angeles, CA - Fandango is introducing a new way to give the gift of movies this holiday season at

Previously available only for deliverability via email, Fandango Bucks are now also available as hard-copy customizable gift cards. Consumers can customize the cards by uploading their own photos and messages onto the gift card or they can select one of several festive designs featuring the Fandango Bag Puppets and other holiday icons. The Fandango Bucks gift cards can be presented inside customizable greeting cards and delivered by the U.S. Postal Service.

A limited edition Twilight gift card is also available. This collector’s item is already a popular gift for fans of the nation’s #1 movie.

Current sales of Fandango Bucks are outperforming last year’s sales at the same point in the holiday season, proving that moviegoing is still a favorite holiday activity, even during tough economic times.

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MORRISTOWN, NJ -- Access Integrated Technologies, Inc. (the "Company") (NASDAQ: AIXD) announced today that it will be changing its name to Cinedigm Digital Cinema Corp. (Cinedigm). The Company is the global leader in providing the technology and services that enable movie theaters to convert to digital cinema exhibition. This conversion allows for significantly expanded possibilities for big-screen theater-based entertainment, including live performances and events in 3-D.

The Company's new name and identity is designed to better represent the Company's leading position in the new paradigm in cinema entertainment made possible by its technology and services. The change also corresponds to the Company's leading industry role in digital cinema and continued expansion of its footprint with the next 10,000 screens that the Company expects to bring online with its unique nationwide satellite platform.

"It's time that we had a brand that more accurately captures the real promise of what we offer," said Bud Mayo, the Company's Chairman and CEO. "Our platform takes the movie-going experience beyond cinema, allowing studios, theatres and content-creators to enhance and expand the kinds of content they can provide to consumers."

Mayo continued, "We have successfully brought true digital cinema to over 3,700 screens in the U.S. and are preparing to almost triple that number over the coming few years. Digital cinema is a terrific opportunity for the industry and enables a wonderfully improved experience for consumers, so we are very excited about what's ahead for our business and industry."

The Company will seek approval by its stockholders of the new corporate name at its next stockholders' meeting in September 2009. Until such approval, the Company will maintain its corporate name but also do business as Cinedigm Digital Cinema Corp. and will use the brand name Cinedigm. The Company's subsidiary, The Bigger Picture, will also be changing its name to Cinedigm and will be known as Cinedigm's Alternative Content Distribution group. A new stock symbol that will better reflect the Company's name is expected from NASDAQ shortly. Until such time, the Company's stock symbol will remain (AIXD).

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Toronto, ON - Cineplex Entertainment and E1 Films Canada are pleased to announce that advance ticket sales for the highly anticipated movie Twilight, which opens in wide release today, have reached record breaking levels exceeding more than one million dollars.

“Advance ticket sales for Twilight have been unprecedented, breaking all records previously held for pre-sales,” said Ellis Jacob, President and CEO for Cineplex Entertainment. “There has been huge anticipation for this movie and, in the last week, we saw a tremendous surge in advance ticket sales across the country.”

“These record-breaking numbers are indicative of the worldwide phenomenon that is Twilight,” said Bryan Gliserman, Co-President of E1 Films Canada. “Twilight fans are devoted to this story and we are proud to bring this enormously anticipated film to audiences across Canada.”

Twilight opens in wide release today on approximately 500 screens across the country including Cineplex Entertainment theatres. Offering guests the opportunity to be amongst the very first to experience this highly anticipated film, advance tickets can be purchased online at, on your mobile phone and at participating Cineplex Entertainment theatre box offices.

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