NEW YORK - The Cinema Advertising Council (CAC), the trade association of cinema advertising companies that represent 82% of U.S. movie screens, has today named the winners of its 2008 CAC Creative Excellence Awards. The annual awards recognize high-quality, entertaining advertising that has been showcased in movie theatres during the past year, on a national, regional and local basis.

"There is no better showcase for a great piece of creative than the big screen and the unique environment of the cinema," said Dave Kupiec, president and chairman of the CAC. "When you have an audience that is totally focused on the screen, and a 40 foot canvas to work with, it's a Creative Director's dream. As more and more clients add cinema to their media mix, we have an increasing volume of great work to choose from each year. These awards recognize some of the work which stood out and entertained audiences to the fullest"

Nominees were chosen by the CAC membership, and the winning creative was determined by votes from the CAC Board of Directors, marketing committee members, and creative directors from select member companies. Advertising that appeared in the theatre environment between January 1, 2008 and December 31, 2008 was eligible.

Following are the winners of the 2008 CAC Creative Excellence Awards:

- Top Regional or National Commercial Spot (ran in more than one theatre in two or more markets) - Sprint: ‘Pants, No Pants' (Creative: Goodby, Silverstein & Partners)

- Top Regional or National Long-form Advertisement - History: ‘Life After People' (Creative: Internal Creative)

- Top Integrated Cinema Advertising Campaign (coordinated on-screen and in-lobby advertising elements) - Army National Guard: ‘Citizen Soldier'
(Creative: LM&O Advertising; Media: LM&O Advertising)

- Top Local Commercial Spot - Carolina Hurricanes: ‘135946 - There's A Storm Coming' (Creative: CanesVision)

- Top Still Image Advertisement (local, regional or national; slide or digital) -LaGloria Latin American Sports Grill: ‘LaGloria Latin American Sports Grill' (Creative: Screenvision Direct)

- Top Digitally Animated Cinema Advertisement (local, regional or national) - Marshall University: ‘Marshall University' (Creative: UniqueScreen Media)

Awards are given to the advertiser and/or the creative agency responsible for the advertisements, except for the integrated campaign awards which go to the advertiser, creative agency and media agency. Images and/or video for the winners can be found online here.

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Beverly Hills, CA-Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) announced today that it will host the first-ever, live virtual Q&A between a film cast and theatre audiences nationwide as a part of the June 19, 2009 opening night of the feature film The Narrows.

The live Q&A will be simulcast to selected theatres across the country giving audiences direct access to the movie's cast members. The cast members, including Kevin Zegers (Transamerica, The Jane Austen Book Club), Vincent D'Onofrio (Law and Order, The Break Up), and Sophia Bush (One Tree Hill), will be located in New York and will answer in real-time audience questions submitted via text message, as well as questions submitted prior to the event via The Narrows Facebook page.

The Narrows premiered at the Toronto Film Festival and will be released nationally on June 19, 2009. Directed by Francois Velle (New Suit), The Narrows is about a photography student from a tough neighborhood in Brooklyn who takes a job from the local mob boss in order to pay his college tuition. His double life becomes dangerous when the two worlds violently collide. The Narrows also features Eddie Cahill, Monica Keena, and Titus Welliver. It is adapted by Tatiana Blackington from the novel by Tim McLoughlin Heart of the Old Country.

The new virtual Q&A is made possible by digital broadcast of the film to theatres via satellite transmission using Cinedigm's proprietary CineLive® technology which powered the BCS Championship and NBA All Star games earlier this year. Approximately 6,000 theatres nationwide have upgraded their systems from traditional film print to digital projection and broadcast, about 70% of which are managed by the market leader, Cinedigm. This new technology provides a number of benefits to audiences and theatres, including superior image quality, live 2-D and 3-D broadcasts as well as real-time virtual interaction with the audience.

"Digital cinema allows for this wonderful mashup of interactive media with traditional movie theatre entertainment. We are upgrading a passive viewing experience to be more dynamic, immersive and even interactive, and the possibility for continued innovation is endless," commented Bud Mayo, CEO of Cinedigm. "We are truly excited to be able to present an event like this for the first time ever, and the release of ‘The Narrows' provides the perfect opportunity to do so. We know both the cast and audience will be thrilled to share this kind of interaction."

Leslie Urdang, producer of The Narrows stated, "We are extremely excited to be participating in this historic first-ever event with Cinedigm and The Narrows. The success of this experience in the changing landscape of film distribution will suggest important new options for filmmakers trying to reach audiences around the country."

The film premieres in 17 cities nationwide on June 19, including New York, Los Angeles, Baton Rouge, Detroit, Little Rock, Las Vegas, Mobile, and more. For additional information on The Narrows, please visit www.narrowsthemovie.com.

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FLUSHING, N.Y. - The New York Mets, in partnership with Screenvision and Clearview Cinemas, today announced a series of June, July and August "Mets at the Movies" events in New York City, Long Island and New Jersey. "Mets at the Movies" - a live in-cinema viewing replicating the game experience at Citi Field - premieres Wednesday, June 17 at 7pm at Clearview's legendary Ziegfeld Theatre in midtown Manhattan when the Mets visit the Baltimore Orioles. Tickets are $12.00 and on sale now for the June 17 event at www.Mets.com/Movies.

Fans, while watching SNY's high-definition broadcast on a 50 ft. x 23 ft. viewing screen, will participate in giveaways, including movie packages, Mets tickets, and merchandise. Mr. Met and the Pepsi Party Patrol will be on-hand to join fans in the festivities.

Each of the two previous "Mets at the Movies" events sold out the Ziegfeld's 1,100 seats.

The 2009 "Mets at the Movies" schedule is as follows:

Mets vs. Orioles, Wednesday, June 17 (Tickets on-sale now)
Clearview's Ziegfeld Theatre in Manhattan
141 West 54th Street

Mets vs. Braves, Thursday, July 16
Clearview's Port Washington Cinemas
116 Main Street, Port Washington

Clearview's Parsippany Cinema 12
Morris Hills Shopping Plaza 3035 Rt 46
Morris Plains, NJ

Clearview's Chelsea Cinemas in Manhattan
260 West 23rd Street

Mets vs. Marlins, Wednesday, August 26
Clearview's Ziegfeld Theatre

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San Francisco - Dolby Laboratories, Inc. (NYSE: DLB) today announced that the Sundance Kabuki Cinemas in San Francisco installed Dolby® 3D Digital Cinema in its 160-seat auditorium four in time for Disney/Pixar's Up opening on May 29.

"Sundance Kabuki Cinemas is a destination experience with reserved seating and exciting features including balcony bar seating, the Sundance Kitchen restaurant, and the Bar Bistro," said Nancy Gribler, Executive Vice President of Marketing, Sundance Cinemas. "Dolby 3D is the perfect addition to the Sundance Kabuki cinema experience and I know patrons are going to be impressed with the premium quality the solution provides."

Dolby 3D provides Sundance Kabuki Cinemas with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby's 3D solution uses a unique full-spectrum color-filter technology licensed from Infitec that provides realistic color reproduction and an extremely sharp image. In choosing Dolby 3D, which utilizes standard white screens, the Sundance Kabuki Cinemas avoided the added cost and quality compromise associated with the use of a silver screen for 3D presentations.

In addition, Dolby 3D supports both 3D and 2D presentations without the need for a dedicated 3D auditorium. The system switches effortlessly between 2D and 3D in the same projector and auditorium. Sundance Kabuki patrons can see a 2D movie in the afternoon and a 3D movie can be shown that evening using the same auditorium. With Sundance Kabuki's eye on the environment, Dolby 3D was a natural choice, as the solution uses environmentally friendly passive reusable 3D glasses.

"Beyond the premium viewing experience Dolby 3D now brings to Sundance Kabuki patrons, we are pleased to know that Sundance Cinemas recognizes the environmentally friendly aspects of Dolby's reusable glasses," said Page Haun, Senior Director of Cinema Marketing, Dolby Laboratories. "The Dolby 3D solution fits perfectly into the spirit of Sundance Kabuki, which looks to offer patrons a quality moviegoing experience in an enjoyable entertainment environment."

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CYPRESS, CA - Christie, a global leader in visual solutions for entertainment, business and industry, continues to demonstrate its commitment to helping independent theatres reap the full benefits of digital and 3D cinema. In conjunction with its authorized Digital Cinema resellers, Christie has developed more customizable programs that provide marketing and sales support, technical advice and expertise, maintain spare parts inventory, and deliver a streamlined RMA process which resolves issues quickly and speeds up the advanced warranty replacement process. These critical issues are often stumbling blocks for independent theatres that want to go digital.

"Independent theatres serve an important niche in the cinema marketplace. They cater to local audiences and provide a connection to their communities," observed Craig Sholder, vice-president, Entertainment Solutions, Christie. "By working closely with certified Christie dealers who sell, install and service the independent theatres, Christie can offer a broader range of support that includes turnkey operations and the most advanced digital projection solutions. Because dealers act as an extension of the Christie organization, we ensure that they provide the same high standard of service our customers expect of us."

Classic Cinemas, a family-owned business based in Downer's Grove, Illinois, operates 13 theatres in 12 communities. They were early adopters of digital sound, digital projection technology and 3D. Specializing in "lighting up the darkened downtowns" in northern Illinois, their theatres have become the engines for driving downtown redevelopment. Recently, Classic Cinemas installed Christie CP2000-ZX projectors in seven locations to show My Bloody Valentine and Monsters vs. Aliens in 3D.

According to vice-president Chris Johnson of Classic Cinemas, "Christie offers cost efficient projection equipment which dazzles audiences with superior image quality." "Their projectors are ideal for showing 3D content. Because they feature very efficient light engines, we use ‘less bulb' and get ‘more light,' which helps us reduce ongoing costs. The audience reaction to our 3D showings is excellent and we're confident that the viewing experience is due to the quality images that Christie projectors show on -screen."

3D Drives Digital Conversions

EuroWest Companies, headquartered in Essex, Vermont, recently converted one of its two theatre complexes in Essex, Vermont. Peter Edelmann, president of EuroWest, remarked, "The kids are going wild for 3D movies like Monsters vs. Aliens and we look forward to more content throughout 2009."

Edelmann noted that he selected Christie digital projectors because "of its reputation, quality and long term value." He added, "The new digital projection equipment from Christie will be used for more than movie showings. The projectors will support live concerts, video gaming activities and sporting events, such as the Super Bowl."

Dale Chapman, regional manager at EuroWest Cinemas, commented that they were extremely happy with the Christie CP2000-ZX projectors and pleased that there are no issues with them. "We primarily selected Christie equipment for Essex Cinemas because of their reliability, ease of service, convenient lamp warranty and the reputation that Christie has in the industry," he said. He recalled receiving an email from a moviegoer who saw Monsters vs. Aliens at one of his theatres. "It was the best 3D experience they ever had."

Chapman noted that they will install another Christie CP2000-ZX projector in the Cumberland 12 Cinema located in Plattsburgh, New York. He indicated that the record number of 3D features and alternative content coming through the Hollywood pipeline has become the driving force for digital conversions. "3D justifies our decision to convert and makes the new digital technology affordable for us. We will be in a position to finance our systems on the local level."

In 2002, Southern Theatres, LLC, headquartered in New Orleans, was launched to develop and operate state-of-the-art multiplex, stadium-seating movie theatres. Responsible for daily operations of The Grand Theatres and Amstar Cinemas in 18 locations with 280 screens, from Alabama to Texas, they have plans for continued expansion throughout the Southeast. Ron Krueger, COO of Southern Theatres, remarked that he wanted to take advantage of the digital cinema deployment and enjoy the value that 3D will bring to his theatres. "I believe that 3D is the lynch pin to the roll out of 2D digital cinema," he said.

Southern Theatres recently installed Christie CP2000-ZX digital projectors in five of their theatres, in time for Walt Disney's Jonas Brothers: 3D Concert Experience. Krueger said that Christie's products are very reliable and he has confidence in their ability to deliver. "We have no problems whatsoever. We selected the Christie CP2000-ZX projectors because they are the right size for our mid-size auditoriums and they are extremely cost-efficient."

The Best of Both Worlds

Integrity Entertainment Systems, LLC, an authorized digital cinema reseller for Christie, handled the sales and installations at both Southern Theatres and EuroWest Companies. Gary Engvold, president of Integrity Entertainment Systems, noted that his organization provided more than just projectors.

"We supplied all the components necessary for the complete installation. We coordinated the infrastructure and the financing, provided surveys and measurements and were responsible for the documentation required by the studios, as well as the 2D and 3D content providers," said Engvold. "I call it a one-stop approach where we include project management at no additional cost to the independent exhibitor."

Engvold added: "We also offer our independent cinema customers the ability to fund all or part of their cost for the digital cinema projectors. By referring them to various leasing companies where we have established a successful relationship, we open the doors for our clients' digital conversions. About a third of the systems purchased are through leasing options we arrange."

"Digital cinema can significantly expand a theatre's potential revenue streams," said Sholder. "Christie is dedicated to helping independent theatres enjoy the best of both worlds: affordable financing packages and the highest quality digital cinema installation and support platform."

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