iron-man-3.jpgIron Man 3 benefitted from its North American opening weekend to score the highest grossing IMAX weekend in history. The film's $28.6 million weekend came from 562 screens worldwide, including record-breaking openings like a $63,000 per-screen average in China, a $77,000 per-screen average in Russia, and a $47,000 per-screen average in the Ukraine. 

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LOS ANGELES -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Marvel Entertainment announced that Marvel's Iron Man 3 has grossed an estimated $28.6 million for the weekend in 592 IMAX® theatres worldwide, setting an all-time global IMAX opening weekend record. The film, which premiered in North America Friday, May 3, and returns star Robert Downey Jr. to his now-iconic title role, established several other IMAX records and benchmarks, including:

• The film generated $15.6 million domestically, setting a new IMAX opening-weekend record for May and establishing the second-best IMAX opening weekend in North America

• Multiple individual theatre opening weekend records with 27 IMAX theatres establishing new Friday records, and 22 setting new marks for Saturday

• Record-breaking IMAX openings in key territories, including China ($63,000 per screen), Russia ($77,000 per screen) and Ukraine ($47,000 per screen)

Iron Man 3 has now grossed $39.3 million in IMAX at the global box office, and the film overall has grossed $174.2 million domestically and $677 million globally so far.

Dave Hollis, Executive Vice President, Theatrical Exhibition Sales and Distribution, The Walt Disney Studios, said, "IMAX continues to be an in-demand format for premium, immersive moviegoing experiences like those created by Marvel's action-packed films, and we're very proud of the record-setting performance of Marvel's Iron Man 3 on IMAX screens around the world."

"Iron Man 3 is a bona fide global hit and the perfect property to kick off the summer season," said Greg Foster, Chairman and President of IMAX Entertainment. "Films like this form a strong foundation for our portfolio and we once again congratulate Marvel, Disney and the film's cast and crew for creating a film that so clearly resonates with IMAX fans around the world."

 

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Fountain Valley, CA - Moving iMage Technologies (MiT) continues to support the small and medium size exhibitors throughout the industry. MIT, with its partners in VPF finance and technology industries, offered a creative digital cinema solution crafted specifically for converting Act V Theaters' site in Cornelius Oregon. The flexible package was created to accommodate the special requirements needed to convert the Cornelius Cinema multiplex to digital.

"We are placing our customers in the best possible opportunity with respect to digital cinema conversions. With help from friends like Robert Perkins, an independent cinema exhibitor himself and owner of Act V Theaters, MIT has been able to learn a great deal about the trials and tribulations of the independent. Our package of digital solutions reflects our knowledge and understanding of the independent exhibitor" says Tom Lipiec VP of Sales and Customer Service who works closely with both large and independent cinema chains.

While financing and technology can prove daunting to the independent cinema owners, operators like ACT V Theaters, known in their community as Cornelius Cinemas, push the boundaries of what independent operators provide to their cliental. Robert Perkins, president of ACT V likes to say "Digital Cinema is the future of Motion Picture Exhibition. The content, format and opportunities are constantly changing and being 100% digital gives us the flexibility to meet the demands of an ever-changing marketplace. Moving Image Technologies, LLC was enormously helpful getting us fully deployed. There were so many different technologies and applications to consider. It was great to have one source to help us assemble all the components in one place and then deliver our digital equipment package in total, ready for our discerning audience".

About Act V Theaters:
Robert Perkins has enjoyed a lifetime of experience in the motion picture business and is the President of Act V Theaters. He began his career working in the family theater business in Lexington, Kentucky. After spending time at Pacific International Enterprises, a film production and distribution company as Director of Operations, Robert moved to Oregon to take a national position with PIE. He spent the next 25 years as Vice President of Concessions/Purchasing/Operations with Act III Theaters, Luxury Theaters and Wallace/Hollywood Theaters. Robert is also a past Board of Directors member of The National Association of Concessionaires. He owns and operates Act V Consulting, a theater industry training and consulting company.

About Moving iMage Technologies:
MiT is a hybrid manufacturer and high level distributor of cinema technology and equipment to support a wide variety of entertainment applications with a focus on Motion Picture Exhibition, offering a wide range of products and services such as custom engineering, systems design, integration and installation, digital technology solutions for digital cinema, 3D, pre-feature on-screen advertising, audio visual integration as well as customized solutions for emerging entertainment technology.

 

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Wednesday Update: Iron Man 3 grossed $11.29 million on Tuesday.  That was essentially on par with Monday's performance and represented a strong first-Tuesday hold.  The film's five-day domestic total stands at $196.699 million.

Tuesday Update: Iron Man 3 grossed $11.27 million on Monday.  That was down 74 percent from Sunday's performance and brings the four-day domestic total for the film to $185.41 million.

Monday Update: The reported weekend actual for Iron Man 3 is $174,144,585.  The daily breakdown for Iron Man 3 was as follows: $68.859 million on Friday, $62.273 million on Saturday and $43.013 million on Sunday.

Sunday Update: Disney is estimating that Iron Man 3 will gross $175.3 million this weekend.  That ranks as the second largest opening weekend take of all-time, behind only the $207.44 million debut of Marvel's The Avengers last May.  Iron Man 3 grossed $62.2 million on Saturday, which represented a decline of just 9 percent from Friday.

Saturday Update: Disney reports that Iron Man 3 took in $68.31 million on Friday.  That places the film on pace for a strong opening weekend gross in the area of $169 million.

Friday Update #4: As the evening continues sources now tell BoxOffice that Iron Man 3 is on pace to gross $63 million-$65 million on Friday, which would mean an opening weekend take of around $161 million.

Friday Update #3: More numbers are coming in now and sources tell BoxOffice that Iron Man 3 is going to hit $65 million-$67 million on Friday, which means that it should end up with around $165 million for the weekend.

Check back tomorrow morning for an official studio estimate and a new projected weekend haul.

Friday Update #2: Sources tell BoxOffice that Iron Man 3 is on pace for $66-$68 million on Friday. The action flick's weekend total should come in between $165-$170 million.  

Friday Update #1: Disney reports that Iron Man 3 took in $15.6 million from Thursday evening/midnight shows in North America. That compares favorably to the $7.5 million that Iron Man 2 tallied from early shows, but it falls short of the $18.7 million haul that The Avengers posted before setting a new opening weekend record with $207 million. 

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KNOXVILLE, Tenn.--(BUSINESS WIRE)--May. 2, 2013-- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theater circuit in the United States, announces a celebration of Star Trek with a one-night-only event for fans to enjoy both the 2009 feature film from J.J. Abrams along with the premiere of his sequel Star Trek Into Darkness in 3D. Tickets are on sale now online and at 500 participating Regal Cinemas, United Artists and Edwards Theatres for the May 15 double feature.

"For only four dollars more, fans who want to get the full ‘Star Trek' experience can enjoy seeing how the characters started in the first film before witnessing how the saga continues in the all-new movie which is an adrenaline-filled 3D adventure," stated Ken Thewes, Chief Marketing Officer for Regal Entertainment Group.

"While it's been four years since Chris Pine and Zachary Quinto first assumed these legendary roles, the movie picks up right where the last one left off with another mission for the Enterprise crew to boldly go and conquer. I know movie fans can't wait to go along for the ride," stated Ted Cooper, Senior Vice President of Film for Regal Entertainment Group.

 

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