gdctech.jpgCINEMACON, Las Vegas (March 27, 2014) - GDC Technology Limited ("GDC Technology"), a world leading digital cinema solutions provider, has sealed VPF agreements with two premier cinema chains in Peru, Cinestar Multicines and UVK Multicines, for their digital cinema conversion. GDC Technology will deploy its digital cinema servers to the two theatre chains in partnership with Cinema Equipment and Supplies ("CE+S"), a professional digital cinema service provider in America.

 

CE+S as the system integrator, will provide Cinestar Multicines and UVK Multicines with GDC Technology's SX-3000 Standalone IMB®, as well as installation and Network Operations Center (NOC) services with their remote monitoring service product Cinevise for 24/7 proactive monitoring of UVK Multicines' entire circuit. CE+S will spearhead the conversion of Cinestar Multicines' 54 screens in 13 theatres and UVK Multicines' 37 screens in 13 theatres.

 

Cinestar Multicines, part of the Kapur Media Group, is the second largest domestic exhibitor in Peru. "We're delighted to partner with GDC Technology and CE+S to handle our conversion to digital," commented Varun Kumar Kapur, Operations Manager of Kapur Media Group. "We have witnessed how their expertise in VPF programs is advancing digital conversion throughout Latin America and we look forward to unlocking the benefits of digitalized cinemas."

 

"As a leading cinema in Peru, it is our focus to provide our customers with the best quality in digital cinema," commented Monica Ubillus-Verdeguer, General Manager of UVK Multicines, "GDC Technology delivers flexible VPF terms while CE+S provides us comprehensive service support, which are both essential to driving our plan for rapid digitalization. Our passion for cinema motivates us to look always for the very best for our clients and we are happy to say we have achieved our goals."

 

"We are proud that Cinestar Multicines and UVK Multicines have chosen CE+S as the system integrator for their digital deployment," said Alex Younger, Vice President of CE+S. "We believe that with our exceptional service support coupled with GDC Technology's VPF management capabilities, the two cinema chains will be able to offer moviegoers an incomparably compelling and thrilling cinema experience."

 

"We are pleased to work with CE+S to roll-out the digital conversion for Cinestar Multicines and UVK Multicines," said Dr. Man-Nang Chong, founder and CEO of GDC Technology. "With our years of experience in managing VPF programs in North America and Asia, GDC Technology is committed to providing the most transparent and efficient VPF programs to the exhibitors in Central and South America."

 

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About GDC Technology Limited (www.gdc-tech.com)

GDC Technology Limited ("GDC Technology") is a leading global digital cinema solutions provider with the largest installed base of digital cinema servers in the Asia-Pacific region and the second largest globally. GDC Technology develops, manufactures and sells digital cinema servers that meet the highly demanding performance, security and reliability requirements established by Hollywood studios. GDC Technology also provides a comprehensive suite of digital cinema products and services providing exhibitors and distributors with a one-stop solution for exhibiting digital cinema content, including integrated projection systems, 3D products, projector lamps and silver screens. It's subsidiary, GDC Digital Cinema Network Limited, has 6 years of VPF experience and manages over 4,600 screens across 600 VPF agreements with worldwide content distributors and exhibitors. Founded in Singapore in 1999 and headquartered in Hong Kong, GDC Technology has established a global market presence and strong brand recognition with 11 offices and 28 local service centers around the world. GDC Technology is a portfolio company of The Carlyle Group.

 

About Cinestar Multicines (www.cinestar.com.pe )

Cinestar is the first theater chain with multiplex facilities in Peru. The idea came up 35 years ago from an Indian investor, who decided to back up Peru and revolutionize the market by dint of perseverance and work with new trends in both construction and customer service. Part of the Kapur Media Group, Cinestar Multicines is the second largest domestic theater chain in the country with cinemas in India.

 

About UVK Multicines (http://uvkmulticines.com/)

UVK Multicines was created to bring the best of cinema technology to Peru, bringing digital sound, 99% perfect accoustic sound and the first VIP theater to our country in 1998 with the opening of its first theater. Throughout the years UVK Multicines has maintained its position in the market as a top leader in innovation, working to bring the quality of presentation as the best possible in the world. For its tenth anniversary, UVK Multicines was one of the first chains to bring 3D digital projection to Peru. Innovation is not limited to equipment in UVK Multicines, since It offers exclusively almost all of the treasures of alternative content such As the acclaimed Live Met Opera seasons, the marvellous bolshoi ballets, live concerts and thrilling sports events like the Wimbledon tennis tournament. 2 years ago, we opened the first arthouse theater in our country, bringing the best of classic movies, and arthouse and independent films from around the globe.

 

About CE+S (www.cinemaequip.com)

Cinema Equipment and Supplies offers a full range of state-of-the-art cinema products and services to outfit movie theaters with the latest and greatest in the most cost-effective manner. Founded in 1982, with its headquarters in Miami and offices in São Paulo, CE+S has more than 30 years of providing exceptional service to its clients. A global leader in the industry, CE+S has installed over 1,000 digital cinema systems in over 17 countries. As industry innovators, CE+S was the first provider to offer remote monitoring services in Latin America with the launch of Cinevise in 2009. Cinevise's Global Network Operations Center in Miami, FL links directly to the exhibitor's premise to provide a complete 24/7 minute by minute monitoring and remote support solution. Cinevise's Managed Services support a wide array of manufactures, platforms and solutions. With over 1,000 screens under Cinevise remote monitoring service and over 350 TMS systems deployed, CE+S continues bringing its market-leading expertise in digital solutions and technology to the cinema industry.

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mpaa.pngNEW YORK - As audiences flock to theaters this weekend to see Paramount Pictures' NOAH, the movie's production has already left a lasting impact on the state of New York. New statistics released today by the studio show the film is responsible for $60.5 million in spending and almost 2,000 jobs in New York State alone. This includes $30.2 million in wages paid to local employees, who contributed $3.6 million in taxes back to the state's government. Principal photography for NOAH began in 2012 and was primarily based in Planting Fields Arboretum State Historic Park in Upper Brookville and Long Island's Oyster Bay.

Overall, the production utilized hundreds of local vendors in a variety of industries, such as post-production services, lodging, car rental facilities, catering businesses and many others. For example, the production spent nearly $650,000 at Lenoble Lumber Company based in Long Island on materials for the shoot. Another beneficiary was Bay Crane, Inc, an upstate crane and transportation solutions company that saw $1.1 million in business from the production.

"Today's announcement is another great example of how the State's production tax credit program is making New York the place to be for major films and television shows," Governor Andrew M. Cuomo said. "The program enabled us to attract NOAH to New York State, and with millions of dollars in spending for local vendors and small businesses in New York City and on Long Island. The new New York is open for business, and we are pleased that a growing number of film, as well as television, producers are contributing significantly to the State's momentum in creating jobs and our economic recovery."

"Film and television production provides an enormous boost to state and local economies," said Senator Chris Dodd, Chairman and CEO of the Motion Picture Association of America. "The numbers released today demonstrate once again that when a production comes to town, with it follows increased spending at local businesses and jobs for the local workforce. Thanks to support from Governor Cuomo, the Assembly and the Senate, NOAH is one of many productions choosing to film in New York and take advantage of the state's attractive and reliable production tax incentive."

Key figures released today as a result of the production of NOAH are:

· $60,518,031 in local community expenditures. This includes hotels, car rentals, catering, hardware, local wages, rental fees, permit fees, and other expenses

· $30,261,759 in wages paid to local New York residents

· $3,631,411 in taxes paid by employees to New York State

· 1,966 local direct jobs created by the production

About the MPAA
The Motion Picture Association of America, Inc. (MPAA) serves as the voice and advocate of the American motion picture, home video and television industries from its offices in Los Angeles and Washington, D.C. Its members include: Walt Disney Studios Motion Pictures; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; and Warner Bros. Entertainment Inc.

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By Alex Edghill

Thursday Morning Update: Noah really picked up steam on Wednesday as it jumped 150% to 22,211 tweets, up from 8,828 tweets on Tuesday. By comparison, Son Of God had 4,608 tweets its Wednesday before releaseIn fact, at no time ever did Son Of God rake in a bigger number, not even on its first day of release. It is true that this film has a broader appeal and as such will inherently attract more buzz but still with these types of numbers a sizeable opening is inevitable. Here at Box Office we are predicting $41 million for the boat-man in what will be a hugely profitable run. 

Sabotage continued its descent into irrelevance on Wednesday as it fell a further 34% to 895 tweets, down from 1,348 tweets on Tuesday. By comparison, Escape Plan had an eerily similar 2,025 tweets its Wednesday before release. Yup, its official, Arnold has another dud on his hands. Far removed from his glory days, whether it is because of his age (or aging fans), or his personal struggles, the fact remains the governator simply no longer has it in him to command an audience. Expect a $7 million opening weekend and swift disappearance from theaters.

In other news the new trailer for Jupiter Rising claimed 5,187 tweets, down a ways from the 12,498 that its teaser generated back in December. The Wachowskis' resume will forever be gold-plated with the Matrix trilogy but since then both Speed Racer and Cloud Atlas has underperformed and this is going to be a big test of their ongoing viability as film makers. I must say this 5k number is highly underwhelming considering that it stars Channing Tatum who is one of the hottest actors around and especially potent with young girls/women who are a key Twitter demographic. Still early but I'm not overly reassured by its early feedback.

Top 15 Movies for Wednesday March 26th

Rk Film Tue Wed Week Tue - Wed %
1 (-) Divergent 98,023 77,539 292,950 -20.90%
2 (-) Captain America: The Winter Soldier 29,920 54,899 108,152 83.49%
3 (-) Frozen (2013) 26,548 26,314 86,221 -0.88%
4 (+5) Noah 8,828 22,211 39,663 151.60%
5 (+1) The Fault in Our Stars 11,540 8,842 31,278 -23.38%
6 (-2) Hercules (2014) 23,385 7,171 38,845 -69.34%
7 (+3) Avengers: Age of Ultron 7,878 6,787 26,969 -13.85%
8 (+10) The LEGO Movie 2,932 5,795 13,076 97.65%
9 (-1) Oculus 8,855 5,753 19,698 -35.03%
10 (+74) Jupiter Ascending 43 5,187 5,310 11962.79%
11 (-4) Muppets Most Wanted 8,898 4,920 21,621 -44.71%
12 (-7) X-Men: Days of Future Past 12,886 4,741 63,180 -63.21%
13 (+3) The Amazing Spider-Man 2 2,986 4,028 11,508 34.90%
14 (+11) Rio 2 1,509 4,007 8,135 165.54%
15 (-2) 12 Years a Slave 4,020 3,931 11,739 -2.21%

Wednesday Morning Update: Noah levelled off on Tuesday, rising just 2% to 8,828 tweets, up from 8,624 tweets on Monday. By comparison, Son Of God had 4,434 tweets its Tuesday before release which again is a promising sign for the Darran Aronofsky-led filmI'm not too worried about the slow growth mid-week though I do expect a strong bump come Thursday given its expansion pattern over the last few weeks.

Sabotage stumbled quite noticeably on Tuesday, plummeting 43% to 1,348 tweets, down from 2,382 tweets on Monday. By comparison, Escape Plan had an eerily similar 1,343 tweets its Tuesday before release. Its Monday number really did surprise me and gave me hope that this might be a potential resurgence of 'Ahnold' but the fact that it dropped significantly always points to marketing/meme influences which will only inflate its final ratio rather than boost box office. Today's returns will be of interest but barring something spectacular I have a hard time seeing this hit double digits.

Hercules continued its climb yesterday as it hit 23,385 tweets, even more impressive than the already stellar 8,289 tweets it managed on Monday. This was about half that of X-Men: Days OF Future Past but miles and miles ahead of January's The Legend OF Hercules. It also got a load of buzz from people commenting on Dwayne Johnson's uncharacteristically long hair, but any news is good news and this is definitely shaping up to be more The Scorpion King than Conan.

The Edge Of Tomorrow debuted another trailer yesterday too which saw it rise to 5,953 tweets on the day. This was down from the 7,124 tweets that its first trailer nabbed back in December. Dips from teaser to first trailer are common, and this held up pretty well. Its overall numbers were much lower than say the aforementioned Hercules or X-Men: Days Of Future Past but this will appeal to a much older male demographic primarily which will give it a lower tweet to box office ratio. In short, it doesn't need to throw up big numbers to be successful. For instance, the first trailers for both Jack Reacher and Oblivion failed to crack 2,000 tweets.  

Top 15 Movies for Tuesday March 25th

Rk Film Mon Tue Week Mon - Tue %
1 (-) Divergent 117,388 98,023 215,411 -16.50%
2 (+2) Captain America: The Winter Soldier 23,333 29,920 53,253 28.23%
3 (-) Frozen (2013) 33,359 26,548 59,907 -20.42%
4 (+4) Hercules (2014) 8,289 23,385 31,674 182.12%
5 (-3) X-Men: Days of Future Past 45,553 12,886 58,439 -71.71%
6 (-) The Fault in Our Stars 10,896 11,540 22,436 5.91%
7 (+2) Muppets Most Wanted 7,803 8,898 16,701 14.03%
8 (+3) Oculus 5,090 8,855 13,945 73.97%
9 (-2) Noah 8,624 8,828 17,452 2.37%
10 (-5) Avengers: Age of Ultron 12,304 7,878 20,182 -35.97%
11 (+18) Edge of Tomorrow 1,359 5,953 7,312 338.04%
12 (+2) Maleficent 4,103 4,164 8,267 1.49%
13 (+2) 12 Years a Slave 3,788 4,020 7,808 6.12%
14 (+2) Heaven is for Real 3,594 3,762 7,356 4.67%
15 (+3) Need For Speed 3,260 3,429 6,689 5.18%

Tuesday Morning Update: Noah began its week with 8,624 tweets on Monday, up 136% from Sunday's 3,652 tweets. By comparison, Son Of God had 3,084 tweets its Monday before release which really lines up Noah for an impressive opening. It had trouble generating buzz with its first trailer but as more information surfaced about the project and the marketing really took hold it has impressed with its totals. Its expansion this week will be very telling but regardless it has a golden shot at overtaking Divergent for top spot on the weekend.

Sabotage didn't fare nearly as well as it could only drum up 2,382 tweets on Monday. By comparison, Escape Plan had 1,084 tweets its Monday before release in October of last year. Though a ways below Noah this lines it up favorably against Escape Plan and other recent Arnold films and buoys hopes that it might actually see double digits on release.

In other news, the new X-Men: Days Of Future Past trailer was a big hit on Twitter, generating over 45,000 tweets on the day. Considering that the first teaser for the film had 44,136 tweets this is actually a very strong sign as most films see a drop in buzz from initial trailer to subsequent offerings. Big things should be in store here.

Hercules saw a bump as well with its first trailer coming in with 8,289 tweets on the day. No its not as impressive as X-Men but considering that The Legend Of Hercules had under 2,000 tweets for its first trailer with a similar search string this is definitely a strong sign for the film.

Top 15 Movies for Monday March 24th

Rk Film Sun Mon Sun - Mon %
1 (-) Divergent 182,301 117,388 -36%
2 (+16) X-Men: Days of Future Past 2,390 45,553 1806%
3 (-1) Frozen (2013) 41,132 33,359 -19%
4 (-1) Captain America: The Winter Soldier 16,037 23,333 45%
5 (+11) Avengers: Age of Ultron 2,996 12,304 311%
6 (-1) The Fault in Our Stars 10,463 10,896 4%
7 (+6) Noah 3,652 8,624 136%
8 (+23) Hercules (2014) 1,081 8,289 667%
9 (-5) Muppets Most Wanted 10,695 7,803 -27%
10 (+31) Brick Mansions 684 5,281 672%
11 (+4) Oculus 3,517 5,090 45%
12 (+2) The Amazing Spider-Man 2 3,523 4,494 28%
13 (-4) The LEGO Movie 4,765 4,349 -9%
14 (-2) Maleficent 3,858 4,103 6%
15 (-8) 12 Years a Slave 6,150 3,788 -38%

Follow @AlexBOXOFFICE on Twitter for additional updates.

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