harkness.pngCINEMACON (BOOTH #2411A), LAS VEGAS, MARCH 25TH 2014 - Harkness Screens the world's leading screen technology company and thought-leaders in on-screen brightness has launched its brand new 4th generation 2D and 3D screen surface, Clarus XC.

Clarus XC technology is the result of significant work by Harkness' Research and Development team and brings together a number of proprietary technologies to create a screen surface for the age of immersive cinema which has been approved by major Hollywood film studios.

"We developed our new Clarus XC screens to provide cinema operators with the ability to optimise digital projection and improve overall light distribution across the screen for polarised 3D; a key customer requirement. It is these conditions where light loss is proven to be most significant and where consequently presentation quality can sometimes be below the standard required," says David Harrison, Technical Director of Harkness Screens.

Designed to work with all passive 3D systems, Clarus XC screens create visibly deeper 3D content which draws in the audience creating a more captivating viewing experience. A whiter look under projection mean that colours look visibly richer and more accurate both in 2D and 3D resulting in a more defined, sharper and crisper picture.

Dan Huerta, VP of Sight & Sound for AMC Theatres, one of the early adopters of Clarus XC at their Burbank 16 site explains that, "our initial tests of the new Clarus XC cinema screen from Harkness produced very encouraging results, with perceived sharpness and color accuracy in both 2D and 3D.  AMC has historically been a leader when it comes to cinema sight and sound technology, and we are excited to work with Harkness on this new product line."

The new 4th generation d-smooth coating technology has specific properties more commonly seen in white screens. This technology enables Clarus XC screens to benefit from significantly improved light distribution compared to traditional 3D silver screens. Through this, visible hot-spotting is reduced and uniformity is greatly increased, making compliance with 2D industry standards more easily achievable.

Harkness' proprietary and unique seam welding process along with Harkness' brand new d-smooth coating technology means Clarus XC screens have no visible seams under projection conditions and most importantly a smooth visual finish.

Clarus XC technology is available in three different gain levels, 1.4, 1.7 and 2.2 designed to suit all digital cinema environments from small screening rooms through to large format theaters.

For more information on the Clarus family visit www.harkness-screens.com/ClarusXC

About Harkness Screens

Harkness ScreensTM is the world's leading screen technology company, specialising in the design and manufacture of projection screens and supporting technologies.

From single-screen independent theatres to large multiplexes to large format immersive theatre experiences or live events, Harkness supplies thousands of screens every year for cinema, film production, special effects, live events and custom AV applications. 

With truly global reach, Harkness is regarded as the world leader in cinema and today has screens in more cinemas worldwide than any other manufacturer. With its industry leading 2D and 3D screen brands (Perlux and Spectral) along with its innovative range of tools and iOS/Android apps, Harkness continues to lead the way in screen technology for cinema.

Founded in 1929, Harkness has manufacturing facilities in the USA, UK, France, India and China. Harkness Screens combines unrivalled experience with the latest technology and production methods to provide innovative solutions to the company's key markets worldwide.  For more information, visit the Harkness Screens web page at www.harkness-screens.com.

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mpaa.pngNewly released report finds enormous growth in international market to historic high

LAS VEGAS - MPAA Chairman and CEO Senator Chris Dodd delivered remarks today at CinemaCon, the annual National Association of Theater Owners (NATO) convention in Las Vegas. During his state of the industry address, Senator Dodd announced new figures that found global box office receipts for all films released in 2013 reached $35.9 billion, up 4% from the previous year. These global statistics were released today in the MPAA's annual Theatrical Market Statistics Report for 2013.

The staggering growth of the international market played a vital role in the record-breaking year. International box office, for movies produced in the U.S. and throughout the world, was up 5% to $25 billion, but has increased by 33% over the past 5 years. Senator Dodd, speaking at The Colosseum inside Caesar's Palace, commented on last year's remarkable achievements:

"Our formula for success is simple. Hollywood creates and produces extraordinary stories, and you create truly extraordinary theater experiences. Together in 2013 we made that formula work perfectly."

Senator Dodd also spoke of innovative ways film and television creators and consumers are embracing new technology:

"We need to keep exploring fresh ways of leveraging our new technology to drive traffic to your theaters. We can embrace technology, and use it to complement our offerings....A smartphone can make more content available, but it will never be able to surpass the shared experience that you deliver to every person who sits in your theaters."

"After all, the most frequent moviegoers tend to own more technological devices than the general population. Nearly three-quarters of all frequent moviegoers own at least four different pieces of new technology."(Infographic HERE )

In addition to the new statistics that demonstrates movie fans' propensity for technology use, this year's report for the first time explored the demographic breakdown of the top grossing films of 2013. The results, represented here , reflect a moviegoing audience that is an ethnically diverse snapshot of the country's population.

Other highlights from the report include:


Global box office for all films released in each country around the world reached $35.9 billion in 2013, up 4% over 2012's total, due to increases in international ($25.0 billion) and U.S./Canada ($10.9 billion) box office.

All international regions experienced growth in 2013. Chinese box office ($3.6 billion) grew by 27% in 2013, becoming the first international market to exceed $3 billion in box office.

In 2013 the Asia Pacific region ($10.9 billion) surpassed EMEA and for the first time become the top region in international box office.

Over 80% of the world's nearly 135,000 cinema screens are now digital...


2013 U.S./Canada box office was $10.9 billion, up 1% compared to $10.8 billion in 2012, and up 3% from five years ago.

More than two-thirds of the U.S./Canada population (68%) - or 227.8 million people - went to the movies at least once in 2013, consistent with prior years.

Ticket sales continue to be driven by frequent moviegoers who, by definition, attend movies once a month or more. In 2013, frequent moviegoers represented 11% of the population and 50% of all movie tickets.

Frequent moviegoers tend to own more technology products than the general population. Nearly three-quarters of all frequent moviegoers (74%) own at least four different types of technology products, compared to 50% of the total population

In 2013 the share of tickets sold to 2-11 year olds was at its highest point since 2009 and the share of tickets sold to 50-59 year olds was at an all-time high.

Broader moviegoer demographic shares remain relatively stable from 2012 to 2013, with 12-24 year olds and Hispanics continuing to oversample in moviegoing versus their proportion of the population. Hispanics, 2-11 year olds, and older 50-59 year olds all experienced growth in the number of frequent moviegoers in their demographics.

Among the top five grossing films in 2013, Iron Man 3 and Man of Steel both attracted overwhelmingly male audiences, while the family films Despicable Me 2 and Monsters University earned a majority share of box office from the female audience. Man of Steel drew the most ethnically diverse audience, earning only 50% of its box office from Caucasians and 19% from Asian/Other ethnicity audiences.
For a copy of Senator Dodd's remarks as prepared for delivery, click here

For the complete copy for the 2013 Theatrical Market Statistics Report, click here

About the MPAA

The Motion Picture Association of America, Inc. (MPAA) serves as the voice and advocate of the American motion picture, home video and television industries from its offices in Los Angeles and Washington, D.C. Its members include: Walt Disney Studios Motion Pictures; Paramount Pictures Corporation; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios LLC; and Warner Bros. Entertainment Inc.

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MPAA CEO and Chairman Chris Dodd and NATO President and CEO John Fithian gathered with members of the press at CinemaCon this afternoon to release the 2013 theatrical market statistics.


- Box office grows 1.2% domestically, 4.6% internationally.

- NATO's John Fithian calls for year-round calendar diversity, freeing up space in packed summer and Christmas seasons.

- Substantial growth in admissions figures from minority audiences in the United States and Canada. A 2013 release slate with principal roles featuring African-American actors helps boost box office .

- Strongest growth in frequent movie-goers comes from viewers ages 2-11.

- China is the first overseas market to surpass $3 billion in annual box office.

- Possible changes coming for U.S. ticket pricing

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uniquedigitalcinema.pngDublin - Mar 25, 2014 - Digital Cinema Media (DCM) is deploying its new DCM Cinematic advertising toolacross its entire independent cinema estate of more than 150 sites across the UK. DCM Cinematic delivers a completely automated scheduling and distribution solution for all pre-show content, which has been designed and delivered by DCM's technology partner Unique Digital.

DCM Cinematic has been designed specifically for DCM's independent cinema clients to complement existing systems and makes full use of the completely integrated suite of Unique Digital's latest digital solutions, namely their newest browser based Theatre Management System (TMS), RosettaBridge v4TM, Digital Advertising AccordTM sales and scheduling application, and MovieTransit TM content distribution platform. The main features of DCM Cinematic include a template playlist builder, macro function mapping, realtime monitoring, projector, server and audio status and auto device detection.

Following the completion of the DCM Cinematic rollout, DCM's entire digitised estate, which represents 80% of the cinema advertising market in the UK, will be fully automated. This not only makes life easier for DCM's exhibitor partners but also ensures that advertisers and agencies can fully maximise the dynamic planning opportunities that cinema now offers.

Since DCM became the only fully digital cinema media owner in the UK, brands have taken advantage of the new power of cinema to flexibly plan by time of day, film, showing, cinema, genre or audience. A recent campaign for VW for example was given a local spin with the final frame directing audiences to their nearest VW retailer. DCM was also able to help congratulate the Arctic Monkeys on their recent Brit Awards double by changing the creative before certain films and showings following the ceremony.

According to DCM's Head of Exhibition, Steve Davis: "DCM's adoption of digital technology has enabled cinema advertising to be faster, more flexible and more creative than ever before. The DCM Cinematic TMS is a great example of DCMs market leading Exhibitor strategy, as it ensures we remain at the forefront of the industry. DCMs Exhibitor strategy is focused on growing cinema advertising revenue, and at the same time, making life easier for our Exhibition partners. The DCM Cinematic rollout and our ongoing partnership with Unique Digital further reinforce our ongoing investment in and commitment to the Exhibitor sector.

Unique Digital Chairman, Chris Olsson-Hagan, added: "We are delighted and proud that DCM has chosen Unique Digital's Cinematic product for its independent customers. This key partnership with DCM helps emphasise Unique's position as the global leader in screen advertising and IP content delivery solutions, and will highlight the UK market as a showcase for digital screen advertising technology."

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