inceptionnews2.pngWarner Bros. is reporting that Inception has grossed $400 million abroad. Christopher Nolan's mind-bender added $24.4 million overseas this weekend from 8,200 screens and 60 markets. The film's worldwide total is an impressive $678 million.

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Torrance, CA -- Krikorian Premiere Theatres (KPT) first began their green efforts by removing 35mm projectors and converting all auditoriums to digital projection.

"We had already taken a big step by removing 35mm film from the equation," said Todd Cummings, VP of Operations, "but we wanted to find different ways to do more for the environment."

KPT chose to partner with Business Waste Management who did a thorough audit and analysis of the waste streams, volumes and service levels at each Krikorian location. While most locations were already recycling, new strategies were implemented at all locations to not only cut waste, but cut waste expense by 40%.

"Everyone wins in this situation," said Kathy Walsh, owner of Business Waste Management. "Krikorian cut their costs, we get to add another satisified customer to our list and KPT's environmental impact is reduced."

 

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SANTA CLARA, Calif., and NEW YORK -- The plotting penguins of the "Madagascar" franchise from DreamWorks Animation SKG, Inc. (NASDAQ: DWA) get their wily wings on a "top secret" Intel® CoreTM i5 processor in a new ad that marks a theatrical debut of sorts for Intel Corporation. The spot will be shown across the vast Screenvision Network starting Sept. 3, making this the first ad by Intel to appear in cinema.

On more than 15,000 screens across nearly 2,400 theatres, the 30-second ad will air through Sept. 30 in Screenvision's Premium PodTM placement immediately preceding the movie trailers. Penetration covers all 50 states and 93 percent of DMAs nationwide. Screenvision currently represents 10 of the top 15 movie exhibitors. The Premium PodTM offers the largest audience available for viewing and 55 percent total average recall.

The penguins are popular characters originating in DreamWorks Animations' blockbuster features Madagascar and Madagascar: Escape 2 Africa.
"By partnering with Screenvision, Intel is using the power of cinema to reach consumers in a creative, innovative and extremely entertaining way," said Mike Chico, Screenvision's Executive Vice President of Sales, Marketing and Research. "Intel has created a spot staring the penguins of Madagascar that will not only introduce moviegoers to their product but give them a true visual experience that can only be truly appreciated in a movie theatre."

The product featured in the spot, the Intel® CoreTM i5 processor, delivers unprecedented integration and smart performance, including Intel® Turbo Boost Technology1 for laptops, desktops and embedded devices. It's these features the penguins are after in the whimsical in-cinema ad.

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Source: Deadline.com

Newmarket has obtained the U.S. rights to Peter Weir's The Way Back, which is the director's first effort since 2003's Master and Commander. The film stars Colin Farrell, Ed Harris, Jim Sturgess and Saoirse Ronan.

The Way Back must not be Oscar material because Newmarket is planning to send it out next January. That's something of a surprise considering that Weir usually attracts Oscar buzz. After all, Master and Commander was nominated for Best Picture.

 

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