DALLAS, TEXAS -- Texas Instruments (TI) (NYSE: TXN) DLP® announced today it has started shipping DLP Cinema® Enhanced 4K chips to its licensees, Barco, Christie Digital and NEC. Projectors with the DLP Cinema 4K chip are expected to be installed in Q1 2011 and several industry demos are anticipated between now and then by DLP Cinema licensees. With the availability of this chip, DLP Cinema offers exhibitors the widest variety of stable resolution options to suit their needs at any screen size.

"Regardless of resolution option or screen size, exhibitors can count on DLP Cinema's award winning technology to deliver all the light, to all the pixels, all the time," said Dave Duncan, business manager for Texas Instruments, DLP Cinema Products.

DLP Cinema's 4K chip will enable its licensees to manufacture the brightest and most energy efficient digital cinema projectors in the world. In addition, all projectors utilizing the new 4K chip will be designed to meet the Digital Cinema System Specifications developed by DCI, LLC for established image quality and security. Currently, all DLP Cinema 2K projector models with the next generation DLP Cinema electronics platform are DCI compliant.

Exhibitors will likely install the DLP Cinema 4K solution to light up theatre screens as wide as 100 feet and 3D screens as wide as 75 feet, which has been a challenge for competing technologies. All DLP Cinema projectors, regardless of the resolution, have the leading attributes for which DLP Cinema products are known, including precise DCI compliant colors, superior contrast ratios including greater than 2500:1 and light output necessary to illuminate the largest auditoriums.

"DLP Cinema remains dedicated to providing the cinema industry with diverse platforms in both 2K and 4K solutions," said Kent Novak, senior vice president and general manager for DLP Products. "Texas Instruments will continue to innovate and further the development of its DLP Cinema 2K chips which are indisputably the industry standard, including the capability of upgrading the newest 2K projectors to 4K."

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SHANGHAI, China -- IMAX Corporation (Nasdaq:IMAX) (TSX:IMX) today announced that internationally acclaimed director John Woo and producer Terence Chang's next film, the action epic Flying Tigers, is set to be digitally re-mastered into The IMAX Experience(R). Woo and Chang are the director/producer team behind Mission Impossible II; Face/Off: Red Cliff 1 & 2 and many other international blockbusters. Upon being green lit for production, the film would mark an important new filmmaker relationship for IMAX and would be the second announced Chinese film to be released in IMAX's format. Flying Tigers will be a Hollywood-China joint production with China Film Group as the lead Chinese financier, and shooting is expected to begin in spring 2011.

"It has always been a dream of mine to explore shooting with IMAX cameras and to work in the IMAX format, and the strong visual element of this film is incredibly well-suited to the tastes of cinemagoers today," said director John Woo. "Using IMAX for Flying Tigers would create a new experience for the audience, and I think it would be another breakthrough for Chinese movies."

China Film Group Chairman Han Sanping stated: "As China's largest film development, production and distribution company, CFG has been involved with Terence Chang, John Woo and Flying Tigers since the earliest stages of its development. We expect this to be the most important film for China Film Group in 2011. The combination of John Woo, Terence Chang, China Film Group and IMAX will enable this film to attract the widest possible local audience, while also presenting the charm and diversity of Chinese films for fans around the globe."

"Establishing relationships with top filmmakers remains an important part of IMAX's growth strategy in China, and today's announcement builds on the momentum created by our recent box office success in that market," said IMAX CEO Richard L. Gelfond. "It would be an honor for us to welcome John Woo and Terence Chang into the world of IMAX and to work closely with them to produce and market a Chinese title that we believe will resonate with IMAX audiences."

"We have always believed that John Woo and IMAX would be an ideal fit," added Greg Foster, Chairman and President, IMAX Filmed Entertainment. "John Woo and Terence Chang have been enthusiastically integrating the IMAX format into Flying Tigers to ensure the story is told in a way that takes advantage of the unique qualities of The IMAX Experience. When a talented director and producer incorporate IMAX into the fabric of their storytelling, you have a winning combination that creates an incredibly visceral movie experience. We're very excited about introducing this combination to moviegoers with Flying Tigers."

About Flying Tigers

Flying Tigers tells the story of the American Volunteer Group and its later incarnation as the Fourteenth Air Force during World War II. Led by the colorful Air Force General Claire Chennault, the joint air force consisting of American and Chinese pilots flying side-by-side racked up one of the most lopsided victories in aerial combat history against the Empire of Japan.

 

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Centennial, CO -- NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, is deploying new proprietary sound monitoring devices to its nationwide theater network. NCM has developed this new network of devices, called AudioTrax, to measure audio levels in its FirstLook pre-feature program viewed by patrons in theaters across the NCM Cinema Network - the nation's largest digital in-theater network.

The patent-pending AudioTrax sound monitoring device has been designed by NCM engineers to ensure that the audio volume levels of NCM's FirstLook are true to the content's creative vision. The devices will provide sound level data in real-time throughout the day to NCM's Network Operations Center (NOC) located in the company's Denver headquarters, allowing NCM's staff to work directly with theater corporate personnel to address any audio issues.

"We believe this is the first time that a national media network can measure not only if an ad is playing, but also measure if the sound is right for our theater patrons," said Cliff Marks, president of sales and marketing, NCM Media Networks. "AudioTrax adds yet another layer of accountability for NCM clients and theater operators, ensuring that we not only deliver high quality video images, but also the powerful audio experience for which our big screens are known."

With hundreds of AudioTrax devices already deployed in select major markets, NCM will continue to install devices throughout 2010 and 2011 in nearly 6,000 select movie theater auditoriums across the NCM Cinema Network, primarily in theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group. This initial deployment will provide NCM with the ability to take sample measurements of audio volume levels heard by over 50 percent of its audience nationwide. Because NCM's AudioTrax only measures sound levels and does not distinguish or record audio content (such as dialogue or conversations), individual patron privacy and film copyrights will be protected.

 

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CYPRESS, CA -- Christie®, the leader in digital cinema projection, will present a pre-launch demo of its new SolariaTM Series 4K DLP Cinema® projector line for digital cinema at IBC2010 in Amsterdam, September 10-14. Taking the lead with the world's first demo of a DLP Cinema solution in 4K, the new Christie CP4230 features the enhanced 4K DLP Cinema chip from Texas Instruments (TI) (NYSE: TXN) and is designed to be compliant with the Digital Cinema Initiatives (DCI) specification. It is the most robust and cost-effective 4K solution available today, based on time-tested, highly reliable DLP Cinema technology.

Built on extensive experience with over 14,000 digital cinema installations worldwide, Christie's 4K solution incorporates the proven design concepts of the world's best selling digital cinema projector line, the Christie CP2000. The projectors are the only DLP Cinema solution with the Christie 4K+4 advantage, which includes: Christie Brilliant3DTM technology for high performance 3D, Christie Pixel TrackTM technology for perfect image quality, simple maintenance procedures, and the lowest cost of operation in the industry. For those looking to upgrade their existing systems, Christie also offers more options than any other manufacturer for fast conversion including the "15 minutes to 4K" upgrade process.

"Christie is continuously investing in new product innovations to offer our customers the widest possible choice for their audiences," comments Craig Sholder, vice president, Entertainment Solutions, Christie. "We understand how important it is for exhibitors to safeguard their long-term technology investment, particularly as more 4K content comes on the market. Our experience with the 1.2" DLP Cinema chip has given us an advantage over the competition on developing premium 2K and 4K technology to keep pace with the digital cinema rollout."

Christie is scheduled to launch the Christie 4K Solaria Series this fall with shipments beginning in early 2011. Pricing for Christie 4K digital cinema projectors is anticipated to be 35% above 2K projector pricing. Development of Christie 4K solutions for markets beyond cinema will be based on market demand.

IBC2010 takes place at the RAI Center in Amsterdam, the Netherlands. Visit Christie in Hall 11, Stand E 72.

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