Los Angeles -- David F. England has been named Executive Vice President and Chief Financial Officer of the Motion Picture Association of America, Inc. (MPAA), it was announced today by Bob Pisano, President and Interim CEO. England will assume his duties in December when current Executive Vice President and Chief Financial Officer Lisa Pierozzi leaves to pursue other opportunities.

"We are pleased to welcome David to the MPAA," said Pisano. "He brings a wealth of experience and expertise in the entertainment industry which will be an invaluable asset to our organization. I also want to thank Lisa for the substantial contribution she made to our organization and wish her well in her future endeavors."

As Chief Financial Officer and Executive Vice President, Finance and Administration, England will be responsible for the day-to-day management of all aspects of MPAA's finances. In addition, he will oversee Facilities and Information Services. He will be based in Los Angeles and report to Pisano.

England comes to the MPAA from Simon and Schuster, where he spent six years as Senior Vice President, Chief Financial Officer. Prior to that, he was Executive Vice President, Chief Financial Officer at United Paramount Network (UPN) and Chief Financial Officer at Western International Media Corp. He began his entertainment career as Assistant Controller at Hanna-Barbera Productions.

He received an MBA and a BA from the University of Southern California.

 

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Santa Monica, CA -- Landmark Theatres, co-owned by Mark Cuban and Todd Wagner, and Arthouse Marketing Group (AMG) today announced the formation of a new cinema advertising sales company. The new company, Spotlight Cinema Networks, represents more than 400 cinema screens in the top media markets across the United States.

Spotlight's initial focus is providing marketers unique access to the desirable Adult 18+ demographic, which are educated professionals, with expansion to other specific audience segments in the coming months. Spotlight will offer on-screen advertising, custom digital content, online extensions, screenings and events targeting this niche audience primarily in the Top 25 DMAs.

Michael Sakin, SVP of Sales from Landmark, will lead sales, marketing and industry relations for the new organization as its Executive Vice President. Jerry Rakfeldt, Managing Director at AMG, will assume the role of President of Spotlight Cinema Networks.

"Spotlight Cinema Networks is the first major cinema advertising organization focusing on niche audiences within the greater cinema space," Sakin said. "Cinema is a highly effective medium and has experienced tremendous growth during the past five years. While other cinema vendors have done an excellent job focusing on providing opportunities to reach the general cinema audience, Spotlight will be the first niche platform to enable marketers to target their brand message to their specific customers."

Spotlight Cinema Networks corporate headquarters will be located in Santa Monica, California.

 

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