CORNWALL, UK - When Simworx, market leader in 3D/4D effects theatres, was given the challenge of creating a turnkey, 100-seat, 4D high-tech cinema at the UK-based Land's End amusement park, it turned to Harkness Screens SpectralTM 240 for its 3D presentation surface.

The installation of the Harkness SpectralTM 240 screen and custom frame is part of the amusement park's million-dollar investment that also includes state-of-the-art projection equipment and digital surround sound. In addition, the multi-sensory 4D experience offers high-tech moving seats, air blasts, water sprays, aromas and even leg ticklers. Added in-theatre effects include special effects lighting, wind, bubbles and low smoke.

"Simworx has been using Harkness screens for almost six years," says Terry Monkton, Simworx managing director. "Harkness' screen quality and frame materials, as well as the brightness and clarity of images on screen, are excellent."

"The Curse of Skull Rock" is a 12-minute swashbuckling animated adventure that pits plucky cabin girl Jill Hopkins against the tyrannical Captain Scabb in pursuit of the legendary lost treasure of Skull Rock. The film has also won two international animation awards, including Best Children's Film.

The Harkness SpectralTM 240 3D screen is considered by cinema exhibitors and special venue operators worldwide to be the optimum 3D projection surface for systems using polarised light. The Spectral 240 features a high extinction ratio and provides spectacular 3D images. The surface also supports 2D images and can be used successfully in auditoriums where 2D and 3D are both shown. The intrinsically high gain (2.4) overcomes light losses in 3D systems.

The Land's End site is one of the top tourist destinations in the South West of England, attracting over 400,000 visitors a year. Land's End is one of Britain's best loved landmarks, famous for its unique location, natural beauty and stunning scenery.

"The effectiveness of 3D imagery makes Harkness our screen of choice," adds Monkton. "In fact, every 4D theatre installation that Simworx has done to date has a Harkness screen."

Other UK-based projects that Simworx has used Harkness presentation surfaces on include, Drayton Manor Park, The Deep Aquarium, The National Aquarium, The Beatles Story, Le Pal Theme Park, Manchester Science Museum, Pleasure Beach, The Works at Ebbw Vale, Grand Pier Weston Super Mare, Bagatelle Theme Park, Amneville Theme Park, Flamingoland, Babbacombe Model Village, Familiepark Drievliet and London Science Museum.

 

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KNOXVILLE, Tenn. -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced the return of a piece of theatre nostalgia. Moviegoers will once again enjoy taking a ride on the Regal Roller Coaster during the pre-show policy trailer announcements.

"It's amazing how many people remember the Regal Roller Coaster. All of us have fond memories of childhood experiences, first dates and other milestones. Many of these events are part of a trip to the movies and if you visited Regal Cinemas in the 1990's you likely remember the roller coaster," stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. "We're proud to bring back the Regal Roller Coaster. It's a fun way of visually expressing what moviegoers come to our theatre to experience. Films take you on an emotional and visual journey, so the roller coaster represents the start of your trip as you escape to the movies."

The Regal Roller Coaster is now playing during the pre-show announcements at Regal Entertainment Group theatres. By re-launching the roller coaster, Regal pays tribute to nostalgia while also updating the graphics so that another generation of moviegoers can enjoy it. In the industry it is known as a policy trailer because certain theatre policies are included in the message. When Regal converted to a digital pre-show program, the Regal Roller Coaster was replaced with a different look. But now patrons will once again find the Regal Roller Coaster ready for boarding to take moviegoers for a ride before every show.

See the new Regal Roller Coaster: http://www.youtube.com/user/OfficialRegalMovies

 

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MPAA Joins FOSI

Add Comment on September 29, 2010

WASHINGTON -- Continuing the mission to bring leading voices concerned about online safety together, the Family Online Safety Institute (FOSI) today announced that the Motion Picture Association of America, Inc. (MPAA) has become the newest member to join the organization. The MPAA serves as the voice and advocate of the American motion picture, home video and television industries and as a guardian of creative arts and artists. The MPAA will lend support to FOSI by promoting its guidelines for advertising content on the Internet, investigating innovative solutions for online child safety and helping educate children and families on the importance of digital citizenship. Orit Michiel, Vice President and Domestic Counsel, will serve on FOSI'S Board of Directors as the MPAA representative.

"The MPAA has made great strides in providing parents with information to help their kids avoid dangers in the online environment," said Stephen Balkam, CEO of FOSI. "As FOSI continues to promote Internet safety responsibility and digital citizenship among kids and their families, we know that the MPAA will be an invaluable partner in our mission."

"We are pleased to be part of such an important effort," said Michiel. "Through our Classification and Rating Administration (CARA), the movie rating system, the MPAA is firmly committed to helping parents make informed decisions as to what they consider appropriate viewing for their families, both on and offline. The MPAA is also looking forward to working with FOSI to help kids and parents understand the importance of respecting the intellectual property of others so that their own ideas and creative endeavors will be respected as well."

 

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LOS ANGELES -- The International 3D Society announced today that Panasonic Corporation will be the 2010 recipient of its prestigious Charles Wheatstone Award.

The Wheatstone Award named for inventor Charles Wheatstone, who invented the Stereoscope in1838 in England, was also a noted advocate and educator about stereoscopic vision and imaging. In recognition of their great contribution to increasing public knowledge about stereoscopy as a technical art and craft, the International 3D Society acknowledges Panasonic as an educational force for 3D in the 21st century. The Wheatstone Award will be formally presented to Panasonic at the 3D Technology Awards on Oct. 19 at Mann's Chinese Theatre in Hollywood.

International 3D Society President Jim Chabin congratulated Panasonic on its achievement, and noted, "for serving as James Cameron's technology partner for "Avatar," to first developing Full HD 3D plasma home entertainment in 2008, to establishing the Advanced Authoring Center within Panasonic Hollywood Laboratory for collaboration with the industry on development of 3D Blu-ray in 2009, Panasonic has been a vital partner for 3D advocates. The Wheatstone award is the Society's opportunity to recognize that effort."

Joseph M. Taylor, Chairman & CEO, Panasonic Corporation of North America, expressed appreciation for the honor, stating, "Panasonic is pleased to be named the first recipient of the Wheatstone Award by the International 3D Society in recognition of our efforts worldwide to promote the innovation of stereoscopic Full HD 3D."

The 3D Technology Awards Show will feature MasterImage digital 3D cinema system technology and passive glasses as well as NEC projectors and equipment. For more Awards information please visit www.international3dsociety.com/techawardsparticipation.html.

XpanD and Panasonic are Platinum Sponsors of the 3D Technology Awards Show. NEC Display Solutions and Texas Instruments are Gold Sponsors; Nvidia and In-Three are Silver Sponsors. International 3D Society underwriters include Signature Sponsor XpanD and Founding Sponsors MasterImage 3D, Panasonic Hollywood Laboratory, The Walt Disney Studios, Pixar, DreamWorks Animation (DWA), Dolby Laboratories and IMAX; and Member Sponsors Discovery Communications, Autodesk and DirecTV.

 

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HOLLYWOOD, Calif. -- The 14th Annual Hollywood Film Festival and Hollywood Awards, presented by Starz, are pleased to announce that Academy Award-nominated actress Annette Bening will be honored with the "Hollywood Actress Award" and Oscar-winning actor Robert Duvall will receive the "Hollywood Actor Award" at the festival's Hollywood Awards Gala Ceremony.

"It is a privilege to honor and to celebrate Annette Bening's and Robert Duvall's extraordinary talent as well as remarkable work and to recognize their outstanding acting achievements," said Carlos de Abreu, Founder of the Hollywood Awards Gala.

The gala ceremony will take place at the Beverly Hilton Hotel in Beverly Hills on October 25, 2010.

ABOUT ANNETTE BENING

Annette Bening has received three Academy Award nominations for her roles in "Being Julia," "American Beauty, " and "The Grifters." She can be seen recently in Lisa Cholodenko's "The Kids Are All Right," which also stars Julianne Moore, Mark Ruffalo, and Mia Wasikowska, and Rodrigo Garcia's "Mother and Child."

Bening's other film credits include: Rodrigo Garcia's "Mother and Child"; Diane English's "The Women"; Ryan Murphy's "Running with Scissors"; Kevin Costner's "Open Range"; Mike Nichols' "What Planet Are You From?"; Sam Mendes' "American Beauty"; Edward Zwick's "The Siege"; Warren Beatty's "Bulworth"; Tim Burton's "Mars Attacks!"; Rob Reiner's "The American President"; Richard Loncraine's "Richard III"; Glenn Gordon Caron's "Love Affair"; Neil Jordan's "In Dreams" Barry Levinson's "Bugsy"; Mike Nichols' "Regarding Henry"; Irwin Winkler's "Guilty," Mike Nicols' "Postcards from the Edge"; Milos Forman's "Valmont"; and Howard Deutch's "The Great Outdoors."

ABOUT ROBERT DUVALL

Robert Duvall can be seen recently in Aaron Schneider's "Get Low" starring Sissy Spacek, Bill Murray, and Lucas Black. A leading man since the 1960s, Robert Duvall has specialized in taciturn cowboys, fierce leaders and driven characters of all types. He is respected by his peers and adored by audiences worldwide, he has earned numerous Oscar® nominations for his performances in "The Godfather," "Apocalypse Now," "The Great Santini," "The Apostle" and "A Civil Action." Duvall won the Academy Award® as Best Actor for his role in "Tender Mercies," and later earned the Golden Globe for his performance in the title role of HBO's "Stalin." More recently, Duvall was honored with the Golden Globe and Emmy Award for his iconic portrayal of "Prentice Ritter" in AMC's "Broken Trail." Duvall made his big screen debut in 1962, as the creepy "Boo Radley" in "To Kill a Mockingbird." He has gone on to star in such classics as "Bullitt," "True Grit," "M*A*S*H," "The Conversation," "Network," "The Natural," "Colors," "Days of Thunder," "The Handmaid's Tale," "Rambling Rose," "Wrestling Ernest Hemingway," "Phenomenon," "A Civil Action," "Open Range," and "Thank You For Smoking," among many others.

As a director and producer, Duvall got behind the camera for his labor of love project "The Apostle" in which he also starred. The film went on to earn many accolades, including being named on over seventy-five film critics. Top 10 Films for 1997 lists, including the "New York Times" and "Los Angeles Times." He also wrote, produced and starred in "Assassination Tango." Duvall was most recently seen as the Old Man in "The Road," which stars Viggo Mortensen and is based on the novel by Cormac McCarthy.

Previously announced honorees for this year's Hollywood Awards Gala include: Sean Penn for the "Humanitarian Award"; Helena Bonham Carter for the "Supporting Actress Award"; Sam Rockwell for the "Supporting Actor Award"; Andrew Garfield for the "Breakthrough Actor Award"; Mia Wasikowska for the "Breakthrough Actress Award"; Danny Boyle and Chris Colson for the "Producer Award"; Aaron Sorkin for the "Screenwriter Award"; Disney/Pixar's "Toy Story 3" and director Lee Unkrich for the "Animation Award"; Hans Zimmer for "Film Composer Award"; Wally Pfister for "Cinematographer Award"; Kirk Baxter and Angus Wall for the "Hollywood Editor Award"; Paramount Pictures' "Iron Man 2" and visual effects supervisors Ben Snow and Janek Sirrs for the "Visual Effects Award"; and Robert Stromberg for "Production Designer Award."

The festival and awards will mark their return on October 20 for a weeklong series of screenings, competitions and awards. The Hollywood Awards Gala Ceremony will take place at the Beverly Hilton Hotel in Beverly Hills on October 25, 2010.

The festival and awards presenter is Starz Entertainment, LLC, a premium movie and original programming entertainment service provider operating in the United States. The company offers 16 premium channels including the flagship Starz® and Encore® brands with approximately 17.3 million and 31.9 million subscribers respectively. Starz Entertainment airs in total more than 1,000 movies and original series every month across its pay TV channels. Starz Entertainment is recognized as a pay TV leader in providing HD, On Demand, HD On Demand and online advanced services for its Starz, Encore and MoviePlex brands. Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, which is a controlled subsidiary of Liberty Media Corporation and is attributed to the Liberty Starz tracking stock group.

For more information please go to

http://www.HollywoodFestival.com

 

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