SAN FRANCISCO -- Millions of moviegoers will join the cast of Rotten Tomatoes beginning today when Flixster Inc.'s popular movie website partners with Facebook to add a full array of social features.

In the biggest change to Rotten Tomatoes since it debuted in 1998, users who are currently logged into Facebook will instantly be able to see ratings and reviews from their friends, share what they want to see, and get personalized recommendations - without having to register, log in or link accounts.

"Our new social features are ‘word-of-mouth' on steroids," said Joe Greenstein, CEO and co-founder of Flixster Inc., Rotten Tomatoes' parent company.

Just as the Facebook News Feed is instantly customized for each user, Rotten Tomatoes will provide a unique and tailored experience to users who are logged into Facebook. Through Facebook, users will also have the freedom to control how and which information is shared.

They'll get a "big picture" of how movies are scoring with both critics and audiences on every Rotten Tomatoes movie page, which will feature an "Audience Score" - the aggregation of all ratings and reviews contributed by Flixster users - right next to the Tomatometer®.

"People have always found movies through recommendations from friends," said Carl Sjogreen, who leads Facebook Platform products. "With Rotten Tomatoes, we're bringing this experience online and giving people the best of both worlds - friends and critics."

Because Rotten Tomatoes is part of Flixster, all ratings and reviews from moviegoers will be seamlessly shared across Flixster's other properties - including Flixster.com and the leading movie apps for the iPhone, iPad, BlackBerry and Android devices.

"Our users tell us that critics' reviews are important - but they're just one tool they use when considering a movie," Greenstein said. "Flixster users have contributed more than 2.5 billion movie ratings across all of our applications, and through our partnership with Facebook we'll help users sift through all of those ratings and instantly find the ones from people who matter the most to them."

Together, more than 3 million people use Flixster's mobile apps every weekend - and more than 30 million people each month visit Flixster and Rotten Tomatoes online and on their mobile devices.

 

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WASHINGTON - A broad entertainment industry coalition today urged the U.S. Supreme Court to uphold a 9th Circuit Court of Appeals ruling that found unconstitutional the 2005 California law restricting the sale and rental to minors of computer and video games deemed to be overly violent.

The American Federation of Television and Radio Artists (AFTRA), Directors Guild of America, Inc. (DGA), Producers Guild of America (PGA), Screen Actors Guild (SAG), Writers Guild of America West, Inc. (WGAW), Independent Film and Television Alliance (IFTA), National Association of Theatre Owners (NATO) and Motion Picture Association of America, Inc. (MPAA) joined together to file an amicus brief in the case Schwarzenegger v. Entertainment Merchants Association, which is scheduled for oral arguments on November 2.

"The history of the motion picture industry serves as a vivid illustration of the threat to First Amendment rights from the impulse to control and censor new forms of media-a threat reflected in the statute at issue before the Court. From the advent of motion pictures, a variety of state and local governments sought to restrict their content for the asserted purpose of protecting moviegoers from being exposed to harmful material," the organizations explained in their brief.

"While parents have an undoubted interest in making informed judgments concerning the suitability of exposing their children to potentially objectionable content, [California has] failed to show that the government's assistance is necessary to serve that interest," the organizations' brief continues. "And the fundamental lesson of the motion picture industry is that self-regulation can sufficiently enable parents to exercise their right to make informed judgments concerning movie content. The movie rating system has widely been praised for its effectiveness, and society's long experience with the movie rating system demonstrates that a properly designed voluntary rating system can serve the relevant parental interest without the need for content-based government regulation."

The entertainment industry coalition concluded that if the Supreme Court were to uphold California's statute, it would have a "dramatic chilling effect on the motion picture industry." Therefore, the coalition urged the Court to rule that "under settled First Amendment principles, California's statute is invalid, and the judgment of the court of appeals should be affirmed."

An electronic copy of the amicus brief filed with the U.S. Supreme Court is available here

 

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Kansas City, Mo. -- AMC Theatres® (AMC), a leading theatrical exhibition and entertainment company, announces that guests are now able to see movies like never before when the AMC Enhanced Theatre Experience (ETXTM) opens with The Town today at AMC Aventura 24 in Aventura, Fla.

ETX includes a 20-percent larger screen, 3D technology, digital projection and an upgraded sound system. Specifically, the digital projection system produces images at a higher resolution than HD and there are nearly twice as many audio channels compared to typical auditoriums. As a result of this improved experience, guests will not simply watch a movie. They will live it in ETX.

"We are proud to offer our ETX concept to our guests in Florida," said John McDonald, executive vice president, U.S. operations "With the upgraded screen and sound system, in addition to the premium viewing experience digital cinema offers, we believe our guests at AMC Aventura 24 will walk away with a new perception of how movies should be delivered."

AMC Aventura is one of 11 ETX auditoriums across AMC's circuit. In addition to AMC Aventura 24, AMC currently offers moviegoers the option of seeing a movie in ETX at AMC Ontario Mills 30 (Ontario, Calif.); AMC Empire 25 (New York City); AMC BarryWoods 24 (Kansas City, Mo.); AMC Pleasure Island 24 (Orlando); AMC Burbank 16, AMC Century City 15 (Los Angeles); AMC Northpark 15 (Dallas); AMC Metreon 16 (San Francisco); AMC Forum 22 (Montreal, Quebec) and AMC Yonge & Dundas 24 (Toronto, Ontario).

ETX is just one of several ways guests can experience movies and other content at AMC Theatres. ETX represents a different level of sight and sound technology and provides guests an enjoyable out-of-home entertainment experience. Movies shown in this new high-tech, state-of-the-art ETX auditorium will cost between $2 to $4 more depending on title and format. For more information, please visit here.

 

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imstillhere.pngSource: NYTimes.com

Any speculation about whether or not I'm Still Here, the documentary that features an aloof Joaquin Phoenix, is legit can officially come to an end. Director Casey Affleck has revealed that it was all a gag.

"It's a terrific performance, it's the performance of his career," says Affleck of Phoenix's role in the doc. Adding that, "I never intended to trick anybody."

Phoenix is scheduled for a new appearance on The Late Show with David Letterman on September 22. The actor's last trip to Letterman served as a launching point for I'm Still Here. The Magnolia release is currently playing in limited release.

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