New York, NY -- Screenvision, a leading innovator in cinema advertising, announced today it has extended its relationship with Belmont Capital by signing a new long-term exhibitor agreement. Through the deal, Screenvision will continue to have exclusive rights to the on-screen preshow and will now also have exclusive third party selling rights of promotions as well as an additional minute of late preshow inventory.
The deal with Belmont Capital further solidifies Screenvision's presence in the Northeast territory as the exhibitor's network extends from Maine to New York, and features 176 screens across 29 theatres, with over 50% of screens in Top 10 DMAs. The renewal agreement will also provide for Screenvision to digitize 10 of these locations representing 92 screens.
"Screenvision's renewal agreement with Belmont Capital shows that exhibitors continue to select Screenvision for the strength and entertainment value that comes with our preshow," said Darryl Schaffer, Executive Vice President, Exhibitor Relations, Screenvision. "This deal brings an excellent exhibitor partner to Screenvision's network, while also heightening moviegoers' in-theatre experience through music videos, behind-the-scenes and more."
"We are thrilled to further our relationship with Screenvision who shares our commitment to providing a superior cinematic experience on every level," said Mark Benvenuto of Belmont Capital. "Partnering with Screenvision allows Belmont Capital to take advantage of Screenvision's ad sales capabilities and the quality and compelling content within Screenvision's digital preshow."