Total tweets for April 9th Openers
Date Night jumped to 912 tweets on Tuesday, up from 476 on Monday. By comparison, Couples Retreat had 938 tweets on its Tuesday before release. This increase was really in line and again lends credence to the validity of the comparison. Buzz has been pretty positive here which is a good sign but not significantly better than Couples. Really it is going to have a hard time seeing a ratio lower than 300, so unless it has a phenomenal Wednesday and Thursday it is going to have difficulty raking in more than $11 million come Friday.
Check back tomorrow to see the Wednesday number and early weekend predictions. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.
Total tweets for April 9th Openers
Source: Deadline New York
The Dreamgirls director has reportedly had several strong meetings with Summit concerning Breaking Dawn, which will be shot as two films. Gus Van Sant, Sofia Coppola and Fernando Meirelles have also allegedly been considered.
Each installment in the franchise has been directed by a different person. Catherine Hardwicke started in 2008, Chris Weitz directed New Moon and David Slade helmed Eclipse.
Eclipse opens on June 30, and that is a highly advantageous release date for a film that is aimed predominately at teens who will be off from school. Expect records to be broken.
MORRISTOWN, NJ and LOS ANGELES, CA -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in the digital cinema industry, today announced Rave Motion Pictures, a Texas-based cinema chain, has signed an agreement to participate in Cinedigm's Phase 2 digital cinema deployment program. Three hundred fifty-six Rave screens across 20 U.S. states will participate in the Phase 2 program including some that have previously installed digital cinema equipment and 277 that will be converted using Barco Series II projection equipment. All will become Cinedigm Certified(TM) digital cinema theatres using Cinedigm technology solutions.
Tom Stephenson, President of Rave Motion Pictures, said, "Our experience working with Cinedigm over the past few years has been excellent. They provide the technology that makes running our theatres in the digital cinema age successful, and the alternative content programming that helps make our customers recognize Rave as a superior entertainment provider. We're excited to extend our working relationship with them and to bring more entertainment to our new locations across the country."
"Tom Stephenson and the entire management team at Rave have been visionary partners with Cinedigm since joining our Phase 1 digital cinema deployment in 2006. We are thrilled to have them join our Phase 2 deployment with Barco," said Bud Mayo, Chairman and CEO of Cinedigm. "Rave has been ahead of the curve in using digital cinema to change the exhibition model. As more 3D and alternative content becomes available from Cinedigm Entertainment Group and studios, Rave has positioned itself to enjoy all of the incremental benefits."
Chuck Goldwater, President of Cinedigm's Media Services Group, said, "Rave is an ideal exhibition partner. They were an early industry leader with their commitment to digital cinema and their embrace of all the programming benefits that are enabled by the technology. We are proud of our expanding partnership with the Rave team and pleased to be working with the Barco team on this next stage of digital cinema with Rave."
Cinedigm's Digital Cinema division is the industry-leading deployment program for Digital Cinema that facilitates the funding, installation support and administration for the company's studio-supported Digital Cinema rollout plans. All theatres that participate in their Phase 1 and Phase 2 plans become Cinedigm Certified(TM) with Cinedigm's proven technology to provide the very best experience possible along with choices of programming never before available. In April 2008, the CBG, a buying program of the National Association of Theatre Owners (NATO) for small and independent theatre operators, announced the selection of Cinedigm as the digital cinema integrator of choice for the CBG's 600+ members in the United States and Canada.
To date, Cinedigm has contracted for and completed the rollout of nearly 4,000 systems in forty-one states with multiple exhibitors. Its Phase 2 plan for up to an additional 10,000 screens will provide networked, turnkey Digital Cinema systems in conformance with DCI specifications.
CYPRESS, CA - Running until April 11th, the Cinépolis Foundation's social outreach program entitled "Let's all go to Cinépolis Haiti" will screen 11 movies on donated Christie digital cinema projectors reaching more than 70,000 people devastated by the February 12th earthquake.
"Let's all go to Cinépolis Haiti" is a joint effort between the Cinépolis Foundation and the Ministry of Foreign Affairs of Mexico, as well as the support of the Ministry of Culture of Haiti, FilmAid International, DOR Internacional and Christie Digital Systems USA, Inc. This partnership aids in the reconstruction of Haiti by promoting positive messages and by bringing a moment of relaxation and joy as the country continues its recovery.
Lorena Guillén-Laris, Executive Director of Cinépolis Foundation notes: ‘Let's all go to Cinépolis Haiti' seeks to provide glimmers of hope and moments of family life that contribute to the emotional state of our Haitian brothers and sisters. We want to laugh, dream and be inspired by positive messages. The short films will encourage them to be strong and move forward.
The movies will be shown nightly on a 15m (49.2ft) inflatable screen in shelters located throughout Port au Prince and surrounding areas and will include both short and feature length, Hollywood movies. The short films theming on survival, unity and civic participation include: "I'm Still Alive", "Grand Mère", "Mechanistic" and "Volunteer", as well as, shorts recorded by survivors of the earthquake. The full feature movies include: "20,000 Leagues Under the Sea", "Ice Age", "Ice Age: The Meltdown" and "Night at the Museum" - the last three are being supplied by 20th Century Fox. The long and short films are spoken or translated into French and Creole, the national languages of Haiti.
The screening schedule is as follows:
April 1-3, Parc de la Couronne
April 4-6, Juvenat Frere Dl'intruction Chretinne
April 7-9, Automeka Center
April 10-11, Campement de l'Administration Commune Citer du Soleil
For photos from the opening night screening on April 1st, click here.
Source: Deadline New York
Cartel, a new drama about a man protecting his son from Mexican drug lords, has been stopped by Universal five weeks before it was going to begin production. Asger Leth (Ghosts of Cité Soleil) was set to direct. It hasn't exactly been smoothing sailing for the project considering that Brolin replaced Sean Penn, who dropped out for personal reasons.
Universal suffered through several major duds in 2009, and they aren't fairing much better in 2010. Green Zone and Repo Men both failed to catch on at the box office.