Source: Deadline New York

Aline Brosh McKenna, the screenwriter behind The Devil Wears Prada, 27 Dresses and this fall's Morning Glory, has snagged a seven-figure deal from Disney for a live-action Cinderella pitch.

The Mouse House had great luck this year with Tim Burton's Alice in Wonderland, another new take on a classic story. That film has grossed $331.5 million domestically since opening on March 5. Alice hits DVD/Blu-ray on June 5.

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KNOXVILLE, Tenn., -- Regal Entertainment Group ("Regal") (NYSE: RGC) announced today that, as a result of unfavorable market conditions, it has postponed the previously announced public offering by its indirect wholly-owned subsidiary, Regal Cinemas Corporation, of $250 million in aggregate principal amount of its 8.625% senior notes due 2019 under an effective shelf registration statement filed with the Securities and Exchange Commission.

This press release does not constitute an offer to sell or the solicitation of an offer to buy securities.

 

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cameroncrowe.pngSource: Variety

Cameron Crowe will direct We Bought a Zoo for 20th Century Fox. The project comes from a memoir about a widowed father who buys a zoo and restores it with his children. No leading man is attached at this time. A December 23, 2011 release date is already set.

Crowe hasn't made a film since 2005's Elizabethtown, which received a critical lashing and grabbed only $26.8 million domestically.

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NEW YORK - The Cinema Advertising Council (CAC), the trade association of cinema advertising companies that represent 82% of U.S. movie screens, has today named the winners of its 2009 CAC Creative Excellence Awards. Awarded annually, the council recognizes the achievement of high-quality and entertaining advertising that appeared during the past year on a national, regional and local scale.

"With record-breaking box office results, 2009 was a great year for the movie business and the advertisers who chose the cinema platform," said Michael Chico, president and chairman of the CAC. "Congratulations to the latest recipients of the CAC Creative Excellence Awards. We have already seen some stellar work hit theatres in 2010, and look forward to seeing what the industry comes up with as the rest of this year unfolds."

Nominees are chosen by the CAC Membership, and the winning creative was determined by votes from the CAC Board of Directors, marketing committee members, and creative directors from select member companies. Eligibility was determined providing the advertisement appeared in the theatre between January 1, 2009 and December 31, 2009.

Following are the winners of the 2009 CAC Creative Excellence Awards:

• Top Regional or National Commercial Spot (ran in more than one theatre in two or more markets) ¬- LG Mobile Communications: "LG Cars (enVTOUCH)" (Creative: Y&R)
• Top Regional or National Long-form Advertisement - Breyers: "Smooth + Dreamy" (Creative: Mindshare Entertainment)
• Top Integrated Cinema Advertising Campaign - Sprint: "Now Network / Mobile Previews" (Creative: GSP; Media: Mindshare Entertainment)
• Top Local Commercial Spot - The Detroit News: "Time To Engage" (Creative: Harvest Productions)
• Top Digitally Animated Still Cinema Advertisement - Mercedes-Benz: "MB of Arrowhead" (Creative: in-house)
• Top Still Image Advertisement - Atomic Toys: "Toy Shop" (Creative: in-house)

Awards are given to the advertiser and/or the creative agency responsible for the advertisements, with the exception of the integrated campaign awards which are given to the advertiser, creative agency and media agency. Images and/or video from the winners can be found online here.

 

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Centennial, Colo. and Overland Park, Kan. - Sprint will add a new dimension to courtesy with the premier of its first 3-D cinema public service announcement (PSA) campaign in NCM's FirstLook in movie theaters nationwide, beginning May 21, 2010. The new PSA is part of Sprint's exclusive, multi-year agreement with NCM Media Networks - a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology - and its founding member circuits AMC Entertainment Inc., Cinemark Holdings, Inc., and Regal Entertainment Group.

Sprint's 3-D creative is the evolution of its cinema campaign to promote courtesy in movie theaters through a series of public service announcements reminding moviegoers to silence their phones and refrain from texting during feature films. The Sprint 3-D courtesy PSA will be the first 3-D cinema message from a wireless company to run in the U.S.

The new 3-D Sprint courtesy campaign, created by Goodby, Silverstein & Partners in San Francisco and placed through Mindshare in New York, will be seen prior to some of this summer's highly-anticipated 3-D films in select movie theaters in the NCM Cinema Network - the nation's largest digital in-theater network. A 2-D version will also run in front of all other films to ensure that the PSA campaign reaches all NCM moviegoers.

Entitled "Reversal," the new 30-second 3-D PSA features a man chatting on his cell phone who is soon surrounded by a high school musical number, caught in the middle of a police car chase, and ultimately taken away in a sci-fi alien abduction. The voice-over reminds audiences, "Movies don't interrupt you. Please, no talking or texting during the film," and ends with the "Sprint - The Now Network" tagline. The 3-D elements of the PSA were produced by Geneva Film Co. of Toronto.

"The opportunity to infuse 3-D into our latest cinema courtesy spot presents a unique creative platform to reach a new level of engagement with moviegoers," said Marc Davis, group manager, national advertising for Sprint. "NCM has been collaborative throughout the process and we're excited to see the integrated results within NCM's FirstLook property."

"Taking this next step into 3-D illustrates Sprint's continued strategic innovation as a leader in the cinema space," said Cliff Marks, NCM Media Networks' president of sales and marketing. "But Sprint is also smart to recognize that, while 3-D is cutting edge, combining it with a traditional 2-D cinema campaign creates both brand excitement and true national reach. It's the best of both worlds."

NCM will also integrate unique 3-D elements into its FirstLook digital entertainment and advertising pre-feature program to coincide with the PSA launch. Designed with the audience in mind, NCM's FirstLook provides a high-quality entertainment experience for patrons and an engaging marketing platform for advertisers.

"We're always looking for ways to make our work more engaging," said Paul Stechschulte, group creative director for Goodby, Silverstein & Partners. "The added dimension of 3-D accomplished that goal on this project."

"This spot lent itself naturally to the immersive experience of 3-D. NCM's innovative vision coupled with Goodby's stellar creative was a symbiotic fit for Sprint's launch into 3-D. It was a winning team effort," says James Stewart, president, Geneva Film Co.

 

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