The Last Song grossed $7.10 million on Friday, thus giving it a Twitter ratio of 2,863 from its 20,325 tweets. More importantly, its opening day ratio from Wednesday's $5.1 million was 1,103, which was a ways below my estimated ratio of 1,350 and a $4m tally. The film obviously managed to pull in more of an older crowd than I had imagined which helped to sink its ratio a bit. Look for it to pull in $16.5 million for the three day period and $25.5 million over its first 5 days.

Clash of the Titans started up with $29.02 million on Friday (including the Thursday shows) to secure the top spot at the Box Office. This gave it a ratio of 824 from its 23,922 tweets which was almost perfect for my predicted 800 ratio and $28.75 million. It is on course for a $63 million weekend and top spot for this record breaking frame.

Lastly, Tyler Perry's Why Did I Get Married Too broke out on Friday with an estimated $12.35 million. This gave it a Twitter ratio of 480 from its 5,929 tweets, a ways above my predicted 700 and $8.5 million. The film slotted right into the standard romantic comedy ratio of 400-600 which is an excellent marker for future Tyler Petty films and any of the same genre. It appears to be on track for a $28 million weekend.

Check back tomorrow for a preview of the upcoming weekend's sole new wide release film: Date Night. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets040210.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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Source: Deadline New York

Director Rob Cohen will reportedly shoot the third installment in the XXX franchise in 3D for a release in late 2011 or early 2012. Vin Diesel will be reprising the role of Xander Cage after sitting out the second installment. Diesel was replaced by Ice Cube in that film.

dieselxxx.PNG

Negotiations are also underway for the film to leave Columbia and be housed at Paramount.

The first XXX film grossed $141.2 million domestically in 2002, while the second raked in only $26.8 million.

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Total tweets for April 2nd Openers

The Last Song really boomed on Wednesday to no one's surprise as it scored 7,891 tweets, up from 3,412 tweets on Tuesday. Movies on their day of release generally explode and skew numbers off the charts, it is this reason that I only take data from Twitter for Monday to Thursday and not Friday for most releases. It will be very interesting to see if it comes in close to my estimated $4 million, but expect it to rake in $21 million by the end of the weekend.

Clash of the Titans was very impressive yet again with a solid 5,712 tweets on Wednesday. In addition it has really been storming so far today with more than 5,000 tweets by midday. It might take in over 10,000 by the end of day today thanks to the early shows. Expect $29 million from its Thursday and Friday shows and $68 million for the whole weekend.

Lastly, Why Did I Get Married Too also was on the move on Wednesday as it came in with 1,654 tweets, up from Tuesday's 1,178. By comparison, Our Family Wedding had 643 tweets its Wednesday before release. Expect $8 million on Friday and $20 million for the full weekend.

Check back tomorrow to see the Wednesday numbers and final weekend projections. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets032610.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

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