Three new wide releases open this upcoming week at the Box Office: Oceans,
The Back-Up Plan and The Losers.
Oceans had 399 tweets on its lead-up frame last week. This is the first documentary I've tracked since following tweets so it should be an interesting week. First impression is that it should appeal to a broad spectrum of people, young and old, likely with a slant to women. It should be looking at around 1,500 tweets next week and a ratio in the region of 600.
The Back-Up Plan had 1,114 tweets last week in its lead-up week. This is a pretty solid week for a film in the genre, by comparison When In Rome had 865 tweets its week before release, Leap Year had 333, Death At A Funeral had 1,605 and She's Out of My League had 846. Romantic comedies have been one of the more predictable genres coming in anywhere from 425-600. We should be looking at about a 3,000 tweet week and a ratio of around 600.
Lastly, The Losers had 589 tweets last week. Really a pretty low number all things being considered. By comparison Green Zone had 1,018 tweets its week before release, and Armored had 322. The movie title is somewhat of a nightmare to narrow down relevant tweets for which no doubt had some impact on its numbers. The search string used here was "The Losers" movie OR saldana OR chris OR evans OR morgan OR poster OR screening OR see OR watch. This should force its ratio down pretty significantly into the ~500 range similar to Armored. Expect around ~3,000 tweets by the end of next week.
Check back Monday night for analysis of the Monday tweet totals. Follow @AlexBOXOFFICE on Twitter for additional updates.
Twitter tracking history. (For 2009's ratio history please check here.)
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.