For the first time since week one of 2010, there will be less than two openers this upcoming week as only Shutter Island debuts.

Shutter Island had a very impressive week on Twitter as it accounted for 3,594 tweets. It was no doubt helped by its Super Bowl Ad which was very well received. In terms of comparisons, The Wolfman got 1,429 tweets its week before release, Daybreakers got 1,733 and Legion got 1,223. It's difficult to tell how much of its buzz was chatter about its Super Bowl commercial as compared to organic growth of desire to see the film but regardless there is significant buzz. Thrillers generally see a ratio of ~1,000+ but the Scorsese name should help to draw an older audience. I'd expect a ratio here in the range of 600-700 at this early stage. Based on these tweets and ratio expectation it would seem as though it is set for $10 million+ on its first Friday.

Check back Monday night for analysis of the Monday tweet totals. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

Read more

The weekend of love turned out to be the weekend of dollars as the Box Office exploded on Friday. Percy Jackson and the Olympians: The Lightning Thief opened up with an impressive $9.78 million on Friday, giving it a ratio of 2,018. This was very close to my prediction of $8 million as the Where The Wild Things comparison I used proved to be very applicable. Chalk up another win for Twitter tracking as many in the industry didn't think the film had this much in it. It is in line to gross $44.5 million over the four day weekend.

upcoming021210.jpgValentine's Day proved the be the cream of the crop on Friday as it wrapped its arms around $14.63 million, the biggest Friday of any opener this year so far. This gave it a ratio of 919, very close to Dear John's 884 last week. I had estimated a $11 million Friday which proved to be too conservative. It is on course to make a very impressive $58 million by Monday.

The Wolfman also was very strong with $9.85 million Friday, and a ratio of 670. This opening was quite a bit stronger than my prediction of $7 million and it appears to be set for a $32.5 million weekend.

Check back tomorrow for a preview of the lone upcoming weekend's wide release film: Shutter Island. Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

Read more

Total tweets for January 29th Openers

jan02122010.jpgPercy Jackson and the Olympians: The Lightning Thief completed its dominance of Twitter this week by raking in 7,654 tweets on Thursday. This gave it 19,722 tweets for the full Monday to Thursday period. That's the fourth most tweets in a film's release week since last September behind New Moon, Avatar and Where The Wild Things Are. Wild Things managed to score 8,290 tweets on its Thursday before release, and 20,684 for the whole week. It had $12 million in sales from 3,735 theaters for its first Friday for a Twitter ratio of 1,724. Percy Jackson's ratio should definitely be higher due to its lower theater count, a noticably larger amount of spam and a few RTs (retweets) which caught on during the week. I'm going to slightly up my early weekend prediction and will be expecting a $8 million Friday and $32.5 million 4 day weekend.

Valentine's Day had 4,498 tweets on Thursday, up from Wednesday's 3,267. That gave it 13,441 tweets for the full Monday to Thursday period. By comparison, Dear John had 4,124 tweets on its Thursday before release, and 12,194 for the whole week. It grossed $13.8 million from 2,969 theaters for its first Friday for a Twitter ratio of 884. Similar to Percy Jackson spam levels are higher than usual here because of all the attention the film is getting and there are a higher amount of false positives than usual thanks to its very generic name. All of this will drive its ratio way higher than it might have been in a perfect world. Look for a $11 million Friday and $48 million 4 day weekend.

Lastly, The Wolfman finished the week with 2,397 tweets on Thursday. That gave it a very solid 6,603 tweets for the week. I had been using Sherlock Holmes as a yardstick for potential here but the holiday season really pushed its ratio way lower than it would have been at any other time of the year so it really isn't valid or useful. What is certain is that the older audience, less tweet spam and a much more specific name (than Valentine's Day at least) should definitely afford it the lowest ratio of the week and only to break the 1,000 mark. Expect a $7 million Friday and a $31 million 4 day weekend.

Check back Saturday to see Friday's numbers and the actual Twitter ratios for the weekend and follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets020510.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

Read more

Total tweets for February 12th Openers

upcoming021210.jpgPercy Jackson and the Olympians: The Lightning Thief surged ahead of all other films on Wednesday as it amassed 5,212 tweets. Forget my early thoughts of 15,000 tweets, it's looking as though it is going to come in very close to Where The Wild Things Are's week tally of 20,684. At a closer glance, the tweet spam levels are above normal here because of the attention it is getting and lovers of the book are also sounding off: two things which will drive its ratio up to the 2,000+ mark. Where The Wild Things Are had a 1,724 ratio but I'm willing to bet that it played to younger audiences than Percy Jackson will. I'm going to go with an $8 million Friday for the early prediction and $32 million for the 4 day weekend.

Valentine's Day had a typical Wednesday mini-slump as it fell slightly to 3,267 tweets, down from Tuesday's 3,442. Many films in the genre tend to take a dip on Wednesday, including Dear John which had 2,789 tweets on its Wednesday before release which was down from 3,178 the day before. With a much lower ratio in store than Percy Jackson it should be able to rake in $12 million on Friday and $48 million for the weekend..

The Wolfman had the biggest jump of the day (just above 41%) as it climbed to 1,891 tweets on Wednesday, up from 1,346 on Tuesday. In terms of comparisons, Law Abiding Citizen had 702 tweets its Wednesday before release, and Sherlock Holmes had 1,610. Its ratio is going to be higher than both of these comparisons but I'm thinking that ~750 should be the cap. It seems to be heading to a ~6,500 tweet week which should allow it to get to $7.5 million Friday and $31 million for the four day period.

Check back tomorrow to see the final numbers and precictions for the week.Follow @AlexBOXOFFICE on Twitter for additional updates.

Twitter tracking history. (For 2009's ratio history please check here.)

alltweets020510.jpgThe ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

Read more

LOS ANGELES - Vanessa Hudgens and Alex Pettyfer, stars of the upcoming film Beastly will receive the ShoWest 2010 Female and Male Star of Tomorrow Awards, it was announced today by Robert Sunshine, managing director of the event, which will be held March 15-18, in Las Vegas. Hudgens and Pettyfer will be presented with the ShoWest Stars of Tomorrow Awards at ShoWest's Final Night Banquet and Award Ceremony on Thursday, March 18, at Bally's and Paris Las Vegas.

"We are delighted to be able to present two outstanding young talents with this year's Female and Male Star of Tomorrow Awards," said Sunshine. "ShoWest has had much experience honoring talent from a wide range of backgrounds and this certainly is no exception. We are very pleased to honor co-stars Vanessa Hudgens and Alex Pettyfer with the 2010 ShoWest Star of Tomorrow Awards."

Vanessa Hudgens and Alex Pettyfer star in Beastly an edgy teen romance about learning how to see past false surfaces to discover true inner beauty. CBS Films will release the film in July 2010.

Kyle Kingson (Alex Pettyfer) is 17 and has it all - he's hot, popular, rich and gets whatever he wants... but he also has a vicious cruel side, fueled by his obsession with the 'in crowd' and his contempt for those who don't fit in. He finally targets the wrong person: Goth girl classmate Kendra (Mary-Kate Olsen) who seeks revenge in the form of a spell that physically transforms him into someone unrecognizable - and horribly unattractive. The only way to reverse the curse is to find someone who will love him in his new form - a task he doesn't think possible. His only chance may rest in whether he can see beyond his superficial ways and find true love with an unassuming classmate (Vanessa Hudgens) who values everything he isn't. "Beastly" also stars Peter Krause (Parenthood), Lisa Gay Hamilton (The Soloist) and Neil Patrick Harris (How I Met Your Mother). The film was written and directed by Daniel Barnz (Phoebe in Wonderland), which is based on the Alex Flinn novel of the same name. Susan Cartsonis (No Reservations, What Women Want) is producing through her company, Storefront Pictures, with Roz Weisberg co-producing.

Vanessa Hudgens began her career in musical theater at the age of eight with early roles in productions such as Evita, The Wizard of Oz and Cinderella. She made her feature film debut in Catherine Hardwicke's Thirteen. Hudgens also co-starred in Thunderbirds. She is best known, however, for her breakaway role in High School Musical as Gabrielle Montez, the sweet girl torn between an attraction for basketball jock Troy Bolton and the school musical auditions. Hudgens was also seen in follow ups High School Musical 2 and High School Musical 3: Senior Year. Hudgens starred last year in Bandslam and recently wrapped production on Zack Snyder's highly anticipated film Sucker Punch.

Alex Pettyfer, a popular London actor and model, began his acting career by playing Willy Wonka in a school production of Charlie and The Chocolate Factory. He first appeared on television in 2005 in the critically acclaimed UK mini-series Tom Brown's Schooldays, where he starred as the title character; this led to his next role as Alex Rider in Stormbreaker.

Read more

Subscribe to Articles Feed